Wayne and Rob discuss all things oiled floors. Follow Bona US Professional online: Website: https://www1.bona.com/en-us/professional/ Subscribe on YouTube: https://www.youtube.com/BonaProfessional Facebook: https://www.facebook.com/bonauspro/ Instagram: https://www.instagram.com/bonapro.us/
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Hello.
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Welcome to another
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episode of On the Floor
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with Wayne and Rob.
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I'm Wayne Highlander, National Sales
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Manager for Bona Adhesives.
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I'm Rob Johnson from Bona Training.
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How you doing, Rob?
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Pretty good. Happy Thanksgiving.
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Thank you, sir.
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Same to you. Yep.
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I don't know when this is going to air,
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but this is our last show
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before Thanksgiving.
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So for the listeners,
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happy belated Thanksgiving.
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Yeah. Any.
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Any special plans?
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Well, first of all, this episode
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is going to be on all fours,
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so I'll get we'll circle back to that.
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My wife is going to make me
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a pumpkin pie.
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And that's all I care about that.
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I always say Julie's a great cook
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and she is a great cook.
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But last Thanksgiving, man,
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I said I wanted a pumpkin pie.
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And she she
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made a pumpkin pie with Staub but crust.
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And she's.
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That's not like her at all, man.
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And that way.
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And I'm always
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I always tell her everything is great
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and it is great.
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She always is a great cook.
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But she goes, Did you like the pie?
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Yeah. I said.
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I
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you didn't make real crust.
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I mean, it's not like you, young man.
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You notice that I go, Yeah,
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and of course I noticed that, too.
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I'm sorry.
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I said, Well,
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you know, I apologize, whatever.
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But anyhow,
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so this year
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she's going to make me a person,
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not a put on.
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By God, I love pecan pie.
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Do I love pecan pie?
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Holy smokes.
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But you're going to make me
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a pumpkin pie,
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which is probably my second favorite pie.
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I didn't know you were a pecan pie guy.
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Oh, do I love pecan pie?
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All right, I'm going to have Pauline make
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and we'll send you one.
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You're kidding. Me.
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Swear to God.
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Oh, man. Swear to God.
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She makes a good one.
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Yeah. Okay.
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I'm not a fan of it.
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I'm not a fan of pecan pie.
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Oh, man, I love it.
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It's okay, you know, but
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some people in my family
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are big fans of it, and they just
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may lose it over Pauline's.
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What's your.
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Oh, Judy,
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tell Judy it's not a,
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you know, competition. No, just.
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Yeah, Boeing found a decent recipe, and
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she does a real good one.
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Well, what's your favorite pie?
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Banana cream.
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Oh, yeah.
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That's not a real pie.
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That is real pie.
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Absolutely.
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And every Thanksgiving and Christmas,
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I make banana cream pie for the family.
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Everybody.
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Showstopper. Showstopper.
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I'm going to shut up then,
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because your
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your your spaghetti was off the charts.
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So if you say you make a good pie,
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I'm not going to doubt you.
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You're spaghetti was incredible.
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All right.
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Judy's got to make you.
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Judy makes it incredible.
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Pie or cheesecake?
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I don't even like cheesecake.
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Or cheesecake is absolutely
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incredible, as is her cherry pie.
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So, yeah, that's it.
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So did she make you a whole turkey
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and all that stuff or is just.
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Just no.
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Pie when you said,
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I just want a pumpkin pie.
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Now, that's all I'm getting,
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I should be more specific on.
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Now we're.
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Going to have a Happy Thanksgiving.
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Yeah, yeah.
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We're going over Friends
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House this year for Thanksgiving.
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So and there's just the two of us.
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So no point making a
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if we're going to do that
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make it a turkey
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that'll hang around for a long time.
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So what are you going to bring?
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Mashed potatoes.
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Okay, they get
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they gave you something to do.
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Well, Judy, making mashed
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is I going to
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there's like 20
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people are going to be there.
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So it's a lot of mashed potatoes.
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But so there you go.
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That's pretty.
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Good.
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Irish butter in a is the key 20 people.
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That's a lot.
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That's a big. Thanksgiving.
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Yeah. Yep. Okay.
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So I got a lot of information in my head
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and I didn't want to waste it all.
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We know that.
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I had to do a presentation on
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on
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using cured oil flaws
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and how to maintain them
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and stuff like that.
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So I broadened
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the it's a kind of a narrow lane
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to put someone like me in.
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I got information.
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Somebody like you.
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Yeah. Yeah.
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So I opened it up to a lot,
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a little bit different.
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So I well, I'll just kind of go with that
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and I'm just going to I'm
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just go through out
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everything I know about these floors.
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I'm going to give a shout
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out to Carl Mattingly,
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who is an inspector in California.
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I asked him a question.
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He responded,
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I'll share that information
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with you as well. Okay.
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So all.
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Floors,
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it's interesting because all floors,
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the technology really dates
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back to the 1800s.
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I told you in the last episode,
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my wife and I, we have lunch in us hotel
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190 year old, the original floors.
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And I'm sure that those floors
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back in those days
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with probably a linseed oil
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linseed oil would get
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you know, it's a really thin product.
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We get right down in natural product.
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We get right down into all the
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all the pores of the wood,
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fill the pores of the wood.
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And then likely they would have
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they would have hand waxed
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floors, wood, beeswax on top of them.
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And that was that was technology.
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And they did a fantastic job
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as a lot of upkeep.
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But where
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I came to know oil
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floors was like in the 1990s
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and I remember the first generation
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that came over was like a single,
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single component.
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You're, you're a
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hard oil wax floors
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and they dried by oxygen.
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That's how they dried.
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So they took a long time to dry
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and they didn't really
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hold up to chemical spills in water
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very well. And I'm an early adopter.
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You know,
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I jumped on it pretty quick
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because I like the idea
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or the benefits of these florals.
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Flowers is your actually
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there's not a surface film on top of it.
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Like if you take
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like a polyurethane floor is like
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like an umbrella on top of the floor,
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like a surface on top of the floor,
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whereas these floors you're
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the oil is just it.
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It goes into all the pores of the wood
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and you're just
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and it fills the pores
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and you're just walking on it.
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Natural product,
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very low sheen, very sexy look.
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Right.
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I got to wait.
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We kind of get away from it
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after a short amount of time.
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Back then, because of the issues
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that I talked about,
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I didn't feel like I was
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I feel like as educating
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the whole world on how to now
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walk on your hardwood floors,
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because that's
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the way they did it in Europe
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and because they
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took a long time to dry and cure
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and all these other things.
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So wait a minute.
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You were educating
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your customers back in California
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that you were doing these floors for.
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Yes. Okay.
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Yeah.
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Okay. Yeah.
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So you have to
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I mean, that's well, again that later.
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But these floors require
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some education up front.
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So shortly thereafter
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somebody said, well, somebody
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the reason why a hard oil wax
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came about, to my knowledge anyhow, is
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somebody
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figured out
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how to take the wax in the
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and the oil and mix them together
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in one in one
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one go instead of, you know,
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using the oil
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and putting the wax behind it. Okay.
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But then they came out
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with the two components.
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Now, the two components
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were interesting to me
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because they dried by two different ways.
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They dried by oxygen
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like like two single components,
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but they also dried by by
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a chemical reaction
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usually and assassinate I.
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Are you breathing?
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Are you breathing?
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No, no.
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I'm actually holding my breath.
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Okay.
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It's like I can't hear you breathing.
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It's weird.
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It's bugging me.
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So, so.
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Breathing bugs me.
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Rob your breathing.
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Sustaining life is annoying me.
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From one time
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when I was about 13 years old, I was
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I was
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my brother and I was we're going to
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we live in a small town in Kentucky.
284
00:08:18,598 --> 00:08:21,167
We were going to go downtown, which is.
285
00:08:21,167 --> 00:08:24,871
Not much of a downtown.
286
00:08:24,871 --> 00:08:32,011
Keep going.
287
00:08:32,011 --> 00:08:33,513
When we were
288
00:08:33,513 --> 00:08:34,680
we were kids living in Kentucky.
289
00:08:34,680 --> 00:08:35,681
I was 13 years old.
290
00:08:35,681 --> 00:08:37,350
But we would put my brother, my brother
291
00:08:37,350 --> 00:08:39,652
at about 15 or 16,
292
00:08:39,652 --> 00:08:41,521
we were walking downtown
293
00:08:41,521 --> 00:08:42,321
and he looks over at me
294
00:08:42,321 --> 00:08:43,723
and he goes walking on the other side
295
00:08:43,723 --> 00:08:47,660
of the sidewalk.
296
00:08:47,660 --> 00:08:48,194
I go, What?
297
00:08:49,161 --> 00:08:50,263
He goes, You heard me walking
298
00:08:50,263 --> 00:08:51,297
on the other side of the sidewalk
299
00:08:51,297 --> 00:08:51,631
we bought.
300
00:08:51,631 --> 00:08:52,498
We're going together
301
00:08:52,498 --> 00:08:54,700
downtown, the same place I go.
302
00:08:54,700 --> 00:08:58,304
Why is it because you're too fat.
303
00:09:09,015 --> 00:09:09,982
To say we're.
304
00:09:09,982 --> 00:09:11,884
Just some brotherly love. There?
305
00:09:11,884 --> 00:09:13,085
Yeah, absolutely.
306
00:09:13,085 --> 00:09:14,587
You got to love that.
307
00:09:14,587 --> 00:09:15,221
Mm.
308
00:09:15,221 --> 00:09:15,888
So
309
00:09:19,058 --> 00:09:21,394
Mom said I was husky, so.
310
00:09:21,394 --> 00:09:23,162
You know. Yeah.
311
00:09:23,162 --> 00:09:24,564
So anyhow.
312
00:09:24,630 --> 00:09:25,665
So then
313
00:09:25,665 --> 00:09:27,900
you have to shop in the husky section.
314
00:09:27,900 --> 00:09:29,969
I did, yes. That's.
315
00:09:30,603 --> 00:09:32,338
That's where you and I probably met.
316
00:09:32,338 --> 00:09:32,672
Yeah.
317
00:09:32,672 --> 00:09:33,472
Soon as my mom said
318
00:09:33,472 --> 00:09:35,174
when these are fit you their size husky.
319
00:09:35,174 --> 00:09:37,643
That was it from my brother's husky.
320
00:09:37,810 --> 00:09:39,879
My brothers would never let that go.
321
00:09:39,879 --> 00:09:41,747
Oh, where's Husky?
322
00:09:41,747 --> 00:09:44,016
It was husky.
323
00:09:44,016 --> 00:09:47,587
A husky, you know.
324
00:09:47,820 --> 00:09:48,387
You see,
325
00:09:48,387 --> 00:09:50,256
they don't do that to kids anymore.
326
00:09:50,256 --> 00:09:52,558
Now. There is no husky section.
327
00:09:52,992 --> 00:09:54,360
Now, isn't there?
328
00:09:54,360 --> 00:09:57,396
I know I then the clothing stores
329
00:09:57,396 --> 00:09:59,365
now they. Hmm.
330
00:09:59,365 --> 00:10:00,366
There's no husky.
331
00:10:00,366 --> 00:10:02,168
Well there is for two big guys.
332
00:10:02,168 --> 00:10:02,969
Big, you know.
333
00:10:02,969 --> 00:10:04,236
Big, big and tall. Yeah.
334
00:10:04,236 --> 00:10:06,839
Big and tall or you know, big section.
335
00:10:07,239 --> 00:10:08,808
But I think they've even taken those
336
00:10:08,808 --> 00:10:09,842
signs down.
337
00:10:09,842 --> 00:10:12,144
You get a kind of look for that some.
338
00:10:12,144 --> 00:10:13,879
Okay, but those signs were up
339
00:10:13,879 --> 00:10:14,647
when we were kids.
340
00:10:14,647 --> 00:10:15,915
Husky said. Oh, absolutely.
341
00:10:15,915 --> 00:10:16,782
They were. Over here.
342
00:10:16,782 --> 00:10:17,817
Chunky Yeah.
343
00:10:17,817 --> 00:10:19,986
Yeah, yeah. Right up. Yeah.
344
00:10:19,986 --> 00:10:20,653
Mm hmm.
345
00:10:21,120 --> 00:10:22,922
Not only
346
00:10:22,922 --> 00:10:23,990
are you going to shop here,
347
00:10:23,990 --> 00:10:26,325
but we're going to put a big sign up.
348
00:10:26,325 --> 00:10:27,493
Say,
349
00:10:27,493 --> 00:10:28,828
you're very large
350
00:10:28,828 --> 00:10:30,863
and you can't shop with the normal kids.
351
00:10:31,230 --> 00:10:32,131
We'll traumatize
352
00:10:32,131 --> 00:10:34,133
you right off the bat, right? Yeah.
353
00:10:34,634 --> 00:10:38,037
Yeah, this is a scale.
354
00:10:39,271 --> 00:10:40,106
All right.
355
00:10:40,239 --> 00:10:41,040
So
356
00:10:41,741 --> 00:10:43,175
then it came out, the two components.
357
00:10:43,175 --> 00:10:44,644
And the two components were interesting
358
00:10:44,644 --> 00:10:45,211
because they did
359
00:10:45,211 --> 00:10:45,611
they took
360
00:10:45,611 --> 00:10:46,712
they dried in two different ways.
361
00:10:46,712 --> 00:10:47,947
They dried by oxygen,
362
00:10:47,947 --> 00:10:49,782
but they also dried by the chemical.
363
00:10:49,782 --> 00:10:52,284
Reaction was easy, nice seine,
364
00:10:52,284 --> 00:10:53,119
but they held up.
365
00:10:53,119 --> 00:10:54,320
The chemical is much better.
366
00:10:54,320 --> 00:10:56,322
They hold up to spills much better.
367
00:10:56,322 --> 00:10:59,191
And then I then that was in.
368
00:10:59,492 --> 00:11:00,893
All right I like that was
369
00:11:00,893 --> 00:11:01,627
that was a cool look.
370
00:11:01,627 --> 00:11:02,728
I liked everything about that
371
00:11:02,728 --> 00:11:03,929
and whatever
372
00:11:04,397 --> 00:11:05,364
but then the.
373
00:11:05,364 --> 00:11:07,500
Week before you get crank in. Here, okay.
374
00:11:07,767 --> 00:11:10,403
So when you first did oil floors,
375
00:11:10,403 --> 00:11:12,071
what was that like, nineties.
376
00:11:12,071 --> 00:11:13,539
It was in the nineties, yeah.
377
00:11:13,539 --> 00:11:14,407
Early nineties.
378
00:11:14,407 --> 00:11:15,808
So in the nineties
379
00:11:15,808 --> 00:11:18,644
you had to put the oil down
380
00:11:18,644 --> 00:11:20,413
and then put a coat of wax on top.
381
00:11:20,413 --> 00:11:22,381
No, no, no, no.
382
00:11:22,381 --> 00:11:24,450
Because when they when they
383
00:11:24,784 --> 00:11:25,918
came over here,
384
00:11:26,952 --> 00:11:27,386
someone had
385
00:11:27,386 --> 00:11:28,688
figured out how to put the oil
386
00:11:28,688 --> 00:11:30,089
and the wax together
387
00:11:30,089 --> 00:11:31,223
to come out with this product.
388
00:11:31,223 --> 00:11:32,124
So you no longer you
389
00:11:32,124 --> 00:11:33,659
no longer had into the linseed
390
00:11:33,659 --> 00:11:34,360
oil down first
391
00:11:34,360 --> 00:11:36,462
and then come up behind it with wax.
392
00:11:36,462 --> 00:11:38,497
So after they come out
393
00:11:38,497 --> 00:11:40,232
with the two components,
394
00:11:40,499 --> 00:11:42,902
they came out the you've cured
395
00:11:43,202 --> 00:11:45,905
your oil flaws.
396
00:11:45,905 --> 00:11:48,874
Now be aware that
397
00:11:48,874 --> 00:11:49,642
when they introduced
398
00:11:49,642 --> 00:11:50,876
that process, they introduce
399
00:11:50,876 --> 00:11:53,012
acrylic into the mix.
400
00:11:53,012 --> 00:11:53,646
Now acrylic
401
00:11:53,646 --> 00:11:55,448
is one of the major components
402
00:11:55,448 --> 00:11:58,150
that's added to like a urethane finish.
403
00:11:58,884 --> 00:12:01,287
So sometimes
404
00:12:01,287 --> 00:12:03,055
they can have more of a surface
405
00:12:03,055 --> 00:12:05,291
film look to them, you know what I mean?
406
00:12:05,758 --> 00:12:07,226
Almost like a polyurethane look.
407
00:12:07,226 --> 00:12:08,461
So depending on how much acrylic
408
00:12:08,461 --> 00:12:10,029
they put in the floor
409
00:12:10,029 --> 00:12:11,731
and you'll be carried them,
410
00:12:11,731 --> 00:12:13,399
which is nice because you don't
411
00:12:13,399 --> 00:12:15,534
you're not introducing that
412
00:12:15,534 --> 00:12:16,635
they're cured right away when
413
00:12:16,635 --> 00:12:18,170
you install them and
414
00:12:20,406 --> 00:12:22,975
sometimes a little tougher to touch up.
415
00:12:22,975 --> 00:12:24,243
And so that was my introduce
416
00:12:24,243 --> 00:12:26,645
introduction to these type of floors.
417
00:12:26,645 --> 00:12:27,546
Now
418
00:12:28,314 --> 00:12:29,849
I'm going to.
419
00:12:29,849 --> 00:12:31,117
Go over.
420
00:12:31,117 --> 00:12:33,018
Everything that can go wrong
421
00:12:33,018 --> 00:12:34,487
with one of these floors.
422
00:12:34,487 --> 00:12:35,354
Okay? Okay.
423
00:12:35,354 --> 00:12:36,322
And it's not to say there's
424
00:12:36,322 --> 00:12:38,057
anything bad about them,
425
00:12:38,057 --> 00:12:39,892
but and and I
426
00:12:39,892 --> 00:12:40,292
like I said,
427
00:12:40,292 --> 00:12:41,694
I talked to an inspector about this.
428
00:12:41,694 --> 00:12:42,061
I said,
429
00:12:42,061 --> 00:12:42,895
I sit here, I'm
430
00:12:42,895 --> 00:12:44,864
going to give you my $0.02.
431
00:12:44,864 --> 00:12:46,365
He gave me his $0.02.
432
00:12:46,365 --> 00:12:48,234
And this is my list of what can go wrong
433
00:12:48,234 --> 00:12:49,468
with these type of floors.
434
00:12:49,468 --> 00:12:50,669
And and I do this
435
00:12:50,669 --> 00:12:52,671
to keep you out of trouble. Okay.
436
00:12:52,671 --> 00:12:53,639
Wait a minute.
437
00:12:53,639 --> 00:12:56,475
Yes, sir.
438
00:12:56,475 --> 00:12:56,642
Now,
439
00:12:56,642 --> 00:12:58,477
you said you were in a very narrow
440
00:12:58,477 --> 00:13:01,113
lane here. Yes, right.
441
00:13:01,680 --> 00:13:04,016
And you're talking about you've secured
442
00:13:04,383 --> 00:13:07,987
oil floors or correct natural oil.
443
00:13:07,987 --> 00:13:11,157
You've secured not like craft oil, too.
444
00:13:11,190 --> 00:13:12,258
Okay.
445
00:13:12,391 --> 00:13:14,927
Now we'll talk in those products.
446
00:13:15,027 --> 00:13:17,062
I want to talk I'm glad you said that,
447
00:13:17,396 --> 00:13:18,931
because now I'm going to go back into
448
00:13:19,932 --> 00:13:21,867
oil floors in general.
449
00:13:21,867 --> 00:13:22,334
Okay.
450
00:13:22,334 --> 00:13:24,370
What could go wrong with oil floors
451
00:13:24,370 --> 00:13:26,839
in general? Okay. Yeah.
452
00:13:26,839 --> 00:13:29,074
I'm kind of like a traffic cop with you.
453
00:13:29,074 --> 00:13:30,042
You are?
454
00:13:30,242 --> 00:13:31,510
Yeah. Yeah, I got it.
455
00:13:31,510 --> 00:13:33,846
I got it. Yeah.
456
00:13:33,846 --> 00:13:35,581
Almost like a collie dog,
457
00:13:35,581 --> 00:13:36,882
a border sheepherder.
458
00:13:36,882 --> 00:13:38,484
Yeah, yeah, yeah, yeah.
459
00:13:38,484 --> 00:13:39,451
Like Joseph.
460
00:13:39,451 --> 00:13:40,052
Yeah.
461
00:13:40,085 --> 00:13:42,354
Put me back in my lane. Exactly.
462
00:13:42,655 --> 00:13:43,689
There you go.
463
00:13:43,689 --> 00:13:45,858
Because I thought we were you were just.
464
00:13:45,858 --> 00:13:47,726
And I was thinking to myself,
465
00:13:47,726 --> 00:13:50,529
why are we picking such a narrow
466
00:13:51,597 --> 00:13:54,366
subject here of you've cured oil floors?
467
00:13:54,366 --> 00:13:55,434
I didn't even know there was.
468
00:13:55,434 --> 00:13:57,336
You've cured oil floors.
469
00:13:57,336 --> 00:13:58,237
Well,
470
00:13:58,671 --> 00:14:00,072
maybe maybe it's confusing,
471
00:14:00,072 --> 00:14:01,040
because that's what I was asked
472
00:14:01,040 --> 00:14:02,908
to speak about. Okay.
473
00:14:02,908 --> 00:14:04,977
And so now I opened it up to.
474
00:14:04,977 --> 00:14:06,679
The lot of everything
475
00:14:06,679 --> 00:14:07,479
that you could have talked
476
00:14:07,479 --> 00:14:09,481
about in the wood floor industry.
477
00:14:10,850 --> 00:14:12,551
The Wayne Highlander.
478
00:14:12,551 --> 00:14:13,385
Mm hmm.
479
00:14:13,586 --> 00:14:15,621
The Wayne Highlander.
480
00:14:15,621 --> 00:14:16,222
Yeah.
481
00:14:16,322 --> 00:14:17,990
That's what they want you to talk about.
482
00:14:17,990 --> 00:14:19,592
Yeah. Yeah.
483
00:14:19,592 --> 00:14:20,326
I know.
484
00:14:20,326 --> 00:14:24,196
Very rarely did you see anything like.
485
00:14:24,530 --> 00:14:25,497
Or I wanted to say.
486
00:14:25,497 --> 00:14:25,598
Well,
487
00:14:25,598 --> 00:14:26,966
how about if they just talk about SAT
488
00:14:26,966 --> 00:14:28,100
and finish
489
00:14:29,268 --> 00:14:29,735
applying?
490
00:14:29,735 --> 00:14:31,003
SAT and finish.
491
00:14:31,003 --> 00:14:31,570
But I.
492
00:14:31,570 --> 00:14:34,073
I rolled with it, so.
493
00:14:34,740 --> 00:14:36,876
Okay, this is what. Can go wrong.
494
00:14:36,876 --> 00:14:37,910
Okay,
495
00:14:37,910 --> 00:14:40,713
let's say this is over like 20 years of,
496
00:14:40,713 --> 00:14:42,848
of, of research for the inspector
497
00:14:42,848 --> 00:14:44,049
and all.
498
00:14:44,049 --> 00:14:46,085
It always and here's the bottom line.
499
00:14:47,152 --> 00:14:48,721
It almost always
500
00:14:48,721 --> 00:14:50,389
comes down to maintenance.
501
00:14:50,389 --> 00:14:52,057
Okay.
502
00:14:52,057 --> 00:14:53,726
But I'm going to give you number one.
503
00:14:53,726 --> 00:14:55,961
And number one is that the point of sale
504
00:14:57,129 --> 00:14:59,431
gate where you have the homeowner
505
00:14:59,431 --> 00:15:00,532
in front of you
506
00:15:00,532 --> 00:15:03,903
and you don't explain that these are not
507
00:15:05,037 --> 00:15:07,706
no maintenance flaws, but they're they're
508
00:15:08,040 --> 00:15:08,641
you know,
509
00:15:08,641 --> 00:15:10,809
some maintenance force is involved
510
00:15:10,809 --> 00:15:11,710
with these products. Okay.
511
00:15:11,710 --> 00:15:12,511
You really need
512
00:15:12,511 --> 00:15:13,212
I think you need to have
513
00:15:13,212 --> 00:15:14,013
that conversation.
514
00:15:14,013 --> 00:15:14,713
Okay.
515
00:15:14,747 --> 00:15:16,315
Now, because the look
516
00:15:16,315 --> 00:15:16,916
that let's see
517
00:15:16,916 --> 00:15:18,350
and I think here's what could happen.
518
00:15:18,350 --> 00:15:19,485
Let's say you're a retail store
519
00:15:19,485 --> 00:15:21,453
homeowner comes in, she sees that stain
520
00:15:21,453 --> 00:15:23,689
sample deal. Oh, my gosh.
521
00:15:23,689 --> 00:15:25,291
Three by three looks beautiful.
522
00:15:25,291 --> 00:15:25,891
Can I take it home
523
00:15:25,891 --> 00:15:26,892
and put it next to my cabinets?
524
00:15:26,892 --> 00:15:28,160
You sure can.
525
00:15:28,427 --> 00:15:29,161
Comes back.
526
00:15:29,161 --> 00:15:30,663
Yes. This is beautiful.
527
00:15:30,663 --> 00:15:31,330
This is what I want.
528
00:15:31,330 --> 00:15:33,532
Why would a sales rep say then?
529
00:15:33,565 --> 00:15:35,834
Now, let me talk you out of that.
530
00:15:36,368 --> 00:15:36,902
You know what I mean?
531
00:15:36,902 --> 00:15:38,871
If someone is giddy over a product, mean,
532
00:15:38,871 --> 00:15:39,605
why do you want to get in
533
00:15:39,605 --> 00:15:40,172
the way of that?
534
00:15:40,172 --> 00:15:40,773
But I think
535
00:15:40,773 --> 00:15:41,807
at the time you really do
536
00:15:41,807 --> 00:15:44,176
need to have that conversation look.
537
00:15:44,176 --> 00:15:45,544
Beautiful floor.
538
00:15:45,544 --> 00:15:47,346
I want to just educate you
539
00:15:47,346 --> 00:15:49,348
as I would with any of our products
540
00:15:49,348 --> 00:15:51,383
on these type of floors. Okay.
541
00:15:52,384 --> 00:15:53,252
All right.
542
00:15:53,385 --> 00:15:55,921
Now, number two. Wait.
543
00:15:55,921 --> 00:15:57,022
Yessir. For you, get in.
544
00:15:57,022 --> 00:15:58,223
Number two,
545
00:15:58,324 --> 00:15:59,992
I got to take it a step further
546
00:15:59,992 --> 00:16:00,859
because it's
547
00:16:00,859 --> 00:16:01,694
definitely something
548
00:16:01,694 --> 00:16:04,296
that I talk about in training.
549
00:16:04,296 --> 00:16:04,830
You know,
550
00:16:04,830 --> 00:16:06,565
we got our own craft oil,
551
00:16:06,565 --> 00:16:07,566
awesome product,
552
00:16:07,566 --> 00:16:08,867
everybody loves it, easy
553
00:16:08,867 --> 00:16:12,004
to work with all that good stuff.
554
00:16:12,004 --> 00:16:12,738
But I do
555
00:16:12,738 --> 00:16:15,140
tell people at our trainings, listen,
556
00:16:15,941 --> 00:16:17,810
part of the sale that goes with this,
557
00:16:17,810 --> 00:16:18,944
whether you're selling it
558
00:16:18,944 --> 00:16:20,980
or they're asking for it,
559
00:16:20,980 --> 00:16:23,315
is to talk about the maintenance program
560
00:16:24,283 --> 00:16:25,951
and what is going to be required.
561
00:16:25,951 --> 00:16:28,020
And I said and on top of that,
562
00:16:28,554 --> 00:16:30,789
you've got to have a number in your head.
563
00:16:31,390 --> 00:16:33,392
So when the homeowner says,
564
00:16:33,392 --> 00:16:36,028
Oh, what's that going to cost me?
565
00:16:36,028 --> 00:16:37,262
You got to have that right
566
00:16:37,262 --> 00:16:37,830
then and there.
567
00:16:37,830 --> 00:16:38,497
You can't be like,
568
00:16:38,497 --> 00:16:39,465
Oh, well, wait a minute,
569
00:16:39,465 --> 00:16:40,866
you know, let me do some.
570
00:16:40,866 --> 00:16:43,002
So I think you got to have that number,
571
00:16:43,002 --> 00:16:44,269
whether it's a square foot
572
00:16:44,269 --> 00:16:46,605
or by the room or whatever,
573
00:16:46,605 --> 00:16:47,806
you got to have that maintenance
574
00:16:47,806 --> 00:16:48,741
cost in your head.
575
00:16:48,741 --> 00:16:49,641
You got to know what those
576
00:16:49,641 --> 00:16:51,643
maintenance person are cost you,
577
00:16:51,643 --> 00:16:52,344
how much,
578
00:16:52,344 --> 00:16:53,312
what's the labor
579
00:16:53,312 --> 00:16:53,912
and all that,
580
00:16:53,912 --> 00:16:55,981
and have a good solid number
581
00:16:56,815 --> 00:16:58,484
so there's no fooling around
582
00:16:58,484 --> 00:17:00,285
where if you said to somebody,
583
00:17:00,285 --> 00:17:01,920
hey, it might require maintenance,
584
00:17:01,920 --> 00:17:03,188
you know, to some people
585
00:17:03,188 --> 00:17:04,023
that would be like,
586
00:17:04,023 --> 00:17:05,657
oh, are you going to come in, rub
587
00:17:05,657 --> 00:17:07,926
something on the floor and walk out?
588
00:17:07,926 --> 00:17:09,895
Yeah, good point.
589
00:17:11,764 --> 00:17:14,033
That's the second one today, folks.
590
00:17:14,333 --> 00:17:16,201
They're all three and you get the price.
591
00:17:16,201 --> 00:17:18,537
So three and I get to leave, stay two.
592
00:17:19,238 --> 00:17:20,005
All right.
593
00:17:20,005 --> 00:17:22,441
Number two, I'm going to say is amnesia
594
00:17:23,675 --> 00:17:25,044
is that you absolutely
595
00:17:25,044 --> 00:17:27,279
had that discussion with the homeowner
596
00:17:27,279 --> 00:17:29,081
and it went out the window.
597
00:17:29,081 --> 00:17:31,383
So I think, therefore,
598
00:17:31,383 --> 00:17:33,585
it's a it's a good idea.
599
00:17:33,585 --> 00:17:35,821
And maybe even after the install, hey,
600
00:17:36,755 --> 00:17:37,523
here's your four year
601
00:17:37,523 --> 00:17:38,757
install, we're done.
602
00:17:38,757 --> 00:17:39,658
Now, let me walk you
603
00:17:39,658 --> 00:17:41,260
through the maintenance program.
604
00:17:41,260 --> 00:17:42,761
We always have everybody sign off on it.
605
00:17:42,761 --> 00:17:43,695
It makes you understand that
606
00:17:43,695 --> 00:17:44,763
if you have any questions,
607
00:17:44,763 --> 00:17:46,632
you know, now's the time to ask whatever.
608
00:17:46,632 --> 00:17:48,467
But get a signature on it
609
00:17:48,467 --> 00:17:49,768
so they don't come back with it.
610
00:17:49,768 --> 00:17:50,936
Because I think they're
611
00:17:50,936 --> 00:17:51,870
with this type of product.
612
00:17:51,870 --> 00:17:52,871
I think sometimes
613
00:17:52,871 --> 00:17:54,940
there is buyer's remorse
614
00:17:54,940 --> 00:17:56,542
where they will say, you know what?
615
00:17:56,542 --> 00:17:58,010
And I'll get into this later.
616
00:17:58,010 --> 00:17:59,778
But you know what?
617
00:17:59,778 --> 00:18:01,113
What used to be a low,
618
00:18:01,113 --> 00:18:02,281
very low sheen,
619
00:18:02,281 --> 00:18:02,881
a beautiful low
620
00:18:02,881 --> 00:18:04,383
sheen can turn into lifeless
621
00:18:04,383 --> 00:18:06,185
and dull down the road.
622
00:18:06,185 --> 00:18:08,854
You know what I mean?
623
00:18:08,854 --> 00:18:10,889
So just be aware
624
00:18:10,889 --> 00:18:12,357
and we'll get into that a bit later.
625
00:18:12,357 --> 00:18:12,991
Okay.
626
00:18:12,991 --> 00:18:14,093
Lifeless and dull.
627
00:18:14,093 --> 00:18:16,762
That's the name of my of autobiography.
628
00:18:16,762 --> 00:18:18,664
We just came up with a
629
00:18:18,664 --> 00:18:20,599
great name for my autobiography
630
00:18:20,599 --> 00:18:22,501
when I got around to write.
631
00:18:22,501 --> 00:18:24,770
Yes. Rob Johnson, my late life.
632
00:18:24,770 --> 00:18:25,370
Lifeless and.
633
00:18:25,370 --> 00:18:28,740
Dull. Anything but Rob
634
00:18:30,142 --> 00:18:31,110
number three is
635
00:18:31,110 --> 00:18:34,113
instantly at the time of installation
636
00:18:34,113 --> 00:18:37,349
using blue tape.
637
00:18:37,349 --> 00:18:39,084
When you pull the blue tape off,
638
00:18:39,084 --> 00:18:41,186
these floors have oil in them, obviously,
639
00:18:41,420 --> 00:18:42,554
and sometimes it pulls
640
00:18:42,554 --> 00:18:44,223
the oil off as well
641
00:18:44,223 --> 00:18:45,023
and it can leave
642
00:18:45,023 --> 00:18:47,192
tape like tape lines on the floor.
643
00:18:47,192 --> 00:18:50,129
So you definitely want to be using straps
644
00:18:50,129 --> 00:18:52,231
when you're doing these floors.
645
00:18:52,397 --> 00:18:54,633
And a lot of times
646
00:18:54,633 --> 00:18:56,768
adhesives have what we call a memory.
647
00:18:57,302 --> 00:18:59,338
So if you put the plank in the he
648
00:18:59,338 --> 00:19:00,939
and you slide it into place,
649
00:19:00,939 --> 00:19:02,374
it keeps wanting to slide back
650
00:19:02,374 --> 00:19:06,845
to where you first put the adhesive in.
651
00:19:06,845 --> 00:19:08,647
Now, as a side note, bone
652
00:19:08,647 --> 00:19:10,549
adhesive has no has no memory.
653
00:19:10,549 --> 00:19:12,384
Oh. All right.
654
00:19:12,384 --> 00:19:13,652
You see, I was able to work this.
655
00:19:13,652 --> 00:19:14,119
The only time
656
00:19:14,119 --> 00:19:15,087
I'll be able to work in adhesive.
657
00:19:15,087 --> 00:19:17,122
I was just about to jump on that.
658
00:19:17,122 --> 00:19:19,625
This whole presentation. All right.
659
00:19:21,026 --> 00:19:21,960
All right.
660
00:19:22,027 --> 00:19:23,529
Number four.
661
00:19:23,729 --> 00:19:25,998
And this is interesting to me
662
00:19:25,998 --> 00:19:27,799
and this is very common occurrence
663
00:19:27,799 --> 00:19:30,068
where sometimes
664
00:19:30,068 --> 00:19:32,304
you'll you'll install the floor,
665
00:19:32,304 --> 00:19:34,206
the builder rolls out,
666
00:19:34,206 --> 00:19:36,341
ramps on the floor to protect it. Right.
667
00:19:36,942 --> 00:19:37,910
And you'll say ramp
668
00:19:37,910 --> 00:19:40,179
boards, breathable whatever.
669
00:19:40,312 --> 00:19:41,513
And after a month
670
00:19:41,513 --> 00:19:42,281
and a half or two months
671
00:19:42,281 --> 00:19:44,249
of the ramp board being down
672
00:19:44,249 --> 00:19:46,151
the ramp boards pulled off.
673
00:19:46,151 --> 00:19:47,853
And a lot of times that though,
674
00:19:47,853 --> 00:19:49,087
that RAM board
675
00:19:49,087 --> 00:19:49,855
dries out,
676
00:19:49,855 --> 00:19:52,424
dries out the the the oil in the floor
677
00:19:53,325 --> 00:19:55,561
and can get in kind of be like a
678
00:19:55,761 --> 00:19:57,696
like a dry look to it.
679
00:19:57,696 --> 00:19:58,363
So that's a bad way
680
00:19:58,363 --> 00:20:00,399
to start off on the floor
681
00:20:00,399 --> 00:20:02,067
of your brand new floor.
682
00:20:02,067 --> 00:20:03,669
Does the oil attach itself
683
00:20:03,669 --> 00:20:06,171
to the ramp or. No, I think. Like a wick.
684
00:20:06,338 --> 00:20:09,208
No, I think I think that and sometimes
685
00:20:09,208 --> 00:20:09,575
like there's
686
00:20:09,575 --> 00:20:11,376
there's heating vents that are
687
00:20:11,376 --> 00:20:11,843
that are going
688
00:20:11,843 --> 00:20:13,045
to get under there or whatever.
689
00:20:13,045 --> 00:20:14,046
And it doesn't allow the Florida
690
00:20:14,046 --> 00:20:15,614
breeze so much. And it just
691
00:20:16,882 --> 00:20:17,916
can rob the,
692
00:20:17,916 --> 00:20:18,317
you know, kind
693
00:20:18,317 --> 00:20:20,619
of robbed the floor of its oils. Okay.
694
00:20:21,286 --> 00:20:24,056
So now how is this for a conversation?
695
00:20:24,056 --> 00:20:25,924
Okay, your floor is done
696
00:20:25,924 --> 00:20:27,459
for the ramp board up.
697
00:20:27,459 --> 00:20:30,229
I'm going to need another $8,000 to to.
698
00:20:33,665 --> 00:20:34,099
Apply.
699
00:20:34,099 --> 00:20:36,335
Another coat of oil to your floor.
700
00:20:36,335 --> 00:20:38,337
Yeah, okay.
701
00:20:38,337 --> 00:20:39,471
So we talked about.
702
00:20:39,471 --> 00:20:41,273
Sounds like a great conversation.
703
00:20:41,273 --> 00:20:43,375
Yeah, let's get into that one.
704
00:20:43,375 --> 00:20:46,111
So, but let's say it's a white floor.
705
00:20:46,111 --> 00:20:46,878
Gray floor.
706
00:20:46,878 --> 00:20:48,547
And in that happens,
707
00:20:48,547 --> 00:20:49,681
you're starting out with
708
00:20:49,681 --> 00:20:50,816
with a lot of that
709
00:20:50,816 --> 00:20:52,618
not enough oil on the floor.
710
00:20:52,618 --> 00:20:52,951
You know,
711
00:20:52,951 --> 00:20:53,719
it would be a quick
712
00:20:53,719 --> 00:20:55,954
one coat process to put it on there.
713
00:20:55,954 --> 00:20:57,022
But I hate
714
00:20:57,022 --> 00:20:58,123
when it's like someone saying
715
00:20:58,123 --> 00:20:59,791
you just do a light sanding.
716
00:20:59,791 --> 00:21:01,026
No, I mean, there's no such thing.
717
00:21:01,026 --> 00:21:02,928
It's you know, there's still time and
718
00:21:02,928 --> 00:21:04,563
energy and money in costs. So
719
00:21:05,797 --> 00:21:08,867
so there's that on the installation.
720
00:21:08,867 --> 00:21:09,868
Wait a minute.
721
00:21:09,868 --> 00:21:10,802
Yes, sir.
722
00:21:11,103 --> 00:21:12,437
So we're going to tell the builder,
723
00:21:12,437 --> 00:21:13,105
listen,
724
00:21:13,105 --> 00:21:13,672
you know,
725
00:21:13,672 --> 00:21:15,107
you might have worked with wood floors
726
00:21:15,107 --> 00:21:16,842
before.
727
00:21:16,842 --> 00:21:18,010
I would for our contractors
728
00:21:18,010 --> 00:21:19,278
and everything.
729
00:21:19,544 --> 00:21:21,680
But now we definitely have to be
730
00:21:21,680 --> 00:21:22,681
the last person
731
00:21:22,681 --> 00:21:24,049
to get away from that ramp board
732
00:21:24,049 --> 00:21:25,784
and covering those floors up.
733
00:21:25,784 --> 00:21:26,551
I think it's a it's
734
00:21:26,551 --> 00:21:27,986
a good conversation to have.
735
00:21:27,986 --> 00:21:28,987
And I think I
736
00:21:28,987 --> 00:21:31,156
certainly want to put somebody on notice,
737
00:21:31,156 --> 00:21:32,190
say, look,
738
00:21:32,224 --> 00:21:33,325
I'm just going to shoot you
739
00:21:33,325 --> 00:21:35,160
straight here.
740
00:21:35,160 --> 00:21:36,628
It's a very common practice for people
741
00:21:36,628 --> 00:21:37,929
what ran bore down.
742
00:21:37,929 --> 00:21:39,431
But when you go with this type of floor,
743
00:21:39,431 --> 00:21:40,832
it's a possibility.
744
00:21:40,832 --> 00:21:41,433
It doesn't happen
745
00:21:41,433 --> 00:21:44,636
all the time that you may this may occur
746
00:21:45,270 --> 00:21:46,838
just to put them on notice that,
747
00:21:46,838 --> 00:21:48,907
you know, you don't want to
748
00:21:48,907 --> 00:21:49,941
nobody wants to go back
749
00:21:49,941 --> 00:21:51,209
to some way to ask for more money
750
00:21:51,209 --> 00:21:52,077
and what have you,
751
00:21:52,077 --> 00:21:52,477
even though you're
752
00:21:52,477 --> 00:21:56,381
looking out after the homeowner.
753
00:21:56,381 --> 00:21:57,816
I think one thing down the road in
754
00:21:57,816 --> 00:21:59,251
after in a life of floor
755
00:21:59,251 --> 00:22:00,652
usually if it's been down for a while,
756
00:22:00,652 --> 00:22:00,986
you know,
757
00:22:00,986 --> 00:22:01,920
if you have enough oil out
758
00:22:01,920 --> 00:22:03,422
you can, you know, drop a little water
759
00:22:03,422 --> 00:22:04,756
on the floor, receive it, repels
760
00:22:05,724 --> 00:22:06,258
away.
761
00:22:06,258 --> 00:22:07,926
It's like some protection on floor of it
762
00:22:07,926 --> 00:22:09,328
or if it doesn't.
763
00:22:09,461 --> 00:22:09,961
But
764
00:22:11,530 --> 00:22:12,798
the next one is following
765
00:22:12,798 --> 00:22:14,199
the manufacturer's guidelines.
766
00:22:14,199 --> 00:22:14,966
And the challenge,
767
00:22:14,966 --> 00:22:16,168
Jones, is
768
00:22:16,168 --> 00:22:17,336
sometimes is that you don't know
769
00:22:17,336 --> 00:22:18,870
what's on the floor,
770
00:22:19,771 --> 00:22:20,539
that,
771
00:22:21,139 --> 00:22:22,541
you know, some of these floors
772
00:22:22,541 --> 00:22:23,275
and even the like,
773
00:22:23,275 --> 00:22:25,010
the reps don't know what's on the floor.
774
00:22:25,010 --> 00:22:26,311
It may have changed over the
775
00:22:26,311 --> 00:22:27,346
over the years.
776
00:22:27,346 --> 00:22:28,547
So there's a
777
00:22:28,547 --> 00:22:30,549
there's the universal cleaners
778
00:22:30,549 --> 00:22:31,883
you can use.
779
00:22:32,050 --> 00:22:33,118
You know, we make one
780
00:22:33,118 --> 00:22:34,353
we have competitors, obviously
781
00:22:34,353 --> 00:22:35,721
didn't make one.
782
00:22:35,887 --> 00:22:39,358
So there you go for that number.
783
00:22:39,558 --> 00:22:41,727
The next one is plastic rubs.
784
00:22:41,727 --> 00:22:44,529
The plastic rubs plastic
785
00:22:44,529 --> 00:22:47,199
or rubber backing on the rugs
786
00:22:47,199 --> 00:22:49,735
that can turn the floor black.
787
00:22:50,235 --> 00:22:51,336
And in all fairness, it could
788
00:22:51,336 --> 00:22:53,672
this could happen to your thinking floor
789
00:22:53,672 --> 00:22:54,473
or a pre finished floor
790
00:22:54,473 --> 00:22:56,007
site for this floor as well.
791
00:22:56,007 --> 00:22:57,943
But definitely want to be careful of the
792
00:22:57,943 --> 00:22:58,343
what's that
793
00:22:59,311 --> 00:23:00,645
website Rob.
794
00:23:00,645 --> 00:23:01,079
You mean the
795
00:23:01,079 --> 00:23:03,315
one that I that's a month
796
00:23:03,315 --> 00:23:05,250
and once a month.
797
00:23:05,250 --> 00:23:06,985
Once my my once a month
798
00:23:06,985 --> 00:23:08,186
I get a call from Wayne.
799
00:23:08,186 --> 00:23:10,756
Hey, what's the carpet?
800
00:23:10,756 --> 00:23:13,325
The carpet backing that we recommend.
801
00:23:13,325 --> 00:23:14,893
And I mean, you've been asking me
802
00:23:14,893 --> 00:23:16,161
this for years.
803
00:23:16,161 --> 00:23:17,229
Literally once a month,
804
00:23:17,229 --> 00:23:19,331
I probably call and ask. Yes, yeah.
805
00:23:19,831 --> 00:23:21,900
Sometimes I think you put me on.
806
00:23:21,900 --> 00:23:23,602
No, it's really that bad.
807
00:23:23,602 --> 00:23:25,971
And you really still don't know even it's
808
00:23:26,037 --> 00:23:26,505
I mean.
809
00:23:26,571 --> 00:23:28,173
Is it rug something.
810
00:23:28,173 --> 00:23:29,141
No.
811
00:23:29,808 --> 00:23:31,343
This is like two weeks ago.
812
00:23:31,343 --> 00:23:32,778
I can look it.
813
00:23:32,778 --> 00:23:35,013
I know. Weeks ago you asked me this.
814
00:23:35,013 --> 00:23:35,847
I always think it's going to be
815
00:23:35,847 --> 00:23:36,782
the last time I ever ask.
816
00:23:36,782 --> 00:23:39,418
You know, move that car.
817
00:23:39,418 --> 00:23:40,352
Spell it.
818
00:23:40,352 --> 00:23:45,257
And I'll dash m you v
819
00:23:46,291 --> 00:23:46,591
so it
820
00:23:46,591 --> 00:23:46,992
looks like
821
00:23:46,992 --> 00:23:48,927
Merv but they pronounce it
822
00:23:48,927 --> 00:23:50,762
no move dot com.
823
00:23:50,762 --> 00:23:51,430
Okay.
824
00:23:51,430 --> 00:23:54,433
And it's the carpet backing
825
00:23:54,433 --> 00:23:56,835
that we recommend that won't harm
826
00:23:57,636 --> 00:23:59,037
finishes
827
00:24:00,105 --> 00:24:01,373
our finishes.
828
00:24:01,373 --> 00:24:04,743
Okay but I'm
829
00:24:04,743 --> 00:24:06,945
I don't know about oil.
830
00:24:06,945 --> 00:24:08,580
Okay well deal.
831
00:24:08,580 --> 00:24:09,514
With that be.
832
00:24:09,514 --> 00:24:12,451
Don't use plastic or rubber backing.
833
00:24:12,451 --> 00:24:15,454
So there you. Go.
834
00:24:15,454 --> 00:24:16,188
All right.
835
00:24:16,188 --> 00:24:18,390
Don't no move dot com.
836
00:24:18,490 --> 00:24:19,791
They should send me a t shirt
837
00:24:19,791 --> 00:24:20,392
or something.
838
00:24:20,392 --> 00:24:22,961
They should. Yeah. The big one.
839
00:24:23,361 --> 00:24:25,630
And then you should, you should
840
00:24:25,664 --> 00:24:26,832
split it with me
841
00:24:26,832 --> 00:24:29,968
because of all the times I bring it up.
842
00:24:30,035 --> 00:24:30,769
Yeah, actually.
843
00:24:30,769 --> 00:24:31,970
Are you working for them now?
844
00:24:31,970 --> 00:24:34,239
Because you do ask a lot. You.
845
00:24:34,239 --> 00:24:36,274
So you've sold a lot of that.
846
00:24:36,274 --> 00:24:36,875
No.
847
00:24:37,042 --> 00:24:37,909
It's embarrassing
848
00:24:37,909 --> 00:24:39,344
how many times I've asked you that.
849
00:24:39,344 --> 00:24:41,446
It is crazy. So.
850
00:24:41,446 --> 00:24:44,049
Okay, Kyle and Rebecca,
851
00:24:44,049 --> 00:24:45,884
my daughter and son in law,
852
00:24:45,884 --> 00:24:47,419
when they bought their house,
853
00:24:47,419 --> 00:24:47,786
you know,
854
00:24:47,786 --> 00:24:49,721
I got to do the floors,
855
00:24:49,721 --> 00:24:50,889
they were in pretty good shape.
856
00:24:50,889 --> 00:24:51,890
So I went in
857
00:24:51,890 --> 00:24:54,326
and just gave me a real good screen
858
00:24:54,326 --> 00:24:55,327
and co couple of code
859
00:24:55,327 --> 00:24:56,561
to traffic in the floor.
860
00:24:56,561 --> 00:24:58,797
So actually I use natural.
861
00:24:58,797 --> 00:25:01,733
So the floors look great, you know,
862
00:25:01,733 --> 00:25:05,103
and she says to me,
863
00:25:05,103 --> 00:25:06,304
you know, we're going to do some,
864
00:25:06,304 --> 00:25:08,807
you know, a couple of area rugs.
865
00:25:08,807 --> 00:25:09,274
What should I?
866
00:25:09,274 --> 00:25:11,743
And I go, oh, you know, call Wayne.
867
00:25:11,743 --> 00:25:14,579
He'll tell, you know, move dot com.
868
00:25:14,579 --> 00:25:14,913
Yeah.
869
00:25:15,881 --> 00:25:17,716
So I tell her here you go.
870
00:25:17,716 --> 00:25:19,584
No, move that car.
871
00:25:20,552 --> 00:25:21,753
She calls me back the next day.
872
00:25:21,753 --> 00:25:22,721
She goes,
873
00:25:23,355 --> 00:25:25,423
you know, is there anything else that
874
00:25:25,991 --> 00:25:27,158
those no move
875
00:25:27,158 --> 00:25:29,327
mats, they're kind of expensive.
876
00:25:29,327 --> 00:25:31,963
Oh, like you're kidding me, right?
877
00:25:32,030 --> 00:25:33,632
You got the floors for free.
878
00:25:33,632 --> 00:25:35,100
We? Yeah.
879
00:25:35,100 --> 00:25:36,735
The flooring cost you in.
880
00:25:36,735 --> 00:25:38,737
Yeah. Yeah.
881
00:25:38,737 --> 00:25:39,738
Your brother and I were there
882
00:25:39,738 --> 00:25:41,706
for two days.
883
00:25:41,973 --> 00:25:44,042
You paid nothing for the floors.
884
00:25:44,042 --> 00:25:45,410
Yeah, zero.
885
00:25:45,410 --> 00:25:47,913
And you can't meet me halfway.
886
00:25:48,446 --> 00:25:50,882
Mm.
887
00:25:50,882 --> 00:25:51,783
I think, I think.
888
00:25:51,783 --> 00:25:53,251
Yeah, yeah.
889
00:25:53,251 --> 00:25:53,818
Yeah.
890
00:25:53,818 --> 00:25:54,286
She was like
891
00:25:54,286 --> 00:25:56,021
well I guess you put it that way.
892
00:25:56,021 --> 00:25:57,389
Yeah, yeah.
893
00:25:57,389 --> 00:25:59,558
Yeah I know. So listeners.
894
00:25:59,558 --> 00:26:00,759
Yes I guess it's,
895
00:26:00,759 --> 00:26:02,794
I guess they're expensive
896
00:26:02,794 --> 00:26:04,296
but there's a reason that, that
897
00:26:04,296 --> 00:26:05,797
that's the one that we recommend
898
00:26:05,797 --> 00:26:07,599
because we know it's not going to
899
00:26:07,599 --> 00:26:08,934
harm the finish.
900
00:26:08,934 --> 00:26:10,702
There you go. All right.
901
00:26:10,702 --> 00:26:12,270
Next one is
902
00:26:12,270 --> 00:26:13,538
and this is very common
903
00:26:13,538 --> 00:26:15,740
is overuse of excuse me,
904
00:26:15,740 --> 00:26:17,609
overusing the cleaner.
905
00:26:17,609 --> 00:26:21,479
Now, picture like like hand lotion.
906
00:26:21,713 --> 00:26:22,380
Okay.
907
00:26:22,514 --> 00:26:24,149
If you were to take hand lotion,
908
00:26:24,149 --> 00:26:25,483
put on your hands
909
00:26:25,483 --> 00:26:27,118
and that work it into your hands
910
00:26:27,118 --> 00:26:28,954
and not work it into your hands
911
00:26:28,954 --> 00:26:29,421
and whatever.
912
00:26:29,421 --> 00:26:31,022
Just leave it in your hands.
913
00:26:31,022 --> 00:26:32,390
That's what you'll be doing
914
00:26:32,390 --> 00:26:34,159
if you use too much oil on a floor.
915
00:26:34,159 --> 00:26:36,194
So make sure you, you know,
916
00:26:36,194 --> 00:26:38,029
really saturate the the wood.
917
00:26:38,029 --> 00:26:39,030
Get the wood nice and,
918
00:26:39,030 --> 00:26:39,230
you know,
919
00:26:39,230 --> 00:26:41,366
drive it in the oils into the wood.
920
00:26:41,366 --> 00:26:42,667
But it should be like
921
00:26:42,667 --> 00:26:44,235
almost like putting handles
922
00:26:44,235 --> 00:26:45,870
in on your hands.
923
00:26:45,904 --> 00:26:48,974
The oil, the floors need that oil.
924
00:26:48,974 --> 00:26:49,307
Okay.
925
00:26:49,307 --> 00:26:50,742
That's that's that's how they that
926
00:26:50,742 --> 00:26:51,710
that's when they're healthy.
927
00:26:52,978 --> 00:26:55,080
But you don't want to saturate them
928
00:26:55,213 --> 00:26:56,014
as easy
929
00:26:56,014 --> 00:26:56,648
an indication
930
00:26:56,648 --> 00:26:57,983
that you have too much
931
00:26:57,983 --> 00:26:59,250
oil on the floor
932
00:26:59,250 --> 00:26:59,818
is it can have a
933
00:26:59,818 --> 00:27:01,486
like a hazy appearance to it
934
00:27:01,486 --> 00:27:02,787
or you're leaving footprints.
935
00:27:02,787 --> 00:27:05,357
Okay in which case I we get out of buffer
936
00:27:05,357 --> 00:27:06,524
probably a low speed buffer
937
00:27:06,524 --> 00:27:07,626
with a white pad three
938
00:27:07,626 --> 00:27:07,926
and white
939
00:27:07,926 --> 00:27:09,961
pad, thick white pad and just buff start
940
00:27:10,028 --> 00:27:11,763
buffing that again
941
00:27:11,763 --> 00:27:13,064
and flipping the pad over
942
00:27:13,064 --> 00:27:14,432
and getting some of that oil off
943
00:27:14,432 --> 00:27:16,468
and driving the oil into the floor.
944
00:27:17,035 --> 00:27:17,969
Okay.
945
00:27:17,969 --> 00:27:20,805
Now is that that's for the U.V.
946
00:27:20,839 --> 00:27:21,873
stuff, right?
947
00:27:21,873 --> 00:27:22,073
Yeah.
948
00:27:22,073 --> 00:27:25,777
With our products work on that.
949
00:27:25,777 --> 00:27:28,747
We have cleaners for for,
950
00:27:29,881 --> 00:27:31,483
you know, like a
951
00:27:31,716 --> 00:27:34,452
a universal cleaner that we have for for
952
00:27:34,452 --> 00:27:36,855
for oil floors. Yes.
953
00:27:37,122 --> 00:27:38,723
But not the Kraft oil soap
954
00:27:38,723 --> 00:27:40,425
and Kraft oil care.
955
00:27:40,425 --> 00:27:41,760
Yeah, that's our cleaners.
956
00:27:41,760 --> 00:27:42,560
Okay.
957
00:27:42,560 --> 00:27:43,795
Well, if
958
00:27:43,795 --> 00:27:45,997
I'm going to give you a little tutorial
959
00:27:45,997 --> 00:27:47,832
on those two cleaners,
960
00:27:47,832 --> 00:27:48,667
these do
961
00:27:48,800 --> 00:27:51,136
not make it simple so you can understand
962
00:27:51,736 --> 00:27:53,605
exactly what they do.
963
00:27:53,605 --> 00:27:54,606
Okay. Okay.
964
00:27:54,606 --> 00:27:56,041
We have to
965
00:27:56,041 --> 00:27:58,243
we have Kraft Oil Soap
966
00:27:58,243 --> 00:27:59,711
and we have Kraft Oil. Can
967
00:28:01,413 --> 00:28:01,946
you understand?
968
00:28:01,946 --> 00:28:02,881
You're with me so far.
969
00:28:02,881 --> 00:28:03,915
You're talking to me?
970
00:28:03,915 --> 00:28:05,116
Yeah, I'm talking to you.
971
00:28:05,116 --> 00:28:06,084
Of course I'm with you.
972
00:28:06,084 --> 00:28:07,118
Because it looks like you're
973
00:28:07,118 --> 00:28:07,952
looking around.
974
00:28:07,952 --> 00:28:09,487
You're not paying attention.
975
00:28:09,487 --> 00:28:10,755
You're looking for pumpkin pie.
976
00:28:10,755 --> 00:28:12,257
That's couple of days away.
977
00:28:12,257 --> 00:28:13,458
Yeah, but you're you're. Explain.
978
00:28:13,458 --> 00:28:15,627
Here's what you're going to do. Okay?
979
00:28:15,927 --> 00:28:18,096
I want you to picture me in the shower.
980
00:28:18,096 --> 00:28:20,031
Mm. Yeah.
981
00:28:20,031 --> 00:28:21,833
So it's for me in the shower.
982
00:28:21,833 --> 00:28:23,435
And when I'm washing my hair,
983
00:28:23,435 --> 00:28:24,903
I'm using what?
984
00:28:24,903 --> 00:28:26,971
I'm using shampoo. Yeah, right.
985
00:28:27,605 --> 00:28:28,440
The shampoo.
986
00:28:28,440 --> 00:28:29,774
That's Kraft Oil soap.
987
00:28:29,774 --> 00:28:31,810
Soap is shampoo, right?
988
00:28:31,810 --> 00:28:34,412
Then you rinse all that out and that's
989
00:28:34,512 --> 00:28:36,114
what's the next thing I'm going to do
990
00:28:36,114 --> 00:28:38,249
from my hair conditioner.
991
00:28:38,750 --> 00:28:40,251
That's the care.
992
00:28:40,251 --> 00:28:41,853
The care is the nourish
993
00:28:41,853 --> 00:28:43,321
or the conditioner
994
00:28:43,321 --> 00:28:45,724
just like you're nourishing your hair
995
00:28:45,757 --> 00:28:47,559
conditioner in your hair.
996
00:28:47,559 --> 00:28:50,195
That's what Kraft Oil Soap and Kraft Oil
997
00:28:50,528 --> 00:28:51,663
Care does.
998
00:28:51,663 --> 00:28:53,732
Now, everybody listening knows
999
00:28:55,033 --> 00:28:56,067
the difference.
1000
00:28:56,067 --> 00:28:57,535
Think of me in the shower,
1001
00:28:57,535 --> 00:28:58,937
and that's what the soap does
1002
00:28:58,937 --> 00:29:00,972
and that's what the care does.
1003
00:29:00,972 --> 00:29:03,408
So I love that analogy, but
1004
00:29:03,775 --> 00:29:06,745
could you not have used somebody else?
1005
00:29:06,745 --> 00:29:08,613
No, I wanted to meet me that way.
1006
00:29:08,613 --> 00:29:11,182
It's burned in your head.
1007
00:29:11,349 --> 00:29:13,551
It's burned in their head.
1008
00:29:13,551 --> 00:29:15,220
That certainly is mine.
1009
00:29:15,220 --> 00:29:15,954
Yeah.
1010
00:29:17,155 --> 00:29:18,123
Okay.
1011
00:29:18,556 --> 00:29:19,758
That was weird.
1012
00:29:19,924 --> 00:29:20,425
Sales.
1013
00:29:20,425 --> 00:29:21,059
At a sales
1014
00:29:21,059 --> 00:29:24,829
meeting, Nick Lawson asked me to describe
1015
00:29:24,829 --> 00:29:27,132
that and Shearson was there
1016
00:29:28,433 --> 00:29:29,467
and I did it.
1017
00:29:29,467 --> 00:29:30,902
I said the whole thing,
1018
00:29:30,902 --> 00:29:32,303
the whole shower scene.
1019
00:29:32,303 --> 00:29:34,472
Oh, nice scene.
1020
00:29:34,472 --> 00:29:36,441
And yeah, had shower scene
1021
00:29:36,441 --> 00:29:37,942
and I'm still here.
1022
00:29:37,942 --> 00:29:38,877
Maybe she was on it,
1023
00:29:38,877 --> 00:29:39,878
she might have been out of call
1024
00:29:39,878 --> 00:29:41,713
or something but yeah.
1025
00:29:41,713 --> 00:29:43,648
Or maybe it was different,
1026
00:29:43,648 --> 00:29:44,082
you know,
1027
00:29:44,082 --> 00:29:45,517
breaking it down into Swedish
1028
00:29:45,517 --> 00:29:46,551
or English or something,
1029
00:29:46,551 --> 00:29:48,219
but maybe it meant something different.
1030
00:29:48,219 --> 00:29:49,621
But what's this?
1031
00:29:49,621 --> 00:29:52,056
We just word for creep because I may have
1032
00:29:52,924 --> 00:29:55,827
I think I think I heard like crypto
1033
00:29:55,827 --> 00:29:56,394
or something.
1034
00:29:56,394 --> 00:29:59,364
I don't know.
1035
00:29:59,364 --> 00:30:00,031
Creepy, right?
1036
00:30:00,999 --> 00:30:01,733
Yeah.
1037
00:30:01,966 --> 00:30:03,334
Not enough oil.
1038
00:30:03,334 --> 00:30:06,004
Okay, a close second to too much oil.
1039
00:30:06,671 --> 00:30:08,940
As I said, these floors need the oil.
1040
00:30:08,940 --> 00:30:09,808
That's what.
1041
00:30:09,808 --> 00:30:12,677
And I'm going to I'm going to give you a
1042
00:30:12,677 --> 00:30:14,078
example.
1043
00:30:14,078 --> 00:30:15,914
I went out to
1044
00:30:15,914 --> 00:30:17,148
I was working for a manufacturer
1045
00:30:17,148 --> 00:30:18,183
at the time,
1046
00:30:18,183 --> 00:30:20,218
and this homeowner client complained.
1047
00:30:20,218 --> 00:30:21,619
About her or.
1048
00:30:23,521 --> 00:30:24,556
Still breathing.
1049
00:30:24,556 --> 00:30:27,892
Yeah, I went out to a floor.
1050
00:30:27,892 --> 00:30:29,127
The homeowner was complaining
1051
00:30:29,127 --> 00:30:30,662
that she bought this floor.
1052
00:30:30,662 --> 00:30:32,931
She purchased this for just, you know,
1053
00:30:32,931 --> 00:30:34,866
nine months, ten months ago or whatever.
1054
00:30:34,866 --> 00:30:36,901
And it looked absolutely horrible
1055
00:30:36,901 --> 00:30:39,137
and really thought then,
1056
00:30:39,270 --> 00:30:39,437
you know,
1057
00:30:39,437 --> 00:30:41,072
I spent a lot of money on this floor.
1058
00:30:41,072 --> 00:30:42,440
It looks awful.
1059
00:30:42,440 --> 00:30:44,175
It's a hard oil wax floor.
1060
00:30:44,175 --> 00:30:46,411
And I'm just not happy at all.
1061
00:30:46,411 --> 00:30:48,713
So Manufacturer Rep went out.
1062
00:30:48,913 --> 00:30:51,749
I went with them and went out there
1063
00:30:51,816 --> 00:30:53,618
and we re oiled that floor
1064
00:30:53,618 --> 00:30:55,119
and we opened a door and walked in there.
1065
00:30:55,119 --> 00:30:55,353
I that
1066
00:30:55,353 --> 00:30:57,622
holy smokes these floors of hammered
1067
00:30:57,622 --> 00:30:59,591
I mean they absolutely looked terrible
1068
00:30:59,591 --> 00:31:00,992
and it was a kitchen,
1069
00:31:00,992 --> 00:31:01,960
but it was a dining room
1070
00:31:01,960 --> 00:31:02,961
off the kitchen as well.
1071
00:31:02,961 --> 00:31:05,496
And another couple hallways.
1072
00:31:05,496 --> 00:31:07,899
And we re oiled that floor.
1073
00:31:08,132 --> 00:31:08,867
And when we left,
1074
00:31:08,867 --> 00:31:11,169
it looked absolutely stunning.
1075
00:31:11,169 --> 00:31:11,703
Stunning.
1076
00:31:11,703 --> 00:31:12,737
When we left,
1077
00:31:12,737 --> 00:31:14,505
it just tells you what proper
1078
00:31:14,505 --> 00:31:16,140
maintenance will do.
1079
00:31:16,140 --> 00:31:17,642
And here's a nice thing about it.
1080
00:31:17,642 --> 00:31:18,176
Once you
1081
00:31:18,176 --> 00:31:19,177
these things that I'm talking about,
1082
00:31:19,177 --> 00:31:20,378
what could go wrong.
1083
00:31:20,378 --> 00:31:20,745
Usually
1084
00:31:20,745 --> 00:31:21,913
when you educate the homeowner
1085
00:31:21,913 --> 00:31:22,847
and get them on the right track,
1086
00:31:22,847 --> 00:31:24,482
you never hear the problems.
1087
00:31:24,482 --> 00:31:25,383
You never hear the problems again
1088
00:31:25,383 --> 00:31:27,118
from them. Let's you understand it.
1089
00:31:28,786 --> 00:31:29,954
So I look, it's
1090
00:31:29,954 --> 00:31:31,756
it's it's kind of ironic to me
1091
00:31:31,756 --> 00:31:33,391
because the last floor
1092
00:31:33,391 --> 00:31:35,526
ever did in my life,
1093
00:31:35,526 --> 00:31:36,995
I could have put any filling,
1094
00:31:36,995 --> 00:31:38,463
I could have put traffic or whatever
1095
00:31:38,463 --> 00:31:39,931
I wanted on that floor.
1096
00:31:39,931 --> 00:31:41,099
And I chose to go with two
1097
00:31:41,099 --> 00:31:43,801
co two of our craft oil
1098
00:31:43,801 --> 00:31:45,069
and it's interesting
1099
00:31:45,069 --> 00:31:46,271
because back back in the nineties,
1100
00:31:46,271 --> 00:31:47,505
after I stopped,
1101
00:31:47,505 --> 00:31:49,741
after the single owners came out,
1102
00:31:49,741 --> 00:31:51,576
I told myself, Now I'm done.
1103
00:31:51,576 --> 00:31:53,511
I'll never use these floors again.
1104
00:31:53,511 --> 00:31:55,179
And yet the last floor ever did,
1105
00:31:55,179 --> 00:31:59,384
which, by the way,
1106
00:31:59,384 --> 00:32:03,755
for the year.
1107
00:32:03,755 --> 00:32:06,090
Q The music people,
1108
00:32:06,090 --> 00:32:07,959
that's what he put on Florida.
1109
00:32:07,959 --> 00:32:10,328
You can hear
1110
00:32:10,762 --> 00:32:13,831
he just like, Oh yeah.
1111
00:32:13,998 --> 00:32:14,999
I hear you.
1112
00:32:14,999 --> 00:32:15,900
I'm afraid
1113
00:32:15,900 --> 00:32:17,268
it's going to go away for some time,
1114
00:32:17,268 --> 00:32:18,703
but it hasn't yet.
1115
00:32:18,703 --> 00:32:19,671
Hmm. Okay.
1116
00:32:19,671 --> 00:32:21,072
There are some people that say
1117
00:32:21,072 --> 00:32:22,607
when you oil these floors
1118
00:32:22,607 --> 00:32:25,176
and have an oil floor, the floor is
1119
00:32:25,843 --> 00:32:26,711
you have to treat it
1120
00:32:26,711 --> 00:32:30,682
like it's still living, you know?
1121
00:32:30,715 --> 00:32:31,282
Yeah.
1122
00:32:31,282 --> 00:32:32,517
Cleaning it, nourishing
1123
00:32:32,517 --> 00:32:34,252
it, that kind of thing.
1124
00:32:34,252 --> 00:32:35,019
Yeah.
1125
00:32:35,086 --> 00:32:37,255
I love the natural look, right.
1126
00:32:37,255 --> 00:32:37,855
I mean,
1127
00:32:37,855 --> 00:32:40,491
and I do think these floors down the road
1128
00:32:41,159 --> 00:32:42,093
get so much better.
1129
00:32:42,093 --> 00:32:43,962
Look in the patina is beautiful.
1130
00:32:43,962 --> 00:32:45,530
I mean, some of the advantages,
1131
00:32:45,530 --> 00:32:46,798
I mean, they would
1132
00:32:46,798 --> 00:32:47,765
if you get a small score
1133
00:32:47,765 --> 00:32:49,067
it's got for scratch the
1134
00:32:49,067 --> 00:32:49,734
you don't notice them
1135
00:32:49,734 --> 00:32:50,368
as much there
1136
00:32:50,368 --> 00:32:52,036
you can easily repair areas
1137
00:32:52,036 --> 00:32:53,972
without with one exception
1138
00:32:53,972 --> 00:32:55,206
I'll get to later
1139
00:32:55,206 --> 00:32:57,075
without having to sand
1140
00:32:57,075 --> 00:32:58,409
and finish the whole floors.
1141
00:32:58,409 --> 00:32:58,843
By the way,
1142
00:32:58,843 --> 00:33:00,378
when I talked about the pre finished
1143
00:33:01,879 --> 00:33:02,313
hard oil
1144
00:33:02,313 --> 00:33:05,216
wax floors and putting acrylic in them
1145
00:33:06,250 --> 00:33:07,885
sometimes
1146
00:33:07,919 --> 00:33:09,287
when you scratch those
1147
00:33:09,287 --> 00:33:11,022
they can get a white scratch in them
1148
00:33:11,022 --> 00:33:13,624
just like just like a,
1149
00:33:13,825 --> 00:33:16,127
you know, a urethane for so
1150
00:33:17,462 --> 00:33:18,863
I you make a pretty good argument
1151
00:33:18,863 --> 00:33:22,066
for for going with a site finished two
1152
00:33:22,066 --> 00:33:25,203
component product.
1153
00:33:25,203 --> 00:33:28,139
All right so we're matte here
1154
00:33:28,139 --> 00:33:29,440
you're saying versus oil.
1155
00:33:29,440 --> 00:33:31,075
The homeowner has worked on urethane
1156
00:33:31,075 --> 00:33:32,176
her whole life.
1157
00:33:32,176 --> 00:33:33,778
You know, and you'll hear this a lot.
1158
00:33:33,778 --> 00:33:35,046
Well well, my other floors
1159
00:33:35,046 --> 00:33:35,613
didn't do this.
1160
00:33:35,613 --> 00:33:36,981
Don't you hate that, wouldn't it?
1161
00:33:36,981 --> 00:33:37,982
That's one of the worst things
1162
00:33:37,982 --> 00:33:39,751
you could hear from a homeowner.
1163
00:33:39,751 --> 00:33:41,786
My other floor, blah, blah, blah,
1164
00:33:41,786 --> 00:33:42,553
or my other one.
1165
00:33:42,553 --> 00:33:43,254
We had our other floor,
1166
00:33:43,254 --> 00:33:44,889
especially if you sanded the floors.
1167
00:33:44,889 --> 00:33:46,858
In my other house. Yeah, yeah.
1168
00:33:46,858 --> 00:33:47,458
My other house.
1169
00:33:47,458 --> 00:33:48,226
They didn't do this.
1170
00:33:48,226 --> 00:33:50,361
Or if you sand in the floors is
1171
00:33:50,395 --> 00:33:51,529
yours was my other floors didn't have it.
1172
00:33:51,529 --> 00:33:52,563
You're the guy that sanded it,
1173
00:33:52,563 --> 00:33:52,897
you know,
1174
00:33:52,897 --> 00:33:54,866
their other floors were hammered
1175
00:33:54,866 --> 00:33:55,400
and you know, they're
1176
00:33:55,400 --> 00:33:56,200
the floor is a terrible.
1177
00:33:56,200 --> 00:33:57,568
What are you talking about?
1178
00:33:57,568 --> 00:33:58,102
You don't I mean.
1179
00:33:59,137 --> 00:34:00,371
I remember real quick.
1180
00:34:00,371 --> 00:34:02,640
You were living with urine before
1181
00:34:02,640 --> 00:34:03,941
I got here. Yeah.
1182
00:34:03,941 --> 00:34:06,210
Now you complaining about a squeak?
1183
00:34:06,210 --> 00:34:07,412
We had a
1184
00:34:07,412 --> 00:34:07,945
a floor
1185
00:34:07,945 --> 00:34:09,614
was pretty close to natural finish.
1186
00:34:09,614 --> 00:34:10,982
And then we went with a darker
1187
00:34:10,982 --> 00:34:13,151
like more of an antique color to it.
1188
00:34:13,151 --> 00:34:13,951
And when we got done
1189
00:34:13,951 --> 00:34:15,119
was a stain and finished, mind you,
1190
00:34:15,119 --> 00:34:17,388
we had installed no floors.
1191
00:34:17,388 --> 00:34:19,090
There was one quarter on board
1192
00:34:19,090 --> 00:34:20,525
in the middle of the floor
1193
00:34:20,525 --> 00:34:21,793
that she goes,
1194
00:34:21,793 --> 00:34:24,328
What happened to this board?
1195
00:34:24,328 --> 00:34:25,663
I go, I mean, it's just a grain.
1196
00:34:25,663 --> 00:34:26,431
She goes, No, no, no.
1197
00:34:26,431 --> 00:34:27,131
It wasn't like that.
1198
00:34:27,131 --> 00:34:27,765
And she's like,
1199
00:34:27,765 --> 00:34:29,400
You know, we got a finger up.
1200
00:34:29,400 --> 00:34:31,836
Wasn't like that before.
1201
00:34:31,836 --> 00:34:33,337
I said, Ma'am,
1202
00:34:33,337 --> 00:34:35,106
I mean, what could we have?
1203
00:34:35,106 --> 00:34:36,240
What could we have done to it?
1204
00:34:36,240 --> 00:34:37,141
We didn't see
1205
00:34:37,141 --> 00:34:39,043
we didn't replace any boards.
1206
00:34:39,043 --> 00:34:39,844
You know, you notice
1207
00:34:39,844 --> 00:34:41,712
the grain takes each board individually.
1208
00:34:41,712 --> 00:34:43,414
That's the beauty of hardwood floors.
1209
00:34:43,414 --> 00:34:44,282
It's, you know,
1210
00:34:44,282 --> 00:34:45,049
I mean,
1211
00:34:45,049 --> 00:34:46,951
that's why you buy hardwood floors.
1212
00:34:46,951 --> 00:34:47,819
But she was convinced
1213
00:34:47,819 --> 00:34:48,586
that we did something
1214
00:34:48,586 --> 00:34:50,788
to that particular board. So
1215
00:34:52,857 --> 00:34:54,092
so she may have been walked on
1216
00:34:54,092 --> 00:34:55,660
urethane floors her whole life.
1217
00:34:55,660 --> 00:34:55,993
And just,
1218
00:34:55,993 --> 00:34:56,761
you know,
1219
00:34:56,794 --> 00:34:58,162
the expectations, again,
1220
00:34:58,162 --> 00:34:59,730
go back to point of sale
1221
00:34:59,730 --> 00:35:01,165
where that conversation
1222
00:35:01,165 --> 00:35:03,134
maybe didn't happen or it happened
1223
00:35:03,134 --> 00:35:04,335
to where the degree
1224
00:35:04,335 --> 00:35:06,304
of where it needed to be
1225
00:35:08,139 --> 00:35:09,474
that another one is common is
1226
00:35:09,474 --> 00:35:11,476
we use all the recommended products
1227
00:35:11,642 --> 00:35:12,243
mean you know,
1228
00:35:12,243 --> 00:35:13,511
we know what we're supposed to use.
1229
00:35:13,511 --> 00:35:14,145
We've been using
1230
00:35:14,145 --> 00:35:17,014
what we're supposed to use, but
1231
00:35:17,014 --> 00:35:18,683
over the course of time,
1232
00:35:18,683 --> 00:35:20,151
the floors have gotten dirty
1233
00:35:20,151 --> 00:35:22,420
and sometimes the soil on the floor
1234
00:35:22,420 --> 00:35:22,920
that's been
1235
00:35:22,920 --> 00:35:24,355
kind of grinded into the floor
1236
00:35:24,355 --> 00:35:25,857
walked into the floor
1237
00:35:25,857 --> 00:35:27,692
when they clean the floor,
1238
00:35:27,692 --> 00:35:29,160
they didn't do a good enough job.
1239
00:35:29,160 --> 00:35:29,694
Sometimes you
1240
00:35:29,694 --> 00:35:30,862
got to get on your hands, knees
1241
00:35:30,862 --> 00:35:32,697
and really, really wipe that floor,
1242
00:35:32,697 --> 00:35:34,699
almost like you wiping off a stain
1243
00:35:34,699 --> 00:35:36,868
and to a a in,
1244
00:35:36,901 --> 00:35:37,768
especially when it comes
1245
00:35:37,768 --> 00:35:39,070
to these textured floors,
1246
00:35:40,471 --> 00:35:41,038
wire brush
1247
00:35:41,038 --> 00:35:44,075
floors, maybe hands scraped floors
1248
00:35:44,075 --> 00:35:46,878
that they're not cleaning them
1249
00:35:46,878 --> 00:35:48,112
good enough at first.
1250
00:35:48,112 --> 00:35:51,482
Okay, now let's get to spruce floors
1251
00:35:52,283 --> 00:35:52,416
there.
1252
00:35:52,416 --> 00:35:54,619
Two tone floors the like like a
1253
00:35:54,752 --> 00:35:56,087
you have a dark background
1254
00:35:56,087 --> 00:35:57,855
and you have a frost on top of that,
1255
00:35:57,855 --> 00:35:59,690
which is a very popular look.
1256
00:35:59,690 --> 00:36:01,025
Maybe you have a gray background
1257
00:36:01,025 --> 00:36:03,094
in a white on top of that,
1258
00:36:03,094 --> 00:36:05,163
which I love those looks,
1259
00:36:05,163 --> 00:36:07,765
but they are more difficult to do.
1260
00:36:07,765 --> 00:36:09,600
Repairs on Oak.
1261
00:36:09,600 --> 00:36:11,769
So it's not a bad idea
1262
00:36:11,769 --> 00:36:12,303
if you know
1263
00:36:12,303 --> 00:36:13,704
you have a high traffic areas,
1264
00:36:13,704 --> 00:36:15,473
a kitchen, for instance,
1265
00:36:15,473 --> 00:36:17,642
that they like that look.
1266
00:36:18,543 --> 00:36:21,345
But knowing the maintenance involved
1267
00:36:21,345 --> 00:36:22,413
and if you have to do a repair,
1268
00:36:22,413 --> 00:36:24,515
they may not live up to the expectations
1269
00:36:25,449 --> 00:36:26,918
going with a two component
1270
00:36:26,918 --> 00:36:28,886
water based finish over top of it
1271
00:36:30,421 --> 00:36:32,056
might be the way to go.
1272
00:36:32,056 --> 00:36:32,323
You know,
1273
00:36:32,323 --> 00:36:33,991
we have natural
1274
00:36:33,991 --> 00:36:36,227
we've got low very low sheen products.
1275
00:36:36,227 --> 00:36:37,295
And when we came out with bone,
1276
00:36:37,295 --> 00:36:38,763
a craft oil,
1277
00:36:38,763 --> 00:36:40,331
one of the things that was important
1278
00:36:40,331 --> 00:36:40,965
to us was
1279
00:36:40,965 --> 00:36:41,933
it was compatible
1280
00:36:41,933 --> 00:36:43,968
with our water based finish.
1281
00:36:43,968 --> 00:36:46,337
So that's not a bad idea
1282
00:36:46,337 --> 00:36:48,139
to have that conversation.
1283
00:36:48,139 --> 00:36:48,806
And like I said,
1284
00:36:48,806 --> 00:36:50,174
we talk about buyer's remorse
1285
00:36:50,174 --> 00:36:51,842
with this type of product.
1286
00:36:51,842 --> 00:36:53,611
Sometimes with their first feeling
1287
00:36:53,611 --> 00:36:55,179
is, wow, I really love that low
1288
00:36:55,179 --> 00:36:56,447
sheen look.
1289
00:36:56,447 --> 00:36:57,982
And then pretty soon
1290
00:36:57,982 --> 00:36:59,350
they go to their friends houses
1291
00:36:59,350 --> 00:37:00,818
that have oil floors
1292
00:37:00,818 --> 00:37:02,286
or little shiny or whatever.
1293
00:37:02,286 --> 00:37:03,487
And I certainly think to themselves
1294
00:37:03,487 --> 00:37:06,224
their floor looks lifeless and dull.
1295
00:37:06,224 --> 00:37:08,893
Well, if there is a buyer's remorse,
1296
00:37:09,627 --> 00:37:10,628
I know with Kraft Oil
1297
00:37:10,628 --> 00:37:11,796
and some other products out there,
1298
00:37:11,796 --> 00:37:13,130
you can recall these were the
1299
00:37:13,130 --> 00:37:15,866
you always use a two component water base
1300
00:37:15,866 --> 00:37:17,001
finish on top of these.
1301
00:37:18,236 --> 00:37:19,470
Well especially with the bone
1302
00:37:19,470 --> 00:37:22,273
system and the bone of Kraft oil and
1303
00:37:22,273 --> 00:37:23,241
traffic HD
1304
00:37:23,241 --> 00:37:24,141
they're both the nicest
1305
00:37:24,141 --> 00:37:25,209
iron eight hardware
1306
00:37:25,209 --> 00:37:26,310
so scratch
1307
00:37:26,310 --> 00:37:27,578
just going to stick to each other
1308
00:37:27,578 --> 00:37:29,480
like magnets. Yep.
1309
00:37:29,480 --> 00:37:31,282
So let's talk about maintenance
1310
00:37:31,282 --> 00:37:31,849
a little bit.
1311
00:37:31,849 --> 00:37:33,417
When we when we came out,
1312
00:37:33,417 --> 00:37:34,719
I remember years and years ago
1313
00:37:34,719 --> 00:37:35,920
when we were going to come out
1314
00:37:35,920 --> 00:37:37,855
with this product in America.
1315
00:37:37,855 --> 00:37:39,123
And we brought contractors
1316
00:37:39,123 --> 00:37:41,993
from the East Coast,
1317
00:37:42,326 --> 00:37:44,295
Miami down in Florida,
1318
00:37:44,295 --> 00:37:45,396
and we brought contractors
1319
00:37:45,396 --> 00:37:47,231
from the West coast,
1320
00:37:47,265 --> 00:37:48,532
San Francisco and L.A.
1321
00:37:48,532 --> 00:37:50,668
and we brought contractors from New York
1322
00:37:50,668 --> 00:37:52,837
because, you know, when when
1323
00:37:52,837 --> 00:37:54,138
trains happen in America,
1324
00:37:54,138 --> 00:37:55,172
usually the way it works,
1325
00:37:55,172 --> 00:37:55,873
it starts on the East
1326
00:37:55,873 --> 00:37:57,608
Coast, West Coast,
1327
00:37:57,608 --> 00:37:58,209
New York,
1328
00:37:58,209 --> 00:37:59,610
and it works away to middle America.
1329
00:37:59,610 --> 00:38:00,278
Right.
1330
00:38:00,611 --> 00:38:03,180
So we brought a bunch of contractors in
1331
00:38:03,180 --> 00:38:04,382
and these were studs.
1332
00:38:04,382 --> 00:38:06,050
These were phenomenal contractors
1333
00:38:06,050 --> 00:38:07,952
that did a lot of this type of work.
1334
00:38:07,952 --> 00:38:08,586
And we asked them,
1335
00:38:08,586 --> 00:38:09,153
what do you like
1336
00:38:09,153 --> 00:38:10,655
about this type of floors?
1337
00:38:10,655 --> 00:38:11,756
What don't you like about it?
1338
00:38:11,756 --> 00:38:13,658
Blah, blah, blah, the whole process.
1339
00:38:13,658 --> 00:38:14,692
And then the conversation
1340
00:38:14,692 --> 00:38:16,227
came to maintenance
1341
00:38:16,227 --> 00:38:18,062
and this would really kind of surprise me
1342
00:38:19,330 --> 00:38:20,298
or I thought some
1343
00:38:20,298 --> 00:38:21,232
of them would be saying, Yeah, well,
1344
00:38:21,232 --> 00:38:23,234
the maintenance is kind of a negative
1345
00:38:23,234 --> 00:38:25,269
to a man.
1346
00:38:25,269 --> 00:38:25,870
They said, No,
1347
00:38:25,870 --> 00:38:27,204
the means is one of the best things.
1348
00:38:27,204 --> 00:38:28,072
I mean, this, this
1349
00:38:28,072 --> 00:38:29,407
we love the maintenance.
1350
00:38:29,407 --> 00:38:32,076
This is very, really easy money
1351
00:38:32,076 --> 00:38:33,577
because like I said,
1352
00:38:33,577 --> 00:38:34,145
when that
1353
00:38:34,145 --> 00:38:34,945
we made such
1354
00:38:34,945 --> 00:38:36,147
dramatic effect
1355
00:38:36,147 --> 00:38:37,214
when we went to that ladies home,
1356
00:38:37,214 --> 00:38:38,649
they complained about it.
1357
00:38:38,649 --> 00:38:40,518
You know, it's two of us that spent
1358
00:38:40,518 --> 00:38:41,786
three quarters of a day
1359
00:38:41,786 --> 00:38:43,321
and really one of us could probably done
1360
00:38:43,321 --> 00:38:46,457
the job, you know, and
1361
00:38:48,259 --> 00:38:49,393
it was easy money.
1362
00:38:49,393 --> 00:38:50,995
It was beautiful looking.
1363
00:38:50,995 --> 00:38:51,896
And
1364
00:38:52,897 --> 00:38:54,098
so it is
1365
00:38:54,098 --> 00:38:55,766
I put it down in the plus column
1366
00:38:55,766 --> 00:38:57,068
for these type of floors.
1367
00:38:57,068 --> 00:38:59,103
Creates a maintenance opportunity.
1368
00:38:59,437 --> 00:39:02,006
Yeah.
1369
00:39:02,006 --> 00:39:03,474
And I'm in the same I'm in
1370
00:39:03,474 --> 00:39:04,675
the same boat you're in
1371
00:39:06,110 --> 00:39:08,212
because they're in the classes
1372
00:39:08,212 --> 00:39:09,647
I'm always talking about member
1373
00:39:09,647 --> 00:39:12,350
if you're going to sell this or apply it,
1374
00:39:12,750 --> 00:39:14,151
you got to talk about the maintenance.
1375
00:39:14,151 --> 00:39:15,953
You got to have that number.
1376
00:39:15,953 --> 00:39:18,456
And this one guy spoke right up.
1377
00:39:18,756 --> 00:39:19,824
It was in New Jersey.
1378
00:39:19,824 --> 00:39:21,892
He spoke right up and he's like,
1379
00:39:21,892 --> 00:39:23,194
I love this stuff.
1380
00:39:23,194 --> 00:39:24,161
He goes, I'm pushing it
1381
00:39:24,161 --> 00:39:26,630
like crazy reason for it.
1382
00:39:27,398 --> 00:39:29,166
He loved the maintenance opportunity.
1383
00:39:29,166 --> 00:39:29,433
Yeah,
1384
00:39:29,433 --> 00:39:31,569
he was doing great at it,
1385
00:39:31,569 --> 00:39:33,571
making great money, easy work.
1386
00:39:33,571 --> 00:39:36,307
He said he was selling it to the class,
1387
00:39:36,340 --> 00:39:36,841
not me.
1388
00:39:36,841 --> 00:39:40,044
So he actually he sold me on, you know,
1389
00:39:40,077 --> 00:39:41,712
don't think of the maintenance
1390
00:39:41,712 --> 00:39:43,114
opportunity as a negative.
1391
00:39:43,114 --> 00:39:45,316
Think of it as a positive.
1392
00:39:45,316 --> 00:39:49,553
Yes, I have some bonus information later.
1393
00:39:50,921 --> 00:39:53,491
But when you
1394
00:39:53,491 --> 00:39:55,292
when you clean these floors,
1395
00:39:55,292 --> 00:39:56,660
you don't want to these are floors.
1396
00:39:56,660 --> 00:39:57,661
You don't want to saturate
1397
00:39:57,661 --> 00:39:58,529
with a lot of water
1398
00:39:58,529 --> 00:39:59,230
because you know,
1399
00:39:59,230 --> 00:40:01,232
you start robbing the floor of oils.
1400
00:40:01,665 --> 00:40:03,067
If you have spills,
1401
00:40:03,067 --> 00:40:04,568
you can clean them up quickly.
1402
00:40:04,568 --> 00:40:05,202
There's cleaners
1403
00:40:05,202 --> 00:40:08,272
you can use for these products,
1404
00:40:08,272 --> 00:40:10,174
and that's pretty much
1405
00:40:10,174 --> 00:40:11,108
if something goes wrong
1406
00:40:11,108 --> 00:40:13,144
with these floors.
1407
00:40:13,144 --> 00:40:14,879
It's usually one of those things.
1408
00:40:14,879 --> 00:40:17,047
And like I said, nine times out of ten,
1409
00:40:17,047 --> 00:40:18,482
it's maintenance related.
1410
00:40:18,482 --> 00:40:19,817
I wanted to talk about this a little bit.
1411
00:40:19,817 --> 00:40:21,852
Last one of the last episodes,
1412
00:40:21,852 --> 00:40:23,354
we had Kevin Peterson on
1413
00:40:24,622 --> 00:40:25,856
a retailer
1414
00:40:25,856 --> 00:40:26,557
contract there
1415
00:40:26,557 --> 00:40:28,592
extraordinaire up in Canada
1416
00:40:28,592 --> 00:40:29,794
who did a great job talking.
1417
00:40:29,794 --> 00:40:30,895
We had a really good discussion
1418
00:40:30,895 --> 00:40:32,229
about retail,
1419
00:40:32,229 --> 00:40:34,799
and I also got a lot of good feedback
1420
00:40:34,799 --> 00:40:35,833
on that from contractors.
1421
00:40:35,833 --> 00:40:36,767
What have you.
1422
00:40:36,767 --> 00:40:37,935
But there's we didn't get to
1423
00:40:37,935 --> 00:40:39,904
everything I wanted to talk about
1424
00:40:39,904 --> 00:40:41,739
and in the interest of time.
1425
00:40:41,739 --> 00:40:42,673
So there's a
1426
00:40:42,673 --> 00:40:43,407
there's a couple of things
1427
00:40:43,407 --> 00:40:48,446
I wanted to say.
1428
00:40:48,446 --> 00:40:48,679
You know,
1429
00:40:48,679 --> 00:40:49,580
we talk about
1430
00:40:49,580 --> 00:40:50,114
a lot of times
1431
00:40:50,114 --> 00:40:51,248
when you have homeowners,
1432
00:40:51,248 --> 00:40:53,651
you offer a good, better, best.
1433
00:40:53,651 --> 00:40:54,485
Just one thing
1434
00:40:54,485 --> 00:40:55,286
that was interesting
1435
00:40:55,286 --> 00:40:57,621
when I was talking to somebody else
1436
00:40:58,322 --> 00:40:59,223
where they said, let's say
1437
00:40:59,223 --> 00:41:01,358
you have a low end product
1438
00:41:01,358 --> 00:41:02,726
and that low end product,
1439
00:41:02,726 --> 00:41:03,327
is it
1440
00:41:03,360 --> 00:41:04,094
at $1
1441
00:41:04,094 --> 00:41:05,830
just to just throw around
1442
00:41:05,830 --> 00:41:06,897
numbers out there?
1443
00:41:06,897 --> 00:41:08,566
You know, the homeowner sees this break.
1444
00:41:08,566 --> 00:41:09,767
You want low end product.
1445
00:41:09,767 --> 00:41:11,368
Here it is. It's $1.
1446
00:41:11,368 --> 00:41:12,736
And here here's our high end
1447
00:41:12,736 --> 00:41:14,738
product is at $5.
1448
00:41:14,738 --> 00:41:16,106
So if they meet the middle, the
1449
00:41:16,106 --> 00:41:17,041
the mid range product
1450
00:41:17,041 --> 00:41:18,576
is going to be around $3 a square foot.
1451
00:41:18,576 --> 00:41:18,943
Okay.
1452
00:41:20,077 --> 00:41:20,945
So but
1453
00:41:20,945 --> 00:41:23,547
let's say instead of doing that, you,
1454
00:41:23,547 --> 00:41:26,484
your low end product was $1
1455
00:41:27,284 --> 00:41:29,420
and your high end product was $13,
1456
00:41:30,120 --> 00:41:31,689
the mid range product would be now
1457
00:41:31,689 --> 00:41:33,057
$7 a foot.
1458
00:41:33,057 --> 00:41:34,692
You see what I'm saying?
1459
00:41:34,692 --> 00:41:37,461
So just by a strategy of your pricing
1460
00:41:37,962 --> 00:41:38,429
can make
1461
00:41:38,429 --> 00:41:39,797
a hell of a difference
1462
00:41:39,797 --> 00:41:42,333
at the end of the year on on
1463
00:41:42,333 --> 00:41:43,200
you know, it
1464
00:41:43,200 --> 00:41:44,535
just changes the whole perspective
1465
00:41:44,535 --> 00:41:45,903
and conversation.
1466
00:41:45,903 --> 00:41:48,138
We're now, you know, $13.
1467
00:41:48,272 --> 00:41:49,940
Wow, that's a lot of money.
1468
00:41:49,940 --> 00:41:51,542
But $7 sounds a whole lot
1469
00:41:51,542 --> 00:41:52,176
better than that.
1470
00:41:52,176 --> 00:41:54,078
That's that's yeah, we can afford that.
1471
00:41:54,078 --> 00:41:55,913
Well, also, a dollar sounds like.
1472
00:41:55,913 --> 00:41:56,881
Why would I ever put
1473
00:41:56,881 --> 00:41:57,848
anything in my house?
1474
00:41:57,848 --> 00:41:59,416
It was for a buck.
1475
00:41:59,416 --> 00:41:59,717
True.
1476
00:41:59,717 --> 00:42:02,653
But I'm just using, you know,
1477
00:42:02,653 --> 00:42:03,354
round number numbers
1478
00:42:03,354 --> 00:42:04,822
just for, for example.
1479
00:42:04,822 --> 00:42:05,823
No, I get what you mean.
1480
00:42:05,823 --> 00:42:08,726
But if it's that crazy I'm looking at,
1481
00:42:09,159 --> 00:42:09,760
that's
1482
00:42:10,027 --> 00:42:12,162
that's got to be a cheap, cheap product.
1483
00:42:12,162 --> 00:42:13,097
I wouldn't want
1484
00:42:13,097 --> 00:42:15,266
if it's that much of a ratio.
1485
00:42:15,633 --> 00:42:16,400
Correct. Yeah.
1486
00:42:18,168 --> 00:42:19,603
It's nothing nothing like to
1487
00:42:19,603 --> 00:42:21,071
when someone guide you to use
1488
00:42:21,071 --> 00:42:22,006
to the cheap products
1489
00:42:22,006 --> 00:42:22,740
without even knowing
1490
00:42:22,740 --> 00:42:27,545
what your expectations are.
1491
00:42:27,545 --> 00:42:29,647
My friends went to,
1492
00:42:29,647 --> 00:42:30,981
my friends went to
1493
00:42:30,981 --> 00:42:33,017
they're young kids, but they're nurses.
1494
00:42:33,017 --> 00:42:34,618
They got they got it going on.
1495
00:42:34,618 --> 00:42:35,019
They're young
1496
00:42:35,019 --> 00:42:36,654
and they got a lot of money.
1497
00:42:36,654 --> 00:42:38,255
And they were in
1498
00:42:38,689 --> 00:42:41,392
Florida in one of those lulus
1499
00:42:41,425 --> 00:42:44,094
or one of those, you know, shops.
1500
00:42:44,094 --> 00:42:44,395
It all
1501
00:42:44,395 --> 00:42:45,563
all the people are shopping
1502
00:42:45,563 --> 00:42:47,865
and they're expensive, you know.
1503
00:42:48,165 --> 00:42:49,867
And the sales lady brought them right
1504
00:42:49,867 --> 00:42:50,601
to the
1505
00:42:50,601 --> 00:42:51,902
to the racks of where
1506
00:42:51,902 --> 00:42:53,671
everything was on sale.
1507
00:42:54,171 --> 00:42:56,507
I mean, and they were insulted by it,
1508
00:42:56,507 --> 00:42:57,541
you know what I mean?
1509
00:42:57,541 --> 00:43:00,177
So that was pretty funny.
1510
00:43:00,177 --> 00:43:02,212
Didn't the car salesman do that to you?
1511
00:43:02,212 --> 00:43:03,180
I talk about that.
1512
00:43:03,180 --> 00:43:04,415
I was going to use it as an example,
1513
00:43:04,415 --> 00:43:05,849
but I think I've talked about so much.
1514
00:43:05,849 --> 00:43:07,451
But yeah, you've done that one a lot.
1515
00:43:07,451 --> 00:43:07,685
Yeah.
1516
00:43:07,685 --> 00:43:08,719
He looked at you and said,
1517
00:43:08,719 --> 00:43:10,154
Oh, this guy's a bum.
1518
00:43:10,154 --> 00:43:12,122
Yeah. Here's a. Cheap jobs.
1519
00:43:12,122 --> 00:43:13,857
And you stuff over here.
1520
00:43:13,857 --> 00:43:15,559
Yeah. Yeah. So
1521
00:43:16,860 --> 00:43:18,862
the second thing is
1522
00:43:19,029 --> 00:43:20,197
changing your website.
1523
00:43:20,197 --> 00:43:22,199
And a big one that really helped
1524
00:43:22,199 --> 00:43:24,034
a lot of guys is changing the web
1525
00:43:24,034 --> 00:43:25,169
to texting
1526
00:43:25,169 --> 00:43:25,536
the Web
1527
00:43:25,536 --> 00:43:29,073
to text messaging on their website.
1528
00:43:29,173 --> 00:43:31,709
That's a nice option to really
1529
00:43:31,709 --> 00:43:33,711
keep the clients there longer
1530
00:43:34,211 --> 00:43:36,080
and to engage with them
1531
00:43:36,080 --> 00:43:36,914
a whole lot
1532
00:43:36,914 --> 00:43:38,983
better than not having that that process.
1533
00:43:39,783 --> 00:43:40,951
And the last thing is,
1534
00:43:40,951 --> 00:43:42,953
I've talked about this book before,
1535
00:43:42,953 --> 00:43:44,788
but I heard another person talk about it.
1536
00:43:44,788 --> 00:43:45,689
The book that changed
1537
00:43:45,689 --> 00:43:48,392
their life is the E-Myth book.
1538
00:43:48,592 --> 00:43:51,528
So there's E-Myth Revisited.
1539
00:43:51,528 --> 00:43:52,930
I can't say enough about that book.
1540
00:43:52,930 --> 00:43:55,799
It really was, you know, it
1541
00:43:55,799 --> 00:43:56,133
it was
1542
00:43:56,133 --> 00:43:58,035
I was like 25 years in the business
1543
00:43:58,035 --> 00:43:59,503
before I read that book.
1544
00:43:59,503 --> 00:44:00,270
And I have to say this,
1545
00:44:00,270 --> 00:44:00,871
the one book that
1546
00:44:00,871 --> 00:44:01,939
changed everything for me
1547
00:44:03,540 --> 00:44:05,109
and another
1548
00:44:05,342 --> 00:44:07,211
book because
1549
00:44:07,211 --> 00:44:09,513
when I read that book, every single page
1550
00:44:09,513 --> 00:44:10,180
I was turning
1551
00:44:10,180 --> 00:44:16,186
was making me sick to my stomach.
1552
00:44:16,186 --> 00:44:18,589
And I
1553
00:44:19,923 --> 00:44:22,292
because I was the guy in the book
1554
00:44:22,292 --> 00:44:24,762
and I told the story before
1555
00:44:24,862 --> 00:44:26,530
I met this retailer.
1556
00:44:26,530 --> 00:44:27,765
Very not a retailer,
1557
00:44:27,765 --> 00:44:29,199
a distributor, very,
1558
00:44:29,199 --> 00:44:34,004
very successful distributor.
1559
00:44:34,004 --> 00:44:35,639
And he told me he goes, you know what?
1560
00:44:35,639 --> 00:44:38,942
I was 20 years out in the business.
1561
00:44:38,942 --> 00:44:41,011
I wanted to have two or three stores.
1562
00:44:41,011 --> 00:44:42,079
I wanted to be more successful.
1563
00:44:42,079 --> 00:44:43,380
But I had it at the point
1564
00:44:43,380 --> 00:44:45,482
when I realized, well, I'm just I'm just
1565
00:44:46,083 --> 00:44:46,583
I'm never going
1566
00:44:46,583 --> 00:44:47,885
to have more than one store.
1567
00:44:47,885 --> 00:44:49,620
So this is what it is.
1568
00:44:49,620 --> 00:44:51,522
And a guy came by and visit
1569
00:44:51,522 --> 00:44:53,057
him and said, look,
1570
00:44:53,057 --> 00:44:55,092
this guy is doing a seminar
1571
00:44:55,092 --> 00:44:57,327
this Friday, if you'd like to come by.
1572
00:44:57,327 --> 00:44:57,861
And
1573
00:44:58,862 --> 00:44:59,396
he goes, I
1574
00:44:59,396 --> 00:45:02,599
blew the kid off because, you know,
1575
00:45:02,666 --> 00:45:03,267
he's a young kid.
1576
00:45:03,267 --> 00:45:04,101
What are you going to teach me?
1577
00:45:04,101 --> 00:45:05,402
He's right out of college
1578
00:45:05,402 --> 00:45:06,637
and the guy goes, No, you really
1579
00:45:06,637 --> 00:45:07,171
if somehow
1580
00:45:07,171 --> 00:45:07,871
he convinced the guy
1581
00:45:07,871 --> 00:45:10,674
to go to the convention, well,
1582
00:45:11,008 --> 00:45:12,576
it was about this book.
1583
00:45:12,576 --> 00:45:13,944
The guy bought the book
1584
00:45:13,944 --> 00:45:14,812
and now he doesn't know.
1585
00:45:14,812 --> 00:45:15,446
I read the book.
1586
00:45:15,446 --> 00:45:16,613
He's telling me this story.
1587
00:45:16,613 --> 00:45:18,749
I've never said anything about this book.
1588
00:45:18,749 --> 00:45:19,616
And this guy said so
1589
00:45:19,616 --> 00:45:21,585
I bought the book, that E-Myth book,
1590
00:45:21,585 --> 00:45:23,320
and he says word for word. What?
1591
00:45:23,320 --> 00:45:25,622
I said, he goes, Wayne,
1592
00:45:25,756 --> 00:45:27,157
at every turn of the page.
1593
00:45:27,157 --> 00:45:29,326
I was getting sick to my stomach
1594
00:45:29,326 --> 00:45:31,662
because I was the same guy in that book.
1595
00:45:31,662 --> 00:45:33,530
I said, I cannot believe it.
1596
00:45:33,530 --> 00:45:34,331
I can't believe
1597
00:45:34,331 --> 00:45:35,999
you're saying that right now.
1598
00:45:35,999 --> 00:45:36,600
He goes, Why?
1599
00:45:36,600 --> 00:45:38,102
I said, Because I had the exact
1600
00:45:38,102 --> 00:45:38,902
same experience.
1601
00:45:39,870 --> 00:45:41,205
So it talks
1602
00:45:41,205 --> 00:45:42,873
about being able to scale
1603
00:45:42,873 --> 00:45:44,274
and how to grow and what have you.
1604
00:45:44,274 --> 00:45:44,875
So
1605
00:45:46,643 --> 00:45:49,680
the last book is a book called Traction.
1606
00:45:49,680 --> 00:45:53,517
I, I met a guy in a, in a
1607
00:45:54,752 --> 00:45:57,121
presentation who said,
1608
00:45:57,121 --> 00:45:57,921
and this guy is
1609
00:45:57,921 --> 00:46:00,324
but multiple, multiple stores,
1610
00:46:01,258 --> 00:46:03,327
retail stores, over $10 million apiece.
1611
00:46:03,794 --> 00:46:04,928
And he said by far
1612
00:46:04,928 --> 00:46:05,462
and away,
1613
00:46:05,462 --> 00:46:07,231
the best book he's ever wrote
1614
00:46:07,231 --> 00:46:08,265
is for business
1615
00:46:08,265 --> 00:46:09,867
is a book called Traction.
1616
00:46:09,867 --> 00:46:11,001
So there you go.
1617
00:46:11,001 --> 00:46:12,136
I just want to throw those out there
1618
00:46:12,136 --> 00:46:13,170
because
1619
00:46:13,704 --> 00:46:15,906
it might help somebody somewhere.
1620
00:46:15,906 --> 00:46:16,473
And I
1621
00:46:16,473 --> 00:46:17,941
also the retail episode
1622
00:46:17,941 --> 00:46:20,344
I want people to take away is a negative
1623
00:46:20,344 --> 00:46:23,247
that, you know, what's the point?
1624
00:46:23,280 --> 00:46:24,414
I mean, it's too hard to do
1625
00:46:24,414 --> 00:46:24,982
and what have you
1626
00:46:24,982 --> 00:46:25,682
because obviously
1627
00:46:25,682 --> 00:46:27,751
some people are wildly successful at it.
1628
00:46:28,018 --> 00:46:32,222
So there you go.
1629
00:46:32,222 --> 00:46:33,757
Did you want to run one more time
1630
00:46:33,757 --> 00:46:35,492
before the episode is over or.
1631
00:46:35,492 --> 00:46:36,994
Oh, I'm good. No.
1632
00:46:36,994 --> 00:46:38,762
Yeah. Oh, good. Yeah.
1633
00:46:38,762 --> 00:46:40,864
Move some papers around maybe.
1634
00:46:40,864 --> 00:46:42,232
No, no.
1635
00:46:42,232 --> 00:46:42,466
Yeah,
1636
00:46:42,466 --> 00:46:43,667
I think that was you moving
1637
00:46:43,667 --> 00:46:45,102
papers around.
1638
00:46:45,202 --> 00:46:47,504
Well, it could have been both of us,
1639
00:46:47,504 --> 00:46:48,705
but mine were actually for.
1640
00:46:48,705 --> 00:46:51,341
Years were very, very important.
1641
00:46:51,341 --> 00:46:53,110
Yeah, right.
1642
00:46:53,110 --> 00:46:53,877
I get it.
1643
00:46:53,877 --> 00:46:58,816
We all get it.
1644
00:46:58,816 --> 00:46:59,583
My important.
1645
00:46:59,583 --> 00:47:01,385
My papers were important years. Yeah.
1646
00:47:01,385 --> 00:47:02,352
Your papers are always
1647
00:47:02,352 --> 00:47:03,387
more important than mine.
1648
00:47:03,387 --> 00:47:03,921
Yes. Yeah.
1649
00:47:03,921 --> 00:47:05,622
Thank you. Well, thank you, Rob.
1650
00:47:05,622 --> 00:47:06,723
I even wrote down the books
1651
00:47:06,723 --> 00:47:08,392
that I'll never read.
1652
00:47:08,392 --> 00:47:10,260
How do you spell traction now?
1653
00:47:10,260 --> 00:47:11,662
You don't have to tell me.
1654
00:47:11,662 --> 00:47:14,031
T r ac tio when.
1655
00:47:14,331 --> 00:47:16,567
You got it. Okay.
1656
00:47:16,567 --> 00:47:17,634
Sorry I did that to you.
1657
00:47:17,634 --> 00:47:19,002
That was insulting.
1658
00:47:19,002 --> 00:47:21,004
I got to bell on that one.
1659
00:47:21,538 --> 00:47:22,172
You know, I
1660
00:47:23,240 --> 00:47:25,442
speaking of that, I saw a video
1661
00:47:26,543 --> 00:47:28,712
the other day and it
1662
00:47:28,712 --> 00:47:29,913
you could probably relate to this
1663
00:47:29,913 --> 00:47:31,548
because you coached
1664
00:47:32,216 --> 00:47:34,484
this guy said when you know
1665
00:47:34,484 --> 00:47:35,986
he coaches little league
1666
00:47:35,986 --> 00:47:37,955
and when players would show up late
1667
00:47:37,955 --> 00:47:39,289
for Little League,
1668
00:47:39,423 --> 00:47:41,091
he would always be little because.
1669
00:47:41,091 --> 00:47:42,659
Oh, yeah, you're finally here.
1670
00:47:42,659 --> 00:47:44,394
Well, nice to have you here,
1671
00:47:44,394 --> 00:47:45,529
you know, blah, blah, blah.
1672
00:47:45,529 --> 00:47:48,065
And he would make a run laps or whatever.
1673
00:47:48,632 --> 00:47:50,434
And then he started realizing
1674
00:47:50,434 --> 00:47:52,803
that kid had no it's his parents
1675
00:47:52,803 --> 00:47:53,670
that brought on their league.
1676
00:47:53,670 --> 00:47:55,205
Wasn't the kid's fault.
1677
00:47:55,205 --> 00:47:56,907
So instead of
1678
00:47:56,940 --> 00:47:58,141
instead of belittling the kids
1679
00:47:58,141 --> 00:47:59,009
for being late,
1680
00:47:59,009 --> 00:48:00,143
he would
1681
00:48:00,344 --> 00:48:00,811
say, look,
1682
00:48:00,811 --> 00:48:01,812
at least when you get out of the car,
1683
00:48:01,812 --> 00:48:02,946
run the practice. All right.
1684
00:48:02,946 --> 00:48:04,147
We're happy to have you here,
1685
00:48:04,147 --> 00:48:05,315
but do the do me a favor
1686
00:48:05,315 --> 00:48:07,351
and run the practice from the car.
1687
00:48:07,351 --> 00:48:08,185
And that was it.
1688
00:48:08,185 --> 00:48:09,086
And he stopped
1689
00:48:09,086 --> 00:48:10,888
he stopped being like passive aggressive
1690
00:48:10,888 --> 00:48:12,456
like that. So
1691
00:48:14,658 --> 00:48:15,025
there you go.
1692
00:48:15,025 --> 00:48:16,226
I hope you learn something from that.
1693
00:48:16,226 --> 00:48:17,127
Yeah. Yeah.
1694
00:48:17,127 --> 00:48:21,632
Thanks again.
1695
00:48:21,632 --> 00:48:22,132
Why?
1696
00:48:22,132 --> 00:48:23,166
Why would anybody yell
1697
00:48:23,166 --> 00:48:24,468
at a 12 year old for being late?
1698
00:48:24,468 --> 00:48:26,837
Of course it's the parents. Yeah.
1699
00:48:26,837 --> 00:48:27,571
All right.
1700
00:48:27,571 --> 00:48:30,874
It's yes. There you go.
1701
00:48:30,874 --> 00:48:31,541
What else do I know?
1702
00:48:31,541 --> 00:48:32,709
I was going to throw in a recipe
1703
00:48:32,709 --> 00:48:34,745
I learned the other day for for
1704
00:48:34,745 --> 00:48:35,412
crumb cakes,
1705
00:48:35,412 --> 00:48:39,516
but I think I'll stop right there.
1706
00:48:39,516 --> 00:48:40,951
All right, Rob, listen,
1707
00:48:40,951 --> 00:48:41,685
this is the last time
1708
00:48:41,685 --> 00:48:44,288
I'm going to see you before Thanksgiving.
1709
00:48:45,188 --> 00:48:47,391
I know you guys.
1710
00:48:47,457 --> 00:48:48,458
This is a great holiday
1711
00:48:48,458 --> 00:48:49,626
for you guys to spend time
1712
00:48:49,626 --> 00:48:52,529
with your family for our contract year.
1713
00:48:52,529 --> 00:48:53,664
I hope everybody gets a chance
1714
00:48:53,664 --> 00:48:54,798
to spend time with your family
1715
00:48:54,798 --> 00:48:56,466
and and wind down a little bit
1716
00:48:56,466 --> 00:48:58,669
and have enjoy some time to yourselves.
1717
00:48:58,669 --> 00:49:01,204
Thank you very much for listening.
1718
00:49:01,204 --> 00:49:03,273
We greatly appreciate it and
1719
00:49:04,841 --> 00:49:05,342
hope everybody
1720
00:49:05,342 --> 00:49:09,079
has a wonderful holiday weekend.
1721
00:49:09,079 --> 00:49:09,913
There you go.
1722
00:49:10,580 --> 00:49:11,515
There's been another episode
1723
00:49:11,515 --> 00:49:13,450
of On the Floor with Wayne and Rob.
1724
00:49:13,450 --> 00:49:22,626
They stay tuned for another episode.