Wayne and Rob host guest Michael Martin, CEO of the National Wood Flooring Association to discuss NWFA membership, the online university, webinars, the Gary Sinise Foundation and all of the year end NWFA specials going on. Follow Bona US Professional online: Website: https://www1.bona.com/en-us/professional/ Subscribe on YouTube: https://www.youtube.com/BonaProfessional Facebook: https://www.facebook.com/bonauspro/ Instagram: https://www.instagram.com/bonapro.us/
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Hello, and welcome to another episode
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of On the Floor with Wayne and Rob.
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I'm Wayne Highlander, director of Sales.
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Ramona, this is
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All right, Rob,
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good to see you.
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We're closing out the end of the year.
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I'm doing well,
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closing at the end of the year
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and that no better time to
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have a special guest on.
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And today we have with us
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Michael Martin,
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who is the CEO of the National Wood
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Flooring Association.
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So. Hey, Mike, how you doing? I'm good.
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How are you doing, Rob?
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Good to be with you.
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I've never actually been on the floor,
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so Yeah,
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I was telling Elina.
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Yeah,
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we're
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we never thought we could get, you
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know.
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Yeah.
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There
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you go.
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now that all the guests of the past guest
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will be glad to know that Rob thinks
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so.
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Hey, listen, we're actually.
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We're closing at the end of the year,
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and I thought we would talk
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about a few different things
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regarding the end of it. And I.
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I know you're too busy
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to listen to our podcast,
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but for those who do, they know that
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Rob and I are really high
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on the end of business.
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And we often talk about the next
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with Learning Associates
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because we both been members,
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we are members
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and it's done a lot for our careers
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and I can't say enough about it
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and the camaraderie and the support
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and just everything
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I've gotten out of the endeavor
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in my lifetime, I always have.
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Next to me
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a copy of the Wood
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for Installation guidelines.
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And and I look at all
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the people that contributed to that,
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that that publication.
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And it's phenomenal
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some of the brilliant minds
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that are there.
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And so it's always helped me.
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So I thought we talked to you
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and the first thing I thought of
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is like the membership dues and,
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and you guys have the manufacturer's
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coupon program worth about ten grand.
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Maybe you can talk about that.
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Start us off.
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sure.
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Yeah.
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Well, you
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know, we like to have one of
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we do the manufacturer coupon program
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because we really feel like doing that
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gives you ten, you know,
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I think for 2025 we're just over $10,000
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worth of
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where the coupons for products
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that you're using every day
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anyway if you're
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if you're wood flooring contractor
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so there
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you can redeem them
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through your distributor.
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And so the idea was we wanted there
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to always be more value
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in joining the being part of the BFA
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than than not.
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And so, you know, for 600 bucks,
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you can get $10,000 worth of coupons on
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materials are already using.
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So we like to think that more than covers
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the cost of belonging.
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And that's just really one of the
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one of the benefits.
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So that one's a good one.
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Yeah, for sure.
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I mean, really the the dues.
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Is it just an investment?
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I mean, your gosh,
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you get that back
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and I've made a phone call to a guy
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I know
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and the end of the day
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and a job on my own and and then,
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you know,
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just that phone call alone
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has saved me so much headache on a job
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and what have you.
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And and you've taken the learning curve
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with your
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with your schools
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and all the education
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and just shorten it for so many people
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and which equates to dollars
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and your time and aggravation.
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So no, I think it's fantastic.
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You came out with the the
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what is it the services is offering
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the impact the end of the day
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and your your annual report
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and I was looking that in the magazine
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actually that's kind of
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what spurred me on.
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I'm like
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I feel like
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I know a lot about the end of a
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you know, obviously
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I've go to all the the conventions
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and I've gone to really every school
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you guys have and all that.
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Even before
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I went to work for a manufacturer.
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But I didn't know
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you guys
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way more than I even I thought you did.
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So the state of the industry report
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is pretty interesting.
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The
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the membership makeup is
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is still largely
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the contractors, isn't it,
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between manufacturers and.
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contractors than any other part of the
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supply chain.
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But and to be fair,
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it's the whole supply chain.
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So we have manufacture works
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that distributors,
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contractors,
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retailers,
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inspectors are all part
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of the same association.
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So it's all of us.
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You know,
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when we have the board together,
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there's somebody from each one of those
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memberships represented.
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And you know, you know,
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you probably know
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the member benefits that apply to you
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or that did apply to you as a contractor.
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And some of the benefits
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that apply
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to other areas, to other member
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types are not necessarily the same.
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A lot of that is access to contractors.
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So yes, to answer your question,
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out of 3000 members, the
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the majority is our contractors
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Yes.
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And before I forget to ask you where
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I we're
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we're going to in Charlotte this year
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and when is it.
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In 2018.
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This year. In 2025.
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in Charlotte, right where you guys were
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at the last moment,
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convention at Western is the host hotel
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and the trade show
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will be in the convention
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Nice.
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The reason I.
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Yeah.
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Well you know
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I couldn't believe that happened.
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I was
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I asked my question.
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I sat back and I was like, here we go.
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We're going to get
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45 minutes of just pure NASCAR stories.
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I couldn't have been more excited.
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Wayne was making fun of me.
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He said I was a little
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a little lovey
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dovey with my questionnaire and
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but I could not believe.
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good good
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question in while Wayne is,
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you know, blinking or whatever.
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Talk to me about the new building.
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Yeah, definitely.
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We got to kill some time here.
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Yeah.
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Good call.
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And while we're on
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the subject of training
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what's it talk to us about the online
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training courses that are available
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and there's a bunch of them and 390
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available courses
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I think he was laying
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Wayne at Leadership Summit because he's
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a pretty sure
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he was looking for his invitation or
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email or something
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that you must have sent them for that.
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yeah,
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I try to sneak in in the 40
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under 40, 40 meeting,
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but I got kicked out.
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I got to sit in the back door which
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very
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Yeah,
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was.
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No, no, Wayne doesn't make that either.
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We're now looking at the
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I
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at one time.
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Yeah.
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Well nothing.
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Yeah. Yeah yeah.
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Rob or Rob.
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Rob.
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What were
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I think
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I'll let Rob visit
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I here.
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Yeah, yeah, yeah.
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We'll just edit him out later.
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Michael, one thing I look at
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and I'm glad you guys measure
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this is the membership renewals
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because one thing with
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well you know one of the measurements
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I use with the board
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releases is retention rate.
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You know how many guys use it
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but then they reuse it, reordered
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what have you.
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And you guys are saying
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when be the people that join
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your retention rate
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and your renewal rate is sky high,
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which shows the value
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that that people
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are really perceiving it
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to be a great value for their business.
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And you're right,
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a lot of a lot of guys that get into this
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get into,
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you know, they're
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they're they go on to become owners
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because they're very skilled
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and good craftsman.
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But for you to take an interest
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in the business side of it
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and help the guys in that regard,
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I think is tremendous
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and is a great help.
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And maybe you can talk about the podcast
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you guys have
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I know you have one with Chris is a
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and so maybe you can just
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talk about those a little bit as well.
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We're not too insecure anymore
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that we can't refer
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to someone else's podcast.
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So if you,
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if you want to shoot it out there,
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we can talk about them.
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No question.
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When you talk in the same language,
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you as you, you mean you can
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there'll be so many times
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00:16:32,257 --> 00:16:34,126
you go on to different webinars
288
00:16:34,126 --> 00:16:34,693
and whatever and you're
289
00:16:34,693 --> 00:16:36,228
talking about businesses,
290
00:16:36,228 --> 00:16:37,930
but it's in the computer world,
291
00:16:37,930 --> 00:16:38,397
you know what I mean.
292
00:16:38,397 --> 00:16:39,865
Or online stuff
293
00:16:39,865 --> 00:16:41,300
for guys, we just don't relate to that.
294
00:16:41,300 --> 00:16:43,535
So having someone hands on
295
00:16:43,535 --> 00:16:44,903
and I'll tell you,
296
00:16:44,903 --> 00:16:46,171
I don't know which podcast
297
00:16:46,171 --> 00:16:46,905
he said it on
298
00:16:46,905 --> 00:16:48,507
when your podcast is certainly when he
299
00:16:48,507 --> 00:16:49,608
came to buy and convention he
300
00:16:50,642 --> 00:16:51,110
Steve Brad
301
00:16:51,110 --> 00:16:52,378
talked about this
302
00:16:52,378 --> 00:16:55,280
but the 3% rule that Chris has,
303
00:16:55,280 --> 00:16:56,882
I think everybody needs
304
00:16:56,882 --> 00:16:58,017
to listen to that podcast
305
00:16:58,017 --> 00:16:59,018
that was so good
306
00:16:59,018 --> 00:17:00,786
and how knowing what your churn costs are
307
00:17:00,786 --> 00:17:02,154
are really good.
308
00:17:02,154 --> 00:17:03,756
We, we stole parts of that
309
00:17:03,756 --> 00:17:04,823
and put it on our podcast
310
00:17:04,823 --> 00:17:06,525
to put it in our own words
311
00:17:06,525 --> 00:17:08,627
to make it look like Rob And I knew
312
00:17:08,627 --> 00:17:09,428
the same thing.
313
00:17:09,428 --> 00:17:12,431
I called it.
314
00:17:12,965 --> 00:17:15,000
Yeah,
315
00:17:15,000 --> 00:17:16,468
yeah, yeah.
316
00:17:16,468 --> 00:17:19,171
I called it the 4% rule to one up.
317
00:17:19,171 --> 00:17:22,174
Chris
318
00:17:22,474 --> 00:17:23,542
Absolutely.
319
00:17:23,542 --> 00:17:24,743
Yeah, yeah.
320
00:17:24,743 --> 00:17:27,746
It's but
321
00:17:30,816 --> 00:17:33,552
yeah, it's 2024 five now.
322
00:17:33,552 --> 00:17:36,555
So
323
00:17:37,122 --> 00:17:40,125
the online courses and the webinars
324
00:17:40,125 --> 00:17:42,528
I see, I always get the,
325
00:17:42,528 --> 00:17:44,229
the notices that a webinar is coming up.
326
00:17:44,229 --> 00:17:45,697
I think you guys do a great job
327
00:17:45,697 --> 00:17:46,432
with that
328
00:17:46,432 --> 00:17:47,366
and let manufacturers
329
00:17:47,366 --> 00:17:49,034
come on and talk about their products.
330
00:17:49,034 --> 00:17:50,536
A lot of knowledge there.
331
00:17:50,536 --> 00:17:52,171
And another great way to
332
00:17:52,171 --> 00:17:54,006
to share that information.
333
00:17:54,006 --> 00:17:55,541
And you know, I'll tell you and
334
00:17:55,541 --> 00:17:56,642
I don't know from your
335
00:17:58,210 --> 00:18:00,345
okay
336
00:18:00,345 --> 00:18:01,947
yeah
337
00:18:01,947 --> 00:18:04,950
yeah
338
00:18:08,353 --> 00:18:11,356
okay
339
00:18:17,029 --> 00:18:18,063
yeah and again
340
00:18:18,063 --> 00:18:20,032
there's listening to the contractors
341
00:18:20,032 --> 00:18:20,833
that are on there
342
00:18:20,833 --> 00:18:22,701
and then and somehow they get
343
00:18:22,701 --> 00:18:23,502
they got in the business
344
00:18:23,502 --> 00:18:24,736
and now you know what's
345
00:18:24,736 --> 00:18:26,705
what they're the,
346
00:18:26,705 --> 00:18:28,240
their mentors and that kind of stuff.
347
00:18:28,240 --> 00:18:29,041
And it's always
348
00:18:29,041 --> 00:18:30,109
interesting to me as well
349
00:18:30,109 --> 00:18:34,179
and the webinars I see,
350
00:18:34,213 --> 00:18:36,081
I get notices from Sharon
351
00:18:36,081 --> 00:18:37,416
I guess since out there
352
00:18:37,416 --> 00:18:37,716
always is
353
00:18:37,716 --> 00:18:38,183
for those
354
00:18:38,183 --> 00:18:41,286
which I listen, a lot of those too,
355
00:18:41,887 --> 00:18:42,888
which is another great service.
356
00:18:42,888 --> 00:18:44,022
So all these things
357
00:18:44,022 --> 00:18:44,957
we're talking about here,
358
00:18:44,957 --> 00:18:46,425
all the heading of the online courses
359
00:18:46,425 --> 00:18:48,827
and the all these different things
360
00:18:48,827 --> 00:18:50,362
that you guys offer,
361
00:18:50,362 --> 00:18:52,931
I think just alone for the year,
362
00:18:52,931 --> 00:18:55,834
we have a going to the convention
363
00:18:55,834 --> 00:18:57,569
is like the biggest industry
364
00:18:57,569 --> 00:18:58,170
party of the well,
365
00:18:58,170 --> 00:19:00,105
it is the Industry Party of the year.
366
00:19:00,105 --> 00:19:00,706
I mean
367
00:19:00,706 --> 00:19:02,808
and it's all the people that we know
368
00:19:02,808 --> 00:19:04,209
from all across the country
369
00:19:04,209 --> 00:19:05,377
get a chance to get together
370
00:19:05,377 --> 00:19:07,279
like minded people.
371
00:19:07,279 --> 00:19:08,914
It's not only the camaraderie
372
00:19:08,914 --> 00:19:10,415
and the getting together
373
00:19:10,415 --> 00:19:11,517
and it's the education,
374
00:19:11,517 --> 00:19:12,351
the side courses
375
00:19:12,351 --> 00:19:13,819
you guys have, the
376
00:19:13,819 --> 00:19:14,486
the speakers,
377
00:19:14,486 --> 00:19:16,555
the all the manufacturers are there.
378
00:19:16,555 --> 00:19:17,256
It is.
379
00:19:17,256 --> 00:19:18,724
It is the one thing I look forward
380
00:19:18,724 --> 00:19:20,792
to more than any other event of the year.
381
00:19:20,792 --> 00:19:21,126
So
382
00:19:22,294 --> 00:19:22,728
great to hear.
383
00:19:22,728 --> 00:19:23,695
We look forward to it too.
384
00:19:23,695 --> 00:19:24,229
It's, you know,
385
00:19:24,229 --> 00:19:25,831
it's just the it's the best time.
386
00:19:25,831 --> 00:19:28,033
And I know you guys had a party last year
387
00:19:28,033 --> 00:19:28,834
with karaoke.
388
00:19:28,834 --> 00:19:31,837
So what did what did Wayne and Rob sing
389
00:19:32,337 --> 00:19:35,340
well, I didn't think
390
00:19:35,741 --> 00:19:37,776
I said
391
00:19:37,776 --> 00:19:39,845
every man's got no limitations
392
00:19:39,845 --> 00:19:42,548
but My go to song is.
393
00:19:42,548 --> 00:19:43,815
Devin went down to Georgia.
394
00:19:43,815 --> 00:19:45,584
I killed it.
395
00:19:45,584 --> 00:19:47,152
I had the place going nuts.
396
00:19:47,152 --> 00:19:48,954
They wanted more.
397
00:19:48,954 --> 00:19:50,556
I signed up for a second song
398
00:19:50,556 --> 00:19:52,758
and I said, You know what? I'm.
399
00:19:52,758 --> 00:19:55,761
I took my name off the list one and done.
400
00:19:56,628 --> 00:19:59,631
I could have only screwed it up.
401
00:20:00,432 --> 00:20:03,435
to get
402
00:20:05,070 --> 00:20:06,371
I,
403
00:20:06,371 --> 00:20:09,474
I give Rob a hard time but I have to say
404
00:20:09,474 --> 00:20:10,809
he killed it on that song.
405
00:20:10,809 --> 00:20:12,377
He did a damn good job. So.
406
00:20:14,546 --> 00:20:15,814
I got a question.
407
00:20:15,814 --> 00:20:17,449
I know
408
00:20:17,449 --> 00:20:18,984
Wayne hates it when I ask questions.
409
00:20:18,984 --> 00:20:21,086
You know,
410
00:20:21,086 --> 00:20:22,754
you were talking about your training and,
411
00:20:22,754 --> 00:20:23,088
you know,
412
00:20:23,088 --> 00:20:24,823
I get the inspector
413
00:20:24,823 --> 00:20:26,525
and I get the install.
414
00:20:26,525 --> 00:20:28,360
I also get the Senate finished.
415
00:20:28,360 --> 00:20:31,196
But what goes on at the sales,
416
00:20:31,196 --> 00:20:32,164
the sales training
417
00:20:32,164 --> 00:20:34,499
and who should be attending that
418
00:20:34,499 --> 00:20:36,668
and what are they going to get out of it.
419
00:20:36,668 --> 00:20:38,570
Yeah, well,
420
00:20:38,570 --> 00:20:41,573
the sales training is we we've modified
421
00:20:41,740 --> 00:20:42,474
that That track
422
00:20:42,474 --> 00:20:43,775
has just been completely redone
423
00:20:43,775 --> 00:20:44,910
on the online university.
424
00:20:44,910 --> 00:20:45,677
And one of the things
425
00:20:45,677 --> 00:20:46,678
that we've done with that
426
00:20:46,678 --> 00:20:48,847
track is to try to teach people
427
00:20:48,847 --> 00:20:50,315
how to
428
00:20:50,315 --> 00:20:51,583
sell the attributes of wood
429
00:20:51,583 --> 00:20:53,151
over other other types.
430
00:20:53,151 --> 00:20:54,086
We don't you know,
431
00:20:54,086 --> 00:20:54,786
we don't go out and say,
432
00:20:54,786 --> 00:20:56,188
don't do this other type
433
00:20:56,188 --> 00:20:57,189
or don't sell this other type.
434
00:20:57,189 --> 00:20:58,190
But I think what we have found
435
00:20:58,190 --> 00:20:59,124
at the point of sale
436
00:20:59,124 --> 00:21:00,158
is that a lot of times
437
00:21:01,260 --> 00:21:02,794
the retailer that you're dealing with,
438
00:21:02,794 --> 00:21:04,029
if they're a full line retailer
439
00:21:04,029 --> 00:21:04,696
and they're handling
440
00:21:04,696 --> 00:21:06,665
every type of flooring,
441
00:21:06,665 --> 00:21:09,201
they're probably least familiar with wood
442
00:21:09,201 --> 00:21:10,535
because they probably started out
443
00:21:10,535 --> 00:21:11,370
as a carpet store
444
00:21:11,370 --> 00:21:13,005
and then they maybe added tile.
445
00:21:13,005 --> 00:21:13,972
And then when
446
00:21:13,972 --> 00:21:15,841
refinish came into the market,
447
00:21:15,841 --> 00:21:16,875
they thought, well, we can
448
00:21:16,875 --> 00:21:17,676
we can sell pre
449
00:21:17,676 --> 00:21:19,244
finished because taking the sand
450
00:21:19,244 --> 00:21:19,778
and finish out
451
00:21:19,778 --> 00:21:21,780
the product made it easier for somebody
452
00:21:21,780 --> 00:21:23,849
at that point of sale to sell it.
453
00:21:23,849 --> 00:21:25,817
But if if they don't know
454
00:21:25,817 --> 00:21:26,518
the right things
455
00:21:26,518 --> 00:21:28,387
to ask the right questions to ask,
456
00:21:28,387 --> 00:21:30,155
they're missing an opportunity.
457
00:21:30,155 --> 00:21:32,024
But we also have seen a hundred times,
458
00:21:32,024 --> 00:21:32,257
you know,
459
00:21:32,257 --> 00:21:33,725
we see
460
00:21:33,725 --> 00:21:34,893
retailers sell as they
461
00:21:34,893 --> 00:21:36,295
they don't know how to get their people
462
00:21:36,295 --> 00:21:37,462
to not to recognize that
463
00:21:37,462 --> 00:21:39,564
if somebody drives up in a mercedes,
464
00:21:39,564 --> 00:21:40,432
you're not going to sell them
465
00:21:40,432 --> 00:21:41,166
a cheap product.
466
00:21:41,166 --> 00:21:42,200
You should sell them hardwoods.
467
00:21:42,200 --> 00:21:43,235
So, you know,
468
00:21:43,235 --> 00:21:44,703
we try to go through that piece
469
00:21:44,703 --> 00:21:45,570
where they're comfortable
470
00:21:45,570 --> 00:21:46,605
with selling the product.
471
00:21:46,605 --> 00:21:48,607
They have enough knowledge to know
472
00:21:48,607 --> 00:21:50,375
what to talk about, about sub floors
473
00:21:50,375 --> 00:21:51,476
and about finishes
474
00:21:51,476 --> 00:21:54,446
and enough information to be able
475
00:21:54,446 --> 00:21:55,447
to represent wood
476
00:21:55,447 --> 00:21:57,382
well on the showroom floor.
477
00:21:57,382 --> 00:22:00,285
That's the goal, to make them,
478
00:22:00,285 --> 00:22:00,552
you know,
479
00:22:00,552 --> 00:22:01,653
be able to talk to anybody
480
00:22:01,653 --> 00:22:03,188
about about wood floors
481
00:22:03,188 --> 00:22:04,823
and and and be comfortable
482
00:22:04,823 --> 00:22:05,991
that they know enough
483
00:22:05,991 --> 00:22:07,092
to sell the product.
484
00:22:08,627 --> 00:22:08,994
So you're
485
00:22:08,994 --> 00:22:09,628
really gearing
486
00:22:09,628 --> 00:22:10,462
that towards people
487
00:22:10,462 --> 00:22:12,731
who are in retail sales?
488
00:22:12,731 --> 00:22:15,734
Not so much people in hardwood already.
489
00:22:38,256 --> 00:22:40,025
Wayne, I might sign you up for that
490
00:22:40,025 --> 00:22:40,625
next year.
491
00:22:40,625 --> 00:22:41,593
yeah. To learn a little something.
492
00:22:41,593 --> 00:22:42,794
Yeah, absolutely.
493
00:22:42,794 --> 00:22:43,829
Hey, let me tell you something
494
00:22:43,829 --> 00:22:45,130
I'm not too proud to learn a thing
495
00:22:45,130 --> 00:22:45,664
or two.
496
00:22:45,664 --> 00:22:46,898
I'll.
497
00:22:46,898 --> 00:22:48,934
I'll say this, that
498
00:22:48,934 --> 00:22:49,301
it's the same
499
00:22:49,301 --> 00:22:51,036
with going to the end of schools
500
00:22:51,036 --> 00:22:51,403
and everything.
501
00:22:51,403 --> 00:22:52,070
And you'll take a guy
502
00:22:52,070 --> 00:22:53,939
who's been to doing four for 30 years.
503
00:22:53,939 --> 00:22:55,474
They may have been doing it for 30 years.
504
00:22:55,474 --> 00:22:55,907
What do you,
505
00:22:55,907 --> 00:22:57,509
what are you going to show me?
506
00:22:57,509 --> 00:22:59,378
And
507
00:22:59,378 --> 00:23:01,213
it's just one little nugget here,
508
00:23:01,213 --> 00:23:01,913
one little thing
509
00:23:01,913 --> 00:23:03,715
there, one little trick there.
510
00:23:03,715 --> 00:23:06,318
And you got a roster of superstars
511
00:23:06,318 --> 00:23:06,718
on there
512
00:23:06,718 --> 00:23:08,754
that are the individual instructors.
513
00:23:08,754 --> 00:23:11,757
I mean, man, they are not
514
00:23:11,757 --> 00:23:12,991
not just great craftsmen,
515
00:23:12,991 --> 00:23:14,659
but they're high character people.
516
00:23:14,659 --> 00:23:15,193
You know what I mean?
517
00:23:15,193 --> 00:23:16,595
They're really good people.
518
00:23:16,595 --> 00:23:17,996
They, they, they,
519
00:23:17,996 --> 00:23:19,798
they give back a lot of their own time.
520
00:23:19,798 --> 00:23:20,565
I mean,
521
00:23:20,565 --> 00:23:21,199
these people have been
522
00:23:21,199 --> 00:23:23,435
running businesses, a lot of them. And
523
00:23:24,803 --> 00:23:26,438
the
524
00:23:26,438 --> 00:23:28,039
I can't.
525
00:23:28,039 --> 00:23:29,274
you the regional instructors
526
00:23:29,274 --> 00:23:30,675
that we have that come in, that
527
00:23:30,675 --> 00:23:32,010
come in and teach,
528
00:23:32,010 --> 00:23:32,411
they're doing it
529
00:23:32,411 --> 00:23:33,311
because it's,
530
00:23:33,311 --> 00:23:34,479
it's a passion of theirs,
531
00:23:34,479 --> 00:23:35,380
something they want to do
532
00:23:35,380 --> 00:23:37,315
because to be honest,
533
00:23:37,315 --> 00:23:39,418
then leaving their business and coming in
534
00:23:39,418 --> 00:23:41,820
and doing a school for four or five days,
535
00:23:41,820 --> 00:23:43,155
they're losing money by doing that.
536
00:23:43,155 --> 00:23:46,158
Even you know, we're cover the travel, we
537
00:23:46,158 --> 00:23:49,161
yeah,
538
00:23:50,996 --> 00:23:53,999
yeah,
539
00:23:59,538 --> 00:24:01,306
yeah.
540
00:24:01,306 --> 00:24:01,973
I did.
541
00:24:01,973 --> 00:24:03,575
I got to do a school last year
542
00:24:03,575 --> 00:24:04,709
with Todd McDonald.
543
00:24:04,709 --> 00:24:07,712
Mike It was,
544
00:24:09,748 --> 00:24:10,582
one of the first
545
00:24:10,582 --> 00:24:13,685
when I got into the manufacturing
546
00:24:13,685 --> 00:24:14,586
end of the business,
547
00:24:14,586 --> 00:24:16,121
he was the first guy
548
00:24:16,121 --> 00:24:16,922
I traveled with,
549
00:24:16,922 --> 00:24:18,356
so I kind of learn the ropes
550
00:24:18,356 --> 00:24:20,392
from Todd for a couple of weeks.
551
00:24:20,392 --> 00:24:23,395
Traveling through the Midwest.
552
00:24:39,244 --> 00:24:41,680
it was so it was a it was a great week.
553
00:24:41,680 --> 00:24:43,715
It was just such a great week to,
554
00:24:43,715 --> 00:24:45,617
you know, get back together with him.
555
00:24:45,617 --> 00:24:46,685
Everything.
556
00:24:46,685 --> 00:24:48,186
Boy, the school was just amazing.
557
00:24:48,186 --> 00:24:49,120
We did that one
558
00:24:49,120 --> 00:24:51,423
in Philadelphia at city floors.
559
00:24:51,423 --> 00:24:53,525
And what a great turnout.
560
00:24:53,525 --> 00:24:54,726
And just
561
00:24:54,726 --> 00:24:56,194
every everybody leaves there
562
00:24:56,194 --> 00:24:58,463
with such confidence. What's that?
563
00:25:04,903 --> 00:25:05,837
Yeah.
564
00:25:05,837 --> 00:25:07,405
absolutely.
565
00:25:07,405 --> 00:25:07,806
But the
566
00:25:07,806 --> 00:25:10,976
confidence level that people have from
567
00:25:10,976 --> 00:25:12,043
when they get there to
568
00:25:12,043 --> 00:25:12,811
when they leave
569
00:25:12,811 --> 00:25:14,446
is always something that I really love.
570
00:25:14,446 --> 00:25:17,449
And seeing.
571
00:26:00,058 --> 00:26:00,625
But touch wood
572
00:26:00,625 --> 00:26:02,794
products and procedures and the changes
573
00:26:02,794 --> 00:26:03,862
and just
574
00:26:03,862 --> 00:26:06,064
even if you look at the last five years
575
00:26:06,064 --> 00:26:08,934
it's it's crazy.
576
00:26:08,934 --> 00:26:10,268
So these people like you said
577
00:26:10,268 --> 00:26:12,871
that have been doing it for 30 years
578
00:26:12,871 --> 00:26:13,572
and they don't think they're
579
00:26:13,572 --> 00:26:14,673
going to get anything.
580
00:26:14,673 --> 00:26:17,876
Boy, there's just been so many changes,
581
00:26:17,876 --> 00:26:19,411
just in the last five years
582
00:26:19,411 --> 00:26:22,414
with products and procedures,
583
00:26:24,583 --> 00:26:25,817
You mentioned Todd McDonnell.
584
00:26:25,817 --> 00:26:28,320
They had a very, very
585
00:26:28,320 --> 00:26:30,922
personal conversation with him,
586
00:26:30,922 --> 00:26:33,224
a very private conversation with him
587
00:26:33,224 --> 00:26:35,493
when he shared with me personally
588
00:26:35,493 --> 00:26:37,128
that I taught him
589
00:26:37,128 --> 00:26:37,562
pretty much
590
00:26:37,562 --> 00:26:40,565
everything he knows in the for business.
591
00:26:40,632 --> 00:26:42,801
So very private conversation, though,
592
00:26:44,035 --> 00:26:45,737
but
593
00:26:45,737 --> 00:26:48,740
that's actually a really good
594
00:26:57,048 --> 00:26:59,384
Todd Todd's a good friend of mine.
595
00:26:59,384 --> 00:27:00,485
He knows I'm kidding.
596
00:27:00,485 --> 00:27:01,553
He's one of the he's
597
00:27:01,553 --> 00:27:02,687
one of the best human beings
598
00:27:02,687 --> 00:27:03,888
in this business.
599
00:27:03,888 --> 00:27:05,423
Hey, I want to talk to you about this.
600
00:27:05,423 --> 00:27:05,991
I want to talk to you
601
00:27:05,991 --> 00:27:07,559
about the Gary Sinise Foundation.
602
00:27:07,559 --> 00:27:09,394
And before you say anything about it,
603
00:27:09,394 --> 00:27:12,063
I'm going to rattle off some stats here,
604
00:27:12,063 --> 00:27:14,165
which are unbelievable.
605
00:27:14,165 --> 00:27:14,399
Me.
606
00:27:14,399 --> 00:27:17,569
The Gary Sinise Foundation
607
00:27:18,036 --> 00:27:21,039
program, 92 homes completed,
608
00:27:21,673 --> 00:27:23,375
157 in the buffet,
609
00:27:23,375 --> 00:27:24,442
participating companies
610
00:27:24,442 --> 00:27:25,910
involved in it,
611
00:27:25,910 --> 00:27:28,480
368,000 square feet of flooring
612
00:27:28,480 --> 00:27:31,716
donated to this $7.3 million
613
00:27:31,716 --> 00:27:34,019
of logistics and labor donated
614
00:27:34,019 --> 00:27:35,820
13 homes in progress.
615
00:27:35,820 --> 00:27:39,524
Days of labor donated 920 days
616
00:27:39,724 --> 00:27:40,859
that is Michael
617
00:27:40,859 --> 00:27:43,862
that that is that's incredible.
618
00:27:44,763 --> 00:27:45,830
over the time that's
619
00:27:45,830 --> 00:27:46,464
probably the thing
620
00:27:46,464 --> 00:27:48,867
I'm most proud of, of our members
621
00:27:48,867 --> 00:27:51,169
coming together to do something that,
622
00:27:51,169 --> 00:27:53,471
you know, isn't necessarily
623
00:27:53,471 --> 00:27:55,440
benefiting their bottom line,
624
00:27:55,440 --> 00:27:57,742
obviously, but it certainly benefits
625
00:27:59,144 --> 00:28:02,147
Yeah.
626
00:28:54,532 --> 00:28:57,535
Yeah,
627
00:29:17,989 --> 00:29:18,456
yeah.
628
00:29:18,456 --> 00:29:19,290
And it
629
00:29:19,290 --> 00:29:20,792
says a lot about your organization
630
00:29:20,792 --> 00:29:21,426
there, Michael.
631
00:29:21,426 --> 00:29:23,928
It's really, really
632
00:29:23,928 --> 00:29:26,197
phenomenal, you know, and I know
633
00:29:26,197 --> 00:29:27,398
that they say that
634
00:29:27,398 --> 00:29:28,166
if you do something like that,
635
00:29:28,166 --> 00:29:29,267
it changes you.
636
00:29:29,267 --> 00:29:30,902
And what an honor
637
00:29:30,902 --> 00:29:31,970
to give back to those people
638
00:29:31,970 --> 00:29:34,973
who gave so much right?
639
00:29:35,273 --> 00:29:38,276
Okay.
640
00:29:51,790 --> 00:29:53,491
Yeah, Yeah, very true.
641
00:29:53,491 --> 00:29:53,758
All right.
642
00:29:53,758 --> 00:29:54,359
So so, Michael,
643
00:29:54,359 --> 00:29:55,426
we're getting to the end of the year.
644
00:29:55,426 --> 00:29:57,128
It's we're almost 20, 20
645
00:29:57,128 --> 00:29:58,530
at the end of this year, running
646
00:29:58,530 --> 00:29:59,998
any kind of specials or promos
647
00:29:59,998 --> 00:30:01,766
before the end of the year.
648
00:30:01,766 --> 00:30:04,068
Well, we are I'm glad you asked
649
00:30:04,068 --> 00:30:04,536
the first.
650
00:30:04,536 --> 00:30:04,969
We're running
651
00:30:04,969 --> 00:30:06,538
for actually around the holidays
652
00:30:06,538 --> 00:30:08,473
and going into next year.
653
00:30:08,473 --> 00:30:09,407
So if you're not a member,
654
00:30:09,407 --> 00:30:10,642
do you want to join this is
655
00:30:10,642 --> 00:30:11,376
this is the best deal
656
00:30:11,376 --> 00:30:13,244
you're going to get all year
657
00:30:13,244 --> 00:30:14,412
and these run through December.
658
00:30:14,412 --> 00:30:15,013
But the first
659
00:30:15,013 --> 00:30:17,048
the first special is a 20% discount
660
00:30:17,048 --> 00:30:19,250
on training for 2025
661
00:30:19,250 --> 00:30:20,385
if you register
662
00:30:20,385 --> 00:30:21,786
before the end of the year.
663
00:30:21,786 --> 00:30:22,487
So if you're thinking
664
00:30:22,487 --> 00:30:24,088
about training next year,
665
00:30:24,088 --> 00:30:25,790
you could save 20% by registering
666
00:30:25,790 --> 00:30:27,192
now for that class or class
667
00:30:27,192 --> 00:30:28,860
schedule for 25 is live.
668
00:30:28,860 --> 00:30:31,763
We've got about 52
669
00:30:31,763 --> 00:30:33,231
events on the schedule right now
670
00:30:33,231 --> 00:30:34,299
and that will grow.
671
00:30:34,299 --> 00:30:35,633
But I think, you know, you're
672
00:30:35,633 --> 00:30:36,601
probably going to find something
673
00:30:36,601 --> 00:30:37,569
close to your region.
674
00:30:38,636 --> 00:30:39,170
The second thing
675
00:30:39,170 --> 00:30:40,572
we have is a 50% off
676
00:30:40,572 --> 00:30:42,073
on the online university
677
00:30:42,073 --> 00:30:42,907
through the end of the year.
678
00:30:42,907 --> 00:30:43,541
So if you haven't
679
00:30:43,541 --> 00:30:44,709
been on the online university,
680
00:30:44,709 --> 00:30:47,045
now's a good time to get that for $100.
681
00:30:47,045 --> 00:30:48,847
You we also recorded all the sessions
682
00:30:48,847 --> 00:30:50,915
at our leadership Summit last fall.
683
00:30:50,915 --> 00:30:51,716
So if you're looking for
684
00:30:51,716 --> 00:30:53,084
some business acumen,
685
00:30:53,084 --> 00:30:55,086
you can get that for another $50
686
00:30:55,086 --> 00:30:56,821
through the online university.
687
00:30:56,821 --> 00:30:57,322
So if you're already
688
00:30:57,322 --> 00:30:58,723
at the online university,
689
00:30:58,723 --> 00:30:59,724
you can get that for 50.
690
00:30:59,724 --> 00:31:01,192
If you join,
691
00:31:01,192 --> 00:31:02,594
you can still get that for 50 bucks.
692
00:31:02,594 --> 00:31:04,195
You have the discount on the 100,
693
00:31:04,195 --> 00:31:05,830
on the hundred dollar joining fee.
694
00:31:05,830 --> 00:31:07,298
And then the best deal of the year,
695
00:31:07,298 --> 00:31:09,000
if you're not a member, is
696
00:31:09,000 --> 00:31:10,802
you can join for 349 now
697
00:31:10,802 --> 00:31:11,836
and then that gets you membership
698
00:31:11,836 --> 00:31:15,406
through July with some past expo
699
00:31:16,274 --> 00:31:17,408
and you get your registration
700
00:31:17,408 --> 00:31:18,509
included for Expo.
701
00:31:18,509 --> 00:31:19,110
So if you're thinking
702
00:31:19,110 --> 00:31:20,111
about going to Charlotte
703
00:31:20,111 --> 00:31:20,979
and you're not a member,
704
00:31:20,979 --> 00:31:22,747
now's the time to save some
705
00:31:22,747 --> 00:31:23,715
money and you know, we'll
706
00:31:29,120 --> 00:31:32,123
man, that's fantastic.
707
00:31:45,270 --> 00:31:47,538
And you said $50 for the
708
00:31:47,538 --> 00:31:50,275
all the past seminars on the
709
00:31:50,275 --> 00:31:53,278
the leadership summit.
710
00:31:53,311 --> 00:31:55,747
I mean, that's that's phenomenal.
711
00:31:55,747 --> 00:31:57,448
I mean, what I mean,
712
00:31:57,448 --> 00:31:59,017
gosh, man, it's just so.
713
00:31:59,017 --> 00:32:01,853
Well, it's all worth it being in, is it?
714
00:32:01,853 --> 00:32:03,421
Listen, you have an open invitation
715
00:32:03,421 --> 00:32:05,523
to come on here any time.
716
00:32:05,523 --> 00:32:06,724
It's an honor to have you on here.
717
00:32:06,724 --> 00:32:07,292
And I know
718
00:32:07,292 --> 00:32:08,226
under your leadership
719
00:32:08,226 --> 00:32:10,028
there's been a lot of benchmarks
720
00:32:10,028 --> 00:32:11,129
and milestones for you.
721
00:32:11,129 --> 00:32:12,697
And I always
722
00:32:12,697 --> 00:32:13,998
look forward to the lessons here.
723
00:32:13,998 --> 00:32:16,100
Like I say to the industry
724
00:32:16,100 --> 00:32:18,236
that you give that all the the
725
00:32:18,236 --> 00:32:19,671
the conferences.
726
00:32:19,671 --> 00:32:20,672
And when you come on
727
00:32:20,672 --> 00:32:22,407
and do our conference
728
00:32:22,407 --> 00:32:22,740
well, it's
729
00:32:22,740 --> 00:32:23,775
always great to have you there.
730
00:32:23,775 --> 00:32:25,944
And it's like it's like a
731
00:32:25,944 --> 00:32:26,911
you're a steady presence
732
00:32:26,911 --> 00:32:27,745
in the industry, man.
733
00:32:27,745 --> 00:32:29,881
And you guys do a lot and
734
00:32:31,049 --> 00:32:31,983
be on with you today.
735
00:32:31,983 --> 00:32:33,551
You know, it's it's really just
736
00:32:33,551 --> 00:32:34,385
it's about
737
00:32:34,385 --> 00:32:35,787
I have the best job in the world of
738
00:32:35,787 --> 00:32:36,721
my job is to figure out
739
00:32:36,721 --> 00:32:37,855
how to bring people together
740
00:32:37,855 --> 00:32:38,990
to make an industry better.
741
00:32:38,990 --> 00:32:39,857
And it's
742
00:32:39,857 --> 00:32:41,025
it's awesome, you know,
743
00:32:41,025 --> 00:32:42,293
And so if we can make the wood
744
00:32:42,293 --> 00:32:43,861
flooring industry better,
745
00:32:43,861 --> 00:32:45,530
then it's, you know,
746
00:32:45,530 --> 00:32:46,998
it's just a great thing to be able to do.
747
00:32:46,998 --> 00:32:49,600
So get involved
748
00:32:49,600 --> 00:32:50,702
yeah. Amen to that.
749
00:32:50,702 --> 00:32:51,502
All right,
750
00:32:51,502 --> 00:32:52,870
So, Michael,
751
00:32:52,870 --> 00:32:54,272
we're coming up on Christmas,
752
00:32:54,272 --> 00:32:57,275
so I would imagine you want to say
753
00:32:58,042 --> 00:32:59,544
to the members, Merry Christmas or what
754
00:32:59,544 --> 00:33:00,712
have you or happy holidays
755
00:33:00,712 --> 00:33:03,715
and the same to you.
756
00:33:07,618 --> 00:33:08,286
Yeah, thanks.
757
00:33:08,286 --> 00:33:10,421
And I know if I don't see you before,
758
00:33:10,421 --> 00:33:11,823
I'll see you down in Charlotte.
759
00:33:11,823 --> 00:33:13,091
I look forward to it.
760
00:33:13,091 --> 00:33:14,025
Here is a thing, guys.
761
00:33:14,025 --> 00:33:15,326
I say it every time.
762
00:33:15,326 --> 00:33:17,061
Don't let this sneak up on you.
763
00:33:17,061 --> 00:33:17,929
I know how it is
764
00:33:17,929 --> 00:33:19,697
and you're busy and things get this,
765
00:33:19,697 --> 00:33:20,498
you know, whatever it is.
766
00:33:20,498 --> 00:33:21,065
And, you know,
767
00:33:21,065 --> 00:33:22,967
we do plan trips and everything.
768
00:33:22,967 --> 00:33:24,335
well job came up or whatever.
769
00:33:24,335 --> 00:33:26,904
Put the put the time aside,
770
00:33:26,904 --> 00:33:27,739
put it on the calendar,
771
00:33:27,739 --> 00:33:28,740
marking on the calendars.
772
00:33:28,740 --> 00:33:30,174
I want to see you there.
773
00:33:30,174 --> 00:33:31,676
I mean, we we want to see our friends
774
00:33:31,676 --> 00:33:32,877
show up there and everything
775
00:33:32,877 --> 00:33:33,711
and you know what?
776
00:33:33,711 --> 00:33:34,078
Last year
777
00:33:34,078 --> 00:33:34,879
we had a big party
778
00:33:34,879 --> 00:33:35,880
and everything for everybody.
779
00:33:35,880 --> 00:33:36,781
And heck, man,
780
00:33:36,781 --> 00:33:37,749
even to see our
781
00:33:37,749 --> 00:33:38,516
our competitors
782
00:33:38,516 --> 00:33:39,083
down there
783
00:33:39,083 --> 00:33:41,185
and all the other industry folks down
784
00:33:41,185 --> 00:33:42,754
there, it's a great time.
785
00:33:42,754 --> 00:33:44,789
So do mark your calendars for that.
786
00:33:44,789 --> 00:33:46,190
Take advantage of the
787
00:33:46,190 --> 00:33:48,059
the end of year specials.
788
00:33:48,059 --> 00:33:49,927
And there you go, Michael.
789
00:33:49,927 --> 00:33:50,428
Sir,
790
00:33:50,428 --> 00:33:51,396
thank you very much again
791
00:33:51,396 --> 00:33:52,430
for coming on the podcast.
792
00:33:52,430 --> 00:33:53,731
We greatly appreciate it.
793
00:33:53,731 --> 00:33:55,033
And we'll talk to you down the road.
794
00:33:57,602 --> 00:33:59,604
But
795
00:33:59,604 --> 00:34:00,204
then there's been
796
00:34:00,204 --> 00:34:03,207
another episode of Okay,
797
00:34:03,408 --> 00:34:03,808
thank you.
798
00:34:03,808 --> 00:34:06,811
You know, nuts.
799
00:34:08,946 --> 00:34:10,481
And there's just been another episode
800
00:34:10,481 --> 00:34:11,916
of On the Floor with Wayne and Rob Lee.
801
00:34:11,916 --> 00:34:13,084
Stay tuned for another episode.