Wayne and Rob discuss all things oiled floors. Follow Bona US Professional online: Website: https://www1.bona.com/en-us/professional/ Subscribe on YouTube: https://www.youtube.com/BonaProfessional Facebook: https://www.facebook.com/bonauspro/ Instagram: https://www.instagram.com/bonapro.us/
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Okay.
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Hello.
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Welcome to
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another episode of On the Floor
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with Wayne and Rob.
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I'm Wayne Haley,
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international sales manager
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for Morning Edition.
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I'm Rob Johnson from Bonia training.
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How are we doing, Rob?
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Pretty good. Happy thanksgiving.
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Thank you sir. Same to you. Yep.
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I don't know when this is going to air,
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but this is our last show
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before Thanksgiving,
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so yeah,
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for the listeners,
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happy belated Thanksgiving.
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Yeah.
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Any, any special plans?
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Well, first of all, this episode
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is going to be on, oiled floors.
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So we'll get we'll circle back to that.
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My wife is going to make
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me a pumpkin pie,
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and that's all I care about,
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that.
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I always say Judy's a great cook
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and she is a great cook.
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But last Thanksgiving, man,
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I said, all I want is a pumpkin pie.
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And she.
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She
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made a
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pumpkin pie with store bought crust.
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And she's.
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That's not like her at all, man.
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And I way
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and I'm always
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I always tell her everything is great
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and it is great.
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She always is a great cook.
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But, she goes, did you like the pie?
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Yeah.
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I said, but,
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you didn't make real crust.
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I mean, it's not like you.
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She goes, yo, man, you noticed that?
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I go, yeah.
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And of course I noticed that too.
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I'm sorry.
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I said, well, you know, I apologize.
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Whatever.
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But anyhow,
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so this year, she's
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going to make me a pecan
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and not a pecan pie.
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God, I love pecan pie.
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Do I love pecan pie?
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Holy smokes.
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But she's going to make me,
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a pumpkin pie,
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which is probably my second favorite pie.
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I didn't know you were a pecan pie guy.
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Oh, do I love pecan pie?
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All right, I'm going to head
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pulling, making. I'll send you one.
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Are you kidding me?
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Swear to God.
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Oh, man. I swear to God
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she makes a good one.
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Yeah, okay.
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I'm not a fan of it.
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I'm not a fan of pecan pie.
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Oh, man, I love it.
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Okay.
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It's okay, you know?
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But,
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some people in my family
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are big fans of it, and they just.
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They lose it over Pauline's.
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What's your.
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Oh, Judy, tell Judy it's not a,
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you know, competition. No, just.
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Yeah.
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Bowling round, a decent recipe.
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And,
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she does a real good one.
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What?
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What's your favorite pie?
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Banana cream.
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Oh, yeah.
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That's not a real pie.
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That is real pie.
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Absolutely.
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And every Thanksgiving and Christmas,
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I make banana cream pie for the family.
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Everybody.
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The showstopper. Showstopper.
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I'm going to shut up then,
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because your
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your your spaghetti was off the charts.
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So if you say you make a good pie,
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I'm not going to doubt you.
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Your spaghetti was incredible.
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All right.
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Judy's got to make you,
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Judy makes it incredible.
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Pie. Or cheesecake?
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I don't even like cheesecake.
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Or cheesecake is absolutely
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incredible.
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As is her cherry pies.
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So, yeah. That's it.
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So did she make you a whole turkey
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and all that stuff? Or is just.
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Just no pie?
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When you said, I just want pumpkin pie,
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that's what I'm getting.
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I should have been more specific.
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No, we're going to happy Thanksgiving.
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Yeah, yeah,
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we're going to our friends
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house, this year for Thanksgiving. So.
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And there's just the two of us.
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So there's no point making a
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if we're going to do that,
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make it a turkey
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that'll hang around for a long time.
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So what are you going to bring.
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Mashed potatoes okay.
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They get they gave you something to do.
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Well, Judy is making mashed
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I thought I was going to help.
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There's like 20 people going to be there,
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so it's a lot of mashed potatoes, but,
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so there you go.
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There's a good Irish, butter
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in a is the key.
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20 people.
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That's a lot.
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That's a big Thanksgiving.
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Yeah. Yep.
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Okay, so, I got a lot of information
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in my head, and,
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I didn't want to waste it all.
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We know that
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I had to do a presentation on,
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On,
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UV cured oil flaws
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and how to maintain them
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and stuff like that.
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So I brought the.
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It's a kind of a narrow lane
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to put someone like me in,
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like I got information.
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Somebody like you.
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Yeah, yeah.
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So I opened it up to, a lot,
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a little bit different.
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So I'll just kind of go with that.
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And I'm just going to.
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I'm just to throw out everything I know
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about these flaws.
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I'm gonna give a shout out
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to Carl Mattingly,
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who's an inspector in California.
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I asked him,
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a question.
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He responded,
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I'll, I'll share that information
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with you as well. Okay.
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So
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oil flaws.
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It's interesting because oil flaws,
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the technology really dates
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back to the 1800s.
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I told you, the last episode,
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my wife and I were,
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we had lunch in this hotel
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at 190 year old. The original floors.
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And I'm sure that those floors
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back in those days
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with probably a linseed oil,
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linseed oil would get
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you know,
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it's a really thin, product
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we get
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right down in natural product,
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we get right down into all the all the,
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pores of the wood
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fill the pores of the wood,
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and then likely they would have
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they would have hand
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wax to the floors
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with beeswax on top of them.
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And that was that was technology.
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And they did a fantastic
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job, was a lot of upkeep.
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But where I came to know
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oil floors was like in the 1990s,
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and I remember the first generation
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that came over was,
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like a single single component.
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Your, your,
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hardware, wax floors,
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and they dried by oxygen.
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That's how they dry.
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So they took a long time to dry,
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and,
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they didn't really hold up to
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chemical spills and water very well.
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And I'm. I'm an early adopter.
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You know,
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I jumped on is pretty quick
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because I like the idea
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or the benefits of these floral floors
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is you're
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actually there's not a surface
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film on top of it.
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Like if you take,
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like, polyurethane.
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Florida's like,
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like an umbrella on top of the floor,
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like a surface on top of the floor.
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Whereas, these floors, you're
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the oil is just
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it goes
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into all the pores of the wood,
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and you're just.
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And it fills the pores
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and you just walking on it.
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Natural product,
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very low sheen, very sexy look.
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Right,
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I got to
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we kind of get away from it
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after a short amount of time.
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Back then because of the issues
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that I talked about,
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I didn't feel like I
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also I feel like I said,
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you're getting the whole world
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on how to now
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walk on your hardwood floors,
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because that's the way
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they did it in Europe.
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And because they
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took a long time to dry and cure
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and all these other things.
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So wait, wait a minute.
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You were educating
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your customers back in California
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that you were doing these floors for?
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Yes. Okay. Yeah. Okay.
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Yeah.
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So we have to
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I mean that's
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what went well against that later.
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But this these floors require
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some education up front.
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So shortly thereafter,
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somebody said, well, somebody
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the reason wearing a heart oil wax
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came about, to my knowledge.
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Anyhow,
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if somebody figured out
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how to take the wax in the,
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and the oil and mix them together
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in one, in one,
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one go instead of, you know,
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using the oil
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and putting the wax behind it. Okay.
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But then they came
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out with the two components.
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Now, the two
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components were interesting to me
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because they dried by two different ways.
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They dried by oxygen,
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like the,
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like the single components,
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but they also dried by, by
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a chemical reaction,
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usually a
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I was saying that,
286
00:07:44,297 --> 00:07:46,999
hey, are you breathing?
287
00:07:46,999 --> 00:07:48,401
Are you breathing?
288
00:07:48,401 --> 00:07:51,671
No, no, I'm actually holding my breath.
289
00:07:52,138 --> 00:07:53,005
Okay?
290
00:07:53,005 --> 00:07:54,474
Because I can hear you breathing.
291
00:07:54,474 --> 00:07:55,875
It's weird.
292
00:07:55,875 --> 00:07:58,878
It's bugging me.
293
00:07:59,245 --> 00:08:01,981
So.
294
00:08:01,981 --> 00:08:04,984
So,
295
00:08:04,984 --> 00:08:07,019
breathing bugs me.
296
00:08:07,019 --> 00:08:09,255
Rob, you're breathing.
297
00:08:09,255 --> 00:08:11,691
Sustaining life is annoying me.
298
00:08:11,691 --> 00:08:12,658
From one time
299
00:08:12,658 --> 00:08:14,393
when I was about 13 years old, I was.
300
00:08:14,393 --> 00:08:16,362
I was, my brother, and I was.
301
00:08:16,362 --> 00:08:16,996
We're going to.
302
00:08:16,996 --> 00:08:18,598
We live in a small town in Kentucky.
303
00:08:18,598 --> 00:08:19,999
We are going to go downtown,
304
00:08:19,999 --> 00:08:23,002
which is not much of a down.
305
00:08:24,871 --> 00:08:27,840
Keep going.
306
00:08:32,111 --> 00:08:33,613
Once, we were,
307
00:08:33,613 --> 00:08:34,680
we were kids living in Kentucky.
308
00:08:34,680 --> 00:08:35,882
I was 13 years old.
309
00:08:35,882 --> 00:08:36,782
We'd put my brother,
310
00:08:36,782 --> 00:08:38,584
my brother at about 15 or 16.
311
00:08:39,652 --> 00:08:41,554
We are walking downtown
312
00:08:41,554 --> 00:08:42,321
and he looks over to me
313
00:08:42,321 --> 00:08:43,022
and he goes
314
00:08:43,022 --> 00:08:43,756
walking on the other side
315
00:08:43,756 --> 00:08:46,759
of the sidewalk.
316
00:08:47,693 --> 00:08:49,061
I go, what?
317
00:08:49,061 --> 00:08:50,029
He goes, you heard me
318
00:08:50,029 --> 00:08:51,297
walk on the other side of the sidewalk.
319
00:08:51,297 --> 00:08:52,965
We we're going together downtown,
320
00:08:52,965 --> 00:08:55,468
the same place I go. Why?
321
00:08:55,468 --> 00:08:58,471
He said, because you're too fat.
322
00:09:09,015 --> 00:09:11,884
Just for just some brotherly love there.
323
00:09:11,884 --> 00:09:13,119
Yeah, absolutely.
324
00:09:13,119 --> 00:09:15,221
You gotta love that.
325
00:09:15,221 --> 00:09:18,224
So,
326
00:09:19,091 --> 00:09:22,094
mom said I was husky, so you know.
327
00:09:22,261 --> 00:09:23,162
Yeah.
328
00:09:23,162 --> 00:09:25,731
So anyhow, so, then
329
00:09:25,731 --> 00:09:27,934
you have to shop in the Husky section
330
00:09:27,934 --> 00:09:29,068
I did. Yeah.
331
00:09:29,068 --> 00:09:30,636
Sam, that's,
332
00:09:30,636 --> 00:09:32,371
that's where you and I probably met.
333
00:09:32,371 --> 00:09:32,638
Yeah.
334
00:09:32,638 --> 00:09:33,472
As soon as my mom said
335
00:09:33,472 --> 00:09:34,740
when these are fit, you their size.
336
00:09:34,740 --> 00:09:35,174
Husky.
337
00:09:35,174 --> 00:09:37,777
That was it for my brother's husky.
338
00:09:37,777 --> 00:09:39,879
My brothers would never let that go.
339
00:09:39,879 --> 00:09:41,981
Oh. Where's husky? That
340
00:09:43,449 --> 00:09:44,050
was husky.
341
00:09:44,050 --> 00:09:47,053
A husky.
342
00:09:47,286 --> 00:09:47,820
You know, there's
343
00:09:47,820 --> 00:09:48,387
you see,
344
00:09:48,387 --> 00:09:50,222
they don't do that to kids anymore.
345
00:09:50,222 --> 00:09:53,025
Now there is no husky section
346
00:09:53,025 --> 00:09:55,194
now, isn't there?
347
00:09:55,194 --> 00:09:55,861
No.
348
00:09:55,861 --> 00:09:58,831
I mean, the clothing stores now, the.
349
00:09:59,398 --> 00:10:00,333
There's no husky.
350
00:10:00,333 --> 00:10:02,168
Well, there is for the big guys.
351
00:10:02,168 --> 00:10:03,903
Big, you know, big, big and tall.
352
00:10:03,903 --> 00:10:05,538
Yeah, they can tall or,
353
00:10:05,538 --> 00:10:07,273
you know, big section.
354
00:10:07,273 --> 00:10:08,808
They think they've even taken those
355
00:10:08,808 --> 00:10:09,842
signs down.
356
00:10:09,842 --> 00:10:11,877
You get a kind of, look for that stuff.
357
00:10:11,877 --> 00:10:12,511
Okay.
358
00:10:12,511 --> 00:10:13,879
But those signs were up
359
00:10:13,879 --> 00:10:15,247
when we were kids. Husky.
360
00:10:15,247 --> 00:10:15,881
Oh, absolutely.
361
00:10:15,881 --> 00:10:17,483
They were over here. Chunky.
362
00:10:17,483 --> 00:10:18,451
Yeah. Yeah yeah.
363
00:10:18,451 --> 00:10:21,120
You know. Yeah.
364
00:10:21,120 --> 00:10:22,922
Not only
365
00:10:22,922 --> 00:10:23,990
are you going to shop there
366
00:10:23,990 --> 00:10:26,325
but we're going to put a big sign up,
367
00:10:26,325 --> 00:10:28,828
say you're very large
368
00:10:28,828 --> 00:10:31,263
and you can't shop with the normal kids.
369
00:10:31,263 --> 00:10:32,264
We'll traumatize you
370
00:10:32,264 --> 00:10:34,800
right off the bat right. Yeah. Yeah.
371
00:10:36,836 --> 00:10:39,271
This is a scale.
372
00:10:39,271 --> 00:10:40,239
All right.
373
00:10:40,239 --> 00:10:41,774
So
374
00:10:41,774 --> 00:10:43,175
then it came out the two components
375
00:10:43,175 --> 00:10:44,644
and the two components were interesting
376
00:10:44,644 --> 00:10:45,211
because they did
377
00:10:45,211 --> 00:10:45,611
they took
378
00:10:45,611 --> 00:10:46,712
they dragged in two different ways.
379
00:10:46,712 --> 00:10:47,947
They dried by oxygen,
380
00:10:47,947 --> 00:10:49,248
but they also dried by
381
00:10:49,248 --> 00:10:50,983
the chemical reaction was easier,
382
00:10:50,983 --> 00:10:52,284
nicer saying eight.
383
00:10:52,284 --> 00:10:53,853
But they held up the chemicals
384
00:10:53,853 --> 00:10:54,320
much better.
385
00:10:54,320 --> 00:10:56,389
They hold up the spills much better.
386
00:10:56,389 --> 00:10:59,392
And then I then that was in.
387
00:10:59,525 --> 00:10:59,825
All right.
388
00:10:59,825 --> 00:11:01,627
I like, that was a, that was a cool look.
389
00:11:01,627 --> 00:11:02,762
I liked everything about that
390
00:11:02,762 --> 00:11:04,397
and whatever.
391
00:11:04,397 --> 00:11:05,631
But then it was eight week
392
00:11:05,631 --> 00:11:07,733
before you get cranking here. Okay.
393
00:11:07,733 --> 00:11:10,403
So when you first did oil floors,
394
00:11:10,403 --> 00:11:12,104
what was that like 90s.
395
00:11:12,104 --> 00:11:13,172
It was in the 90s.
396
00:11:13,172 --> 00:11:14,340
Yeah. Early 90s.
397
00:11:14,340 --> 00:11:17,510
So in the 90s you had to put the oil down
398
00:11:18,678 --> 00:11:20,413
and then put a coat of wax on top.
399
00:11:20,413 --> 00:11:22,381
No, no no, no.
400
00:11:22,381 --> 00:11:23,349
Because that
401
00:11:23,349 --> 00:11:26,352
when they when they came over here,
402
00:11:26,919 --> 00:11:27,820
someone had figured out
403
00:11:27,820 --> 00:11:30,056
how to put the oil in the wax together
404
00:11:30,056 --> 00:11:31,157
to come out with this product.
405
00:11:31,157 --> 00:11:32,124
So you no longer you
406
00:11:32,124 --> 00:11:33,359
no longer had it,
407
00:11:33,359 --> 00:11:34,326
didn't see the oil down first
408
00:11:34,326 --> 00:11:36,429
and then come up behind it with wax.
409
00:11:36,429 --> 00:11:38,497
So after they come out
410
00:11:38,497 --> 00:11:40,499
with the two components,
411
00:11:40,499 --> 00:11:43,202
they came out with the UV cured,
412
00:11:43,202 --> 00:11:45,905
your, oil flaws.
413
00:11:45,905 --> 00:11:48,874
Now, be aware that
414
00:11:48,874 --> 00:11:49,642
when they introduce
415
00:11:49,642 --> 00:11:50,876
that process, they introduce
416
00:11:50,876 --> 00:11:53,012
acrylic into the mix.
417
00:11:53,012 --> 00:11:53,646
Now, acrylic
418
00:11:53,646 --> 00:11:55,448
is one of the major components
419
00:11:55,448 --> 00:11:57,283
that's added to like a,
420
00:11:57,283 --> 00:11:58,851
a urethane finish.
421
00:11:58,851 --> 00:12:01,287
So sometimes
422
00:12:01,287 --> 00:12:02,988
they can have more of a surface
423
00:12:02,988 --> 00:12:05,791
film look to them. You know what I mean?
424
00:12:05,791 --> 00:12:07,393
Almost like a polyurethane looks,
425
00:12:07,393 --> 00:12:08,461
depending on how much acrylic
426
00:12:08,461 --> 00:12:10,062
they put in the floor.
427
00:12:10,062 --> 00:12:11,731
And, you've carried them,
428
00:12:11,731 --> 00:12:13,399
which is nice because you don't
429
00:12:13,399 --> 00:12:14,600
you're not introducing
430
00:12:14,600 --> 00:12:15,568
that they
431
00:12:15,568 --> 00:12:16,502
they're cured right away
432
00:12:16,502 --> 00:12:18,170
when you install them. And,
433
00:12:20,372 --> 00:12:23,042
sometimes a little tougher to touch up.
434
00:12:23,042 --> 00:12:24,310
And so that was my introduce
435
00:12:24,310 --> 00:12:26,679
introduction to these types of floors.
436
00:12:26,679 --> 00:12:28,314
Now
437
00:12:28,314 --> 00:12:31,117
I'm going to go over
438
00:12:31,117 --> 00:12:33,085
everything that can go wrong
439
00:12:33,085 --> 00:12:35,354
with one of these floors okay okay.
440
00:12:35,354 --> 00:12:36,355
And it's not to say there's
441
00:12:36,355 --> 00:12:38,124
anything bad about them,
442
00:12:38,124 --> 00:12:39,091
but and I
443
00:12:39,091 --> 00:12:40,292
and I like I said,
444
00:12:40,292 --> 00:12:41,694
I talked to an inspector about this.
445
00:12:41,694 --> 00:12:42,061
I said,
446
00:12:42,061 --> 00:12:42,895
I said here, I'm
447
00:12:42,895 --> 00:12:44,864
going to give you my $0.02.
448
00:12:44,864 --> 00:12:46,365
He gave me his $0.02.
449
00:12:46,365 --> 00:12:48,234
And this is my list of what can go wrong
450
00:12:48,234 --> 00:12:49,468
with these types of floors.
451
00:12:49,468 --> 00:12:50,669
And, and I do this
452
00:12:50,669 --> 00:12:52,638
to keep you out of trouble. Okay.
453
00:12:52,638 --> 00:12:53,606
Wait a minute.
454
00:12:53,606 --> 00:12:56,475
Yes, sir.
455
00:12:56,475 --> 00:12:58,477
Now, you said you were in a very narrow
456
00:12:58,477 --> 00:13:01,480
lane here. Yes. Right.
457
00:13:01,714 --> 00:13:04,850
And you're talking about UV cured oil.
458
00:13:04,850 --> 00:13:06,886
Floors are correct.
459
00:13:06,886 --> 00:13:07,987
Natural oil.
460
00:13:07,987 --> 00:13:11,190
You've cured not like craft oil too.
461
00:13:11,190 --> 00:13:12,424
Okay.
462
00:13:12,424 --> 00:13:13,325
No, I'm.
463
00:13:13,325 --> 00:13:14,994
We're talking those products.
464
00:13:14,994 --> 00:13:16,162
I'm going to talk. Okay.
465
00:13:16,162 --> 00:13:17,396
I'm glad you said that
466
00:13:17,396 --> 00:13:18,931
because now I'm going to go back into
467
00:13:19,932 --> 00:13:21,901
oil floors in general.
468
00:13:21,901 --> 00:13:22,301
Okay.
469
00:13:22,301 --> 00:13:24,103
What can go wrong with oil
470
00:13:24,103 --> 00:13:26,872
floors in general? Okay. Yeah.
471
00:13:26,872 --> 00:13:29,074
I'm kind of like a traffic cop with you.
472
00:13:29,074 --> 00:13:30,075
You are?
473
00:13:30,075 --> 00:13:30,442
Yeah.
474
00:13:30,442 --> 00:13:32,545
Yeah yeah, I got I got it.
475
00:13:32,545 --> 00:13:33,879
Yeah.
476
00:13:33,879 --> 00:13:35,581
Almost like a collie dog.
477
00:13:35,581 --> 00:13:36,882
A border collie sheepherder.
478
00:13:36,882 --> 00:13:38,217
Yeah yeah yeah, yeah.
479
00:13:38,217 --> 00:13:39,451
Exactly like Joseph.
480
00:13:39,451 --> 00:13:40,052
Yeah.
481
00:13:40,052 --> 00:13:42,688
Put me back in my lane. Exactly.
482
00:13:42,688 --> 00:13:43,689
There you go.
483
00:13:43,689 --> 00:13:44,924
Because I thought we were.
484
00:13:44,924 --> 00:13:45,858
You were just.
485
00:13:45,858 --> 00:13:47,726
And I was thinking to myself.
486
00:13:47,726 --> 00:13:50,729
Why are we picking such a narrow
487
00:13:51,630 --> 00:13:54,366
subject here if you've cured oil floors?
488
00:13:54,366 --> 00:13:55,434
I didn't even know there was.
489
00:13:55,434 --> 00:13:57,336
You've cured oil flaws.
490
00:13:57,336 --> 00:13:58,204
Well,
491
00:13:58,204 --> 00:14:00,105
and I think maybe maybe it's confusing,
492
00:14:00,105 --> 00:14:01,040
because that's what I was asked
493
00:14:01,040 --> 00:14:02,875
to speak about. Okay.
494
00:14:02,875 --> 00:14:05,611
And so now I opened it up to so that,
495
00:14:05,611 --> 00:14:05,845
yeah,
496
00:14:05,845 --> 00:14:06,679
I of everything
497
00:14:06,679 --> 00:14:07,980
that you could have talked about in
498
00:14:07,980 --> 00:14:09,481
the wood floor industry,
499
00:14:10,883 --> 00:14:13,619
the Wayne Highlander.
500
00:14:13,619 --> 00:14:15,654
The Wayne Highlander.
501
00:14:15,654 --> 00:14:16,322
Yeah.
502
00:14:16,322 --> 00:14:17,990
That's what they want you to talk about.
503
00:14:17,990 --> 00:14:18,791
Yeah.
504
00:14:18,791 --> 00:14:21,794
Yeah I know very rarely
505
00:14:22,394 --> 00:14:24,563
did you see anything like.
506
00:14:24,563 --> 00:14:25,497
Well I wanted to say
507
00:14:25,497 --> 00:14:25,998
well how about if
508
00:14:25,998 --> 00:14:29,001
I just talk about satin finish
509
00:14:29,268 --> 00:14:31,003
applying satin finish.
510
00:14:31,003 --> 00:14:33,572
But I, I rolled with it.
511
00:14:33,572 --> 00:14:34,740
So.
512
00:14:34,740 --> 00:14:37,743
Okay this is what can go wrong okay.
513
00:14:37,943 --> 00:14:40,713
Let's say this is over like 20 years of
514
00:14:40,713 --> 00:14:42,882
of of research for the inspector
515
00:14:42,882 --> 00:14:44,884
and all and always.
516
00:14:44,884 --> 00:14:47,219
And here's the bottom line.
517
00:14:47,219 --> 00:14:49,221
It almost always comes down
518
00:14:49,221 --> 00:14:52,091
to maintenance. Okay.
519
00:14:52,091 --> 00:14:53,792
But I'm going to give you number one.
520
00:14:53,792 --> 00:14:56,762
And number one is that the point of sale
521
00:14:57,129 --> 00:14:57,963
okay.
522
00:14:57,963 --> 00:14:59,431
Where you have the homeowner
523
00:14:59,431 --> 00:15:00,532
in front of you
524
00:15:00,532 --> 00:15:03,903
and, you don't explain that these are not
525
00:15:05,070 --> 00:15:06,605
no maintenance floors,
526
00:15:06,605 --> 00:15:08,040
but they're they're,
527
00:15:08,040 --> 00:15:08,641
you know,
528
00:15:08,641 --> 00:15:09,909
some maintenance floors
529
00:15:09,909 --> 00:15:11,410
is involved with these products.
530
00:15:11,410 --> 00:15:11,710
Okay.
531
00:15:11,710 --> 00:15:12,511
You you really need
532
00:15:12,511 --> 00:15:13,245
I think you need to have
533
00:15:13,245 --> 00:15:14,013
that conversation.
534
00:15:14,013 --> 00:15:16,949
Okay. Now because look, let let's see.
535
00:15:16,949 --> 00:15:18,350
And I think here's what could happen.
536
00:15:18,350 --> 00:15:19,485
Let's say you're a retail store
537
00:15:19,485 --> 00:15:20,586
homeowner comes in,
538
00:15:20,586 --> 00:15:22,321
she sees that stain sample.
539
00:15:22,321 --> 00:15:24,323
She goes oh my gosh the three by three.
540
00:15:24,323 --> 00:15:25,291
It looks beautiful.
541
00:15:25,291 --> 00:15:25,925
Can I take it home?
542
00:15:25,925 --> 00:15:26,892
I put it next to my cabinets.
543
00:15:26,892 --> 00:15:28,394
You sure can.
544
00:15:28,394 --> 00:15:29,662
Comes back. Yes.
545
00:15:29,662 --> 00:15:31,363
This is beautiful. This is what I want.
546
00:15:31,363 --> 00:15:33,565
Why would a sales rep say then?
547
00:15:33,565 --> 00:15:36,402
No, let me talk you out of that.
548
00:15:36,402 --> 00:15:36,902
You know what I mean.
549
00:15:36,902 --> 00:15:38,671
If someone is giddy over a product,
550
00:15:38,671 --> 00:15:38,904
I mean,
551
00:15:38,904 --> 00:15:39,571
why do you want to get
552
00:15:39,571 --> 00:15:40,172
in the way of that?
553
00:15:40,172 --> 00:15:41,340
But I think that's a time
554
00:15:41,340 --> 00:15:42,141
you really do need to have
555
00:15:42,141 --> 00:15:43,309
that conversation.
556
00:15:43,309 --> 00:15:45,544
Look beautiful floor.
557
00:15:45,544 --> 00:15:47,313
I want to just educate you,
558
00:15:47,313 --> 00:15:49,381
as I would with any of our products
559
00:15:49,381 --> 00:15:51,383
on these types of floors. Okay.
560
00:15:52,451 --> 00:15:53,385
All right.
561
00:15:53,385 --> 00:15:55,921
Now, number two. Wait.
562
00:15:55,921 --> 00:15:56,355
Yes, sir.
563
00:15:56,355 --> 00:15:58,357
If we get into number two,
564
00:15:58,357 --> 00:15:59,992
I'm going to take you a step further
565
00:15:59,992 --> 00:16:00,859
because it's
566
00:16:00,859 --> 00:16:01,727
definitely something
567
00:16:01,727 --> 00:16:04,263
that I talk about in training.
568
00:16:04,263 --> 00:16:04,830
You know,
569
00:16:04,830 --> 00:16:06,231
we got our bona craft
570
00:16:06,231 --> 00:16:07,566
oil awesome product.
571
00:16:07,566 --> 00:16:08,634
Everybody loves it.
572
00:16:08,634 --> 00:16:11,637
Easy to work with all that good stuff.
573
00:16:12,004 --> 00:16:14,673
But I do tell people at our trainings,
574
00:16:14,673 --> 00:16:16,008
listen,
575
00:16:16,008 --> 00:16:17,810
part of the sale that goes with this,
576
00:16:17,810 --> 00:16:18,944
whether you're selling it
577
00:16:18,944 --> 00:16:21,046
or they're asking for it,
578
00:16:21,046 --> 00:16:24,049
is to talk about the maintenance program
579
00:16:24,316 --> 00:16:25,918
and what is going to be required.
580
00:16:25,918 --> 00:16:28,554
And I said, and on top of that,
581
00:16:28,554 --> 00:16:31,357
you got to have a number in your head.
582
00:16:31,357 --> 00:16:33,392
So when the homeowner says,
583
00:16:33,392 --> 00:16:36,061
oh, what's that going to cost me?
584
00:16:36,061 --> 00:16:37,262
You got to have that right
585
00:16:37,262 --> 00:16:37,830
then and there.
586
00:16:37,830 --> 00:16:38,497
You can't be like,
587
00:16:38,497 --> 00:16:39,431
oh, well, wait a minute.
588
00:16:39,431 --> 00:16:40,833
You know, let me do some.
589
00:16:40,833 --> 00:16:42,968
So I think you got to have that number,
590
00:16:42,968 --> 00:16:44,269
whether it's a square foot
591
00:16:44,269 --> 00:16:46,638
or by the room or whatever,
592
00:16:46,638 --> 00:16:47,206
you got to have
593
00:16:47,206 --> 00:16:48,741
that maintenance cost in your head.
594
00:16:48,741 --> 00:16:49,241
You gotta know
595
00:16:49,241 --> 00:16:50,342
what those maintenance products
596
00:16:50,342 --> 00:16:51,643
going to cost you.
597
00:16:51,643 --> 00:16:52,344
How much?
598
00:16:52,344 --> 00:16:53,912
What's the labor and all that
599
00:16:53,912 --> 00:16:56,815
and have a good solid number.
600
00:16:56,815 --> 00:16:58,484
So there's no fooling around
601
00:16:58,484 --> 00:17:00,285
where if you said to somebody,
602
00:17:00,285 --> 00:17:01,920
hey, it might require maintenance,
603
00:17:01,920 --> 00:17:03,222
you know, some people
604
00:17:03,222 --> 00:17:04,023
that would be like,
605
00:17:04,023 --> 00:17:04,857
oh, you're going to come in
606
00:17:04,857 --> 00:17:06,191
and rub something on
607
00:17:06,191 --> 00:17:08,293
the floor and walk out. Yeah.
608
00:17:09,361 --> 00:17:11,764
Good point.
609
00:17:11,764 --> 00:17:13,532
That's the second one today.
610
00:17:13,532 --> 00:17:14,333
Folks know
611
00:17:14,333 --> 00:17:16,168
they're all three and you get the price.
612
00:17:16,168 --> 00:17:17,803
So three and I get to leave.
613
00:17:17,803 --> 00:17:19,271
Stay tuned.
614
00:17:19,271 --> 00:17:20,005
All right.
615
00:17:20,005 --> 00:17:23,008
Number two I'm going to say is amnesia.
616
00:17:23,709 --> 00:17:25,044
Is that you absolutely
617
00:17:25,044 --> 00:17:27,312
had that discussion with the homeowner.
618
00:17:27,312 --> 00:17:29,114
And it went out the window.
619
00:17:29,114 --> 00:17:31,450
So I think therefore
620
00:17:31,450 --> 00:17:33,652
it's a it's a good idea.
621
00:17:33,652 --> 00:17:35,487
And maybe even after the install.
622
00:17:35,487 --> 00:17:37,890
Hey, here's your floor install.
623
00:17:37,890 --> 00:17:38,757
We're done.
624
00:17:38,757 --> 00:17:39,591
Now let me walk
625
00:17:39,591 --> 00:17:41,260
you through the maintenance program
626
00:17:41,260 --> 00:17:42,861
we always have everybody sign off on is
627
00:17:42,861 --> 00:17:43,662
make sure you understand
628
00:17:43,662 --> 00:17:44,797
if you have any questions,
629
00:17:44,797 --> 00:17:46,598
you know now's the time to ask whatever,
630
00:17:46,598 --> 00:17:48,500
but get a signature on it
631
00:17:48,500 --> 00:17:49,768
so they don't come back with it
632
00:17:49,768 --> 00:17:50,936
because I think they're,
633
00:17:50,936 --> 00:17:51,870
with this type of product,
634
00:17:51,870 --> 00:17:52,871
I think sometimes
635
00:17:52,871 --> 00:17:55,007
there is buyer's remorse
636
00:17:55,007 --> 00:17:56,542
where they will say, you know what?
637
00:17:56,542 --> 00:17:58,010
And I'll get into this later.
638
00:17:58,010 --> 00:17:59,778
But you know what?
639
00:17:59,778 --> 00:18:02,281
What used to be a low, very low sheen,
640
00:18:02,281 --> 00:18:02,881
a beautiful low
641
00:18:02,881 --> 00:18:05,384
sheen can turn into the lifeless and dull
642
00:18:05,384 --> 00:18:06,952
down the road. You know what I mean?
643
00:18:08,854 --> 00:18:10,956
So just be aware and
644
00:18:10,956 --> 00:18:11,590
we'll get into that
645
00:18:11,590 --> 00:18:12,991
a little bit later, okay?
646
00:18:12,991 --> 00:18:14,093
Lifeless and dull.
647
00:18:14,093 --> 00:18:16,562
That's the name of my autobiography.
648
00:18:16,562 --> 00:18:18,664
I, we just came up with a
649
00:18:18,664 --> 00:18:20,899
great name for my autobiography when I.
650
00:18:20,899 --> 00:18:22,501
There you get around to write.
651
00:18:22,501 --> 00:18:22,968
Yes.
652
00:18:22,968 --> 00:18:23,769
Rob Johnson
653
00:18:23,769 --> 00:18:26,772
my life life lifeless and dull.
654
00:18:27,673 --> 00:18:30,142
Anything but Rob
655
00:18:30,142 --> 00:18:31,577
number three is instantly,
656
00:18:31,577 --> 00:18:34,113
at the time of installation,
657
00:18:34,113 --> 00:18:37,116
using blue tape.
658
00:18:37,316 --> 00:18:38,217
When you pull the blue
659
00:18:38,217 --> 00:18:39,118
tape off,
660
00:18:39,118 --> 00:18:41,453
these floors have oil in them, obviously.
661
00:18:41,453 --> 00:18:42,588
And sometimes it pulls
662
00:18:42,588 --> 00:18:44,289
the oil off as well.
663
00:18:44,289 --> 00:18:45,023
And it can leave
664
00:18:45,023 --> 00:18:47,192
tape like tape lines on the floor.
665
00:18:47,192 --> 00:18:49,561
So you definitely want to be using,
666
00:18:49,561 --> 00:18:52,464
straps when you're doing these floors.
667
00:18:52,464 --> 00:18:54,666
And, a lot of times
668
00:18:54,666 --> 00:18:57,302
adhesives have what we call memory.
669
00:18:57,302 --> 00:18:59,304
So if you put the plank in the adhesive
670
00:18:59,304 --> 00:19:00,973
then you slide it into place.
671
00:19:00,973 --> 00:19:02,374
It keeps wanting to slide back
672
00:19:02,374 --> 00:19:05,010
to where you first put the adhesive in.
673
00:19:06,879 --> 00:19:07,946
Now, as a side
674
00:19:07,946 --> 00:19:10,949
note, bone adhesive has no has no memory.
675
00:19:11,116 --> 00:19:12,050
Right.
676
00:19:12,050 --> 00:19:12,384
All right.
677
00:19:12,384 --> 00:19:13,452
You see, I was able to work
678
00:19:13,452 --> 00:19:14,119
this the only time
679
00:19:14,119 --> 00:19:15,087
I'll be able to work in adhesive.
680
00:19:15,087 --> 00:19:17,089
I was just about to jump on that.
681
00:19:17,089 --> 00:19:19,224
This whole presentation.
682
00:19:19,224 --> 00:19:21,059
All right,
683
00:19:21,059 --> 00:19:23,762
all right, number four.
684
00:19:23,762 --> 00:19:25,998
And this is interesting to me,
685
00:19:25,998 --> 00:19:27,799
and this is a very common occurrence
686
00:19:27,799 --> 00:19:30,068
where sometimes
687
00:19:30,068 --> 00:19:32,304
you'll you'll install the floor,
688
00:19:32,304 --> 00:19:34,173
the builder rolls out
689
00:19:34,173 --> 00:19:36,041
ram board on the floor to protect it.
690
00:19:36,041 --> 00:19:36,975
Right.
691
00:19:36,975 --> 00:19:38,177
And they'll say Ram boards
692
00:19:38,177 --> 00:19:40,312
breathable or whatever.
693
00:19:40,312 --> 00:19:41,547
And after a month
694
00:19:41,547 --> 00:19:42,314
and a half or two months
695
00:19:42,314 --> 00:19:44,283
of the Ram board being down,
696
00:19:44,283 --> 00:19:46,185
the Ram boards pulled off.
697
00:19:46,185 --> 00:19:47,119
And a lot of times
698
00:19:47,119 --> 00:19:47,853
that though
699
00:19:47,853 --> 00:19:50,756
that Ram board dries up, dries out the,
700
00:19:50,756 --> 00:19:52,424
the, the oil in the floor
701
00:19:53,392 --> 00:19:54,893
and can can
702
00:19:54,893 --> 00:19:57,362
kind of be like a, like a dry look to it.
703
00:19:57,362 --> 00:19:57,696
Okay.
704
00:19:57,696 --> 00:19:58,363
So that's a bad way
705
00:19:58,363 --> 00:20:00,732
to start off on the floor.
706
00:20:00,732 --> 00:20:02,100
The brand new floor.
707
00:20:02,100 --> 00:20:04,503
Does the oil attach itself to the ram?
708
00:20:04,503 --> 00:20:06,338
No, I think like a quick
709
00:20:06,338 --> 00:20:08,574
no, I think I think that
710
00:20:08,574 --> 00:20:09,341
and sometimes, like,
711
00:20:09,341 --> 00:20:10,509
there's, there's heating vents
712
00:20:10,509 --> 00:20:11,376
that are,
713
00:20:11,376 --> 00:20:11,777
that are,
714
00:20:11,777 --> 00:20:13,045
that get under there or whatever,
715
00:20:13,045 --> 00:20:13,979
and it doesn't allow the floor
716
00:20:13,979 --> 00:20:16,848
to breathe so much. And, just,
717
00:20:16,848 --> 00:20:17,916
can you rub the,
718
00:20:17,916 --> 00:20:18,917
you know, kind of rub
719
00:20:18,917 --> 00:20:21,286
the floor of its oils? Okay.
720
00:20:21,286 --> 00:20:24,089
So now how is this for a conversation?
721
00:20:24,089 --> 00:20:25,958
Okay. Your floor is done.
722
00:20:25,958 --> 00:20:27,459
Pull the Ram board up.
723
00:20:27,459 --> 00:20:30,462
I'm going to need another $8,000 to, to.
724
00:20:33,732 --> 00:20:35,634
Apply another coat of oil to your floor.
725
00:20:37,502 --> 00:20:38,337
Okay,
726
00:20:38,337 --> 00:20:39,671
so when we talk about,
727
00:20:39,671 --> 00:20:41,273
like, a great conversation.
728
00:20:41,273 --> 00:20:43,375
Yeah, let's get into that one.
729
00:20:43,375 --> 00:20:44,443
So,
730
00:20:44,443 --> 00:20:45,978
but let's say it's a white floor
731
00:20:45,978 --> 00:20:48,547
or a gray floor and, and that happens.
732
00:20:48,547 --> 00:20:49,681
You're starting out with,
733
00:20:49,681 --> 00:20:51,383
with a lot of not not enough
734
00:20:51,383 --> 00:20:52,618
oil on the floor.
735
00:20:52,618 --> 00:20:52,951
You know,
736
00:20:52,951 --> 00:20:53,719
it would be a quick
737
00:20:53,719 --> 00:20:55,954
one coat process to put it on there.
738
00:20:55,954 --> 00:20:58,123
But I hate when it's like someone saying,
739
00:20:58,123 --> 00:20:59,992
you just do a light sanding, you know?
740
00:20:59,992 --> 00:21:01,026
I mean, there's no such thing.
741
00:21:01,026 --> 00:21:01,393
It's,
742
00:21:01,393 --> 00:21:02,628
you know, there's still time
743
00:21:02,628 --> 00:21:04,229
and energy and money and cost.
744
00:21:04,229 --> 00:21:05,764
So,
745
00:21:05,764 --> 00:21:08,767
so there's that on the installation.
746
00:21:08,867 --> 00:21:09,868
Wait a minute.
747
00:21:09,868 --> 00:21:11,069
Yes, sir.
748
00:21:11,069 --> 00:21:12,437
So we're going to tell the builder,
749
00:21:12,437 --> 00:21:13,105
listen,
750
00:21:13,105 --> 00:21:13,672
you know,
751
00:21:13,672 --> 00:21:14,339
you might have worked
752
00:21:14,339 --> 00:21:16,875
with wood floors before.
753
00:21:16,875 --> 00:21:19,511
I would floor contractors and everything,
754
00:21:19,511 --> 00:21:21,647
but now we definitely have to be
755
00:21:21,647 --> 00:21:22,681
the last person
756
00:21:22,681 --> 00:21:24,082
to get away from that Ram board.
757
00:21:24,082 --> 00:21:25,784
And covering those floors up.
758
00:21:25,784 --> 00:21:26,551
I think it's a it's
759
00:21:26,551 --> 00:21:27,986
a good conversation to have.
760
00:21:27,986 --> 00:21:29,521
And I think I want certainly want
761
00:21:29,521 --> 00:21:31,123
to put somebody on notice,
762
00:21:31,123 --> 00:21:32,257
say, look,
763
00:21:32,257 --> 00:21:33,225
I'm just going to shoot
764
00:21:33,225 --> 00:21:34,026
you straight here.
765
00:21:35,160 --> 00:21:36,628
It's a very common practice for people.
766
00:21:36,628 --> 00:21:37,929
Boat ramp or down.
767
00:21:37,929 --> 00:21:38,664
But when you go with
768
00:21:38,664 --> 00:21:40,966
this type of floor, it's a possibility.
769
00:21:40,966 --> 00:21:41,433
Doesn't happen
770
00:21:41,433 --> 00:21:43,335
all the times that,
771
00:21:43,335 --> 00:21:45,270
you may this may occur. Okay.
772
00:21:45,270 --> 00:21:46,838
Just to put them on notice that,
773
00:21:46,838 --> 00:21:48,907
you know, you don't want to
774
00:21:48,907 --> 00:21:49,975
nobody wants to go back up
775
00:21:49,975 --> 00:21:51,209
to somebody to ask for more money
776
00:21:51,209 --> 00:21:52,077
and what have you,
777
00:21:52,077 --> 00:21:52,944
even though you're looking out
778
00:21:52,944 --> 00:21:55,947
after the homeowner.
779
00:21:56,415 --> 00:21:57,649
I think one thing down the road
780
00:21:57,649 --> 00:21:59,251
in the in a life of a floor,
781
00:21:59,251 --> 00:22:00,652
usually if it's been down for a while,
782
00:22:00,652 --> 00:22:01,720
you want to know if you have enough oil
783
00:22:01,720 --> 00:22:02,321
on, you can,
784
00:22:02,321 --> 00:22:02,654
you know,
785
00:22:02,654 --> 00:22:03,889
drop a little water on the floor,
786
00:22:03,889 --> 00:22:06,291
see if it repels, away.
787
00:22:06,291 --> 00:22:06,692
There's like,
788
00:22:06,692 --> 00:22:07,926
some protection on floor of it
789
00:22:07,926 --> 00:22:09,695
or if it doesn't. But,
790
00:22:11,596 --> 00:22:12,431
the next one is,
791
00:22:12,431 --> 00:22:14,199
following the manufacturer's guidelines.
792
00:22:14,199 --> 00:22:15,000
And the challenge.
793
00:22:15,000 --> 00:22:16,134
Challenge is
794
00:22:16,134 --> 00:22:17,369
sometimes is that you don't know
795
00:22:17,369 --> 00:22:19,771
what's on the floor.
796
00:22:19,771 --> 00:22:21,206
That,
797
00:22:21,206 --> 00:22:22,541
you know, some of these floors,
798
00:22:22,541 --> 00:22:23,275
and even the, like,
799
00:22:23,275 --> 00:22:25,043
the ramps don't know what's on the floor.
800
00:22:25,043 --> 00:22:26,311
It may have changed over the,
801
00:22:26,311 --> 00:22:27,279
over the years.
802
00:22:27,279 --> 00:22:28,547
So there's,
803
00:22:28,547 --> 00:22:30,549
there's the universal, cleaners
804
00:22:30,549 --> 00:22:33,118
you can use, you know, we make one.
805
00:22:33,118 --> 00:22:33,985
We have competitors.
806
00:22:33,985 --> 00:22:35,887
Obviously didn't make one.
807
00:22:35,887 --> 00:22:39,358
So, there you go for that number.
808
00:22:39,524 --> 00:22:41,727
The next one is plastic rubs.
809
00:22:41,727 --> 00:22:44,563
The plastic rubs, plastic
810
00:22:44,563 --> 00:22:47,232
or rubber backing on the rugs
811
00:22:47,232 --> 00:22:50,235
that can turn the floor black.
812
00:22:50,268 --> 00:22:51,336
And in all fairness,
813
00:22:51,336 --> 00:22:53,338
this could happen to your thinking
814
00:22:53,338 --> 00:22:53,939
floor, a pre
815
00:22:53,939 --> 00:22:54,406
finished floor
816
00:22:54,406 --> 00:22:56,041
or a site finished floor as well,
817
00:22:56,041 --> 00:22:57,943
but definitely want to be careful of.
818
00:22:57,943 --> 00:22:58,343
What's that,
819
00:22:59,311 --> 00:23:00,645
website rub?
820
00:23:00,645 --> 00:23:03,582
You mean the one that I once a month?
821
00:23:03,582 --> 00:23:05,250
Once a month?
822
00:23:05,250 --> 00:23:06,985
Once a my my once a month.
823
00:23:06,985 --> 00:23:08,220
I get a call from Wayne.
824
00:23:08,220 --> 00:23:10,822
Hey, what's the carpet?
825
00:23:10,822 --> 00:23:13,325
The carpet backing that we recommend?
826
00:23:13,325 --> 00:23:14,893
And, I mean, you've been asking me
827
00:23:14,893 --> 00:23:16,161
this for years.
828
00:23:16,161 --> 00:23:17,229
Literally once a month,
829
00:23:17,229 --> 00:23:19,798
I probably call and ask you. Yes. Yeah.
830
00:23:19,798 --> 00:23:21,933
Sometimes I think you put me on.
831
00:23:21,933 --> 00:23:23,635
No, it's really that bad.
832
00:23:23,635 --> 00:23:25,270
And you really still don't know
833
00:23:25,270 --> 00:23:26,037
even it's.
834
00:23:26,037 --> 00:23:28,206
I mean, is it really something.
835
00:23:28,206 --> 00:23:29,608
No.
836
00:23:29,608 --> 00:23:31,343
It's this is like two weeks ago.
837
00:23:31,343 --> 00:23:31,910
I can look in
838
00:23:31,910 --> 00:23:34,713
and I know weeks ago you asked me.
839
00:23:34,713 --> 00:23:35,847
This obviously is going to be
840
00:23:35,847 --> 00:23:37,115
the last time I ever ask, you
841
00:23:37,115 --> 00:23:40,886
know, move.com spell it n
842
00:23:40,886 --> 00:23:45,223
o dash m u v.
843
00:23:46,291 --> 00:23:47,592
So it looks like move.
844
00:23:47,592 --> 00:23:49,728
But they pronounce it no move.
845
00:23:49,728 --> 00:23:51,463
Dot com okay.
846
00:23:51,463 --> 00:23:54,433
And it's the carpet backing
847
00:23:54,433 --> 00:23:57,436
that we recommend that won't harm
848
00:23:57,636 --> 00:24:00,138
finishes
849
00:24:00,138 --> 00:24:02,007
our finishes. Okay.
850
00:24:02,007 --> 00:24:04,776
But hey
851
00:24:04,776 --> 00:24:06,978
I don't know about oil.
852
00:24:06,978 --> 00:24:07,712
Okay.
853
00:24:07,712 --> 00:24:08,880
Well what do you do with that?
854
00:24:08,880 --> 00:24:11,883
B don't use plastic or rubber backing.
855
00:24:12,451 --> 00:24:15,454
So there you go.
856
00:24:15,487 --> 00:24:16,221
All right.
857
00:24:16,221 --> 00:24:18,457
Don't use the no move.com.
858
00:24:18,457 --> 00:24:19,324
They should send me a
859
00:24:19,324 --> 00:24:20,459
t shirt or something.
860
00:24:20,459 --> 00:24:23,361
Should. Yeah a big one.
861
00:24:23,361 --> 00:24:25,630
And then you should. You should,
862
00:24:25,630 --> 00:24:26,832
split it with me
863
00:24:26,832 --> 00:24:29,835
because of all the times I bring it up.
864
00:24:30,035 --> 00:24:30,769
Yeah. Actually.
865
00:24:30,769 --> 00:24:31,937
Are you working for them now?
866
00:24:31,937 --> 00:24:34,239
Because you do ask a lot. You.
867
00:24:34,239 --> 00:24:36,274
So you've sold a lot of that?
868
00:24:36,274 --> 00:24:37,075
No.
869
00:24:37,075 --> 00:24:37,943
It's embarrassing
870
00:24:37,943 --> 00:24:39,377
how many times I've asked you that.
871
00:24:39,377 --> 00:24:41,146
It is crazy, so.
872
00:24:41,146 --> 00:24:42,180
Well, okay.
873
00:24:42,180 --> 00:24:44,082
Kyle and Rebecca,
874
00:24:44,082 --> 00:24:45,050
my daughter
875
00:24:45,050 --> 00:24:45,884
and son in law,
876
00:24:45,884 --> 00:24:47,452
when they bought their house,
877
00:24:47,452 --> 00:24:49,688
you know, I got to do the floors.
878
00:24:49,688 --> 00:24:50,856
They were in pretty good shape.
879
00:24:50,856 --> 00:24:53,091
So I went in and,
880
00:24:53,091 --> 00:24:54,326
just gave a real good screen
881
00:24:54,326 --> 00:24:56,561
and co couple co to traffic in the floor.
882
00:24:56,561 --> 00:24:58,730
So actually I use natural.
883
00:24:58,730 --> 00:25:00,699
So the floors look great, you know,
884
00:25:01,800 --> 00:25:04,803
and she says to me,
885
00:25:05,136 --> 00:25:06,304
you know we're going to do some,
886
00:25:06,304 --> 00:25:08,807
you know, a couple of area rugs.
887
00:25:08,807 --> 00:25:11,076
What should I and I go, oh, you know,
888
00:25:11,076 --> 00:25:11,743
call Wayne.
889
00:25:11,743 --> 00:25:14,613
He'll tell you, you know, no move.com.
890
00:25:14,613 --> 00:25:15,914
Yeah.
891
00:25:15,914 --> 00:25:17,749
So I tell her, here you go.
892
00:25:17,749 --> 00:25:20,519
No move.com.
893
00:25:20,519 --> 00:25:21,753
She calls me back the next day.
894
00:25:21,753 --> 00:25:23,355
She goes,
895
00:25:23,355 --> 00:25:25,957
you know, is there anything else that
896
00:25:25,957 --> 00:25:27,125
those no move
897
00:25:27,125 --> 00:25:29,628
mats, they're kind of expensive.
898
00:25:29,628 --> 00:25:31,997
Like, you're kidding me, right?
899
00:25:31,997 --> 00:25:34,199
You got the floors for free?
900
00:25:34,199 --> 00:25:35,100
Yeah.
901
00:25:35,100 --> 00:25:37,802
The floors didn't cost you anything.
902
00:25:37,802 --> 00:25:38,770
Yeah.
903
00:25:38,770 --> 00:25:39,771
Your brother and I were there
904
00:25:39,771 --> 00:25:41,973
for two days.
905
00:25:41,973 --> 00:25:44,042
You paid nothing for the floors?
906
00:25:44,042 --> 00:25:45,443
Yeah, zero.
907
00:25:45,443 --> 00:25:48,446
And you can't meet me halfway.
908
00:25:50,582 --> 00:25:51,249
That's funny.
909
00:25:51,249 --> 00:25:52,584
I think. Yeah.
910
00:25:52,584 --> 00:25:53,785
Yeah, yeah.
911
00:25:53,785 --> 00:25:54,753
She was like, well,
912
00:25:54,753 --> 00:25:56,054
I guess you put it that way.
913
00:25:56,054 --> 00:25:57,656
Yeah, yeah, yeah.
914
00:25:57,656 --> 00:25:58,256
So I know.
915
00:25:58,256 --> 00:25:59,558
So the listeners.
916
00:25:59,558 --> 00:26:00,792
Yes, I guess it's,
917
00:26:00,792 --> 00:26:02,827
I guess they're expensive,
918
00:26:02,827 --> 00:26:04,296
but there's a reason that, that
919
00:26:04,296 --> 00:26:05,797
that's the one that we recommend
920
00:26:05,797 --> 00:26:07,599
because we know it's not going to
921
00:26:07,599 --> 00:26:08,967
harm the finish.
922
00:26:08,967 --> 00:26:10,201
There you go.
923
00:26:10,201 --> 00:26:10,669
All right.
924
00:26:10,669 --> 00:26:11,836
Next one
925
00:26:11,836 --> 00:26:14,673
is and this is very common is overusing.
926
00:26:14,673 --> 00:26:15,740
Oh excuse me.
927
00:26:15,740 --> 00:26:18,043
Oh we're using the cleaner now
928
00:26:19,411 --> 00:26:21,746
picture like like, hand lotion.
929
00:26:21,746 --> 00:26:22,514
Okay.
930
00:26:22,514 --> 00:26:24,149
If you were to take hand lotion,
931
00:26:24,149 --> 00:26:25,550
put it on your hands
932
00:26:25,550 --> 00:26:27,519
and not work it into your hands and not,
933
00:26:27,519 --> 00:26:28,954
you know, work it into your hands
934
00:26:28,954 --> 00:26:29,421
and whatever.
935
00:26:29,421 --> 00:26:31,056
Just leave it on your hands.
936
00:26:31,056 --> 00:26:32,390
That's what you'll be doing
937
00:26:32,390 --> 00:26:34,125
if you use too much oil on a floor.
938
00:26:34,125 --> 00:26:36,194
So make sure you, you know,
939
00:26:36,194 --> 00:26:37,562
really saturate the
940
00:26:37,562 --> 00:26:38,930
the wood, get the wood nice.
941
00:26:38,930 --> 00:26:39,297
And, you know,
942
00:26:39,297 --> 00:26:41,333
driving the oils into the wood.
943
00:26:41,333 --> 00:26:42,667
But it should be like,
944
00:26:42,667 --> 00:26:43,802
almost like putting,
945
00:26:43,802 --> 00:26:45,971
hand lotion on your hands.
946
00:26:45,971 --> 00:26:48,974
The oil, the floors need that oil.
947
00:26:49,007 --> 00:26:49,341
Okay.
948
00:26:49,341 --> 00:26:51,009
That's that's that's how they're that's
949
00:26:51,009 --> 00:26:52,978
when they're healthy.
950
00:26:52,978 --> 00:26:55,180
But you don't want to saturate them,
951
00:26:55,180 --> 00:26:56,648
and you see an indication
952
00:26:56,648 --> 00:26:58,350
that you have too much oil on
953
00:26:58,350 --> 00:26:59,451
the floor is
954
00:26:59,451 --> 00:26:59,851
you can have,
955
00:26:59,851 --> 00:27:01,519
like, a hazy appearance to it
956
00:27:01,519 --> 00:27:03,855
or you're leaving footprints. Okay.
957
00:27:03,855 --> 00:27:05,390
In which case I would get out of buffer,
958
00:27:05,390 --> 00:27:05,890
probably a low
959
00:27:05,890 --> 00:27:06,524
speed buffer
960
00:27:06,524 --> 00:27:08,293
with a white pad, three and white pad,
961
00:27:08,293 --> 00:27:09,728
thick white pad and just above.
962
00:27:09,728 --> 00:27:11,763
Start buffing that again
963
00:27:11,763 --> 00:27:13,064
and, flipping the pad over
964
00:27:13,064 --> 00:27:14,432
and getting some of that oil off
965
00:27:14,432 --> 00:27:17,068
and driving the oil into the floor.
966
00:27:17,068 --> 00:27:18,003
Okay.
967
00:27:18,003 --> 00:27:18,970
Now is that
968
00:27:18,970 --> 00:27:21,873
that's for the UV stuff, right?
969
00:27:21,873 --> 00:27:23,808
Yeah. Would our products work on that?
970
00:27:25,777 --> 00:27:26,811
We have
971
00:27:26,811 --> 00:27:29,814
cleaners for, for,
972
00:27:29,881 --> 00:27:31,750
you know, like a,
973
00:27:31,750 --> 00:27:33,151
a universal cleaner
974
00:27:33,151 --> 00:27:35,320
that we have for, for, for oiled floors.
975
00:27:35,320 --> 00:27:37,188
Yes,
976
00:27:37,188 --> 00:27:39,124
but not the craft oil, soap and craft
977
00:27:39,124 --> 00:27:40,458
oil care.
978
00:27:40,458 --> 00:27:42,360
Yeah. That's our cleaners. Okay.
979
00:27:42,360 --> 00:27:42,560
Yeah.
980
00:27:42,560 --> 00:27:43,928
Well, if if, I mean, I'm
981
00:27:43,928 --> 00:27:46,031
going to give you a little tutorial
982
00:27:46,031 --> 00:27:47,999
on those two cleaners, okay.
983
00:27:47,999 --> 00:27:48,833
Do.
984
00:27:48,833 --> 00:27:49,834
And I make it simple
985
00:27:49,834 --> 00:27:51,770
so you can understand
986
00:27:51,770 --> 00:27:54,406
exactly what they do okay.
987
00:27:54,406 --> 00:27:56,041
Okay. We have two.
988
00:27:56,041 --> 00:27:58,276
We have craft oil soap
989
00:27:58,276 --> 00:28:01,279
and we have craft oil care.
990
00:28:01,413 --> 00:28:01,946
You understand?
991
00:28:01,946 --> 00:28:02,914
You with me so far?
992
00:28:02,914 --> 00:28:03,915
You're talking to me.
993
00:28:03,915 --> 00:28:04,983
Yeah, I'm talking to you.
994
00:28:04,983 --> 00:28:06,084
Well, of course I'm with you.
995
00:28:06,084 --> 00:28:07,118
Because it looks like you're
996
00:28:07,118 --> 00:28:07,952
looking around.
997
00:28:07,952 --> 00:28:09,487
You're not paying attention.
998
00:28:09,487 --> 00:28:10,755
You're looking for pumpkin pie.
999
00:28:10,755 --> 00:28:12,290
That's a couple days away.
1000
00:28:12,290 --> 00:28:13,458
Yeah, but you're you're. Explain.
1001
00:28:13,458 --> 00:28:15,293
Here's what you're going to do.
1002
00:28:15,293 --> 00:28:15,960
Okay?
1003
00:28:15,960 --> 00:28:17,696
I want you to picture me in the shower.
1004
00:28:19,297 --> 00:28:19,998
Yeah.
1005
00:28:19,998 --> 00:28:21,833
So watch me in the shower. Yeah.
1006
00:28:21,833 --> 00:28:23,435
And when I'm washing my hair
1007
00:28:23,435 --> 00:28:24,936
I'm using what.
1008
00:28:24,936 --> 00:28:26,471
I'm using shampoo.
1009
00:28:26,471 --> 00:28:27,605
Yeah. Right.
1010
00:28:27,605 --> 00:28:28,406
The shampoo.
1011
00:28:28,406 --> 00:28:29,340
That's a craft oil.
1012
00:28:29,340 --> 00:28:31,810
Soap. Soap shampoo. Right.
1013
00:28:31,810 --> 00:28:34,512
Then you rinse all that out and that's
1014
00:28:34,512 --> 00:28:36,081
what's the next thing I'm going to do
1015
00:28:36,081 --> 00:28:38,817
for my hair conditioner.
1016
00:28:38,817 --> 00:28:40,318
That's the care.
1017
00:28:40,318 --> 00:28:43,288
The care is the nourish the conditioner.
1018
00:28:43,288 --> 00:28:45,757
Just like you're nourishing your hair
1019
00:28:45,757 --> 00:28:47,625
conditioner in your hair.
1020
00:28:47,625 --> 00:28:50,595
That's what craft oil, soap and craft oil
1021
00:28:50,595 --> 00:28:51,663
care does.
1022
00:28:51,663 --> 00:28:54,666
Now, everybody listening knows
1023
00:28:55,066 --> 00:28:56,101
the difference.
1024
00:28:56,101 --> 00:28:57,569
Think me in the shower.
1025
00:28:57,569 --> 00:28:58,937
And that's what the soap does.
1026
00:28:58,937 --> 00:29:00,972
And that's what the care does.
1027
00:29:00,972 --> 00:29:03,074
So I love that analogy.
1028
00:29:03,074 --> 00:29:03,742
But yeah
1029
00:29:03,742 --> 00:29:04,476
because you have not
1030
00:29:04,476 --> 00:29:06,745
have you somebody else.
1031
00:29:06,745 --> 00:29:08,613
No I wanted you to meet me that way.
1032
00:29:08,613 --> 00:29:11,349
It's burned in your head.
1033
00:29:11,349 --> 00:29:13,618
It's burned in their head.
1034
00:29:13,618 --> 00:29:15,587
It certainly is mine. Yeah.
1035
00:29:17,155 --> 00:29:18,556
Okay.
1036
00:29:18,556 --> 00:29:19,958
That was weird.
1037
00:29:19,958 --> 00:29:20,425
Sales.
1038
00:29:20,425 --> 00:29:21,459
At a sales meeting,
1039
00:29:21,459 --> 00:29:25,130
Nick Larsen asked me to describe that,
1040
00:29:25,130 --> 00:29:28,133
and Shearson was there,
1041
00:29:28,466 --> 00:29:29,501
and I did it.
1042
00:29:29,501 --> 00:29:30,902
I said the whole thing.
1043
00:29:30,902 --> 00:29:32,570
The whole shower scene.
1044
00:29:32,570 --> 00:29:34,472
Nice shower scene.
1045
00:29:34,472 --> 00:29:36,474
And, yeah, the shower scene.
1046
00:29:36,474 --> 00:29:37,942
And I'm still here.
1047
00:29:37,942 --> 00:29:38,877
Maybe she was on it.
1048
00:29:38,877 --> 00:29:39,878
She might have been on a call
1049
00:29:39,878 --> 00:29:40,745
or something, but.
1050
00:29:40,745 --> 00:29:41,746
Yeah,
1051
00:29:41,746 --> 00:29:43,648
or maybe it was different,
1052
00:29:43,648 --> 00:29:45,517
you know, breaking it down into Swedish
1053
00:29:45,517 --> 00:29:46,551
or English or something,
1054
00:29:46,551 --> 00:29:48,219
but maybe it meant something different.
1055
00:29:48,219 --> 00:29:50,955
But what's the Swedish word for creep?
1056
00:29:50,955 --> 00:29:52,423
Because I may have,
1057
00:29:52,423 --> 00:29:55,827
I think I think I heard, like Creepshow
1058
00:29:55,827 --> 00:29:56,394
or something.
1059
00:29:56,394 --> 00:29:59,364
I don't know,
1060
00:29:59,364 --> 00:30:01,032
Creepy, right?
1061
00:30:01,032 --> 00:30:01,966
Yeah.
1062
00:30:01,966 --> 00:30:03,334
Not enough oil.
1063
00:30:03,334 --> 00:30:03,835
Okay.
1064
00:30:03,835 --> 00:30:06,671
A close second to to too much oil.
1065
00:30:06,671 --> 00:30:08,940
As I said, these floors need the oil.
1066
00:30:08,940 --> 00:30:09,808
That's what.
1067
00:30:09,808 --> 00:30:11,276
And I'm going to I'm going to give you,
1068
00:30:12,677 --> 00:30:13,945
an example.
1069
00:30:13,945 --> 00:30:15,914
I, I, I went out to
1070
00:30:15,914 --> 00:30:17,148
I was working for a manufacturer
1071
00:30:17,148 --> 00:30:18,216
at the time,
1072
00:30:18,216 --> 00:30:19,751
and, this homeowner client
1073
00:30:19,751 --> 00:30:22,754
complained about her or.
1074
00:30:23,555 --> 00:30:24,556
Still breathing.
1075
00:30:24,556 --> 00:30:26,391
Yeah.
1076
00:30:26,391 --> 00:30:27,525
I went out to,
1077
00:30:27,525 --> 00:30:29,460
a Florida homeowner was complaining that
1078
00:30:29,460 --> 00:30:30,662
that she bought this floor.
1079
00:30:30,662 --> 00:30:32,931
She purchased this for just, you know,
1080
00:30:32,931 --> 00:30:34,899
nine months, ten months ago or whatever.
1081
00:30:34,899 --> 00:30:36,901
And it looked absolutely horrible
1082
00:30:36,901 --> 00:30:38,369
and really
1083
00:30:38,369 --> 00:30:39,270
that then,
1084
00:30:39,270 --> 00:30:39,437
you know,
1085
00:30:39,437 --> 00:30:41,072
I spent a lot of money on this floor.
1086
00:30:41,072 --> 00:30:42,440
It looks awful.
1087
00:30:42,440 --> 00:30:44,242
It's a hard floor.
1088
00:30:44,242 --> 00:30:46,411
And, I'm just not happy at all.
1089
00:30:46,411 --> 00:30:48,913
So manufacturer rep went out,
1090
00:30:48,913 --> 00:30:51,816
I went with them and, went out there
1091
00:30:51,816 --> 00:30:53,618
and we rebuild that floor
1092
00:30:53,618 --> 00:30:54,419
and we opened the door
1093
00:30:54,419 --> 00:30:55,119
and walked in there.
1094
00:30:55,119 --> 00:30:56,154
I thought, Holy smokes,
1095
00:30:56,154 --> 00:30:57,689
these floors are hammered.
1096
00:30:57,689 --> 00:30:59,657
I mean, they absolutely look terrible.
1097
00:30:59,657 --> 00:31:01,025
And, it was a kitchen,
1098
00:31:01,025 --> 00:31:01,960
but it was a dining room
1099
00:31:01,960 --> 00:31:02,961
off the kitchen as well.
1100
00:31:02,961 --> 00:31:05,964
And another couple hallways and,
1101
00:31:06,531 --> 00:31:08,132
we reordered that floor
1102
00:31:08,132 --> 00:31:08,967
and when we left, it
1103
00:31:08,967 --> 00:31:11,169
look absolutely stunning.
1104
00:31:11,169 --> 00:31:11,703
Stunning.
1105
00:31:11,703 --> 00:31:12,770
When we left,
1106
00:31:12,770 --> 00:31:14,505
it just tells you what proper
1107
00:31:14,505 --> 00:31:16,207
maintenance will do.
1108
00:31:16,207 --> 00:31:17,675
And then here's a nice thing about
1109
00:31:17,675 --> 00:31:18,209
once you
1110
00:31:18,209 --> 00:31:19,177
these things that I'm talking about,
1111
00:31:19,177 --> 00:31:20,378
what can go wrong.
1112
00:31:20,378 --> 00:31:21,880
Usually when you educate the homeowner
1113
00:31:21,880 --> 00:31:22,847
and get them on the right track,
1114
00:31:22,847 --> 00:31:24,482
you never hear the problems,
1115
00:31:24,482 --> 00:31:25,383
you never hear the problems again.
1116
00:31:25,383 --> 00:31:27,085
From them. Let's see you understand it.
1117
00:31:28,753 --> 00:31:29,988
So, look, it's,
1118
00:31:29,988 --> 00:31:31,723
it's it's kind of ironic to me
1119
00:31:31,723 --> 00:31:33,391
because the last floor
1120
00:31:33,391 --> 00:31:35,526
I ever did in my life,
1121
00:31:35,526 --> 00:31:36,995
I could have put any 50.
1122
00:31:36,995 --> 00:31:38,463
I could have put traffic or whatever
1123
00:31:38,463 --> 00:31:39,998
I wanted on that floor.
1124
00:31:39,998 --> 00:31:42,066
And I chose to go with two coats of of,
1125
00:31:42,066 --> 00:31:43,868
our craft oil.
1126
00:31:43,868 --> 00:31:45,069
And it's interesting
1127
00:31:45,069 --> 00:31:46,271
because back, back in the 90s,
1128
00:31:46,271 --> 00:31:47,572
after I stopped
1129
00:31:47,572 --> 00:31:49,774
after the single companies came out,
1130
00:31:49,774 --> 00:31:51,576
I told myself, no, I'm done.
1131
00:31:51,576 --> 00:31:53,578
I'll never use these floors again.
1132
00:31:53,578 --> 00:31:55,179
And yet the last floor I ever did,
1133
00:31:55,179 --> 00:31:58,182
which, by the way.
1134
00:31:59,384 --> 00:32:02,387
For the year.
1135
00:32:03,788 --> 00:32:06,090
Cuban music people,
1136
00:32:06,090 --> 00:32:06,491
that's what
1137
00:32:06,491 --> 00:32:09,360
they put on floor of the year.
1138
00:32:09,360 --> 00:32:12,330
And you can hear it again.
1139
00:32:12,664 --> 00:32:13,998
Yeah. Oh, yeah.
1140
00:32:13,998 --> 00:32:14,999
I had to get.
1141
00:32:14,999 --> 00:32:16,801
I'm afraid it's going to go away
1142
00:32:16,801 --> 00:32:18,102
sometime, but it hasn't yet.
1143
00:32:19,270 --> 00:32:19,704
Okay.
1144
00:32:19,704 --> 00:32:20,605
There are some people
1145
00:32:20,605 --> 00:32:21,806
that say when you oil
1146
00:32:21,806 --> 00:32:24,375
these floors can have an oil floor.
1147
00:32:24,375 --> 00:32:26,945
Floor is you have to treat it like
1148
00:32:26,945 --> 00:32:29,948
it's still living.
1149
00:32:30,214 --> 00:32:30,748
There.
1150
00:32:30,748 --> 00:32:31,082
Yeah.
1151
00:32:31,082 --> 00:32:31,916
It's cleaning it,
1152
00:32:31,916 --> 00:32:34,252
nourishing it, that kind of thing.
1153
00:32:34,252 --> 00:32:36,921
Yeah I love the natural look.
1154
00:32:36,921 --> 00:32:37,288
Right.
1155
00:32:37,288 --> 00:32:37,889
I mean,
1156
00:32:37,889 --> 00:32:40,892
and I do think these floors down the road
1157
00:32:41,192 --> 00:32:42,093
get so much better.
1158
00:32:42,093 --> 00:32:43,995
Look in the patina is beautiful.
1159
00:32:43,995 --> 00:32:45,563
I mean, some of the advantages.
1160
00:32:45,563 --> 00:32:46,798
I mean, when the
1161
00:32:46,798 --> 00:32:49,067
if you get a small scuff or scratch,
1162
00:32:49,067 --> 00:32:50,368
you don't notice them as much there.
1163
00:32:50,368 --> 00:32:51,002
You can easily
1164
00:32:51,002 --> 00:32:52,804
repair areas without,
1165
00:32:52,804 --> 00:32:53,972
with one exception,
1166
00:32:53,972 --> 00:32:55,239
I'll get to later
1167
00:32:55,239 --> 00:32:57,075
without having to, sand
1168
00:32:57,075 --> 00:32:58,409
and finish the whole floors.
1169
00:32:58,409 --> 00:32:58,843
By the way,
1170
00:32:58,843 --> 00:33:01,846
when I talked about the pre finished,
1171
00:33:01,879 --> 00:33:03,614
hardware wax floors
1172
00:33:03,614 --> 00:33:05,216
and putting acrylic in them,
1173
00:33:06,250 --> 00:33:08,319
sometimes, when you
1174
00:33:08,319 --> 00:33:09,287
scratch those,
1175
00:33:09,287 --> 00:33:11,022
they get a white scratching them
1176
00:33:11,022 --> 00:33:12,123
just like,
1177
00:33:12,123 --> 00:33:15,159
just like a, you know, a urethane floor.
1178
00:33:15,693 --> 00:33:17,228
So,
1179
00:33:17,228 --> 00:33:17,729
yeah,
1180
00:33:17,729 --> 00:33:18,863
you make a pretty good argument
1181
00:33:18,863 --> 00:33:21,833
for, for going with a site finish.
1182
00:33:21,833 --> 00:33:24,836
Two component product.
1183
00:33:25,203 --> 00:33:27,705
All right, so we're matte here.
1184
00:33:27,705 --> 00:33:29,440
Yeah. Urethane versus oil.
1185
00:33:29,440 --> 00:33:31,075
The homeowner has worked on urethane
1186
00:33:31,075 --> 00:33:32,176
her whole life,
1187
00:33:32,176 --> 00:33:33,945
you know, and, you know, hear this a lot.
1188
00:33:33,945 --> 00:33:35,613
Well, my other floors didn't do this.
1189
00:33:35,613 --> 00:33:36,614
Don't you hate that?
1190
00:33:36,614 --> 00:33:36,948
Wouldn't that.
1191
00:33:36,948 --> 00:33:37,982
That's one of the worst things
1192
00:33:37,982 --> 00:33:39,751
you could hear from a homeowner.
1193
00:33:39,751 --> 00:33:41,786
My other floor, blah, blah, blah
1194
00:33:41,786 --> 00:33:43,287
or my other when we had our other floor.
1195
00:33:43,287 --> 00:33:43,354
Yeah.
1196
00:33:43,354 --> 00:33:44,889
Especially if you sanded the floors
1197
00:33:44,889 --> 00:33:46,257
in my other house. Yeah.
1198
00:33:46,257 --> 00:33:47,458
Yeah, my other house.
1199
00:33:47,458 --> 00:33:48,226
They didn't do this.
1200
00:33:48,226 --> 00:33:50,194
Or if you sand in the floors
1201
00:33:50,194 --> 00:33:51,062
and she goes, my other floors
1202
00:33:51,062 --> 00:33:51,529
didn't have that.
1203
00:33:51,529 --> 00:33:52,597
You're the guy that sanded it.
1204
00:33:52,597 --> 00:33:53,998
You know, the other floors are hammered.
1205
00:33:54,999 --> 00:33:56,200
You know they're the floor is a terrible.
1206
00:33:56,200 --> 00:33:57,602
What are you talking about?
1207
00:33:57,602 --> 00:33:59,170
You know what I mean?
1208
00:33:59,170 --> 00:34:00,405
I remember real quick
1209
00:34:00,405 --> 00:34:02,206
you were living with urine
1210
00:34:02,206 --> 00:34:03,708
before I got here. Yeah.
1211
00:34:03,708 --> 00:34:05,209
And now you're complaining about it.
1212
00:34:05,209 --> 00:34:06,210
Squeak.
1213
00:34:06,210 --> 00:34:07,712
We had a,
1214
00:34:07,712 --> 00:34:09,614
floor was pretty close to natural finish,
1215
00:34:09,614 --> 00:34:11,249
and then we went with a darker, like,
1216
00:34:11,249 --> 00:34:13,151
more of an antique color to it.
1217
00:34:13,151 --> 00:34:13,885
And when we got done,
1218
00:34:13,885 --> 00:34:14,652
it was a satin finish.
1219
00:34:14,652 --> 00:34:17,388
Mind you, we had installed no floors.
1220
00:34:17,388 --> 00:34:19,090
There was one quartz on board
1221
00:34:19,090 --> 00:34:20,558
in the middle of the floor
1222
00:34:20,558 --> 00:34:21,826
that she goes,
1223
00:34:21,826 --> 00:34:24,362
what happened to this board?
1224
00:34:24,362 --> 00:34:25,663
I go, I mean, it's just a grain.
1225
00:34:25,663 --> 00:34:26,464
She goes, no, no, no,
1226
00:34:26,464 --> 00:34:27,131
it wasn't like that.
1227
00:34:27,131 --> 00:34:29,367
And she's like, you'll get a finger up.
1228
00:34:29,367 --> 00:34:30,735
It wasn't like that before.
1229
00:34:31,903 --> 00:34:33,404
I said, ma'am,
1230
00:34:33,404 --> 00:34:35,106
I mean, what can we have,
1231
00:34:35,106 --> 00:34:36,240
what could we have done to it?
1232
00:34:36,240 --> 00:34:37,141
We didn't say
1233
00:34:37,141 --> 00:34:39,043
we didn't replace any boards.
1234
00:34:39,043 --> 00:34:39,877
You know, you notice
1235
00:34:39,877 --> 00:34:41,712
the grain takes each board individually.
1236
00:34:41,712 --> 00:34:43,448
That's the beauty of hardwood floors.
1237
00:34:43,448 --> 00:34:44,315
It's, you know,
1238
00:34:44,315 --> 00:34:45,049
I mean,
1239
00:34:45,049 --> 00:34:46,951
that's why you buy hardwood floors.
1240
00:34:46,951 --> 00:34:47,819
But she was convinced
1241
00:34:47,819 --> 00:34:48,586
that we did something
1242
00:34:48,586 --> 00:34:50,321
to that particular board.
1243
00:34:50,321 --> 00:34:52,857
So,
1244
00:34:52,857 --> 00:34:54,659
so she may have been walked on urethane
1245
00:34:54,659 --> 00:34:55,993
floors her whole life and just,
1246
00:34:55,993 --> 00:34:57,728
you know, the expectations.
1247
00:34:57,728 --> 00:34:58,029
Again,
1248
00:34:58,029 --> 00:34:59,730
I'll go back to Point of Sale,
1249
00:34:59,730 --> 00:35:01,165
where that conversation
1250
00:35:01,165 --> 00:35:03,000
maybe didn't happen or it happened,
1251
00:35:03,000 --> 00:35:04,335
to where the degree
1252
00:35:04,335 --> 00:35:07,338
of where it needed to be,
1253
00:35:08,172 --> 00:35:09,474
that another one is common is
1254
00:35:09,474 --> 00:35:11,609
we use all the recommended products.
1255
00:35:11,609 --> 00:35:12,243
I mean, you know,
1256
00:35:12,243 --> 00:35:13,544
we know what we're supposed to use.
1257
00:35:13,544 --> 00:35:14,145
We've been using
1258
00:35:14,145 --> 00:35:15,847
what we're supposed to use, but
1259
00:35:17,014 --> 00:35:18,749
over the course of time,
1260
00:35:18,749 --> 00:35:20,151
the floors have gotten dirty.
1261
00:35:20,151 --> 00:35:22,420
And sometimes the soil on the floor
1262
00:35:22,420 --> 00:35:23,254
that's been kind of
1263
00:35:23,254 --> 00:35:24,355
grinded into the floor
1264
00:35:24,355 --> 00:35:25,857
walked into the floor.
1265
00:35:25,857 --> 00:35:27,692
When they clean the floor,
1266
00:35:27,692 --> 00:35:29,160
they didn't do a good enough job.
1267
00:35:29,160 --> 00:35:30,027
Sometimes you got to get
1268
00:35:30,027 --> 00:35:30,862
on your hands, knees
1269
00:35:30,862 --> 00:35:32,697
and really, really wipe that floor,
1270
00:35:32,697 --> 00:35:34,732
almost like you're wiping off a stain.
1271
00:35:34,732 --> 00:35:37,301
And, to a, especially
1272
00:35:37,301 --> 00:35:40,304
when it comes to these textured floors,
1273
00:35:40,438 --> 00:35:41,606
wire brush floors,
1274
00:35:41,606 --> 00:35:44,108
maybe hand scraped floors,
1275
00:35:44,108 --> 00:35:46,911
that they're not cleaning them
1276
00:35:46,911 --> 00:35:48,079
good enough at first.
1277
00:35:48,079 --> 00:35:49,814
Okay,
1278
00:35:49,814 --> 00:35:51,015
now let's get to the roof.
1279
00:35:51,015 --> 00:35:52,116
Floors.
1280
00:35:52,116 --> 00:35:53,317
There are two tone floors.
1281
00:35:53,317 --> 00:35:54,752
The like, like,
1282
00:35:54,752 --> 00:35:56,087
you have a dark background
1283
00:35:56,087 --> 00:35:57,855
and you have a frost on top of that,
1284
00:35:57,855 --> 00:35:59,657
which is a very popular look.
1285
00:35:59,657 --> 00:36:01,025
Maybe you have a gray background
1286
00:36:01,025 --> 00:36:03,094
and a white on top of that,
1287
00:36:03,094 --> 00:36:05,396
which I love those looks, but
1288
00:36:05,396 --> 00:36:08,432
they are more difficult to do repairs on.
1289
00:36:08,666 --> 00:36:11,669
Okay, so it's not a bad idea
1290
00:36:11,802 --> 00:36:12,303
if you know
1291
00:36:12,303 --> 00:36:13,771
you have a high traffic areas,
1292
00:36:13,771 --> 00:36:15,506
a kitchen, for instance,
1293
00:36:15,506 --> 00:36:18,509
that they like that look.
1294
00:36:18,609 --> 00:36:21,345
But knowing the maintenance involved
1295
00:36:21,345 --> 00:36:22,413
and if you have to do a repair,
1296
00:36:22,413 --> 00:36:25,383
they may not live up to expectations.
1297
00:36:25,449 --> 00:36:26,918
Going with a two component
1298
00:36:26,918 --> 00:36:28,886
water base finish over top of it,
1299
00:36:30,354 --> 00:36:32,089
might be the way to go.
1300
00:36:32,089 --> 00:36:32,356
You know,
1301
00:36:32,356 --> 00:36:33,991
we have natural
1302
00:36:33,991 --> 00:36:36,260
we've got low, very low sheen products.
1303
00:36:36,260 --> 00:36:38,796
And when we came out with Bona Craft oil,
1304
00:36:38,796 --> 00:36:39,697
one of the things
1305
00:36:39,697 --> 00:36:40,998
that was important to us was
1306
00:36:40,998 --> 00:36:41,933
it was compatible
1307
00:36:41,933 --> 00:36:44,001
with our water based finish.
1308
00:36:44,001 --> 00:36:46,337
So that's not a bad idea
1309
00:36:46,337 --> 00:36:48,172
to have that conversation.
1310
00:36:48,172 --> 00:36:48,806
And like I said,
1311
00:36:48,806 --> 00:36:49,674
when we talk about buyer's
1312
00:36:49,674 --> 00:36:51,842
remorse with this type of product,
1313
00:36:51,842 --> 00:36:54,212
sometimes their first feeling is, wow,
1314
00:36:54,212 --> 00:36:56,514
I really love that low sheen look.
1315
00:36:56,514 --> 00:36:57,982
And then pretty soon
1316
00:36:57,982 --> 00:36:59,350
they go to their friends houses
1317
00:36:59,350 --> 00:37:00,818
that have oiled floors
1318
00:37:00,818 --> 00:37:02,253
or little shiny or whatever.
1319
00:37:02,253 --> 00:37:03,487
And I'll certainly think to themselves
1320
00:37:03,487 --> 00:37:06,290
their floor looks lifeless and dull.
1321
00:37:06,290 --> 00:37:09,293
Well, if there is a buyer's remorse,
1322
00:37:09,660 --> 00:37:10,595
I know with craft oil
1323
00:37:10,595 --> 00:37:11,796
and some other products out there
1324
00:37:11,796 --> 00:37:13,164
you can record these with.
1325
00:37:13,164 --> 00:37:14,332
You always use a two component
1326
00:37:14,332 --> 00:37:17,001
water base, finish on top of these.
1327
00:37:18,236 --> 00:37:19,170
Well, especially with the
1328
00:37:19,170 --> 00:37:19,971
bonus system
1329
00:37:19,971 --> 00:37:23,207
and the bona craft oil and Traffic HD.
1330
00:37:23,241 --> 00:37:25,209
They're both a nice design and hardener,
1331
00:37:25,209 --> 00:37:27,578
so just going to stick to each other
1332
00:37:27,578 --> 00:37:29,447
like magnets. Yep.
1333
00:37:29,447 --> 00:37:31,282
So let's talk about maintenance
1334
00:37:31,282 --> 00:37:31,816
a little bit.
1335
00:37:31,816 --> 00:37:33,417
When we when we came out,
1336
00:37:33,417 --> 00:37:34,118
I remember years
1337
00:37:34,118 --> 00:37:34,719
and years ago
1338
00:37:34,719 --> 00:37:35,920
when we were going to come out
1339
00:37:35,920 --> 00:37:37,888
with this product in America,
1340
00:37:37,888 --> 00:37:39,123
and we brought contractors
1341
00:37:39,123 --> 00:37:42,093
from the East Coast,
1342
00:37:42,293 --> 00:37:44,295
Miami down in Florida,
1343
00:37:44,295 --> 00:37:45,396
and we brought contractors
1344
00:37:45,396 --> 00:37:47,231
from the West Coast,
1345
00:37:47,231 --> 00:37:48,532
San Francisco and LA.
1346
00:37:48,532 --> 00:37:50,635
And we brought contractors from New York
1347
00:37:50,635 --> 00:37:51,802
because, you know, when,
1348
00:37:51,802 --> 00:37:54,138
when trends happen in America,
1349
00:37:54,138 --> 00:37:55,172
usually the way it works,
1350
00:37:55,172 --> 00:37:56,674
it starts on the East Coast,
1351
00:37:56,674 --> 00:37:58,676
West Coast, New York, and it works
1352
00:37:58,676 --> 00:38:00,611
its way to Middle America, right?
1353
00:38:00,611 --> 00:38:02,980
So we brought a bunch of contractors
1354
00:38:02,980 --> 00:38:04,382
in, and these were studs
1355
00:38:04,382 --> 00:38:06,083
whose were phenomenal contractors
1356
00:38:06,083 --> 00:38:08,019
that did a lot of this type of work.
1357
00:38:08,019 --> 00:38:08,586
And we asked them,
1358
00:38:08,586 --> 00:38:09,153
what do you like
1359
00:38:09,153 --> 00:38:10,655
about this type of floors?
1360
00:38:10,655 --> 00:38:11,756
What don't you like about it,
1361
00:38:11,756 --> 00:38:13,658
blah, blah, blah, the whole process.
1362
00:38:13,658 --> 00:38:14,692
And then the conversation
1363
00:38:14,692 --> 00:38:16,260
came to maintenance
1364
00:38:16,260 --> 00:38:17,128
and this would really
1365
00:38:17,128 --> 00:38:18,062
kind of surprise me.
1366
00:38:19,297 --> 00:38:20,298
Or I thought some
1367
00:38:20,298 --> 00:38:21,265
of them would be saying, yeah, well,
1368
00:38:21,265 --> 00:38:23,234
the maintenance is kind of a negative
1369
00:38:23,234 --> 00:38:25,336
to a man.
1370
00:38:25,336 --> 00:38:25,903
They said, no,
1371
00:38:25,903 --> 00:38:26,270
the maintenance
1372
00:38:26,270 --> 00:38:27,138
is one of the best things.
1373
00:38:27,138 --> 00:38:28,072
But I mean, this, this
1374
00:38:28,072 --> 00:38:29,440
we love the maintenance.
1375
00:38:29,440 --> 00:38:32,076
This is very, really easy money
1376
00:38:32,076 --> 00:38:33,611
because like I said,
1377
00:38:33,611 --> 00:38:36,147
when that we made such a dramatic effect
1378
00:38:36,147 --> 00:38:37,214
when we went to that lady's home,
1379
00:38:37,214 --> 00:38:38,649
they complained about it.
1380
00:38:38,649 --> 00:38:39,450
You know, it's two of us.
1381
00:38:39,450 --> 00:38:41,786
It's been three quarters of a day
1382
00:38:41,786 --> 00:38:42,720
and really one of us
1383
00:38:42,720 --> 00:38:45,723
could probably done the job, you know?
1384
00:38:46,157 --> 00:38:48,292
And,
1385
00:38:48,292 --> 00:38:49,393
it was easy money.
1386
00:38:49,393 --> 00:38:50,961
It was beautiful looking.
1387
00:38:50,961 --> 00:38:52,863
And,
1388
00:38:52,863 --> 00:38:55,766
so it is, I, I put it down in a column
1389
00:38:55,766 --> 00:38:57,068
for these type of floors.
1390
00:38:57,068 --> 00:38:59,503
Creates a maintenance opportunity.
1391
00:38:59,503 --> 00:39:02,073
Yeah.
1392
00:39:02,073 --> 00:39:03,107
And I'm in the same.
1393
00:39:03,107 --> 00:39:04,642
I'm in the same boat. You rent,
1394
00:39:06,143 --> 00:39:08,245
because, during the classes,
1395
00:39:08,245 --> 00:39:09,680
I'm always talking about, remember,
1396
00:39:09,680 --> 00:39:12,683
if you're going to sell this or a client,
1397
00:39:12,750 --> 00:39:14,151
you got to talk about the maintenance.
1398
00:39:14,151 --> 00:39:16,020
You got to have that number.
1399
00:39:16,020 --> 00:39:18,789
And this one guy spoke right up.
1400
00:39:18,789 --> 00:39:19,824
It was in new Jersey.
1401
00:39:19,824 --> 00:39:20,791
He spoke right up.
1402
00:39:20,791 --> 00:39:23,160
And he's like, I love this stuff.
1403
00:39:23,160 --> 00:39:25,563
He goes, I'm pushing it like crazy.
1404
00:39:25,563 --> 00:39:27,431
Reason for it.
1405
00:39:27,431 --> 00:39:29,200
He love the maintenance opportunity.
1406
00:39:29,200 --> 00:39:29,433
Yeah,
1407
00:39:29,433 --> 00:39:31,569
he was doing great at it
1408
00:39:31,569 --> 00:39:33,571
making great money, easy work.
1409
00:39:33,571 --> 00:39:34,739
He said
1410
00:39:34,739 --> 00:39:36,841
he was selling it to the class not me.
1411
00:39:36,841 --> 00:39:40,077
So he actually he sold me on, you know,
1412
00:39:40,077 --> 00:39:41,679
don't think of the maintenance
1413
00:39:41,679 --> 00:39:43,114
opportunity as a negative.
1414
00:39:43,114 --> 00:39:45,316
Think of it as a positive.
1415
00:39:45,316 --> 00:39:47,818
Yes.
1416
00:39:47,818 --> 00:39:50,821
I have some bonus information later.
1417
00:39:50,921 --> 00:39:53,491
But, when you,
1418
00:39:53,491 --> 00:39:55,292
when you clean these floors,
1419
00:39:55,292 --> 00:39:55,993
you don't want to.
1420
00:39:55,993 --> 00:39:56,660
These are floors.
1421
00:39:56,660 --> 00:39:57,661
You don't want to saturate
1422
00:39:57,661 --> 00:39:58,529
with a lot of water
1423
00:39:58,529 --> 00:39:59,230
because you, you know,
1424
00:39:59,230 --> 00:40:01,699
you start robbing the, floor of oils.
1425
00:40:01,699 --> 00:40:03,067
If you have, spills,
1426
00:40:03,067 --> 00:40:04,602
you can clean them up quickly.
1427
00:40:04,602 --> 00:40:05,202
There's cleaners
1428
00:40:05,202 --> 00:40:06,504
you can use for these products.
1429
00:40:08,339 --> 00:40:09,907
And, that's pretty
1430
00:40:09,907 --> 00:40:11,108
much if something goes wrong
1431
00:40:11,108 --> 00:40:13,210
with these floors,
1432
00:40:13,210 --> 00:40:14,879
it's usually one of those things.
1433
00:40:14,879 --> 00:40:17,114
And like I said, nine times out of ten,
1434
00:40:17,114 --> 00:40:18,482
it's maintenance related.
1435
00:40:18,482 --> 00:40:19,850
I wanted to talk about this a little bit.
1436
00:40:19,850 --> 00:40:20,851
Last,
1437
00:40:20,851 --> 00:40:21,852
one of the last episodes,
1438
00:40:21,852 --> 00:40:24,688
we had Ken Peterson on,
1439
00:40:24,688 --> 00:40:26,590
a retailer contractor
1440
00:40:26,590 --> 00:40:28,592
extraordinaire up in Canada
1441
00:40:28,592 --> 00:40:29,794
who did a great job talking.
1442
00:40:29,794 --> 00:40:30,895
We had a really good discussion
1443
00:40:30,895 --> 00:40:32,296
about retail,
1444
00:40:32,296 --> 00:40:34,799
and, also got a lot of good feedback
1445
00:40:34,799 --> 00:40:35,833
on that from contractors
1446
00:40:35,833 --> 00:40:36,734
and what have you.
1447
00:40:36,734 --> 00:40:37,935
But there's we didn't get to
1448
00:40:37,935 --> 00:40:39,937
everything I wanted to talk about.
1449
00:40:39,937 --> 00:40:41,739
And, in the interest of time.
1450
00:40:41,739 --> 00:40:42,673
So there's a,
1451
00:40:42,673 --> 00:40:45,676
there's a couple things I wanted to say.
1452
00:40:48,479 --> 00:40:48,679
You know,
1453
00:40:48,679 --> 00:40:50,114
we talk about a lot of times
1454
00:40:50,114 --> 00:40:51,248
when you have homeowners,
1455
00:40:51,248 --> 00:40:52,583
you offer a good, better, best.
1456
00:40:53,617 --> 00:40:55,286
Just one thing that was interesting
1457
00:40:55,286 --> 00:40:55,619
when I.
1458
00:40:55,619 --> 00:40:58,322
When I was talking to somebody else
1459
00:40:58,322 --> 00:40:59,223
where they said, let's say
1460
00:40:59,223 --> 00:41:01,392
you have a low end product
1461
00:41:01,392 --> 00:41:02,726
and that low end product,
1462
00:41:02,726 --> 00:41:03,360
is it
1463
00:41:03,360 --> 00:41:04,094
at $1
1464
00:41:04,094 --> 00:41:05,463
just to just
1465
00:41:05,463 --> 00:41:06,897
throw round numbers out there?
1466
00:41:06,897 --> 00:41:07,498
You know,
1467
00:41:07,498 --> 00:41:08,566
the homeowner sees this product.
1468
00:41:08,566 --> 00:41:09,767
You want low end product.
1469
00:41:09,767 --> 00:41:11,368
Here it is. It's $1.
1470
00:41:11,368 --> 00:41:12,002
And here
1471
00:41:12,002 --> 00:41:14,705
here's our high end product is at $5.
1472
00:41:14,705 --> 00:41:15,840
So if they meet the middle
1473
00:41:15,840 --> 00:41:17,041
the the mid-range product
1474
00:41:17,041 --> 00:41:18,576
is going to be around $3 a square foot.
1475
00:41:18,576 --> 00:41:20,044
Okay.
1476
00:41:20,044 --> 00:41:21,312
So but let's say
1477
00:41:21,312 --> 00:41:23,547
instead of doing that, you,
1478
00:41:23,547 --> 00:41:26,550
you low end product was $1
1479
00:41:27,351 --> 00:41:30,154
and your high end product was $13.
1480
00:41:30,154 --> 00:41:31,689
The mid-range product would be now
1481
00:41:31,689 --> 00:41:34,425
$7 a foot. You see what I'm saying?
1482
00:41:34,425 --> 00:41:37,461
And so just by a strategy of your pricing
1483
00:41:37,928 --> 00:41:39,830
can make a hell of a difference
1484
00:41:39,830 --> 00:41:40,631
at the end of the year.
1485
00:41:40,631 --> 00:41:42,333
On, on,
1486
00:41:42,333 --> 00:41:42,867
you know,
1487
00:41:42,867 --> 00:41:43,734
it just changes
1488
00:41:43,734 --> 00:41:45,903
a whole perspective in conversation.
1489
00:41:45,903 --> 00:41:48,172
We're now, you know, $13.
1490
00:41:48,172 --> 00:41:50,007
Oh, wow. That's a lot of money.
1491
00:41:50,007 --> 00:41:51,542
But $7 sounds a whole lot
1492
00:41:51,542 --> 00:41:52,776
better than that. That's that's.
1493
00:41:52,776 --> 00:41:54,078
Yeah, we can afford that.
1494
00:41:54,078 --> 00:41:55,913
Well, also, a dollar sounds like.
1495
00:41:55,913 --> 00:41:56,881
Why would I ever put
1496
00:41:56,881 --> 00:41:57,848
anything in my house?
1497
00:41:57,848 --> 00:41:59,383
It was for a buck.
1498
00:41:59,383 --> 00:42:01,418
True. But I'm just using, you know,
1499
00:42:02,653 --> 00:42:04,822
round numbers just for, for example.
1500
00:42:04,822 --> 00:42:05,856
No, I get what you mean.
1501
00:42:05,856 --> 00:42:07,958
But if it's that crazy
1502
00:42:07,958 --> 00:42:10,060
I'm looking at, that's
1503
00:42:10,060 --> 00:42:12,162
that's got to be a cheap, cheap product
1504
00:42:12,162 --> 00:42:13,130
I wouldn't want
1505
00:42:13,130 --> 00:42:15,633
if it's that much of a ratio.
1506
00:42:15,633 --> 00:42:18,168
Correct. Yeah.
1507
00:42:18,168 --> 00:42:18,769
It's nothing.
1508
00:42:18,769 --> 00:42:19,603
Nothing like to
1509
00:42:19,603 --> 00:42:20,471
when someone guides
1510
00:42:20,471 --> 00:42:22,006
you to, to the cheap products
1511
00:42:22,006 --> 00:42:22,740
without even knowing
1512
00:42:22,740 --> 00:42:25,743
what your expectations are.
1513
00:42:27,545 --> 00:42:30,681
My, friends went to, my friends went to.
1514
00:42:30,981 --> 00:42:32,816
They're young kids, but they're nurses.
1515
00:42:32,816 --> 00:42:33,751
They got
1516
00:42:33,751 --> 00:42:35,019
they got it going on their young,
1517
00:42:35,019 --> 00:42:36,687
and they got a lot of money.
1518
00:42:36,687 --> 00:42:39,256
And they were in, Florida
1519
00:42:39,256 --> 00:42:42,259
in one of those Lulu's or one of those,
1520
00:42:42,326 --> 00:42:44,094
you know, shops.
1521
00:42:44,094 --> 00:42:44,361
It all,
1522
00:42:44,361 --> 00:42:45,663
all the people are shopping there
1523
00:42:45,663 --> 00:42:48,198
and they're expensive, you know,
1524
00:42:48,198 --> 00:42:49,900
and the sales lady brought them right
1525
00:42:49,900 --> 00:42:50,601
to the,
1526
00:42:50,601 --> 00:42:51,335
to the racks
1527
00:42:51,335 --> 00:42:52,803
of where everything was on sale.
1528
00:42:54,238 --> 00:42:56,507
I mean, and they were insulted by it,
1529
00:42:56,507 --> 00:42:57,541
you know what I mean?
1530
00:42:57,541 --> 00:43:00,144
So that's how pretty funny.
1531
00:43:00,144 --> 00:43:02,246
Didn't the car salesman do that to you?
1532
00:43:02,246 --> 00:43:03,180
I talk about that.
1533
00:43:03,180 --> 00:43:04,381
I was going to use it as an example,
1534
00:43:04,381 --> 00:43:05,849
but I think I've talked about it so much.
1535
00:43:05,849 --> 00:43:07,685
But yeah, on that one a lot. Yeah.
1536
00:43:07,685 --> 00:43:08,752
He looked at you and said,
1537
00:43:08,752 --> 00:43:10,187
oh, this guy's a bum.
1538
00:43:10,187 --> 00:43:10,955
Yeah.
1539
00:43:10,955 --> 00:43:12,089
Here's a, here's
1540
00:43:12,089 --> 00:43:13,891
some you stuff over here.
1541
00:43:13,891 --> 00:43:16,860
Yeah, yeah. So,
1542
00:43:16,860 --> 00:43:19,029
the second thing is,
1543
00:43:19,029 --> 00:43:21,332
changing your website and a big one
1544
00:43:21,332 --> 00:43:22,199
that really helped
1545
00:43:22,199 --> 00:43:24,068
a lot of guys is changing the, web
1546
00:43:24,068 --> 00:43:25,202
to texting
1547
00:43:25,202 --> 00:43:25,536
the web
1548
00:43:25,536 --> 00:43:28,539
to text messaging on their website.
1549
00:43:29,173 --> 00:43:32,176
That's a nice option to really keep the
1550
00:43:32,509 --> 00:43:34,211
the clients there longer
1551
00:43:34,211 --> 00:43:36,347
and to, engage with them,
1552
00:43:36,347 --> 00:43:37,247
a whole lot better
1553
00:43:37,247 --> 00:43:39,850
than not having that, that process.
1554
00:43:39,850 --> 00:43:40,951
And the last thing is,
1555
00:43:40,951 --> 00:43:42,920
I've talked about this book before,
1556
00:43:42,920 --> 00:43:44,788
but I heard another person talk about it.
1557
00:43:44,788 --> 00:43:45,689
The book that changed
1558
00:43:45,689 --> 00:43:48,525
their life is the E-myth book.
1559
00:43:48,525 --> 00:43:50,060
So there's E-myth revisited.
1560
00:43:51,528 --> 00:43:52,930
I can't say enough about that book.
1561
00:43:52,930 --> 00:43:55,799
It really was, you know, it
1562
00:43:55,799 --> 00:43:56,133
it was
1563
00:43:56,133 --> 00:43:58,068
I was like 25 years in the business
1564
00:43:58,068 --> 00:43:59,503
before I read that book.
1565
00:43:59,503 --> 00:44:00,270
And I have to say this,
1566
00:44:00,270 --> 00:44:00,738
the one book
1567
00:44:00,738 --> 00:44:03,540
that changed everything for me,
1568
00:44:03,540 --> 00:44:05,709
and another,
1569
00:44:05,709 --> 00:44:07,244
because
1570
00:44:07,244 --> 00:44:09,513
when I read that book, every single page
1571
00:44:09,513 --> 00:44:10,214
I was turning
1572
00:44:10,214 --> 00:44:13,217
was making me sick to my stomach.
1573
00:44:16,253 --> 00:44:19,256
And I.
1574
00:44:19,923 --> 00:44:22,326
Because I was the guy in the book,
1575
00:44:22,326 --> 00:44:25,129
and I told the story before way
1576
00:44:25,129 --> 00:44:27,131
I met this a retailer very.
1577
00:44:27,131 --> 00:44:28,766
Not a retailer or a distributor.
1578
00:44:28,766 --> 00:44:31,769
Very, very successful distributor.
1579
00:44:34,071 --> 00:44:35,639
And he told me, he goes, you know what?
1580
00:44:35,639 --> 00:44:38,942
I was 20 years old in the business.
1581
00:44:38,942 --> 00:44:41,011
I wanted to have 2 or 3 stores.
1582
00:44:41,011 --> 00:44:42,079
I wanted to be more successful.
1583
00:44:42,079 --> 00:44:43,380
But I left the point
1584
00:44:43,380 --> 00:44:46,150
when I realized, well, I'm just I'm just
1585
00:44:46,150 --> 00:44:46,583
I'm never going
1586
00:44:46,583 --> 00:44:47,851
to have more than one store.
1587
00:44:47,851 --> 00:44:49,620
So this is what it is.
1588
00:44:49,620 --> 00:44:52,322
And, a guy came by and visit him and,
1589
00:44:52,322 --> 00:44:55,125
said, look, this guy is doing a seminar,
1590
00:44:55,125 --> 00:44:57,428
this Friday if you'd like to come by.
1591
00:44:57,428 --> 00:44:57,861
And,
1592
00:44:58,929 --> 00:44:59,396
he goes, I
1593
00:44:59,396 --> 00:45:02,399
blew the kid off because,
1594
00:45:02,399 --> 00:45:03,267
you know, he's a young kid.
1595
00:45:03,267 --> 00:45:04,168
What are you going to teach me
1596
00:45:04,168 --> 00:45:05,436
right out of college?
1597
00:45:05,436 --> 00:45:06,637
And the guy goes, no, you really?
1598
00:45:06,637 --> 00:45:07,871
If somehow he convinced the guy
1599
00:45:07,871 --> 00:45:08,706
to go to the
1600
00:45:08,706 --> 00:45:10,674
the the convention
1601
00:45:10,674 --> 00:45:12,576
like it was about this book,
1602
00:45:12,576 --> 00:45:13,944
the guy bought the book,
1603
00:45:13,944 --> 00:45:15,446
and now he doesn't know I read the book.
1604
00:45:15,446 --> 00:45:16,647
He's telling me this story.
1605
00:45:16,647 --> 00:45:18,782
I've never seen anything about this book.
1606
00:45:18,782 --> 00:45:19,483
And this guy said,
1607
00:45:19,483 --> 00:45:21,652
so I bought the book, that e-myth book.
1608
00:45:21,652 --> 00:45:23,721
And he said, word for word, what I said,
1609
00:45:23,721 --> 00:45:25,856
he goes, Wayne,
1610
00:45:25,856 --> 00:45:27,157
at every turn of the page,
1611
00:45:27,157 --> 00:45:29,359
I was getting sicker to my stomach
1612
00:45:29,359 --> 00:45:31,662
because I was the same guy in that book.
1613
00:45:31,662 --> 00:45:33,530
I said, I can't not believe it.
1614
00:45:33,530 --> 00:45:34,331
I can't believe
1615
00:45:34,331 --> 00:45:36,033
you're saying that right now.
1616
00:45:36,033 --> 00:45:36,600
He goes, why?
1617
00:45:36,600 --> 00:45:38,102
I said, because I had the exact
1618
00:45:38,102 --> 00:45:38,936
same experience.
1619
00:45:39,903 --> 00:45:41,205
So it talks
1620
00:45:41,205 --> 00:45:42,639
about being able to scale
1621
00:45:42,639 --> 00:45:44,274
and and how to grow and what have you.
1622
00:45:44,274 --> 00:45:46,643
So,
1623
00:45:46,643 --> 00:45:49,646
the last book is a book called Traction.
1624
00:45:49,646 --> 00:45:51,949
I, I,
1625
00:45:51,949 --> 00:45:54,752
met a guy in, in,
1626
00:45:54,752 --> 00:45:57,121
presentation who said,
1627
00:45:57,121 --> 00:45:57,921
and this guy is
1628
00:45:57,921 --> 00:46:00,924
but multiple, multiple stores,
1629
00:46:01,291 --> 00:46:03,861
retail stores, over $10 million apiece.
1630
00:46:03,861 --> 00:46:04,962
And he said, by far
1631
00:46:04,962 --> 00:46:06,130
and away the best book
1632
00:46:06,130 --> 00:46:06,764
he's ever
1633
00:46:06,764 --> 00:46:08,265
written is for business
1634
00:46:08,265 --> 00:46:09,900
is a book called traction.
1635
00:46:09,900 --> 00:46:11,001
So there you go.
1636
00:46:11,001 --> 00:46:12,136
I just want to throw those out there
1637
00:46:12,136 --> 00:46:13,771
because
1638
00:46:13,771 --> 00:46:15,939
it might help somebody somewhere.
1639
00:46:15,939 --> 00:46:17,941
And and also the retail episode
1640
00:46:17,941 --> 00:46:20,410
I want people to take away as a negative
1641
00:46:20,410 --> 00:46:23,280
that, you know, what's the point?
1642
00:46:23,280 --> 00:46:24,414
I mean, it's too hard to do
1643
00:46:24,414 --> 00:46:24,982
and what have you,
1644
00:46:24,982 --> 00:46:26,049
because obviously some people
1645
00:46:26,049 --> 00:46:27,985
are wildly successful at it.
1646
00:46:27,985 --> 00:46:29,686
So there you go.
1647
00:46:32,256 --> 00:46:33,757
Did you want to yarn one more time
1648
00:46:33,757 --> 00:46:35,492
before the episode is over or.
1649
00:46:35,492 --> 00:46:37,027
No. I'm good. No.
1650
00:46:37,027 --> 00:46:38,162
Yeah. Feeling good?
1651
00:46:38,162 --> 00:46:38,762
Yeah.
1652
00:46:38,762 --> 00:46:39,830
Move some papers around.
1653
00:46:39,830 --> 00:46:41,965
Maybe. No.
1654
00:46:41,965 --> 00:46:42,499
No. Yeah.
1655
00:46:42,499 --> 00:46:43,367
I think that was you
1656
00:46:43,367 --> 00:46:45,235
moving papers around.
1657
00:46:45,235 --> 00:46:47,504
Well, it could have been both of us,
1658
00:46:47,504 --> 00:46:49,006
but mine were actually, for the years
1659
00:46:49,006 --> 00:46:51,341
were very, very important. And.
1660
00:46:51,341 --> 00:46:53,877
Yeah, right, I get it.
1661
00:46:53,877 --> 00:46:56,880
We all get it.
1662
00:46:58,015 --> 00:46:59,583
But my important,
1663
00:46:59,583 --> 00:47:01,318
my papers are important. Yours are.
1664
00:47:01,318 --> 00:47:02,553
Your papers are always more
1665
00:47:02,553 --> 00:47:04,588
important than mine. Yes, yes. Thank you.
1666
00:47:04,588 --> 00:47:05,656
Well thank you Rob.
1667
00:47:05,656 --> 00:47:06,723
I even wrote down the books
1668
00:47:06,723 --> 00:47:08,425
that, I'll never read.
1669
00:47:08,425 --> 00:47:10,260
How do you spell traction now?
1670
00:47:10,260 --> 00:47:12,963
You don't have to tell me, Tara.
1671
00:47:12,963 --> 00:47:15,766
Till when you got it.
1672
00:47:15,766 --> 00:47:17,634
Okay. Sorry I did that to you.
1673
00:47:17,634 --> 00:47:19,036
That was insulting.
1674
00:47:19,036 --> 00:47:21,538
I got I got the ball on that one.
1675
00:47:21,538 --> 00:47:22,172
You know, I,
1676
00:47:23,240 --> 00:47:24,341
speaking of that, I
1677
00:47:24,341 --> 00:47:27,778
saw a video, the other day, and it,
1678
00:47:28,745 --> 00:47:29,913
you could probably relate to this
1679
00:47:29,913 --> 00:47:32,216
because you coached,
1680
00:47:32,216 --> 00:47:34,351
this guy said, when,
1681
00:47:34,351 --> 00:47:36,019
you know, he coaches Little League
1682
00:47:36,019 --> 00:47:37,988
and when players would show up late
1683
00:47:37,988 --> 00:47:39,456
for Little League,
1684
00:47:39,456 --> 00:47:41,091
he would always be little because.
1685
00:47:41,091 --> 00:47:42,693
Oh, yeah, you're finally here.
1686
00:47:42,693 --> 00:47:44,428
Well, nice to have you here.
1687
00:47:44,428 --> 00:47:45,529
You know, and blah, blah, blah.
1688
00:47:45,529 --> 00:47:46,530
And he would he'd
1689
00:47:46,530 --> 00:47:48,632
make him run laps or whatever.
1690
00:47:48,632 --> 00:47:50,467
And then he started realizing
1691
00:47:50,467 --> 00:47:51,034
that kid had.
1692
00:47:51,034 --> 00:47:52,135
No, it's
1693
00:47:52,135 --> 00:47:53,637
his parents that brought him there late.
1694
00:47:53,637 --> 00:47:55,172
It wasn't the kid's fault.
1695
00:47:55,172 --> 00:47:56,907
So instead of,
1696
00:47:56,907 --> 00:47:58,141
instead of belittling the kids
1697
00:47:58,141 --> 00:47:59,009
for being late,
1698
00:47:59,009 --> 00:48:00,310
he would,
1699
00:48:00,310 --> 00:48:00,844
say, look,
1700
00:48:00,844 --> 00:48:01,812
at least when you get out of the car,
1701
00:48:01,812 --> 00:48:02,946
run to practice, all right?
1702
00:48:02,946 --> 00:48:04,147
We're happy to have you here.
1703
00:48:04,147 --> 00:48:05,649
But do the doobie favorite run,
1704
00:48:05,649 --> 00:48:07,384
run to practice from the car.
1705
00:48:07,384 --> 00:48:09,086
And that was it. And he stopped.
1706
00:48:09,086 --> 00:48:10,120
He stopped being, like,
1707
00:48:10,120 --> 00:48:12,456
passive aggressive like that. So.
1708
00:48:14,691 --> 00:48:15,025
There you go.
1709
00:48:15,025 --> 00:48:16,226
I hope you learned something from that.
1710
00:48:16,226 --> 00:48:17,127
Yeah, yeah.
1711
00:48:17,127 --> 00:48:20,130
Thanks again.
1712
00:48:21,798 --> 00:48:22,199
Why?
1713
00:48:22,199 --> 00:48:23,166
Why would anybody yell
1714
00:48:23,166 --> 00:48:24,468
at a 12 year old for being late?
1715
00:48:24,468 --> 00:48:26,870
Of course it's the parents. Yeah.
1716
00:48:26,870 --> 00:48:28,639
All right. We hit.
1717
00:48:28,639 --> 00:48:30,874
Yes. There you go.
1718
00:48:30,874 --> 00:48:31,541
What else do I know?
1719
00:48:31,541 --> 00:48:32,709
I was going to throw in a recipe
1720
00:48:32,709 --> 00:48:34,778
I learned the other day for for
1721
00:48:34,778 --> 00:48:35,913
crumb cakes, but I.
1722
00:48:35,913 --> 00:48:38,916
I think I'll stop right there.
1723
00:48:39,549 --> 00:48:40,951
All right, Rob, listen,
1724
00:48:40,951 --> 00:48:41,685
this is the last time
1725
00:48:41,685 --> 00:48:43,220
I'm going to see you,
1726
00:48:43,220 --> 00:48:45,222
before Thanksgiving.
1727
00:48:45,222 --> 00:48:46,723
I know,
1728
00:48:46,723 --> 00:48:47,457
you guys,
1729
00:48:47,457 --> 00:48:49,092
this is a great holiday for you guys
1730
00:48:49,092 --> 00:48:51,361
to spend time with your family.
1731
00:48:51,361 --> 00:48:52,562
For our contractors.
1732
00:48:52,562 --> 00:48:52,930
I hope you
1733
00:48:52,930 --> 00:48:54,164
everybody gets to spend time
1734
00:48:54,164 --> 00:48:55,232
with your family and,
1735
00:48:55,232 --> 00:48:56,900
and wind down a little bit and have.
1736
00:48:56,900 --> 00:48:58,669
Enjoy some time to yourselves.
1737
00:48:58,669 --> 00:49:01,204
Thank you very much for listening.
1738
00:49:01,204 --> 00:49:03,273
We greatly appreciate it. And,
1739
00:49:04,875 --> 00:49:05,342
hope everybody
1740
00:49:05,342 --> 00:49:08,312
has a wonderful holiday weekend.
1741
00:49:09,079 --> 00:49:10,580
There you go.
1742
00:49:10,580 --> 00:49:11,515
It's been another episode
1743
00:49:11,515 --> 00:49:13,483
of On the Floor with Wayne and Rob.
1744
00:49:13,483 --> 00:49:15,352
Please stay tuned for another episode of.