Wayne and Rob host guest Madeleine Denebeim to discuss all things social media. Follow Bona US Professional online: Website: https://www1.bona.com/en-us/professional/ Subscribe on YouTube: https://www.youtube.com/BonaProfessional Facebook: https://www.facebook.com/bonauspro/ Instagram: https://www.instagram.com/bonapro.us/
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Hello.
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Welcome to another
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episode of On the Floor
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with Wayne and Rob.
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I'm Wayne Highlander with Bona Adhesives.
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All right, Rob, Try to bring the energy.
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Up a little bit.
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All right, There we go.
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Okay, Rob,
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we have I tell you what,
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we have a special guest
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with us today
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and and the reason
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this came about for me,
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we have Madeleine
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Deneve Time is on today
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and she's with Bono
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and she's on the marketing team
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and she does a lot with social media
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and what have you.
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And one day
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I got a call from Spring Glen,
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who I think is Madeleine's agent,
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and he called me.
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He goes,
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Holy smokes, I just talk to this girl.
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And man,
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I can't believe all the knowledge
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she has. It's incredible.
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You guys should have her on the podcast.
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yes.
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He should work for us.
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I mean, I think
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that's a great suggestion
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and and we're happy to do that. And.
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And you have never been in too long,
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so maybe just give us a little bit
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about your background.
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And before we get started
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here, Madeleine,
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All right.
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Good stuff.
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All right.
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So we.
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You know,
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a lot of our our our.
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Clients and customers
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and our are small businesses,
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small, medium and large size businesses.
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And we thought, well,
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this would be good to kind of get,
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you know,
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some feedback from you on social media
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and how I could help them
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in their businesses and what have you.
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So we have some questions for you
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and the first one actually,
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I have a question for you.
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Is it crisis management?
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What approach you take?
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If a brand faces negative
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feedback or a social media crisis,
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let's say
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let's say it's a Friday
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and the customer blows up
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your social media.
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I'm just
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I had a worse experience with these guys
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and you're out fishing
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and you're having a great weekend
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and you come home and a monday morning
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you click on social media and boom,
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there it is for the world to see.
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And you know,
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everybody likes to see a train wreck.
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So this is where a lot of panic
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would set in.
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So how would you handle that.
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That would be that's
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pretty distressing thing
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for for any business to run across.
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Yeah.
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Yeah.
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You know, it's funny.
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It's,
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well.
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You know, what I saw
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just recently is a somebody
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did a brutal it was ever a restaurant
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brutal review
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and it as the person is talking
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I'm thinking to myself
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that's totally unreasonable.
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I mean that is like
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completely unreasonable
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that what the guy saying
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and I'm on the restaurant side
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and I'm just hearing what he's saying.
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And and when I looked at the comments,
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many other people said, you know what?
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I'm going to go to that,
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give that restaurant a five star review.
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And a bunch of people said that
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to make up for the person's
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that was just completely out
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of out of whack.
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Is it a good idea to like
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to if you can get a good
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bunch of good reviews quickly,
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will it bury that?
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Well, they'll get,
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you know, quickly lost down the line
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of reviews or whatever
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it.
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Yeah.
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And so.
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It's like,
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yeah,
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give me the usual
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you know use that review.
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Yeah
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yeah.
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But so so a bad one.
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Isn't this the end of the world is it.
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I mean you know, you can,
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you can get past that I think,
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you know,
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we really, you know
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well the thing to it's so personal
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because it's your business, it's
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your, your,
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your everything is,
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you know, wrapped up in that.
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So it's hard not to take me
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personally, like you said,
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but the worse
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and you see it sometimes
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one of the business will attack. Man.
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I saw one. Actually.
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This guy's a friend of mine
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that I kind of lost touch
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with over the years.
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And I went, yeah,
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I wonder if you still business.
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He's in retail in the molding business.
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That's all I'm going to say.
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And someone wrote him a bad review
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and man,
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he wrote the like, the worst possible.
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Like, so bad.
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I can't believe this is my friend.
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I think somebody else wrote this for him.
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He's usually a nice guy,
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but his response was so bad.
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There's like.
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Yeah, so
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he a
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Madeline.
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Madeline.
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I think what you said there is very
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is very, very important.
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And listen,
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I have mixed feelings about that.
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I too.
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However, it's a tool of the trade now
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and for people
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that are not good
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at expressing themselves,
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I'm telling you,
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this may be the best advice ever.
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If you go on there
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and put that in the eye
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and let them do it
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more professional and sit back
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and take a breath and look at it.
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And it is I'm telling you,
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it's a tool of the trade now.
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And you're
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if you're wise to get on board,
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whether you like it or not.
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I hate some aspects of it,
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but I think that is
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that's very, very good advice.
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Yeah,
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cool.
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Yeah.
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All right.
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All right.
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So my next question for you.
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Well, Rob's thinking of his
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is there are a lot
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of social media platforms out there now.
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Which platforms you think
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would be most beneficial for
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for a small business and why?
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Well,
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the.
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Make
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a
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Yeah.
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Yeah. No, no, you're right.
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That makes sense.
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Yep.
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But
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yeah,
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yeah.
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You never.
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Well
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and you.
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Never know what's going to resonate
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with with homeowners too.
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You know you'll see something
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that we will think is
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a mundane task
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like trowel
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filling a floor with wood filler.
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But you'll see
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the mental likes and everything of that
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that resonates with homeowners
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is completely differently.
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Sometimes I go, Wow,
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I would not have expected that.
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That's a that's a pretty cool
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and it's a little bit of creativity
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in the in the the videos or what
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have you or like
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you said,
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talking through what you're doing
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and some tips I think is is. Huge
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about
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0.0
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yeah
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yep
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And
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it's funny that
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yeah.
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Yeah yeah.
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Yeah yeah
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yeah
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That's why it's great to have a.
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That's why it's great
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to have an outsider's perspective.
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A lot of times people
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I.
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I get Yeah,
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there you go.
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All right Trends in that adaptability.
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How do you stay updated
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with the latest social media trends
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and how often do you recommend
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adjusting strategy?
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I think that's a good question.
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I think a lot of this comes up to
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time to change and what have you.
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And
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also the other part of this is,
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you know, people
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put a lot of energy in the social media.
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We talked about Tik Tok.
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And.
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I know some guys can monetize it.
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Okay.
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But so that's another main,
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another stream,
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the income stream for them.
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But for most people, they're not able to,
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but they're putting a lot of time
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and an energy
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into the social media with that
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which a say sidetrack question I guess.
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But let me go back
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to my original question for. You.
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For trends in adaptability,
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How do you stay updated
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with the latest social media trends?
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And often
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do you recommend changing your strategy
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by way?
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Okay.
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Okay.
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It
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I don't even want
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that.
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These are both writers.
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Rob Like
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wrestlers.
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Wrestling, wrestling
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guys with the shirts on.
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Yeah.
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Hey,
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very.
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Okay.
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So real quickly.
294
00:28:48,593 --> 00:28:51,596
Okay, cool.
295
00:29:49,721 --> 00:29:50,588
By the way,
296
00:29:50,588 --> 00:29:51,956
when you were in New Orleans,
297
00:29:51,956 --> 00:29:53,925
you had this camera that you loved.
298
00:29:53,925 --> 00:29:56,327
You maybe share that
299
00:29:56,327 --> 00:29:56,995
because, you know,
300
00:29:56,995 --> 00:29:58,263
there's a lot of cameras out there
301
00:29:58,263 --> 00:29:59,230
and what have you
302
00:29:59,230 --> 00:30:00,799
maybe share
303
00:30:00,799 --> 00:30:02,634
which one that you really like
304
00:30:02,634 --> 00:30:04,369
for doing videos and stuff like that
305
00:30:04,369 --> 00:30:07,372
without the audience.
306
00:30:21,586 --> 00:30:22,420
we'll have to have you back
307
00:30:22,420 --> 00:30:25,423
for that.
308
00:30:26,891 --> 00:30:28,726
Very well.
309
00:30:28,726 --> 00:30:31,729
But
310
00:31:16,007 --> 00:31:19,010
so
311
00:31:42,567 --> 00:31:43,301
okay, I got
312
00:31:43,301 --> 00:31:44,936
I got to get this out
313
00:31:44,936 --> 00:31:46,371
because it bugs a hell out of me.
314
00:31:46,371 --> 00:31:49,240
I see so many guys do videos
315
00:31:49,240 --> 00:31:50,508
that they're going so fast
316
00:31:50,508 --> 00:31:51,676
with the camera.
317
00:31:51,676 --> 00:31:53,478
There's like, Dude, slow down.
318
00:31:53,478 --> 00:31:54,145
I want to really,
319
00:31:54,145 --> 00:31:56,314
really see this and take my time.
320
00:31:56,314 --> 00:31:57,715
And they're just flying through the room
321
00:31:57,715 --> 00:31:58,716
with the camera
322
00:31:58,716 --> 00:31:59,751
and you just like,
323
00:31:59,751 --> 00:32:02,587
I can't even follow this, number one.
324
00:32:02,587 --> 00:32:03,187
And number two,
325
00:32:03,187 --> 00:32:04,088
can you see that
326
00:32:04,088 --> 00:32:06,858
brand of the of the camera again?
327
00:32:06,858 --> 00:32:09,861
And if you don't mind of
328
00:32:10,361 --> 00:32:11,262
what what
329
00:32:11,262 --> 00:32:12,130
that kind of investment
330
00:32:12,130 --> 00:32:13,131
would cost for somebody?
331
00:32:25,510 --> 00:32:28,479
Yeah.
332
00:32:51,336 --> 00:32:52,236
Yeah.
333
00:32:52,236 --> 00:32:52,971
No, I.
334
00:32:52,971 --> 00:32:53,404
Think it's
335
00:32:53,404 --> 00:32:54,238
a guy
336
00:32:54,238 --> 00:32:54,739
and you're
337
00:32:54,739 --> 00:32:57,008
you're really great quality of the stuff
338
00:32:57,008 --> 00:32:57,375
you do.
339
00:32:57,375 --> 00:32:59,143
And I think if you really want to up
340
00:32:59,143 --> 00:33:00,478
your game, man,
341
00:33:00,478 --> 00:33:01,179
that seems like
342
00:33:01,179 --> 00:33:03,114
$1,000 would be a pretty good investment
343
00:33:03,114 --> 00:33:04,682
for that.
344
00:33:04,682 --> 00:33:07,285
How about collaboration?
345
00:33:07,285 --> 00:33:08,152
How do you collaborate
346
00:33:08,152 --> 00:33:09,320
with other marketing channels
347
00:33:09,320 --> 00:33:10,421
or departments to ensure
348
00:33:10,421 --> 00:33:13,391
a cohesive marketing strategy?
349
00:33:15,159 --> 00:33:16,861
Well.
350
00:33:16,861 --> 00:33:19,864
Externally
351
00:35:10,475 --> 00:35:13,478
I'm
352
00:35:39,070 --> 00:35:39,937
so.
353
00:35:39,937 --> 00:35:40,505
When you say.
354
00:35:40,505 --> 00:35:43,508
Collaborating.
355
00:36:19,210 --> 00:36:21,212
So when you say collaborating,
356
00:36:21,212 --> 00:36:24,215
all that is is just pulling at.
357
00:36:27,118 --> 00:36:30,121
Yeah,
358
00:36:35,293 --> 00:36:38,296
Yeah.
359
00:36:38,796 --> 00:36:41,799
Okay.
360
00:36:41,999 --> 00:36:42,400
I'll catch.
361
00:36:42,400 --> 00:36:44,802
Okay.
362
00:36:44,802 --> 00:36:45,169
Okay.
363
00:36:45,169 --> 00:36:45,636
Got it.
364
00:36:45,636 --> 00:36:48,639
Okay
365
00:37:35,620 --> 00:37:37,521
yeah,
366
00:37:37,521 --> 00:37:40,524
yeah.
367
00:37:40,658 --> 00:37:43,427
How dare you?
368
00:37:43,427 --> 00:37:45,263
dude.
369
00:37:45,263 --> 00:37:46,397
Unbelievable.
370
00:37:46,397 --> 00:37:49,400
Yes.
371
00:37:50,234 --> 00:37:53,237
And
372
00:37:54,272 --> 00:37:55,039
I.
373
00:37:55,039 --> 00:37:55,439
You know, I'm
374
00:37:55,439 --> 00:37:57,008
not going to help you anymore.
375
00:37:57,008 --> 00:37:58,342
How can you.
376
00:37:58,342 --> 00:37:59,110
Lower yourself
377
00:37:59,110 --> 00:38:02,113
to ask me a question like that?
378
00:38:02,947 --> 00:38:04,248
The goodness of my heart.
379
00:38:04,248 --> 00:38:05,216
I tried to help you.
380
00:38:07,818 --> 00:38:10,821
All right?
381
00:38:11,522 --> 00:38:13,324
Yes,
382
00:38:13,324 --> 00:38:13,958
I did.
383
00:38:13,958 --> 00:38:16,927
Absolutely.
384
00:38:34,412 --> 00:38:36,814
With this end.
385
00:38:36,814 --> 00:38:39,383
With end
386
00:38:39,383 --> 00:38:42,386
end believable.
387
00:38:44,288 --> 00:38:44,555
Yeah.
388
00:38:44,555 --> 00:38:45,489
Sorry about.
389
00:38:45,489 --> 00:38:48,459
Sorry.
390
00:38:55,700 --> 00:38:58,669
There you go.
391
00:38:58,669 --> 00:39:01,672
Okay.
392
00:39:13,284 --> 00:39:16,287
There you go.
393
00:39:26,263 --> 00:39:29,266
Yeah.
394
00:39:55,459 --> 00:39:55,993
The guidance
395
00:39:55,993 --> 00:39:58,996
nucleophile.
396
00:40:22,253 --> 00:40:25,256
It
397
00:40:38,135 --> 00:40:41,138
looks
398
00:40:44,942 --> 00:40:47,311
so.
399
00:40:47,311 --> 00:40:48,813
Well, the question I had for until here
400
00:40:48,813 --> 00:40:50,114
interrupted again.
401
00:40:50,114 --> 00:40:53,117
I forgot what it was.
402
00:40:53,784 --> 00:40:54,685
Yeah.
403
00:40:54,685 --> 00:40:57,688
404
00:40:59,023 --> 00:41:00,458
Yeah, yeah.
405
00:41:00,458 --> 00:41:03,127
You know, I can't swim. Okay, so I know.
406
00:41:03,127 --> 00:41:03,561
I remember.
407
00:41:03,561 --> 00:41:04,562
I was going to ask you, Madeline.
408
00:41:04,562 --> 00:41:08,199
So let's say, you know, Robin,
409
00:41:08,199 --> 00:41:09,266
I talk about it a lot.
410
00:41:09,266 --> 00:41:11,302
I mean, by
411
00:41:11,302 --> 00:41:14,438
selling the Green Guard gold products
412
00:41:14,438 --> 00:41:15,105
and what have you,
413
00:41:15,105 --> 00:41:16,774
and really putting them out there,
414
00:41:16,774 --> 00:41:18,209
we know that that's a hot topic
415
00:41:18,209 --> 00:41:20,211
for a lot of clients now.
416
00:41:20,211 --> 00:41:21,579
And with Bonnie,
417
00:41:21,579 --> 00:41:22,780
it's not just a buzzword
418
00:41:22,780 --> 00:41:23,481
we use, it's
419
00:41:23,481 --> 00:41:25,349
just not something we jumped in lately
420
00:41:25,349 --> 00:41:27,117
is part of our DNA
421
00:41:27,117 --> 00:41:29,487
and our CSR from the very beginning.
422
00:41:29,487 --> 00:41:31,021
So for something like that,
423
00:41:31,021 --> 00:41:32,723
if you're like an and you're
424
00:41:32,723 --> 00:41:34,258
probably like a niche area
425
00:41:34,258 --> 00:41:35,860
of the of the business
426
00:41:35,860 --> 00:41:37,995
is that a good thing to focus on.
427
00:41:37,995 --> 00:41:39,330
And.
428
00:41:39,330 --> 00:41:40,030
Does it make sense,
429
00:41:40,030 --> 00:41:40,531
have like a
430
00:41:40,531 --> 00:41:43,234
a brand voice across all the platforms.
431
00:41:43,234 --> 00:41:43,701
With that.
432
00:42:06,991 --> 00:42:09,827
About the Green Guard gold products.
433
00:42:09,827 --> 00:42:12,830
Yeah.
434
00:43:50,461 --> 00:43:53,464
You
435
00:44:08,746 --> 00:44:11,749
I think.
436
00:44:59,830 --> 00:45:00,564
Yeah.
437
00:45:00,564 --> 00:45:00,998
Yeah.
438
00:45:00,998 --> 00:45:02,199
And then all of a sudden
439
00:45:02,199 --> 00:45:03,901
every manufacturer was putting green
440
00:45:03,901 --> 00:45:06,036
something green leaves on on whatever it.
441
00:45:06,036 --> 00:45:06,937
Yeah.
442
00:45:06,937 --> 00:45:09,173
Well I'll tell you Adam
443
00:45:09,173 --> 00:45:11,675
Adam busy with flowers by the shore
444
00:45:11,675 --> 00:45:14,545
is probably the one of the best
445
00:45:14,545 --> 00:45:15,512
I've ever seen
446
00:45:15,512 --> 00:45:17,748
putting educational content out there.
447
00:45:17,748 --> 00:45:19,616
First of all, he's on some amazing,
448
00:45:19,616 --> 00:45:23,287
amazing jobs, job sites, the phenomenal.
449
00:45:23,287 --> 00:45:23,987
Work.
450
00:45:23,987 --> 00:45:26,690
But for educational purposes,
451
00:45:26,690 --> 00:45:28,792
like he even for contractors,
452
00:45:28,792 --> 00:45:30,294
like he puts a lot of great
453
00:45:30,294 --> 00:45:33,864
content out there and it resonates.
454
00:45:33,864 --> 00:45:34,298
You know what I mean?
455
00:45:34,298 --> 00:45:35,466
I mean, it's it's impressive.
456
00:45:35,466 --> 00:45:37,534
So when you see it done very well,
457
00:45:37,534 --> 00:45:39,937
it really it's powerful.
458
00:45:39,937 --> 00:45:41,905
I've also seen guys put so
459
00:45:41,905 --> 00:45:43,741
some off putting stuff
460
00:45:43,741 --> 00:45:46,143
and I would say it's such a mistake.
461
00:45:46,143 --> 00:45:46,410
Even.
462
00:45:46,410 --> 00:45:46,944
If it's funny.
463
00:45:46,944 --> 00:45:48,278
And I got to you know, we have
464
00:45:48,278 --> 00:45:49,947
you know, I got a sense of humor, too.
465
00:45:49,947 --> 00:45:50,581
I mean, you know,
466
00:45:50,581 --> 00:45:52,483
working in construction jobs, I get it.
467
00:45:52,483 --> 00:45:54,752
But when I see it on a page
468
00:45:54,752 --> 00:45:56,019
in a professional setting
469
00:45:56,019 --> 00:45:57,488
is off putting to me,
470
00:45:57,488 --> 00:45:58,088
you know what I mean?
471
00:45:58,088 --> 00:45:59,056
And that's how I got to believe
472
00:45:59,056 --> 00:46:00,724
it was with customers and clients, too.
473
00:46:00,724 --> 00:46:01,492
I think you have to be careful
474
00:46:01,492 --> 00:46:02,259
with that, too, Right?
475
00:46:28,185 --> 00:46:29,286
Yeah.
476
00:46:29,286 --> 00:46:31,989
Yeah.
477
00:46:31,989 --> 00:46:32,689
Yeah.
478
00:46:32,689 --> 00:46:35,692
You know.
479
00:46:39,897 --> 00:46:42,332
Yeah.
480
00:46:42,332 --> 00:46:43,133
Okay, So, Madeline,
481
00:46:43,133 --> 00:46:45,536
I have two more questions for you.
482
00:46:45,536 --> 00:46:46,637
What is like,
483
00:46:46,637 --> 00:46:48,071
who do you think the contractors
484
00:46:48,071 --> 00:46:50,040
ideal customer is on social media
485
00:46:50,040 --> 00:46:53,043
and how do we reach them effectively?
486
00:48:46,690 --> 00:48:47,724
Okay.
487
00:48:47,724 --> 00:48:48,258
Good stuff.
488
00:48:48,258 --> 00:48:51,295
Hey, my last question for you is so
489
00:48:51,361 --> 00:48:52,229
do you measure, you know,
490
00:48:52,229 --> 00:48:53,764
how do you measure success
491
00:48:53,764 --> 00:48:55,599
on social media campaigns and
492
00:48:55,599 --> 00:48:57,601
and what independent indicators
493
00:48:57,601 --> 00:48:59,136
do you track to say like,
494
00:48:59,136 --> 00:49:02,139
this is really working?
495
00:49:19,523 --> 00:49:22,526
It?
496
00:49:55,525 --> 00:49:58,528
Yeah.
497
00:50:28,325 --> 00:50:30,627
interesting.
498
00:50:30,627 --> 00:50:33,630
What?
499
00:50:56,753 --> 00:50:59,756
yeah.
500
00:51:00,891 --> 00:51:03,894
But
501
00:51:10,367 --> 00:51:12,502
yeah.
502
00:51:12,502 --> 00:51:13,703
The hard lesson
503
00:51:13,703 --> 00:51:14,071
for me was
504
00:51:14,071 --> 00:51:16,907
when Sandra Bullock reached out to me
505
00:51:16,907 --> 00:51:19,443
and I had to realize that.
506
00:51:19,443 --> 00:51:21,078
You, you know.
507
00:51:21,078 --> 00:51:23,080
This might not be Sandra Bullock
508
00:51:23,080 --> 00:51:26,083
after all.
509
00:51:26,183 --> 00:51:26,750
All right,
510
00:51:26,750 --> 00:51:28,118
Madeline, you've been fantastic.
511
00:51:28,118 --> 00:51:30,887
And what I love to do with you is
512
00:51:30,887 --> 00:51:31,655
have you back
513
00:51:31,655 --> 00:51:33,657
and maybe do a deep dive
514
00:51:33,657 --> 00:51:36,626
on just various specific things.
515
00:51:36,626 --> 00:51:37,694
And for our listeners,
516
00:51:37,694 --> 00:51:38,462
if you have something
517
00:51:38,462 --> 00:51:39,296
you would like badly
518
00:51:39,296 --> 00:51:43,066
to focus in on, shoot us an email
519
00:51:43,066 --> 00:51:45,836
and I'll give you a rough email again
520
00:51:45,836 --> 00:51:48,939
is Rob Johnson EBONY.com And
521
00:51:48,939 --> 00:51:52,509
we would love to do that.
522
00:51:53,543 --> 00:51:54,211
You know,
523
00:51:54,211 --> 00:51:55,679
probably have her back and answer
524
00:51:55,679 --> 00:51:57,247
some of those questions in the.
525
00:51:57,247 --> 00:51:58,248
But thank you, Madeleine.
526
00:51:58,248 --> 00:51:59,216
It's been fantastic.
527
00:51:59,216 --> 00:51:59,749
It's really,
528
00:51:59,749 --> 00:52:01,518
you know, especially for Rob and I.
529
00:52:01,518 --> 00:52:02,152
And as you know,
530
00:52:02,152 --> 00:52:05,422
we're in that age group,
531
00:52:05,655 --> 00:52:06,623
so we don't do a lot.
532
00:52:06,623 --> 00:52:09,626
Of social media with that.
533
00:52:19,736 --> 00:52:22,739
Well,
534
00:52:25,242 --> 00:52:28,245
yeah.
535
00:52:31,081 --> 00:52:33,083
Well, Madeleine, it's been fantastic.
536
00:52:33,083 --> 00:52:34,551
A lot of a lot of great information.
537
00:52:34,551 --> 00:52:35,252
Thank you
538
00:52:35,252 --> 00:52:37,220
for sharing information about your camera
539
00:52:37,220 --> 00:52:38,622
because you do such great work with that.
540
00:52:38,622 --> 00:52:39,823
That's really cool.
541
00:52:39,823 --> 00:52:40,724
And a lot of great
542
00:52:40,724 --> 00:52:42,259
tips are really
543
00:52:42,259 --> 00:52:43,960
techniques and tips and stuff
544
00:52:43,960 --> 00:52:46,429
for everybody and you've been awesome.
545
00:52:46,429 --> 00:52:49,432
So thank you so much for coming on
546
00:52:50,433 --> 00:52:51,535
already.
547
00:52:51,535 --> 00:52:54,237
And this has been another episode of
548
00:52:54,237 --> 00:52:55,639
On the Floor with Wayne and Rob.
549
00:52:56,573 --> 00:52:57,941
Please stay tuned for another episode.
550
00:52:57,941 --> 00:52:58,608
Shut up, Rob.