On The Floor with Wayne and Rob

The NWFA with guest Michael Martin

Episode Summary

Wayne and Rob host guest Michael Martin, CEO of the National Wood Flooring Association to discuss NWFA membership, the online university, webinars, the Gary Sinise Foundation and all of the year end NWFA specials going on. Follow Bona US Professional online: Website: https://www1.bona.com/en-us/professional/ Subscribe on YouTube: https://www.youtube.com/BonaProfessional Facebook: https://www.facebook.com/bonauspro/ Instagram: https://www.instagram.com/bonapro.us/

Episode Transcription

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Hello, and welcome to another episode

 

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of On the Floor with Wayne and Rob.

 

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I'm Wayne Highlander, director of Sales.

 

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Ramona, this is

 

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All right, Rob,

 

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good to see you.

 

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We're closing out the end of the year.

 

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I'm doing well,

 

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closing at the end of the year

 

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and that no better time to

 

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have a special guest on.

 

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And today we have with us

 

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Michael Martin,

 

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who is the CEO of the National Wood

 

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Flooring Association.

 

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So. Hey, Mike, how you doing? I'm good.

 

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How are you doing, Rob?

 

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Good to be with you.

 

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I've never actually been on the floor,

 

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so Yeah,

 

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I was telling Elina.

 

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Yeah,

 

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we're

 

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we never thought we could get, you

 

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know.

 

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Yeah.

 

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There

 

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you go.

 

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now that all the guests of the past guest

 

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will be glad to know that Rob thinks

 

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so.

 

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Hey, listen, we're actually.

 

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We're closing at the end of the year,

 

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and I thought we would talk

 

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about a few different things

 

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regarding the end of it. And I.

 

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I know you're too busy

 

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to listen to our podcast,

 

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but for those who do, they know that

 

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Rob and I are really high

 

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on the end of business.

 

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And we often talk about the next

 

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with Learning Associates

 

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because we both been members,

 

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we are members

 

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and it's done a lot for our careers

 

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and I can't say enough about it

 

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and the camaraderie and the support

 

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and just everything

 

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I've gotten out of the endeavor

 

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in my lifetime, I always have.

 

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Next to me

 

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a copy of the Wood

 

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for Installation guidelines.

 

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And and I look at all

 

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the people that contributed to that,

 

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that that publication.

 

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And it's phenomenal

 

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some of the brilliant minds

 

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that are there.

 

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And so it's always helped me.

 

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So I thought we talked to you

 

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and the first thing I thought of

 

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is like the membership dues and,

 

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and you guys have the manufacturer's

 

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coupon program worth about ten grand.

 

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Maybe you can talk about that.

 

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Start us off.

 

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sure.

 

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Yeah.

 

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Well, you

 

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know, we like to have one of

 

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we do the manufacturer coupon program

 

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because we really feel like doing that

 

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gives you ten, you know,

 

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I think for 2025 we're just over $10,000

 

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worth of

 

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where the coupons for products

 

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that you're using every day

 

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anyway if you're

 

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if you're wood flooring contractor

 

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so there

 

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you can redeem them

 

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through your distributor.

 

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And so the idea was we wanted there

 

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to always be more value

 

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in joining the being part of the BFA

 

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than than not.

 

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And so, you know, for 600 bucks,

 

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you can get $10,000 worth of coupons on

 

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materials are already using.

 

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So we like to think that more than covers

 

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the cost of belonging.

 

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And that's just really one of the

 

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one of the benefits.

 

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So that one's a good one.

 

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Yeah, for sure.

 

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I mean, really the the dues.

 

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Is it just an investment?

 

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I mean, your gosh,

 

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you get that back

 

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and I've made a phone call to a guy

 

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I know

 

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and the end of the day

 

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and a job on my own and and then,

 

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you know,

 

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just that phone call alone

 

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has saved me so much headache on a job

 

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and what have you.

 

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And and you've taken the learning curve

 

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with your

 

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with your schools

 

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and all the education

 

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and just shorten it for so many people

 

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and which equates to dollars

 

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and your time and aggravation.

 

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So no, I think it's fantastic.

 

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You came out with the the

 

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what is it the services is offering

 

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the impact the end of the day

 

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and your your annual report

 

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and I was looking that in the magazine

 

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actually that's kind of

 

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what spurred me on.

 

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I'm like

 

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I feel like

 

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I know a lot about the end of a

 

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you know, obviously

 

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I've go to all the the conventions

 

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and I've gone to really every school

 

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you guys have and all that.

 

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Even before

 

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I went to work for a manufacturer.

 

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But I didn't know

 

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you guys

 

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way more than I even I thought you did.

 

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So the state of the industry report

 

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is pretty interesting.

 

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The

 

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the membership makeup is

 

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is still largely

 

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the contractors, isn't it,

 

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between manufacturers and.

 

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contractors than any other part of the

 

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supply chain.

 

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But and to be fair,

 

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it's the whole supply chain.

 

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So we have manufacture works

 

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that distributors,

 

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contractors,

 

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retailers,

 

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inspectors are all part

 

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of the same association.

 

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So it's all of us.

 

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You know,

 

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when we have the board together,

 

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there's somebody from each one of those

 

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memberships represented.

 

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And you know, you know,

 

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you probably know

 

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the member benefits that apply to you

 

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or that did apply to you as a contractor.

 

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And some of the benefits

 

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that apply

 

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to other areas, to other member

 

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types are not necessarily the same.

 

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A lot of that is access to contractors.

 

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So yes, to answer your question,

 

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out of 3000 members, the

 

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the majority is our contractors

 

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Yes.

 

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And before I forget to ask you where

 

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I we're

 

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we're going to in Charlotte this year

 

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and when is it.

 

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In 2018.

 

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This year. In 2025.

 

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in Charlotte, right where you guys were

 

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at the last moment,

 

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convention at Western is the host hotel

 

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and the trade show

 

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will be in the convention

 

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Nice.

 

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The reason I.

 

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Yeah.

 

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Well you know

 

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I couldn't believe that happened.

 

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I was

 

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I asked my question.

 

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I sat back and I was like, here we go.

 

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We're going to get

 

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45 minutes of just pure NASCAR stories.

 

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I couldn't have been more excited.

 

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Wayne was making fun of me.

 

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He said I was a little

 

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a little lovey

 

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dovey with my questionnaire and

 

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but I could not believe.

 

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good good

 

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question in while Wayne is,

 

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you know, blinking or whatever.

 

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Talk to me about the new building.

 

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Yeah, definitely.

 

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We got to kill some time here.

 

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Yeah.

 

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Good call.

 

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And while we're on

 

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the subject of training

 

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what's it talk to us about the online

 

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training courses that are available

 

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and there's a bunch of them and 390

 

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available courses

 

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I think he was laying

 

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Wayne at Leadership Summit because he's

 

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a pretty sure

 

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he was looking for his invitation or

 

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email or something

 

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that you must have sent them for that.

 

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yeah,

 

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I try to sneak in in the 40

 

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under 40, 40 meeting,

 

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but I got kicked out.

 

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I got to sit in the back door which

 

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very

 

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Yeah,

 

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was.

 

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No, no, Wayne doesn't make that either.

 

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We're now looking at the

 

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I

 

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at one time.

 

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Yeah.

 

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Well nothing.

 

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Yeah. Yeah yeah.

 

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Rob or Rob.

 

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Rob.

 

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What were

 

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I think

 

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I'll let Rob visit

 

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I here.

 

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Yeah, yeah, yeah.

 

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We'll just edit him out later.

 

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Michael, one thing I look at

 

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and I'm glad you guys measure

 

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this is the membership renewals

 

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because one thing with

 

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well you know one of the measurements

 

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I use with the board

 

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releases is retention rate.

 

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You know how many guys use it

 

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but then they reuse it, reordered

 

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what have you.

 

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And you guys are saying

 

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when be the people that join

 

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your retention rate

 

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and your renewal rate is sky high,

 

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which shows the value

 

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that that people

 

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are really perceiving it

 

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to be a great value for their business.

 

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And you're right,

 

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a lot of a lot of guys that get into this

 

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get into,

 

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you know, they're

 

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they're they go on to become owners

 

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because they're very skilled

 

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and good craftsman.

 

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But for you to take an interest

 

268

00:14:26,165 --> 00:14:27,233

in the business side of it

 

269

00:14:27,233 --> 00:14:29,134

and help the guys in that regard,

 

270

00:14:29,134 --> 00:14:30,102

I think is tremendous

 

271

00:14:30,102 --> 00:14:31,303

and is a great help.

 

272

00:14:31,303 --> 00:14:34,506

And maybe you can talk about the podcast

 

273

00:14:34,506 --> 00:14:35,074

you guys have

 

274

00:14:35,074 --> 00:14:37,009

I know you have one with Chris is a

 

275

00:14:37,009 --> 00:14:38,444

and so maybe you can just

 

276

00:14:38,444 --> 00:14:39,545

talk about those a little bit as well.

 

277

00:14:39,545 --> 00:14:40,846

We're not too insecure anymore

 

278

00:14:40,846 --> 00:14:41,547

that we can't refer

 

279

00:14:41,547 --> 00:14:43,482

to someone else's podcast.

 

280

00:14:43,482 --> 00:14:45,918

So if you,

 

281

00:14:45,918 --> 00:14:47,286

if you want to shoot it out there,

 

282

00:14:47,286 --> 00:14:50,256

we can talk about them.

 

283

00:16:27,586 --> 00:16:28,320

No question.

 

284

00:16:28,320 --> 00:16:29,521

When you talk in the same language,

 

285

00:16:29,521 --> 00:16:31,123

you as you, you mean you can

 

286

00:16:31,123 --> 00:16:32,257

there'll be so many times

 

287

00:16:32,257 --> 00:16:34,126

you go on to different webinars

 

288

00:16:34,126 --> 00:16:34,693

and whatever and you're

 

289

00:16:34,693 --> 00:16:36,228

talking about businesses,

 

290

00:16:36,228 --> 00:16:37,930

but it's in the computer world,

 

291

00:16:37,930 --> 00:16:38,397

you know what I mean.

 

292

00:16:38,397 --> 00:16:39,865

Or online stuff

 

293

00:16:39,865 --> 00:16:41,300

for guys, we just don't relate to that.

 

294

00:16:41,300 --> 00:16:43,535

So having someone hands on

 

295

00:16:43,535 --> 00:16:44,903

and I'll tell you,

 

296

00:16:44,903 --> 00:16:46,171

I don't know which podcast

 

297

00:16:46,171 --> 00:16:46,905

he said it on

 

298

00:16:46,905 --> 00:16:48,507

when your podcast is certainly when he

 

299

00:16:48,507 --> 00:16:49,608

came to buy and convention he

 

300

00:16:50,642 --> 00:16:51,110

Steve Brad

 

301

00:16:51,110 --> 00:16:52,378

talked about this

 

302

00:16:52,378 --> 00:16:55,280

but the 3% rule that Chris has,

 

303

00:16:55,280 --> 00:16:56,882

I think everybody needs

 

304

00:16:56,882 --> 00:16:58,017

to listen to that podcast

 

305

00:16:58,017 --> 00:16:59,018

that was so good

 

306

00:16:59,018 --> 00:17:00,786

and how knowing what your churn costs are

 

307

00:17:00,786 --> 00:17:02,154

are really good.

 

308

00:17:02,154 --> 00:17:03,756

We, we stole parts of that

 

309

00:17:03,756 --> 00:17:04,823

and put it on our podcast

 

310

00:17:04,823 --> 00:17:06,525

to put it in our own words

 

311

00:17:06,525 --> 00:17:08,627

to make it look like Rob And I knew

 

312

00:17:08,627 --> 00:17:09,428

the same thing.

 

313

00:17:09,428 --> 00:17:12,431

I called it.

 

314

00:17:12,965 --> 00:17:15,000

Yeah,

 

315

00:17:15,000 --> 00:17:16,468

yeah, yeah.

 

316

00:17:16,468 --> 00:17:19,171

I called it the 4% rule to one up.

 

317

00:17:19,171 --> 00:17:22,174

Chris

 

318

00:17:22,474 --> 00:17:23,542

Absolutely.

 

319

00:17:23,542 --> 00:17:24,743

Yeah, yeah.

 

320

00:17:24,743 --> 00:17:27,746

It's but

 

321

00:17:30,816 --> 00:17:33,552

yeah, it's 2024 five now.

 

322

00:17:33,552 --> 00:17:36,555

So

 

323

00:17:37,122 --> 00:17:40,125

the online courses and the webinars

 

324

00:17:40,125 --> 00:17:42,528

I see, I always get the,

 

325

00:17:42,528 --> 00:17:44,229

the notices that a webinar is coming up.

 

326

00:17:44,229 --> 00:17:45,697

I think you guys do a great job

 

327

00:17:45,697 --> 00:17:46,432

with that

 

328

00:17:46,432 --> 00:17:47,366

and let manufacturers

 

329

00:17:47,366 --> 00:17:49,034

come on and talk about their products.

 

330

00:17:49,034 --> 00:17:50,536

A lot of knowledge there.

 

331

00:17:50,536 --> 00:17:52,171

And another great way to

 

332

00:17:52,171 --> 00:17:54,006

to share that information.

 

333

00:17:54,006 --> 00:17:55,541

And you know, I'll tell you and

 

334

00:17:55,541 --> 00:17:56,642

I don't know from your

 

335

00:17:58,210 --> 00:18:00,345

okay

 

336

00:18:00,345 --> 00:18:01,947

yeah

 

337

00:18:01,947 --> 00:18:04,950

yeah

 

338

00:18:08,353 --> 00:18:11,356

okay

 

339

00:18:17,029 --> 00:18:18,063

yeah and again

 

340

00:18:18,063 --> 00:18:20,032

there's listening to the contractors

 

341

00:18:20,032 --> 00:18:20,833

that are on there

 

342

00:18:20,833 --> 00:18:22,701

and then and somehow they get

 

343

00:18:22,701 --> 00:18:23,502

they got in the business

 

344

00:18:23,502 --> 00:18:24,736

and now you know what's

 

345

00:18:24,736 --> 00:18:26,705

what they're the,

 

346

00:18:26,705 --> 00:18:28,240

their mentors and that kind of stuff.

 

347

00:18:28,240 --> 00:18:29,041

And it's always

 

348

00:18:29,041 --> 00:18:30,109

interesting to me as well

 

349

00:18:30,109 --> 00:18:34,179

and the webinars I see,

 

350

00:18:34,213 --> 00:18:36,081

I get notices from Sharon

 

351

00:18:36,081 --> 00:18:37,416

I guess since out there

 

352

00:18:37,416 --> 00:18:37,716

always is

 

353

00:18:37,716 --> 00:18:38,183

for those

 

354

00:18:38,183 --> 00:18:41,286

which I listen, a lot of those too,

 

355

00:18:41,887 --> 00:18:42,888

which is another great service.

 

356

00:18:42,888 --> 00:18:44,022

So all these things

 

357

00:18:44,022 --> 00:18:44,957

we're talking about here,

 

358

00:18:44,957 --> 00:18:46,425

all the heading of the online courses

 

359

00:18:46,425 --> 00:18:48,827

and the all these different things

 

360

00:18:48,827 --> 00:18:50,362

that you guys offer,

 

361

00:18:50,362 --> 00:18:52,931

I think just alone for the year,

 

362

00:18:52,931 --> 00:18:55,834

we have a going to the convention

 

363

00:18:55,834 --> 00:18:57,569

is like the biggest industry

 

364

00:18:57,569 --> 00:18:58,170

party of the well,

 

365

00:18:58,170 --> 00:19:00,105

it is the Industry Party of the year.

 

366

00:19:00,105 --> 00:19:00,706

I mean

 

367

00:19:00,706 --> 00:19:02,808

and it's all the people that we know

 

368

00:19:02,808 --> 00:19:04,209

from all across the country

 

369

00:19:04,209 --> 00:19:05,377

get a chance to get together

 

370

00:19:05,377 --> 00:19:07,279

like minded people.

 

371

00:19:07,279 --> 00:19:08,914

It's not only the camaraderie

 

372

00:19:08,914 --> 00:19:10,415

and the getting together

 

373

00:19:10,415 --> 00:19:11,517

and it's the education,

 

374

00:19:11,517 --> 00:19:12,351

the side courses

 

375

00:19:12,351 --> 00:19:13,819

you guys have, the

 

376

00:19:13,819 --> 00:19:14,486

the speakers,

 

377

00:19:14,486 --> 00:19:16,555

the all the manufacturers are there.

 

378

00:19:16,555 --> 00:19:17,256

It is.

 

379

00:19:17,256 --> 00:19:18,724

It is the one thing I look forward

 

380

00:19:18,724 --> 00:19:20,792

to more than any other event of the year.

 

381

00:19:20,792 --> 00:19:21,126

So

 

382

00:19:22,294 --> 00:19:22,728

great to hear.

 

383

00:19:22,728 --> 00:19:23,695

We look forward to it too.

 

384

00:19:23,695 --> 00:19:24,229

It's, you know,

 

385

00:19:24,229 --> 00:19:25,831

it's just the it's the best time.

 

386

00:19:25,831 --> 00:19:28,033

And I know you guys had a party last year

 

387

00:19:28,033 --> 00:19:28,834

with karaoke.

 

388

00:19:28,834 --> 00:19:31,837

So what did what did Wayne and Rob sing

 

389

00:19:32,337 --> 00:19:35,340

well, I didn't think

 

390

00:19:35,741 --> 00:19:37,776

I said

 

391

00:19:37,776 --> 00:19:39,845

every man's got no limitations

 

392

00:19:39,845 --> 00:19:42,548

but My go to song is.

 

393

00:19:42,548 --> 00:19:43,815

Devin went down to Georgia.

 

394

00:19:43,815 --> 00:19:45,584

I killed it.

 

395

00:19:45,584 --> 00:19:47,152

I had the place going nuts.

 

396

00:19:47,152 --> 00:19:48,954

They wanted more.

 

397

00:19:48,954 --> 00:19:50,556

I signed up for a second song

 

398

00:19:50,556 --> 00:19:52,758

and I said, You know what? I'm.

 

399

00:19:52,758 --> 00:19:55,761

I took my name off the list one and done.

 

400

00:19:56,628 --> 00:19:59,631

I could have only screwed it up.

 

401

00:20:00,432 --> 00:20:03,435

to get

 

402

00:20:05,070 --> 00:20:06,371

I,

 

403

00:20:06,371 --> 00:20:09,474

I give Rob a hard time but I have to say

 

404

00:20:09,474 --> 00:20:10,809

he killed it on that song.

 

405

00:20:10,809 --> 00:20:12,377

He did a damn good job. So.

 

406

00:20:14,546 --> 00:20:15,814

I got a question.

 

407

00:20:15,814 --> 00:20:17,449

I know

 

408

00:20:17,449 --> 00:20:18,984

Wayne hates it when I ask questions.

 

409

00:20:18,984 --> 00:20:21,086

You know,

 

410

00:20:21,086 --> 00:20:22,754

you were talking about your training and,

 

411

00:20:22,754 --> 00:20:23,088

you know,

 

412

00:20:23,088 --> 00:20:24,823

I get the inspector

 

413

00:20:24,823 --> 00:20:26,525

and I get the install.

 

414

00:20:26,525 --> 00:20:28,360

I also get the Senate finished.

 

415

00:20:28,360 --> 00:20:31,196

But what goes on at the sales,

 

416

00:20:31,196 --> 00:20:32,164

the sales training

 

417

00:20:32,164 --> 00:20:34,499

and who should be attending that

 

418

00:20:34,499 --> 00:20:36,668

and what are they going to get out of it.

 

419

00:20:36,668 --> 00:20:38,570

Yeah, well,

 

420

00:20:38,570 --> 00:20:41,573

the sales training is we we've modified

 

421

00:20:41,740 --> 00:20:42,474

that That track

 

422

00:20:42,474 --> 00:20:43,775

has just been completely redone

 

423

00:20:43,775 --> 00:20:44,910

on the online university.

 

424

00:20:44,910 --> 00:20:45,677

And one of the things

 

425

00:20:45,677 --> 00:20:46,678

that we've done with that

 

426

00:20:46,678 --> 00:20:48,847

track is to try to teach people

 

427

00:20:48,847 --> 00:20:50,315

how to

 

428

00:20:50,315 --> 00:20:51,583

sell the attributes of wood

 

429

00:20:51,583 --> 00:20:53,151

over other other types.

 

430

00:20:53,151 --> 00:20:54,086

We don't you know,

 

431

00:20:54,086 --> 00:20:54,786

we don't go out and say,

 

432

00:20:54,786 --> 00:20:56,188

don't do this other type

 

433

00:20:56,188 --> 00:20:57,189

or don't sell this other type.

 

434

00:20:57,189 --> 00:20:58,190

But I think what we have found

 

435

00:20:58,190 --> 00:20:59,124

at the point of sale

 

436

00:20:59,124 --> 00:21:00,158

is that a lot of times

 

437

00:21:01,260 --> 00:21:02,794

the retailer that you're dealing with,

 

438

00:21:02,794 --> 00:21:04,029

if they're a full line retailer

 

439

00:21:04,029 --> 00:21:04,696

and they're handling

 

440

00:21:04,696 --> 00:21:06,665

every type of flooring,

 

441

00:21:06,665 --> 00:21:09,201

they're probably least familiar with wood

 

442

00:21:09,201 --> 00:21:10,535

because they probably started out

 

443

00:21:10,535 --> 00:21:11,370

as a carpet store

 

444

00:21:11,370 --> 00:21:13,005

and then they maybe added tile.

 

445

00:21:13,005 --> 00:21:13,972

And then when

 

446

00:21:13,972 --> 00:21:15,841

refinish came into the market,

 

447

00:21:15,841 --> 00:21:16,875

they thought, well, we can

 

448

00:21:16,875 --> 00:21:17,676

we can sell pre

 

449

00:21:17,676 --> 00:21:19,244

finished because taking the sand

 

450

00:21:19,244 --> 00:21:19,778

and finish out

 

451

00:21:19,778 --> 00:21:21,780

the product made it easier for somebody

 

452

00:21:21,780 --> 00:21:23,849

at that point of sale to sell it.

 

453

00:21:23,849 --> 00:21:25,817

But if if they don't know

 

454

00:21:25,817 --> 00:21:26,518

the right things

 

455

00:21:26,518 --> 00:21:28,387

to ask the right questions to ask,

 

456

00:21:28,387 --> 00:21:30,155

they're missing an opportunity.

 

457

00:21:30,155 --> 00:21:32,024

But we also have seen a hundred times,

 

458

00:21:32,024 --> 00:21:32,257

you know,

 

459

00:21:32,257 --> 00:21:33,725

we see

 

460

00:21:33,725 --> 00:21:34,893

retailers sell as they

 

461

00:21:34,893 --> 00:21:36,295

they don't know how to get their people

 

462

00:21:36,295 --> 00:21:37,462

to not to recognize that

 

463

00:21:37,462 --> 00:21:39,564

if somebody drives up in a mercedes,

 

464

00:21:39,564 --> 00:21:40,432

you're not going to sell them

 

465

00:21:40,432 --> 00:21:41,166

a cheap product.

 

466

00:21:41,166 --> 00:21:42,200

You should sell them hardwoods.

 

467

00:21:42,200 --> 00:21:43,235

So, you know,

 

468

00:21:43,235 --> 00:21:44,703

we try to go through that piece

 

469

00:21:44,703 --> 00:21:45,570

where they're comfortable

 

470

00:21:45,570 --> 00:21:46,605

with selling the product.

 

471

00:21:46,605 --> 00:21:48,607

They have enough knowledge to know

 

472

00:21:48,607 --> 00:21:50,375

what to talk about, about sub floors

 

473

00:21:50,375 --> 00:21:51,476

and about finishes

 

474

00:21:51,476 --> 00:21:54,446

and enough information to be able

 

475

00:21:54,446 --> 00:21:55,447

to represent wood

 

476

00:21:55,447 --> 00:21:57,382

well on the showroom floor.

 

477

00:21:57,382 --> 00:22:00,285

That's the goal, to make them,

 

478

00:22:00,285 --> 00:22:00,552

you know,

 

479

00:22:00,552 --> 00:22:01,653

be able to talk to anybody

 

480

00:22:01,653 --> 00:22:03,188

about about wood floors

 

481

00:22:03,188 --> 00:22:04,823

and and and be comfortable

 

482

00:22:04,823 --> 00:22:05,991

that they know enough

 

483

00:22:05,991 --> 00:22:07,092

to sell the product.

 

484

00:22:08,627 --> 00:22:08,994

So you're

 

485

00:22:08,994 --> 00:22:09,628

really gearing

 

486

00:22:09,628 --> 00:22:10,462

that towards people

 

487

00:22:10,462 --> 00:22:12,731

who are in retail sales?

 

488

00:22:12,731 --> 00:22:15,734

Not so much people in hardwood already.

 

489

00:22:38,256 --> 00:22:40,025

Wayne, I might sign you up for that

 

490

00:22:40,025 --> 00:22:40,625

next year.

 

491

00:22:40,625 --> 00:22:41,593

yeah. To learn a little something.

 

492

00:22:41,593 --> 00:22:42,794

Yeah, absolutely.

 

493

00:22:42,794 --> 00:22:43,829

Hey, let me tell you something

 

494

00:22:43,829 --> 00:22:45,130

I'm not too proud to learn a thing

 

495

00:22:45,130 --> 00:22:45,664

or two.

 

496

00:22:45,664 --> 00:22:46,898

I'll.

 

497

00:22:46,898 --> 00:22:48,934

I'll say this, that

 

498

00:22:48,934 --> 00:22:49,301

it's the same

 

499

00:22:49,301 --> 00:22:51,036

with going to the end of schools

 

500

00:22:51,036 --> 00:22:51,403

and everything.

 

501

00:22:51,403 --> 00:22:52,070

And you'll take a guy

 

502

00:22:52,070 --> 00:22:53,939

who's been to doing four for 30 years.

 

503

00:22:53,939 --> 00:22:55,474

They may have been doing it for 30 years.

 

504

00:22:55,474 --> 00:22:55,907

What do you,

 

505

00:22:55,907 --> 00:22:57,509

what are you going to show me?

 

506

00:22:57,509 --> 00:22:59,378

And

 

507

00:22:59,378 --> 00:23:01,213

it's just one little nugget here,

 

508

00:23:01,213 --> 00:23:01,913

one little thing

 

509

00:23:01,913 --> 00:23:03,715

there, one little trick there.

 

510

00:23:03,715 --> 00:23:06,318

And you got a roster of superstars

 

511

00:23:06,318 --> 00:23:06,718

on there

 

512

00:23:06,718 --> 00:23:08,754

that are the individual instructors.

 

513

00:23:08,754 --> 00:23:11,757

I mean, man, they are not

 

514

00:23:11,757 --> 00:23:12,991

not just great craftsmen,

 

515

00:23:12,991 --> 00:23:14,659

but they're high character people.

 

516

00:23:14,659 --> 00:23:15,193

You know what I mean?

 

517

00:23:15,193 --> 00:23:16,595

They're really good people.

 

518

00:23:16,595 --> 00:23:17,996

They, they, they,

 

519

00:23:17,996 --> 00:23:19,798

they give back a lot of their own time.

 

520

00:23:19,798 --> 00:23:20,565

I mean,

 

521

00:23:20,565 --> 00:23:21,199

these people have been

 

522

00:23:21,199 --> 00:23:23,435

running businesses, a lot of them. And

 

523

00:23:24,803 --> 00:23:26,438

the

 

524

00:23:26,438 --> 00:23:28,039

I can't.

 

525

00:23:28,039 --> 00:23:29,274

you the regional instructors

 

526

00:23:29,274 --> 00:23:30,675

that we have that come in, that

 

527

00:23:30,675 --> 00:23:32,010

come in and teach,

 

528

00:23:32,010 --> 00:23:32,411

they're doing it

 

529

00:23:32,411 --> 00:23:33,311

because it's,

 

530

00:23:33,311 --> 00:23:34,479

it's a passion of theirs,

 

531

00:23:34,479 --> 00:23:35,380

something they want to do

 

532

00:23:35,380 --> 00:23:37,315

because to be honest,

 

533

00:23:37,315 --> 00:23:39,418

then leaving their business and coming in

 

534

00:23:39,418 --> 00:23:41,820

and doing a school for four or five days,

 

535

00:23:41,820 --> 00:23:43,155

they're losing money by doing that.

 

536

00:23:43,155 --> 00:23:46,158

Even you know, we're cover the travel, we

 

537

00:23:46,158 --> 00:23:49,161

yeah,

 

538

00:23:50,996 --> 00:23:53,999

yeah,

 

539

00:23:59,538 --> 00:24:01,306

yeah.

 

540

00:24:01,306 --> 00:24:01,973

I did.

 

541

00:24:01,973 --> 00:24:03,575

I got to do a school last year

 

542

00:24:03,575 --> 00:24:04,709

with Todd McDonald.

 

543

00:24:04,709 --> 00:24:07,712

Mike It was,

 

544

00:24:09,748 --> 00:24:10,582

one of the first

 

545

00:24:10,582 --> 00:24:13,685

when I got into the manufacturing

 

546

00:24:13,685 --> 00:24:14,586

end of the business,

 

547

00:24:14,586 --> 00:24:16,121

he was the first guy

 

548

00:24:16,121 --> 00:24:16,922

I traveled with,

 

549

00:24:16,922 --> 00:24:18,356

so I kind of learn the ropes

 

550

00:24:18,356 --> 00:24:20,392

from Todd for a couple of weeks.

 

551

00:24:20,392 --> 00:24:23,395

Traveling through the Midwest.

 

552

00:24:39,244 --> 00:24:41,680

it was so it was a it was a great week.

 

553

00:24:41,680 --> 00:24:43,715

It was just such a great week to,

 

554

00:24:43,715 --> 00:24:45,617

you know, get back together with him.

 

555

00:24:45,617 --> 00:24:46,685

Everything.

 

556

00:24:46,685 --> 00:24:48,186

Boy, the school was just amazing.

 

557

00:24:48,186 --> 00:24:49,120

We did that one

 

558

00:24:49,120 --> 00:24:51,423

in Philadelphia at city floors.

 

559

00:24:51,423 --> 00:24:53,525

And what a great turnout.

 

560

00:24:53,525 --> 00:24:54,726

And just

 

561

00:24:54,726 --> 00:24:56,194

every everybody leaves there

 

562

00:24:56,194 --> 00:24:58,463

with such confidence. What's that?

 

563

00:25:04,903 --> 00:25:05,837

Yeah.

 

564

00:25:05,837 --> 00:25:07,405

absolutely.

 

565

00:25:07,405 --> 00:25:07,806

But the

 

566

00:25:07,806 --> 00:25:10,976

confidence level that people have from

 

567

00:25:10,976 --> 00:25:12,043

when they get there to

 

568

00:25:12,043 --> 00:25:12,811

when they leave

 

569

00:25:12,811 --> 00:25:14,446

is always something that I really love.

 

570

00:25:14,446 --> 00:25:17,449

And seeing.

 

571

00:26:00,058 --> 00:26:00,625

But touch wood

 

572

00:26:00,625 --> 00:26:02,794

products and procedures and the changes

 

573

00:26:02,794 --> 00:26:03,862

and just

 

574

00:26:03,862 --> 00:26:06,064

even if you look at the last five years

 

575

00:26:06,064 --> 00:26:08,934

it's it's crazy.

 

576

00:26:08,934 --> 00:26:10,268

So these people like you said

 

577

00:26:10,268 --> 00:26:12,871

that have been doing it for 30 years

 

578

00:26:12,871 --> 00:26:13,572

and they don't think they're

 

579

00:26:13,572 --> 00:26:14,673

going to get anything.

 

580

00:26:14,673 --> 00:26:17,876

Boy, there's just been so many changes,

 

581

00:26:17,876 --> 00:26:19,411

just in the last five years

 

582

00:26:19,411 --> 00:26:22,414

with products and procedures,

 

583

00:26:24,583 --> 00:26:25,817

You mentioned Todd McDonnell.

 

584

00:26:25,817 --> 00:26:28,320

They had a very, very

 

585

00:26:28,320 --> 00:26:30,922

personal conversation with him,

 

586

00:26:30,922 --> 00:26:33,224

a very private conversation with him

 

587

00:26:33,224 --> 00:26:35,493

when he shared with me personally

 

588

00:26:35,493 --> 00:26:37,128

that I taught him

 

589

00:26:37,128 --> 00:26:37,562

pretty much

 

590

00:26:37,562 --> 00:26:40,565

everything he knows in the for business.

 

591

00:26:40,632 --> 00:26:42,801

So very private conversation, though,

 

592

00:26:44,035 --> 00:26:45,737

but

 

593

00:26:45,737 --> 00:26:48,740

that's actually a really good

 

594

00:26:57,048 --> 00:26:59,384

Todd Todd's a good friend of mine.

 

595

00:26:59,384 --> 00:27:00,485

He knows I'm kidding.

 

596

00:27:00,485 --> 00:27:01,553

He's one of the he's

 

597

00:27:01,553 --> 00:27:02,687

one of the best human beings

 

598

00:27:02,687 --> 00:27:03,888

in this business.

 

599

00:27:03,888 --> 00:27:05,423

Hey, I want to talk to you about this.

 

600

00:27:05,423 --> 00:27:05,991

I want to talk to you

 

601

00:27:05,991 --> 00:27:07,559

about the Gary Sinise Foundation.

 

602

00:27:07,559 --> 00:27:09,394

And before you say anything about it,

 

603

00:27:09,394 --> 00:27:12,063

I'm going to rattle off some stats here,

 

604

00:27:12,063 --> 00:27:14,165

which are unbelievable.

 

605

00:27:14,165 --> 00:27:14,399

Me.

 

606

00:27:14,399 --> 00:27:17,569

The Gary Sinise Foundation

 

607

00:27:18,036 --> 00:27:21,039

program, 92 homes completed,

 

608

00:27:21,673 --> 00:27:23,375

157 in the buffet,

 

609

00:27:23,375 --> 00:27:24,442

participating companies

 

610

00:27:24,442 --> 00:27:25,910

involved in it,

 

611

00:27:25,910 --> 00:27:28,480

368,000 square feet of flooring

 

612

00:27:28,480 --> 00:27:31,716

donated to this $7.3 million

 

613

00:27:31,716 --> 00:27:34,019

of logistics and labor donated

 

614

00:27:34,019 --> 00:27:35,820

13 homes in progress.

 

615

00:27:35,820 --> 00:27:39,524

Days of labor donated 920 days

 

616

00:27:39,724 --> 00:27:40,859

that is Michael

 

617

00:27:40,859 --> 00:27:43,862

that that is that's incredible.

 

618

00:27:44,763 --> 00:27:45,830

over the time that's

 

619

00:27:45,830 --> 00:27:46,464

probably the thing

 

620

00:27:46,464 --> 00:27:48,867

I'm most proud of, of our members

 

621

00:27:48,867 --> 00:27:51,169

coming together to do something that,

 

622

00:27:51,169 --> 00:27:53,471

you know, isn't necessarily

 

623

00:27:53,471 --> 00:27:55,440

benefiting their bottom line,

 

624

00:27:55,440 --> 00:27:57,742

obviously, but it certainly benefits

 

625

00:27:59,144 --> 00:28:02,147

Yeah.

 

626

00:28:54,532 --> 00:28:57,535

Yeah,

 

627

00:29:17,989 --> 00:29:18,456

yeah.

 

628

00:29:18,456 --> 00:29:19,290

And it

 

629

00:29:19,290 --> 00:29:20,792

says a lot about your organization

 

630

00:29:20,792 --> 00:29:21,426

there, Michael.

 

631

00:29:21,426 --> 00:29:23,928

It's really, really

 

632

00:29:23,928 --> 00:29:26,197

phenomenal, you know, and I know

 

633

00:29:26,197 --> 00:29:27,398

that they say that

 

634

00:29:27,398 --> 00:29:28,166

if you do something like that,

 

635

00:29:28,166 --> 00:29:29,267

it changes you.

 

636

00:29:29,267 --> 00:29:30,902

And what an honor

 

637

00:29:30,902 --> 00:29:31,970

to give back to those people

 

638

00:29:31,970 --> 00:29:34,973

who gave so much right?

 

639

00:29:35,273 --> 00:29:38,276

Okay.

 

640

00:29:51,790 --> 00:29:53,491

Yeah, Yeah, very true.

 

641

00:29:53,491 --> 00:29:53,758

All right.

 

642

00:29:53,758 --> 00:29:54,359

So so, Michael,

 

643

00:29:54,359 --> 00:29:55,426

we're getting to the end of the year.

 

644

00:29:55,426 --> 00:29:57,128

It's we're almost 20, 20

 

645

00:29:57,128 --> 00:29:58,530

at the end of this year, running

 

646

00:29:58,530 --> 00:29:59,998

any kind of specials or promos

 

647

00:29:59,998 --> 00:30:01,766

before the end of the year.

 

648

00:30:01,766 --> 00:30:04,068

Well, we are I'm glad you asked

 

649

00:30:04,068 --> 00:30:04,536

the first.

 

650

00:30:04,536 --> 00:30:04,969

We're running

 

651

00:30:04,969 --> 00:30:06,538

for actually around the holidays

 

652

00:30:06,538 --> 00:30:08,473

and going into next year.

 

653

00:30:08,473 --> 00:30:09,407

So if you're not a member,

 

654

00:30:09,407 --> 00:30:10,642

do you want to join this is

 

655

00:30:10,642 --> 00:30:11,376

this is the best deal

 

656

00:30:11,376 --> 00:30:13,244

you're going to get all year

 

657

00:30:13,244 --> 00:30:14,412

and these run through December.

 

658

00:30:14,412 --> 00:30:15,013

But the first

 

659

00:30:15,013 --> 00:30:17,048

the first special is a 20% discount

 

660

00:30:17,048 --> 00:30:19,250

on training for 2025

 

661

00:30:19,250 --> 00:30:20,385

if you register

 

662

00:30:20,385 --> 00:30:21,786

before the end of the year.

 

663

00:30:21,786 --> 00:30:22,487

So if you're thinking

 

664

00:30:22,487 --> 00:30:24,088

about training next year,

 

665

00:30:24,088 --> 00:30:25,790

you could save 20% by registering

 

666

00:30:25,790 --> 00:30:27,192

now for that class or class

 

667

00:30:27,192 --> 00:30:28,860

schedule for 25 is live.

 

668

00:30:28,860 --> 00:30:31,763

We've got about 52

 

669

00:30:31,763 --> 00:30:33,231

events on the schedule right now

 

670

00:30:33,231 --> 00:30:34,299

and that will grow.

 

671

00:30:34,299 --> 00:30:35,633

But I think, you know, you're

 

672

00:30:35,633 --> 00:30:36,601

probably going to find something

 

673

00:30:36,601 --> 00:30:37,569

close to your region.

 

674

00:30:38,636 --> 00:30:39,170

The second thing

 

675

00:30:39,170 --> 00:30:40,572

we have is a 50% off

 

676

00:30:40,572 --> 00:30:42,073

on the online university

 

677

00:30:42,073 --> 00:30:42,907

through the end of the year.

 

678

00:30:42,907 --> 00:30:43,541

So if you haven't

 

679

00:30:43,541 --> 00:30:44,709

been on the online university,

 

680

00:30:44,709 --> 00:30:47,045

now's a good time to get that for $100.

 

681

00:30:47,045 --> 00:30:48,847

You we also recorded all the sessions

 

682

00:30:48,847 --> 00:30:50,915

at our leadership Summit last fall.

 

683

00:30:50,915 --> 00:30:51,716

So if you're looking for

 

684

00:30:51,716 --> 00:30:53,084

some business acumen,

 

685

00:30:53,084 --> 00:30:55,086

you can get that for another $50

 

686

00:30:55,086 --> 00:30:56,821

through the online university.

 

687

00:30:56,821 --> 00:30:57,322

So if you're already

 

688

00:30:57,322 --> 00:30:58,723

at the online university,

 

689

00:30:58,723 --> 00:30:59,724

you can get that for 50.

 

690

00:30:59,724 --> 00:31:01,192

If you join,

 

691

00:31:01,192 --> 00:31:02,594

you can still get that for 50 bucks.

 

692

00:31:02,594 --> 00:31:04,195

You have the discount on the 100,

 

693

00:31:04,195 --> 00:31:05,830

on the hundred dollar joining fee.

 

694

00:31:05,830 --> 00:31:07,298

And then the best deal of the year,

 

695

00:31:07,298 --> 00:31:09,000

if you're not a member, is

 

696

00:31:09,000 --> 00:31:10,802

you can join for 349 now

 

697

00:31:10,802 --> 00:31:11,836

and then that gets you membership

 

698

00:31:11,836 --> 00:31:15,406

through July with some past expo

 

699

00:31:16,274 --> 00:31:17,408

and you get your registration

 

700

00:31:17,408 --> 00:31:18,509

included for Expo.

 

701

00:31:18,509 --> 00:31:19,110

So if you're thinking

 

702

00:31:19,110 --> 00:31:20,111

about going to Charlotte

 

703

00:31:20,111 --> 00:31:20,979

and you're not a member,

 

704

00:31:20,979 --> 00:31:22,747

now's the time to save some

 

705

00:31:22,747 --> 00:31:23,715

money and you know, we'll

 

706

00:31:29,120 --> 00:31:32,123

man, that's fantastic.

 

707

00:31:45,270 --> 00:31:47,538

And you said $50 for the

 

708

00:31:47,538 --> 00:31:50,275

all the past seminars on the

 

709

00:31:50,275 --> 00:31:53,278

the leadership summit.

 

710

00:31:53,311 --> 00:31:55,747

I mean, that's that's phenomenal.

 

711

00:31:55,747 --> 00:31:57,448

I mean, what I mean,

 

712

00:31:57,448 --> 00:31:59,017

gosh, man, it's just so.

 

713

00:31:59,017 --> 00:32:01,853

Well, it's all worth it being in, is it?

 

714

00:32:01,853 --> 00:32:03,421

Listen, you have an open invitation

 

715

00:32:03,421 --> 00:32:05,523

to come on here any time.

 

716

00:32:05,523 --> 00:32:06,724

It's an honor to have you on here.

 

717

00:32:06,724 --> 00:32:07,292

And I know

 

718

00:32:07,292 --> 00:32:08,226

under your leadership

 

719

00:32:08,226 --> 00:32:10,028

there's been a lot of benchmarks

 

720

00:32:10,028 --> 00:32:11,129

and milestones for you.

 

721

00:32:11,129 --> 00:32:12,697

And I always

 

722

00:32:12,697 --> 00:32:13,998

look forward to the lessons here.

 

723

00:32:13,998 --> 00:32:16,100

Like I say to the industry

 

724

00:32:16,100 --> 00:32:18,236

that you give that all the the

 

725

00:32:18,236 --> 00:32:19,671

the conferences.

 

726

00:32:19,671 --> 00:32:20,672

And when you come on

 

727

00:32:20,672 --> 00:32:22,407

and do our conference

 

728

00:32:22,407 --> 00:32:22,740

well, it's

 

729

00:32:22,740 --> 00:32:23,775

always great to have you there.

 

730

00:32:23,775 --> 00:32:25,944

And it's like it's like a

 

731

00:32:25,944 --> 00:32:26,911

you're a steady presence

 

732

00:32:26,911 --> 00:32:27,745

in the industry, man.

 

733

00:32:27,745 --> 00:32:29,881

And you guys do a lot and

 

734

00:32:31,049 --> 00:32:31,983

be on with you today.

 

735

00:32:31,983 --> 00:32:33,551

You know, it's it's really just

 

736

00:32:33,551 --> 00:32:34,385

it's about

 

737

00:32:34,385 --> 00:32:35,787

I have the best job in the world of

 

738

00:32:35,787 --> 00:32:36,721

my job is to figure out

 

739

00:32:36,721 --> 00:32:37,855

how to bring people together

 

740

00:32:37,855 --> 00:32:38,990

to make an industry better.

 

741

00:32:38,990 --> 00:32:39,857

And it's

 

742

00:32:39,857 --> 00:32:41,025

it's awesome, you know,

 

743

00:32:41,025 --> 00:32:42,293

And so if we can make the wood

 

744

00:32:42,293 --> 00:32:43,861

flooring industry better,

 

745

00:32:43,861 --> 00:32:45,530

then it's, you know,

 

746

00:32:45,530 --> 00:32:46,998

it's just a great thing to be able to do.

 

747

00:32:46,998 --> 00:32:49,600

So get involved

 

748

00:32:49,600 --> 00:32:50,702

yeah. Amen to that.

 

749

00:32:50,702 --> 00:32:51,502

All right,

 

750

00:32:51,502 --> 00:32:52,870

So, Michael,

 

751

00:32:52,870 --> 00:32:54,272

we're coming up on Christmas,

 

752

00:32:54,272 --> 00:32:57,275

so I would imagine you want to say

 

753

00:32:58,042 --> 00:32:59,544

to the members, Merry Christmas or what

 

754

00:32:59,544 --> 00:33:00,712

have you or happy holidays

 

755

00:33:00,712 --> 00:33:03,715

and the same to you.

 

756

00:33:07,618 --> 00:33:08,286

Yeah, thanks.

 

757

00:33:08,286 --> 00:33:10,421

And I know if I don't see you before,

 

758

00:33:10,421 --> 00:33:11,823

I'll see you down in Charlotte.

 

759

00:33:11,823 --> 00:33:13,091

I look forward to it.

 

760

00:33:13,091 --> 00:33:14,025

Here is a thing, guys.

 

761

00:33:14,025 --> 00:33:15,326

I say it every time.

 

762

00:33:15,326 --> 00:33:17,061

Don't let this sneak up on you.

 

763

00:33:17,061 --> 00:33:17,929

I know how it is

 

764

00:33:17,929 --> 00:33:19,697

and you're busy and things get this,

 

765

00:33:19,697 --> 00:33:20,498

you know, whatever it is.

 

766

00:33:20,498 --> 00:33:21,065

And, you know,

 

767

00:33:21,065 --> 00:33:22,967

we do plan trips and everything.

 

768

00:33:22,967 --> 00:33:24,335

well job came up or whatever.

 

769

00:33:24,335 --> 00:33:26,904

Put the put the time aside,

 

770

00:33:26,904 --> 00:33:27,739

put it on the calendar,

 

771

00:33:27,739 --> 00:33:28,740

marking on the calendars.

 

772

00:33:28,740 --> 00:33:30,174

I want to see you there.

 

773

00:33:30,174 --> 00:33:31,676

I mean, we we want to see our friends

 

774

00:33:31,676 --> 00:33:32,877

show up there and everything

 

775

00:33:32,877 --> 00:33:33,711

and you know what?

 

776

00:33:33,711 --> 00:33:34,078

Last year

 

777

00:33:34,078 --> 00:33:34,879

we had a big party

 

778

00:33:34,879 --> 00:33:35,880

and everything for everybody.

 

779

00:33:35,880 --> 00:33:36,781

And heck, man,

 

780

00:33:36,781 --> 00:33:37,749

even to see our

 

781

00:33:37,749 --> 00:33:38,516

our competitors

 

782

00:33:38,516 --> 00:33:39,083

down there

 

783

00:33:39,083 --> 00:33:41,185

and all the other industry folks down

 

784

00:33:41,185 --> 00:33:42,754

there, it's a great time.

 

785

00:33:42,754 --> 00:33:44,789

So do mark your calendars for that.

 

786

00:33:44,789 --> 00:33:46,190

Take advantage of the

 

787

00:33:46,190 --> 00:33:48,059

the end of year specials.

 

788

00:33:48,059 --> 00:33:49,927

And there you go, Michael.

 

789

00:33:49,927 --> 00:33:50,428

Sir,

 

790

00:33:50,428 --> 00:33:51,396

thank you very much again

 

791

00:33:51,396 --> 00:33:52,430

for coming on the podcast.

 

792

00:33:52,430 --> 00:33:53,731

We greatly appreciate it.

 

793

00:33:53,731 --> 00:33:55,033

And we'll talk to you down the road.

 

794

00:33:57,602 --> 00:33:59,604

But

 

795

00:33:59,604 --> 00:34:00,204

then there's been

 

796

00:34:00,204 --> 00:34:03,207

another episode of Okay,

 

797

00:34:03,408 --> 00:34:03,808

thank you.

 

798

00:34:03,808 --> 00:34:06,811

You know, nuts.

 

799

00:34:08,946 --> 00:34:10,481

And there's just been another episode

 

800

00:34:10,481 --> 00:34:11,916

of On the Floor with Wayne and Rob Lee.

 

801

00:34:11,916 --> 00:34:13,084

Stay tuned for another episode.