Wayne and Rob host guest Nick Schiffer with NS Builders to discuss the importance of communication when dealing with high end renovations and custom builds. Follow Bona US Professional online: Website: https://www1.bona.com/en-us/professional/ Subscribe on YouTube: https://www.youtube.com/BonaProfessional Facebook: https://www.facebook.com/bonauspro/ Instagram: https://www.instagram.com/bonapro.us/
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Hello.
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Welcome to another
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episode of On the Floor
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with Wayne and Rob.
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I'm Wayne Highlander
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Sales manager for Bona Adhesives.
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And I'm Rob Johnson from Bona Training.
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Hey, Rob, how are we doing?
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Pretty good, buddy. How's it going? Good.
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You know what, Rob?
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Let's get right down to it today.
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Let's get into it, man.
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All right.
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We have a special guest today.
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Today we have Nick Schiffer with us.
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He is owner of Nest and its builders.
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That's and is a Nancy S and Sam Builders,
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one of Boston's premier builders.
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Awarded the prestigious magazine
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Boston Homes Best of Boston Home 2023.
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That's a big deal, Nick.
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That's right.
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Nick collaborates on this old house,
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modern craftsman
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and much more,
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and shares his built building experience
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and practices
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across social media
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to share his knowledge
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with the building
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industry and provides transparency
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with your potential and current clients.
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Well, that's one thing.
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I when I kind of looked in to you,
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Nick,
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you you
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are very transparent with your business.
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You put it out there.
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That's the intent.
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And that's been from day one, really.
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I mean, I can dig into that like one.
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And the specific reason was,
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you know, to collaborate.
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You know,
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I think that growing up there,
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there's so much competition.
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And when I sort of realizing
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that there's
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a lot of people out there that,
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you know, struggle too,
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to work through what I've already done
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or what I'm learning.
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You know, I,
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I looked at it as an opportunity
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to share,
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you know, as I'm learning, I'm teaching,
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as I'm learning, I'm
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sharing and giving the opportunity
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for other people.
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The whole coattail effect, right,
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where it's
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you want everyone to,
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to kind of elevate at the same time
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and and thinking about how
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that would better the industry.
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But but the other side of it
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was it kept me honest.
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You know, if I'm
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if I'm showing everything
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and I'm sharing everything,
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you know, when I messed up people
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let me know.
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And, you know,
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I can count a handful of times
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that I had put something out there
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and, you know, and I did something wrong.
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And people let me know.
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And and
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and if it wasn't for me sharing it,
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I would have I would have never known.
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And, you know,
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so it saved me a handful of times
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when we approached something incorrectly
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and someone was like, hey,
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you know,
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I'm not trying to hate
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on what you're doing,
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but you know, what you've done here
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is going to create an issue by,
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you know, this, this and that.
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And, you know,
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my team is
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my team
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and myself are responsive to that.
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And, you know,
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we actually do follow up
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videos and saying, hey, we screwed up,
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you guys fixed it
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and or let me know and we fixed it.
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I actually
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circled the word collaborate
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because that comes up a lot with you,
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you know, with your clients.
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People want to be heard, don't they?
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You don't want to be told
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what's going to happen.
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It seems like
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they want to be part of the process,
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a lot of them.
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So maybe you can kind of talk
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about how you feel with
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when you're dealing with your clients.
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Yeah, I mean, collaboration
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is actually one of our core values
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here, and it's builders.
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But I looked at, you know, the industry
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as a whole,
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you know,
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the building industry,
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even contracting
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in the contracting industry
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with subcontractors.
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But the number one complaint
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that I heard anytime I interviewed
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a client that we wrapped
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up a job for or an upcoming client,
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everyone
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always went back
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to the word communication
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and that, you know, their experience
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with contractors and building
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or renovating
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the communication was terrible.
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So it kept coming up.
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And I remember
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reading a book at one point
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and it was about business
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and it was like, Hey,
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just find out what everyone else is doing
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terribly in your your niche,
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and then just do that really good.
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And it it was like a light bulb moment.
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I said,
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All right, well,
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if everyone's sucking at communication,
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why don't
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I focus on being a better communicator
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and, you know, communicating
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is tied to collaborate. Collaborating.
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So for us,
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you know,
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as a builder
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in the way
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we manage our jobs, it's
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very white glove,
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you know,
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when we're dealing with clients.
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And what I mean by
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white glove is that we're going to be
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we have multiple people in
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different roles
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that are going to help our clients
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through the process.
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You know,
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we have project managers
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that are in charge of,
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you know, financial control,
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project communication, document control.
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But we also have site
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superintendents
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that are in charge of production
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and quality control and getting,
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you know, getting the actual work done
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and in place.
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And then,
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you know,
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administration and so on, so forth.
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And we also have a home care program
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where there's a dedicated team
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in communication
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there, where once the home is done,
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you know,
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you're going to be communicating
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with a new individual
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and they're going to help maintain
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the home for, you know,
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hopefully indefinitely.
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So with all of that,
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like we put all these channels
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of communication into place
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and that's from pre-construction
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when we're working through
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design and budgeting
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and scheduling to construction
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and then of course post-construction.
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But the construction process,
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especially when you're building custom,
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has to be collaborative.
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You know, the client, you know,
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even the even
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the clients that want to be hands off,
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you know,
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if they truly want to be hands off,
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they are typically more involved
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in the planning,
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at least from my, my experience
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where
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and that would be our,
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our preference anyway.
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Yeah.
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You know,
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we're not going to get into it today,
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but I think that
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residential construction is
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extremely inefficient
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and it's largely due to the fact
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that we don't take the time
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to plan correctly
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or complete a set of drawings
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or get a entire specification list
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put together
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before we start construction.
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And it evolves, you know, from the time
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we start construction to the day
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before we finish,
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where, you know,
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if you look at commercial,
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it's a little different.
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You know, typically that is,
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you know,
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flushed out to a firm
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like a further extent.
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And the changes are,
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you know,
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there's still changes in commercial,
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no doubt,
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and field conditions
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and things like that.
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But you're typically going into it
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with a much more solidified plan.
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But from the client's perspective,
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they want to be collaborative.
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They want to understand the space.
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They want to,
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they want to it's their their home.
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It's where they're going
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to spend the majority of their life.
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So they want to
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understand on,
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you know, and be in charge
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of those decisions. Now,
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I say that,
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but interestingly,
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you know, the whole role of this team
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builder, architect, contractor,
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you know,
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they don't want to make the decisions
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in the sense of,
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hey, I want to use this product.
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We'll use Boehner, for example.
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Hey, I want to use
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Boehner on all the floors
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because that's,
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you know, based on my research,
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they're looking to the architect
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and the builder
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to bring suggestion to the table.
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And it's not so much, hey,
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you can use this one or that one.
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It's
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we find that
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our clients want us
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to come with one option.
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And if they want to challenge it,
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that's totally fine.
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But I'm going to say, hey,
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we're going to be using this product for,
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you know, our floor finish.
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Most of the time
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they're like, that's fine.
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Yeah, that's great.
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Or like, Oh, why?
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Oh, well,
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we find that it's,
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you know, the most durable.
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It's going to last longest.
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It's,
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00:07:40,660 --> 00:07:41,761
you know, easy to refinish
289
00:07:41,761 --> 00:07:42,895
when the time comes,
290
00:07:42,895 --> 00:07:44,997
whatever that handful that list.
291
00:07:44,997 --> 00:07:46,866
That's our job as professionals
292
00:07:46,866 --> 00:07:49,068
to bring the best option to the table.
293
00:07:49,502 --> 00:07:52,171
Now, if for whatever reason, you know,
294
00:07:52,171 --> 00:07:53,506
we brought the option to the table
295
00:07:53,506 --> 00:07:54,607
and it's five times
296
00:07:54,607 --> 00:07:56,342
the cost of anything else,
297
00:07:56,342 --> 00:07:58,044
well, we better have a damn good story
298
00:07:58,044 --> 00:07:59,479
as to why
299
00:07:59,479 --> 00:08:00,213
and, you know,
300
00:08:00,213 --> 00:08:01,080
and explain like, oh, well,
301
00:08:01,080 --> 00:08:02,281
you'll never have to finish
302
00:08:02,281 --> 00:08:03,616
your floors ever again.
303
00:08:03,616 --> 00:08:05,184
Now it's like, well, you know,
304
00:08:05,184 --> 00:08:06,752
we only plan to live here for ten years
305
00:08:06,752 --> 00:08:07,220
anyway, so
306
00:08:07,220 --> 00:08:09,755
that's not that largely important to us.
307
00:08:09,755 --> 00:08:10,323
Oh, great.
308
00:08:10,323 --> 00:08:12,758
So we could save you, you know? You know,
309
00:08:14,293 --> 00:08:15,027
whatever
310
00:08:15,027 --> 00:08:16,329
percentage, you know,
311
00:08:16,329 --> 00:08:16,929
we can save you
312
00:08:16,929 --> 00:08:17,830
a tremendous amount of money
313
00:08:17,830 --> 00:08:19,365
by using this floor finish
314
00:08:19,365 --> 00:08:20,166
because this
315
00:08:20,166 --> 00:08:21,033
this is expected
316
00:08:21,033 --> 00:08:23,536
to last ten, 15 years anyway.
317
00:08:23,536 --> 00:08:26,572
And it's our job as a professional to to
318
00:08:26,873 --> 00:08:27,974
to bring,
319
00:08:27,974 --> 00:08:29,809
quote unquote, an option to the table.
320
00:08:29,809 --> 00:08:31,143
But ultimately, you know,
321
00:08:31,143 --> 00:08:32,311
we're bringing the best option
322
00:08:32,311 --> 00:08:33,412
to the table.
323
00:08:33,513 --> 00:08:34,013
Well,
324
00:08:34,013 --> 00:08:36,015
and that involves a great deal of trust
325
00:08:36,716 --> 00:08:37,783
in your clients, in
326
00:08:37,783 --> 00:08:38,951
you and your reputation
327
00:08:38,951 --> 00:08:40,219
and what have you.
328
00:08:41,654 --> 00:08:42,121
Before I go
329
00:08:42,121 --> 00:08:43,089
on, I just want to mention, too,
330
00:08:43,089 --> 00:08:44,190
that you have a blog,
331
00:08:44,190 --> 00:08:45,458
you're on YouTube, yet
332
00:08:45,458 --> 00:08:46,392
you're on Instagram,
333
00:08:46,392 --> 00:08:47,393
and you have a podcast
334
00:08:47,393 --> 00:08:48,961
called Nest Builders
335
00:08:48,961 --> 00:08:50,530
Podcast by Nick Schiffer.
336
00:08:50,530 --> 00:08:51,564
So we actually paused
337
00:08:51,564 --> 00:08:53,933
the Nest Builders podcast
338
00:08:53,933 --> 00:08:56,302
because we are full,
339
00:08:56,402 --> 00:08:59,138
full tilt on Morning Craftsman podcast.
340
00:08:59,372 --> 00:08:59,805
Oh, okay.
341
00:08:59,805 --> 00:09:00,806
So I was for a long time,
342
00:09:00,806 --> 00:09:02,642
I was doing both and it's fair,
343
00:09:02,642 --> 00:09:04,176
like I appreciate the research
344
00:09:04,176 --> 00:09:06,078
because like that is very much out there
345
00:09:06,078 --> 00:09:08,080
and we're still using it as a blog,
346
00:09:08,080 --> 00:09:09,248
but all of our podcasts
347
00:09:09,248 --> 00:09:10,616
efforts have been transferred
348
00:09:10,616 --> 00:09:12,618
to Modern Craftsman,
349
00:09:12,618 --> 00:09:15,154
which is myself and Tyler Grace
350
00:09:15,154 --> 00:09:16,355
from New Jersey, who's a
351
00:09:17,356 --> 00:09:19,292
remodeling contractor down there.
352
00:09:19,292 --> 00:09:20,526
Very cool.
353
00:09:20,560 --> 00:09:21,093
Well, it's brings
354
00:09:21,093 --> 00:09:22,395
so brings me to my next point.
355
00:09:22,395 --> 00:09:24,564
I mean, it is,
356
00:09:24,564 --> 00:09:25,331
you know,
357
00:09:25,331 --> 00:09:26,966
having the knowledge to build a home
358
00:09:26,966 --> 00:09:27,633
and you build some
359
00:09:27,633 --> 00:09:28,801
I mean, the research,
360
00:09:28,801 --> 00:09:31,604
you build some incredible homes.
361
00:09:31,604 --> 00:09:33,005
So having that knowledge is one thing
362
00:09:33,005 --> 00:09:34,173
that that's like a lifetime
363
00:09:34,173 --> 00:09:35,975
to learn that knowledge.
364
00:09:35,975 --> 00:09:38,077
But you also have to run a business.
365
00:09:38,177 --> 00:09:40,012
I mean, and there are two different hats
366
00:09:40,012 --> 00:09:42,181
completely altogether. Mm hmm.
367
00:09:42,181 --> 00:09:44,250
And then having, you know,
368
00:09:44,250 --> 00:09:45,384
you have a great presence
369
00:09:45,384 --> 00:09:46,152
on social media,
370
00:09:46,152 --> 00:09:47,320
and obviously that's important to you.
371
00:09:47,320 --> 00:09:48,554
And that's not
372
00:09:48,554 --> 00:09:50,156
it isn't because it's a job to you.
373
00:09:50,156 --> 00:09:51,624
I mean, you wouldn't do it if it's a job.
374
00:09:51,624 --> 00:09:53,659
It's a passion. It's obvious to see.
375
00:09:53,659 --> 00:09:54,493
But where the hell
376
00:09:54,493 --> 00:09:58,064
you get this much time?
377
00:09:58,064 --> 00:09:59,098
I have the same amount of time
378
00:09:59,098 --> 00:09:59,932
as everyone else.
379
00:09:59,932 --> 00:10:00,366
Yes.
380
00:10:00,366 --> 00:10:01,067
I just
381
00:10:01,067 --> 00:10:04,203
I think I prioritize things differently.
382
00:10:05,838 --> 00:10:06,872
It's funny people ask
383
00:10:06,872 --> 00:10:07,607
that all the time,
384
00:10:07,607 --> 00:10:09,775
and I don't for me,
385
00:10:09,775 --> 00:10:10,409
I don't think I do
386
00:10:10,409 --> 00:10:12,612
anything much different than anyone else.
387
00:10:13,212 --> 00:10:14,814
But I'm very hard on myself
388
00:10:14,814 --> 00:10:17,483
when it comes to wasting time.
389
00:10:17,483 --> 00:10:17,717
You know,
390
00:10:17,717 --> 00:10:19,652
I might waste time with my kids playing.
391
00:10:19,652 --> 00:10:20,553
I shouldn't say waste time.
392
00:10:20,553 --> 00:10:21,120
I might
393
00:10:21,120 --> 00:10:22,888
I might do unproductive things
394
00:10:22,888 --> 00:10:24,156
when I'm, you know,
395
00:10:24,156 --> 00:10:24,991
playing on the floor
396
00:10:24,991 --> 00:10:25,992
with Legos and my kids.
397
00:10:25,992 --> 00:10:27,760
But that's like that's family, right?
398
00:10:27,760 --> 00:10:28,361
And that's,
399
00:10:28,361 --> 00:10:30,029
you know, largely important
400
00:10:30,029 --> 00:10:31,831
to myself and many people.
401
00:10:31,831 --> 00:10:33,699
But when it comes to work, you know,
402
00:10:33,699 --> 00:10:35,101
I try to be very,
403
00:10:35,101 --> 00:10:35,568
you know,
404
00:10:35,568 --> 00:10:36,602
very rigid in like,
405
00:10:36,602 --> 00:10:37,737
hey, these are the things
406
00:10:37,737 --> 00:10:39,472
I need to get done.
407
00:10:39,605 --> 00:10:42,508
My calendar gets pretty packed.
408
00:10:42,508 --> 00:10:43,576
But all of these things,
409
00:10:43,576 --> 00:10:45,044
you know, ultimately have the goal
410
00:10:45,044 --> 00:10:46,579
of what we want to be doing.
411
00:10:46,579 --> 00:10:47,413
And that's to be
412
00:10:47,413 --> 00:10:49,081
building really great homes
413
00:10:50,549 --> 00:10:51,617
and the social media.
414
00:10:51,617 --> 00:10:54,053
You know, there's two parts of that.
415
00:10:54,053 --> 00:10:54,453
You know, it's
416
00:10:54,453 --> 00:10:55,588
creating awareness around
417
00:10:55,588 --> 00:10:57,757
who Nick Schaeffer is, who
418
00:10:58,791 --> 00:11:00,760
and it's builders is who the podcast
419
00:11:00,760 --> 00:11:02,762
is, who, you know, our YouTube is.
420
00:11:02,762 --> 00:11:04,163
But, you know, ultimately
421
00:11:04,163 --> 00:11:05,197
it all kind of comes back
422
00:11:05,197 --> 00:11:06,999
to, you know, I'm a builder
423
00:11:06,999 --> 00:11:09,135
and I have this amazing team
424
00:11:09,135 --> 00:11:11,404
and we build really incredible homes.
425
00:11:11,704 --> 00:11:12,505
And it's the same thing
426
00:11:12,505 --> 00:11:13,272
with social media.
427
00:11:13,272 --> 00:11:15,074
It's you know, that's not just me.
428
00:11:15,074 --> 00:11:15,341
You know,
429
00:11:15,341 --> 00:11:16,676
I have a team that helps with that.
430
00:11:16,676 --> 00:11:17,777
Now, you know,
431
00:11:17,777 --> 00:11:19,512
we have full time videographer.
432
00:11:19,512 --> 00:11:20,913
You have a content manager,
433
00:11:20,913 --> 00:11:21,247
you know,
434
00:11:21,247 --> 00:11:22,848
I have a marketing assistant like
435
00:11:22,848 --> 00:11:23,816
and you know,
436
00:11:23,816 --> 00:11:25,584
we're all working on that together
437
00:11:25,584 --> 00:11:27,653
and we meet and put a plan together
438
00:11:27,653 --> 00:11:28,688
and execute on it.
439
00:11:28,688 --> 00:11:33,292
And and we see the benefit of it,
440
00:11:33,292 --> 00:11:33,826
you know,
441
00:11:33,826 --> 00:11:35,828
technically speaking, you know, the,
442
00:11:35,828 --> 00:11:37,029
the the filming
443
00:11:37,029 --> 00:11:39,699
is pretty straightforward.
444
00:11:39,699 --> 00:11:41,200
I meet on my projects
445
00:11:41,200 --> 00:11:42,802
once a week for a production meeting
446
00:11:42,802 --> 00:11:44,136
when I meet with my
447
00:11:44,136 --> 00:11:45,504
site Super, my PM,
448
00:11:45,504 --> 00:11:47,773
my director of ops and we chat about,
449
00:11:47,773 --> 00:11:49,141
you know, the production on site.
450
00:11:49,141 --> 00:11:49,875
And while I'm
451
00:11:49,875 --> 00:11:51,143
in that meeting for an hour,
452
00:11:51,143 --> 00:11:53,479
my videographers outside taking B-roll
453
00:11:54,013 --> 00:11:54,947
and because
454
00:11:54,947 --> 00:11:56,315
because the day before,
455
00:11:56,315 --> 00:11:58,084
you know we chatted and said hey there,
456
00:11:58,084 --> 00:11:59,452
the insulators are going to be on site,
457
00:11:59,452 --> 00:12:01,287
so why don't we capture a bunch of
458
00:12:01,287 --> 00:12:02,521
B-roll of the insulators
459
00:12:02,521 --> 00:12:04,323
and really promote like the,
460
00:12:04,323 --> 00:12:04,790
you know,
461
00:12:04,790 --> 00:12:06,625
the guys that are doing that work.
462
00:12:06,625 --> 00:12:07,727
And then when I'm done with my meeting,
463
00:12:07,727 --> 00:12:08,994
I'll come out for a 20 minutes
464
00:12:08,994 --> 00:12:10,196
and I'll film a quick interview,
465
00:12:10,196 --> 00:12:10,796
walk around,
466
00:12:10,796 --> 00:12:11,130
point out
467
00:12:11,130 --> 00:12:12,765
some of the really good detailing
468
00:12:12,765 --> 00:12:14,834
that they're taking, you know,
469
00:12:14,834 --> 00:12:17,570
good approach on and and focus on that.
470
00:12:17,570 --> 00:12:18,237
And then
471
00:12:18,237 --> 00:12:18,871
he can go back
472
00:12:18,871 --> 00:12:20,439
and edit that into a video,
473
00:12:20,439 --> 00:12:22,942
cut it up a, you know, 20 different ways.
474
00:12:22,942 --> 00:12:24,577
And one will live on this
475
00:12:24,577 --> 00:12:26,378
educational platform called YouTube
476
00:12:26,378 --> 00:12:26,979
and the other
477
00:12:26,979 --> 00:12:28,881
might live on Instagram as a,
478
00:12:28,881 --> 00:12:30,883
you know, a B-roll video of just,
479
00:12:30,916 --> 00:12:32,351
you know, a bunch of guys
480
00:12:32,351 --> 00:12:33,152
and and girls
481
00:12:33,152 --> 00:12:34,353
putting insulation in
482
00:12:34,353 --> 00:12:36,388
and a really nice, detailed way.
483
00:12:36,388 --> 00:12:37,089
And I get to talk
484
00:12:37,089 --> 00:12:39,725
about how great that part of the team is
485
00:12:39,725 --> 00:12:42,128
and how they're helping us build the
486
00:12:42,495 --> 00:12:45,364
the best product that we we possibly can.
487
00:12:45,364 --> 00:12:47,399
Well, it sounds like that's where you're
488
00:12:47,399 --> 00:12:49,101
finding your time.
489
00:12:49,101 --> 00:12:49,869
You delegate,
490
00:12:49,869 --> 00:12:50,436
and it sounds like
491
00:12:50,436 --> 00:12:52,471
you get a fantastic team. Yeah.
492
00:12:53,172 --> 00:12:53,672
Yeah, it's
493
00:12:53,672 --> 00:12:56,342
I mean, it's evolved over the years,
494
00:12:57,476 --> 00:12:58,110
you know, to give you
495
00:12:58,110 --> 00:13:00,646
the full picture, kind of it's, you know,
496
00:13:00,646 --> 00:13:02,748
I own the building company outright.
497
00:13:03,516 --> 00:13:05,184
I have operations
498
00:13:05,184 --> 00:13:07,219
manager, project manager, site supers,
499
00:13:07,219 --> 00:13:11,056
lead carpenters, carpenters warranty,
500
00:13:11,056 --> 00:13:11,357
you know,
501
00:13:11,357 --> 00:13:13,926
warranty manager and home care tech.
502
00:13:15,294 --> 00:13:17,630
And I also also have a millwork company
503
00:13:17,663 --> 00:13:19,265
who I'm a partner with
504
00:13:19,265 --> 00:13:19,532
can do
505
00:13:19,532 --> 00:13:21,634
cost on called Material Millwork
506
00:13:21,634 --> 00:13:23,302
and we have cabin makers
507
00:13:23,302 --> 00:13:25,004
cabinet installers
508
00:13:25,004 --> 00:13:27,006
can runs operations in that company
509
00:13:27,973 --> 00:13:31,177
and then motif media is myself and Doug
510
00:13:31,844 --> 00:13:33,512
Doug is my videographer.
511
00:13:33,512 --> 00:13:34,280
He's got the marketing
512
00:13:34,280 --> 00:13:36,148
assistant on his team
513
00:13:36,148 --> 00:13:38,584
and then the content manager works
514
00:13:38,784 --> 00:13:39,819
under Nest Builders
515
00:13:39,819 --> 00:13:40,519
but kind of works
516
00:13:40,519 --> 00:13:42,421
throughout all of the brands.
517
00:13:42,421 --> 00:13:44,290
And then lastly, it's the modern it's
518
00:13:44,290 --> 00:13:45,491
Modern Craftsman podcast.
519
00:13:45,491 --> 00:13:46,292
And you know,
520
00:13:46,292 --> 00:13:48,027
Tyler and I are partners on that,
521
00:13:48,027 --> 00:13:48,861
but we have a team
522
00:13:48,861 --> 00:13:49,562
that helps us
523
00:13:49,562 --> 00:13:52,031
put together the podcast where it's
524
00:13:52,031 --> 00:13:53,399
for four years.
525
00:13:53,399 --> 00:13:54,600
We are reaching out to guests
526
00:13:54,600 --> 00:13:55,835
and scheduling
527
00:13:55,835 --> 00:13:57,136
and getting everything set up
528
00:13:57,136 --> 00:13:58,270
and now we have
529
00:13:58,270 --> 00:13:59,705
a, you know, a
530
00:13:59,705 --> 00:14:01,073
wonderful marketing assistant
531
00:14:01,073 --> 00:14:03,175
and that that helps us with that.
532
00:14:03,175 --> 00:14:03,742
So she's,
533
00:14:03,742 --> 00:14:04,143
you know,
534
00:14:04,143 --> 00:14:05,444
she's reaching out to the guests
535
00:14:05,444 --> 00:14:06,078
that we want
536
00:14:06,078 --> 00:14:07,479
and getting everything set up.
537
00:14:07,479 --> 00:14:09,248
So, you know, I would agree,
538
00:14:09,248 --> 00:14:10,282
you know, a lot of it comes
539
00:14:10,282 --> 00:14:11,250
down to delegating.
540
00:14:13,018 --> 00:14:14,153
And in the moment, I
541
00:14:14,153 --> 00:14:15,654
feel as though I don't delegate enough.
542
00:14:15,654 --> 00:14:16,755
But when I look back,
543
00:14:16,755 --> 00:14:17,022
you know,
544
00:14:17,022 --> 00:14:19,925
I realize that I've learned to too
545
00:14:20,025 --> 00:14:22,628
slowly delegate as we've grown.
546
00:14:23,462 --> 00:14:27,132
So yeah.
547
00:14:27,132 --> 00:14:28,300
So and as you know,
548
00:14:28,300 --> 00:14:29,401
our audience is foreign
549
00:14:29,401 --> 00:14:31,170
contractors by and large,
550
00:14:31,170 --> 00:14:32,371
and some weird people that rob
551
00:14:32,371 --> 00:14:32,705
those that
552
00:14:32,705 --> 00:14:35,341
we don't really talk about a lot.
553
00:14:35,341 --> 00:14:36,876
Shout out to those guys.
554
00:14:36,876 --> 00:14:38,244
They make up the majority
555
00:14:38,244 --> 00:14:39,411
of our listeners.
556
00:14:39,411 --> 00:14:40,246
All right.
557
00:14:40,246 --> 00:14:42,648
So as with most builders,
558
00:14:43,249 --> 00:14:45,351
you deal with a lot of subcontractors.
559
00:14:45,351 --> 00:14:46,285
And that relationship
560
00:14:46,285 --> 00:14:48,087
between the subcontractor
561
00:14:48,087 --> 00:14:49,655
and builders important
562
00:14:49,655 --> 00:14:51,590
and how is important to you
563
00:14:51,590 --> 00:14:52,892
that the subcontractors
564
00:14:52,892 --> 00:14:55,027
are using the best technology out there
565
00:14:55,027 --> 00:14:56,195
and they represent them
566
00:14:56,195 --> 00:14:58,464
well because in a way
567
00:14:58,464 --> 00:14:59,098
they were seemed like
568
00:14:59,098 --> 00:15:00,366
they were a reflection of you,
569
00:15:00,366 --> 00:15:02,067
the builder, right? Yeah.
570
00:15:02,067 --> 00:15:03,269
Talk about that relationship
571
00:15:03,269 --> 00:15:04,603
and what's important to you
572
00:15:04,603 --> 00:15:06,472
with subcontractors.
573
00:15:06,472 --> 00:15:07,606
I'm going to strike a chord
574
00:15:07,606 --> 00:15:09,475
with a couple of people here
575
00:15:09,475 --> 00:15:11,777
because I think
576
00:15:11,777 --> 00:15:12,711
there's a lot of things
577
00:15:12,711 --> 00:15:13,045
wrong
578
00:15:13,045 --> 00:15:15,981
with the residential building industry.
579
00:15:15,981 --> 00:15:17,449
And one of those things
580
00:15:17,449 --> 00:15:19,351
stems from people building
581
00:15:19,351 --> 00:15:20,853
as big of a home
582
00:15:20,853 --> 00:15:21,687
as they can
583
00:15:21,687 --> 00:15:23,956
for as little money as they can.
584
00:15:23,956 --> 00:15:26,759
And what that has turned into
585
00:15:26,892 --> 00:15:29,061
and you you can ask any builder like,
586
00:15:29,361 --> 00:15:30,763
you know, their margins are tight.
587
00:15:30,763 --> 00:15:31,263
You know, it's
588
00:15:31,263 --> 00:15:32,298
they're not making the profit
589
00:15:32,298 --> 00:15:34,533
that they want and that's fine.
590
00:15:35,100 --> 00:15:37,202
But if we go deeper than that
591
00:15:37,202 --> 00:15:39,271
and look at the sub pool that they're
592
00:15:39,271 --> 00:15:40,239
they're using, like,
593
00:15:40,239 --> 00:15:41,407
what is that doing to them?
594
00:15:41,407 --> 00:15:43,042
Are they are all those guys
595
00:15:43,042 --> 00:15:43,842
making a ton of money?
596
00:15:43,842 --> 00:15:44,643
And the builders just,
597
00:15:44,643 --> 00:15:45,945
you know, walking away
598
00:15:45,945 --> 00:15:48,280
with barely anything? No.
599
00:15:48,280 --> 00:15:50,449
If it's squeezed that tight at the top,
600
00:15:50,449 --> 00:15:51,150
you know, every bone
601
00:15:51,150 --> 00:15:52,251
that trickles underneath
602
00:15:52,251 --> 00:15:53,886
that's going to be squeezed.
603
00:15:53,886 --> 00:15:55,220
And I've told this
604
00:15:55,220 --> 00:15:56,588
story on our podcast, but
605
00:15:56,588 --> 00:15:58,123
I'll retell it here, is like
606
00:15:59,158 --> 00:16:00,526
for me,
607
00:16:00,759 --> 00:16:04,830
our trades are enormously important.
608
00:16:04,830 --> 00:16:06,565
And you know,
609
00:16:06,565 --> 00:16:08,701
I've had multiple trades actually,
610
00:16:08,701 --> 00:16:09,835
including my,
611
00:16:09,835 --> 00:16:13,005
my wood flooring contractor contractors
612
00:16:14,373 --> 00:16:16,775
come to me and we've worked
613
00:16:16,775 --> 00:16:19,878
through pricing on a job and then we go
614
00:16:19,878 --> 00:16:21,580
and then we do the install
615
00:16:21,580 --> 00:16:23,882
and I have issues with it.
616
00:16:23,882 --> 00:16:24,483
And then there's
617
00:16:24,483 --> 00:16:25,851
a conversation that comes up
618
00:16:25,851 --> 00:16:26,318
and it's like, Dude,
619
00:16:26,318 --> 00:16:27,353
I don't make enough money
620
00:16:27,353 --> 00:16:28,821
to come back and fix that.
621
00:16:28,821 --> 00:16:30,889
Like that's the quality that I put out.
622
00:16:31,523 --> 00:16:34,393
And I saw this happen over and over
623
00:16:34,393 --> 00:16:35,561
and I finally had a conversation
624
00:16:35,561 --> 00:16:37,329
with a couple of them and I in
625
00:16:37,329 --> 00:16:38,364
and I was like,
626
00:16:38,430 --> 00:16:39,231
Well,
627
00:16:39,231 --> 00:16:40,899
how much would you charge me
628
00:16:40,899 --> 00:16:43,235
if you took your time?
629
00:16:43,235 --> 00:16:43,936
You know, how much like
630
00:16:43,936 --> 00:16:44,970
what would it cost me
631
00:16:44,970 --> 00:16:46,171
if I if you slowed down
632
00:16:46,171 --> 00:16:47,673
rather than trying to do
633
00:16:47,673 --> 00:16:48,741
two jobs in one day?
634
00:16:48,741 --> 00:16:49,575
What if you just came here
635
00:16:49,575 --> 00:16:50,943
and did one job?
636
00:16:50,943 --> 00:16:51,176
He's like,
637
00:16:51,176 --> 00:16:52,845
Well, I'd have to charge you double.
638
00:16:52,845 --> 00:16:53,679
I'm like, All right,
639
00:16:53,679 --> 00:16:54,780
charge me double next time.
640
00:16:55,748 --> 00:16:57,282
And he's like, What do you mean?
641
00:16:57,282 --> 00:16:58,217
I'm like, Charge me double.
642
00:16:58,217 --> 00:17:00,052
It's my job as the builder to turn around
643
00:17:00,052 --> 00:17:00,686
and tell the client
644
00:17:00,686 --> 00:17:02,821
that they can't afford the bigger house,
645
00:17:02,821 --> 00:17:04,223
they can afford a better
646
00:17:04,223 --> 00:17:06,025
we can build them a smaller house,
647
00:17:06,025 --> 00:17:07,893
and it's going to be a higher quality.
648
00:17:07,893 --> 00:17:08,861
And that's going to rule out
649
00:17:08,861 --> 00:17:09,328
a lot of people.
650
00:17:09,328 --> 00:17:10,229
A lot of people don't care.
651
00:17:10,229 --> 00:17:11,663
They they would rather the big house
652
00:17:11,663 --> 00:17:13,532
at a lesser quality not our client.
653
00:17:13,532 --> 00:17:14,700
Yeah right.
654
00:17:14,700 --> 00:17:16,502
And I think a lot of us could agree
655
00:17:16,502 --> 00:17:17,569
that they would rather work.
656
00:17:17,569 --> 00:17:19,004
They'd rather build bigger,
657
00:17:19,004 --> 00:17:21,707
smaller homes for a higher quality
658
00:17:21,707 --> 00:17:22,708
than the other way around,
659
00:17:22,708 --> 00:17:23,642
especially if they're making
660
00:17:23,642 --> 00:17:25,144
a good profit on it.
661
00:17:25,144 --> 00:17:26,345
So,
662
00:17:27,179 --> 00:17:28,547
you know, some of these guys were like,
663
00:17:28,547 --> 00:17:30,616
well, sure, I'll I'll charge you double.
664
00:17:30,616 --> 00:17:31,250
And, you know,
665
00:17:31,250 --> 00:17:32,017
maybe at the first,
666
00:17:32,017 --> 00:17:33,052
like they're still trying to squeeze
667
00:17:33,052 --> 00:17:34,353
that second job in that they're I'm like,
668
00:17:34,353 --> 00:17:35,154
no, no, no, no.
669
00:17:35,154 --> 00:17:36,688
Hey, we agreed,
670
00:17:36,688 --> 00:17:37,189
like, I'm
671
00:17:37,189 --> 00:17:37,423
going to
672
00:17:37,423 --> 00:17:38,223
I'll pay you more,
673
00:17:38,223 --> 00:17:39,391
but I need you to slow down
674
00:17:39,391 --> 00:17:41,794
or need you to do a better job.
675
00:17:41,794 --> 00:17:42,728
And, you know,
676
00:17:42,728 --> 00:17:45,431
we have one of our floor finish guys
677
00:17:45,431 --> 00:17:48,467
and he is super meticulous.
678
00:17:48,467 --> 00:17:50,135
Like he takes out, you know,
679
00:17:51,236 --> 00:17:51,737
make up
680
00:17:51,737 --> 00:17:52,471
brushes and
681
00:17:52,471 --> 00:17:53,972
he's like using makeup brushes
682
00:17:53,972 --> 00:17:55,974
to get the finish in the right spot.
683
00:17:55,974 --> 00:17:57,876
And I mean, he's that but this
684
00:17:57,876 --> 00:18:00,112
and he and he'll spend weeks finishing
685
00:18:00,479 --> 00:18:03,048
you know, 3000 square feet
686
00:18:03,048 --> 00:18:04,149
and it's and I love it
687
00:18:04,149 --> 00:18:04,917
it's like furniture
688
00:18:04,917 --> 00:18:06,518
finish and it's and he's like,
689
00:18:06,518 --> 00:18:07,586
this is going to be really expensive.
690
00:18:07,586 --> 00:18:07,753
I'm like,
691
00:18:07,753 --> 00:18:08,821
I know and I value it
692
00:18:08,821 --> 00:18:10,155
and so does our client.
693
00:18:10,155 --> 00:18:10,689
So I get it.
694
00:18:10,689 --> 00:18:12,825
Like, you know, this is going to cost,
695
00:18:12,825 --> 00:18:13,725
you know, three
696
00:18:13,725 --> 00:18:15,861
anyone else and so, so be it.
697
00:18:16,495 --> 00:18:18,530
Like we value that.
698
00:18:18,831 --> 00:18:22,468
So for me, what I realize is
699
00:18:22,468 --> 00:18:25,571
that these guys get into this industry.
700
00:18:26,371 --> 00:18:27,773
I would say most of them
701
00:18:27,773 --> 00:18:28,674
get into this industry
702
00:18:28,674 --> 00:18:30,843
because they have some sort of passion
703
00:18:30,843 --> 00:18:31,376
for it
704
00:18:31,376 --> 00:18:32,845
where they want to be the best finisher.
705
00:18:32,845 --> 00:18:34,213
They they love doing this
706
00:18:34,213 --> 00:18:36,215
like they have a lot of fun with it.
707
00:18:36,215 --> 00:18:38,584
And what happens is that because
708
00:18:39,151 --> 00:18:40,185
we demand that
709
00:18:40,185 --> 00:18:41,253
because the consumer
710
00:18:41,253 --> 00:18:42,588
is demanding these bigger homes
711
00:18:42,588 --> 00:18:44,056
for less money,
712
00:18:44,056 --> 00:18:45,057
they start working
713
00:18:45,057 --> 00:18:46,525
for all these general contractors
714
00:18:46,525 --> 00:18:47,159
and builders
715
00:18:47,159 --> 00:18:48,961
and they continually get beaten down
716
00:18:48,961 --> 00:18:49,928
in price
717
00:18:49,928 --> 00:18:50,929
to the point where now
718
00:18:50,929 --> 00:18:51,730
they're just
719
00:18:51,730 --> 00:18:52,798
they're trying to operate
720
00:18:52,798 --> 00:18:54,700
at such a fast pace.
721
00:18:54,700 --> 00:18:55,234
And they're
722
00:18:55,234 --> 00:18:57,769
and they're delivering a subpar quality,
723
00:18:57,936 --> 00:18:58,770
but they're getting paid
724
00:18:58,770 --> 00:18:59,838
and they're fine.
725
00:18:59,838 --> 00:19:01,273
And then every once in a while,
726
00:19:01,273 --> 00:19:02,841
or probably more times than not,
727
00:19:02,841 --> 00:19:04,143
they get squeezed on the price
728
00:19:04,143 --> 00:19:05,444
where it's like they do it,
729
00:19:05,444 --> 00:19:06,678
they cover their cost.
730
00:19:06,678 --> 00:19:07,513
Maybe they put a couple
731
00:19:07,513 --> 00:19:09,047
of bucks in their pocket,
732
00:19:09,047 --> 00:19:10,282
but they're not really building
733
00:19:10,282 --> 00:19:12,384
this nest egg of wealth.
734
00:19:12,384 --> 00:19:13,752
So like when things go
735
00:19:13,752 --> 00:19:15,120
awry and like, say,
736
00:19:15,120 --> 00:19:16,688
the economy falls out,
737
00:19:16,688 --> 00:19:18,423
you know, that builder goes away.
738
00:19:18,423 --> 00:19:19,658
He doesn't care about the floor guy
739
00:19:19,658 --> 00:19:21,293
because the floor guy got his job done.
740
00:19:21,293 --> 00:19:21,927
This floor guy
741
00:19:21,927 --> 00:19:23,462
now can't support his family
742
00:19:23,462 --> 00:19:25,764
because he never made enough money
743
00:19:25,764 --> 00:19:26,999
to actually support his family.
744
00:19:26,999 --> 00:19:27,866
He just made enough money
745
00:19:27,866 --> 00:19:29,768
to cover expenses.
746
00:19:29,768 --> 00:19:31,503
So now this guy screwed
747
00:19:31,503 --> 00:19:32,137
where it's like
748
00:19:32,137 --> 00:19:33,839
and to top it off,
749
00:19:33,839 --> 00:19:34,673
he no longer
750
00:19:34,673 --> 00:19:36,141
really enjoys doing what he does
751
00:19:36,141 --> 00:19:38,043
because he doesn't make the
752
00:19:38,043 --> 00:19:39,912
appropriate amount of money for it.
753
00:19:39,912 --> 00:19:42,748
Where for us it's like, let's flip that.
754
00:19:42,748 --> 00:19:44,283
Like, I want you to make the
755
00:19:44,283 --> 00:19:45,150
I want you to make
756
00:19:45,150 --> 00:19:47,085
the appropriate amount of money
757
00:19:47,085 --> 00:19:48,253
on this job.
758
00:19:48,253 --> 00:19:48,554
You know,
759
00:19:48,554 --> 00:19:50,622
if it truly is going to cost more,
760
00:19:50,622 --> 00:19:51,857
then let's talk about that.
761
00:19:51,857 --> 00:19:53,725
And if we can't afford it or the budget
762
00:19:53,725 --> 00:19:54,760
doesn't allow for it,
763
00:19:54,760 --> 00:19:56,895
how do we back into the budget
764
00:19:56,895 --> 00:19:57,963
that we do have
765
00:19:57,963 --> 00:19:59,498
rather than me asking you
766
00:19:59,498 --> 00:20:01,200
to make less money on the job?
767
00:20:01,200 --> 00:20:05,037
Tell me I have to use a narrower board
768
00:20:05,404 --> 00:20:09,041
or I can't do glue down or I have to,
769
00:20:09,074 --> 00:20:10,943
you know, tight fit, whatever it is.
770
00:20:10,943 --> 00:20:12,578
Like you tell me
771
00:20:12,578 --> 00:20:14,513
how to work within that number
772
00:20:14,513 --> 00:20:16,014
and we do this with all of our trades.
773
00:20:16,014 --> 00:20:17,916
You know, painting was a huge one.
774
00:20:17,916 --> 00:20:19,585
We were painting right after,
775
00:20:19,585 --> 00:20:21,887
you know, we were painting too soon.
776
00:20:21,887 --> 00:20:22,888
And my painter started
777
00:20:22,888 --> 00:20:24,189
like the pricing kept going up
778
00:20:24,189 --> 00:20:24,556
and I was like,
779
00:20:24,556 --> 00:20:26,658
Why is the pricing getting so expensive?
780
00:20:26,658 --> 00:20:27,593
He's like, Dude, every time
781
00:20:27,593 --> 00:20:28,794
we're on your job,
782
00:20:28,794 --> 00:20:30,062
you got 50 guys in there,
783
00:20:30,062 --> 00:20:30,896
we're painting around him.
784
00:20:30,896 --> 00:20:32,464
It's just not efficient.
785
00:20:32,464 --> 00:20:32,965
And I was like,
786
00:20:32,965 --> 00:20:34,833
How much money could I save
787
00:20:34,833 --> 00:20:35,934
if I gave you the job?
788
00:20:35,934 --> 00:20:37,869
And you work by yourself?
789
00:20:37,869 --> 00:20:39,905
He's like, I could pull 15% off that cost
790
00:20:39,972 --> 00:20:41,073
right up top.
791
00:20:41,073 --> 00:20:41,940
I'm like, Great guys.
792
00:20:41,940 --> 00:20:42,774
We're painting at the end of
793
00:20:42,774 --> 00:20:43,909
the job when no one's here
794
00:20:44,910 --> 00:20:45,377
and that.
795
00:20:45,377 --> 00:20:47,646
And I didn't I didn't ask for 15% off.
796
00:20:47,646 --> 00:20:50,115
I just asked the the contractor.
797
00:20:50,115 --> 00:20:50,582
I was like,
798
00:20:50,582 --> 00:20:52,184
how do I make you more efficient?
799
00:20:52,184 --> 00:20:53,552
Which means that you can make
800
00:20:53,552 --> 00:20:54,953
the appropriate amount of money,
801
00:20:54,953 --> 00:20:56,755
but it cost us less money.
802
00:20:56,755 --> 00:20:58,991
Yeah.
803
00:20:58,991 --> 00:21:00,492
How many people just pulled over
804
00:21:00,492 --> 00:21:02,761
to the side of the road? Turn this up.
805
00:21:02,761 --> 00:21:03,962
Huh? I hope so.
806
00:21:03,962 --> 00:21:06,131
How many. Floor guys?
807
00:21:06,398 --> 00:21:07,466
I can't wait for?
808
00:21:07,466 --> 00:21:08,834
Guys get screwed.
809
00:21:08,834 --> 00:21:11,670
I can't wait for my kid to hear this
810
00:21:11,670 --> 00:21:14,172
because he's a floor guy,
811
00:21:14,940 --> 00:21:18,510
you know, grew up around me and I was,
812
00:21:18,510 --> 00:21:20,646
according to what you just said,
813
00:21:20,646 --> 00:21:21,980
I was doing everything wrong,
814
00:21:21,980 --> 00:21:24,316
you know, trying to lower the price.
815
00:21:24,316 --> 00:21:25,417
And, you know,
816
00:21:25,417 --> 00:21:28,320
he is completely your he'd be your guy
817
00:21:28,320 --> 00:21:30,322
if he lived in Boston. Yeah.
818
00:21:30,322 --> 00:21:32,357
I mean, he drives me crazy.
819
00:21:32,357 --> 00:21:33,058
I keep telling you,
820
00:21:33,058 --> 00:21:35,060
there's no such thing as a perfect floor.
821
00:21:35,060 --> 00:21:36,795
And he's like, you want to bet?
822
00:21:36,795 --> 00:21:38,463
And I love that.
823
00:21:38,463 --> 00:21:41,700
And I'm his prices were crazy,
824
00:21:42,100 --> 00:21:44,336
you know, but he's getting it.
825
00:21:44,369 --> 00:21:45,737
That's what you know,
826
00:21:45,737 --> 00:21:47,406
that's what blows me away
827
00:21:47,406 --> 00:21:49,107
is he's getting it.
828
00:21:49,107 --> 00:21:51,376
But that is, man,
829
00:21:51,376 --> 00:21:53,011
you just describe my kid.
830
00:21:53,011 --> 00:21:54,646
But there's like, get a plug.
831
00:21:54,646 --> 00:21:55,547
But no,
832
00:21:55,547 --> 00:21:56,548
but there's a threshold
833
00:21:56,548 --> 00:21:57,182
to like
834
00:21:57,182 --> 00:21:58,083
people value
835
00:21:58,083 --> 00:21:59,651
that and not everyone's
836
00:21:59,651 --> 00:22:00,952
going to value it.
837
00:22:00,952 --> 00:22:01,586
You know, it's
838
00:22:01,586 --> 00:22:03,021
it's the same thing with luxury
839
00:22:03,021 --> 00:22:05,023
brands and luxury cars
840
00:22:05,023 --> 00:22:08,226
like I can buy a Toyota and I can
841
00:22:08,493 --> 00:22:09,828
I could be into a brand new car
842
00:22:09,828 --> 00:22:11,229
for $30,000,
843
00:22:11,229 --> 00:22:12,764
but I can also go buy a Ferrari
844
00:22:12,764 --> 00:22:14,733
for $230,000,
845
00:22:14,733 --> 00:22:15,734
you know, and ultimately,
846
00:22:15,734 --> 00:22:16,968
if you look at it from the surface,
847
00:22:16,968 --> 00:22:18,904
they're going to do the same thing.
848
00:22:18,904 --> 00:22:20,972
But there's a waiting list for Ferrari
849
00:22:20,972 --> 00:22:21,740
right now.
850
00:22:21,840 --> 00:22:23,842
Yeah. Like you can you can't just.
851
00:22:23,842 --> 00:22:26,144
And that's because someone values it for,
852
00:22:26,244 --> 00:22:27,312
for different reasons.
853
00:22:27,312 --> 00:22:28,814
It's the same thing with, with,
854
00:22:28,814 --> 00:22:31,950
with building and, and we and it's not
855
00:22:32,617 --> 00:22:33,085
sorry.
856
00:22:33,085 --> 00:22:35,687
I know you like it.
857
00:22:35,687 --> 00:22:37,489
We are not.
858
00:22:37,489 --> 00:22:38,690
All homes are the same.
859
00:22:38,690 --> 00:22:40,692
And the reality is
860
00:22:40,692 --> 00:22:41,593
and I'm
861
00:22:41,593 --> 00:22:43,161
a very aware I'm on the coast,
862
00:22:43,161 --> 00:22:44,529
so like most of the wealth
863
00:22:44,529 --> 00:22:46,231
is on the coast, I get that.
864
00:22:46,231 --> 00:22:47,799
And but you have to
865
00:22:47,799 --> 00:22:50,102
if you looked at the entire country,
866
00:22:50,102 --> 00:22:50,435
you know,
867
00:22:50,435 --> 00:22:52,738
a very small percentage of people
868
00:22:53,004 --> 00:22:54,573
are going to care
869
00:22:54,573 --> 00:22:56,641
at how high of quality
870
00:22:56,641 --> 00:22:58,543
their laws are finished.
871
00:22:58,543 --> 00:22:59,911
It's just the reality.
872
00:22:59,911 --> 00:23:01,480
Just like they're not going to care
873
00:23:01,480 --> 00:23:02,848
what the House looks like.
874
00:23:02,848 --> 00:23:03,248
They don't care
875
00:23:03,248 --> 00:23:04,983
if it's architecturally pleasing.
876
00:23:04,983 --> 00:23:06,918
They don't care if it's if it's got,
877
00:23:06,918 --> 00:23:07,919
you know, crown molding.
878
00:23:07,919 --> 00:23:09,354
Like they just want a house.
879
00:23:09,354 --> 00:23:09,988
They just, like,
880
00:23:09,988 --> 00:23:12,124
give me a box to live in. I'm good.
881
00:23:12,124 --> 00:23:12,391
You know,
882
00:23:12,391 --> 00:23:14,793
that's the majority of people in
883
00:23:14,793 --> 00:23:16,828
and those and that's fine.
884
00:23:16,828 --> 00:23:18,930
Like that's a commodity product.
885
00:23:18,930 --> 00:23:21,633
But you can't then lump a custom
886
00:23:21,633 --> 00:23:23,702
$7 million coastal home
887
00:23:23,702 --> 00:23:24,903
into the same category
888
00:23:24,903 --> 00:23:28,673
as a middle America, $250,000 spec home,
889
00:23:29,241 --> 00:23:30,776
because it's just not the same thing.
890
00:23:30,776 --> 00:23:32,377
It's like the Toyota and the Ferrari,
891
00:23:32,377 --> 00:23:33,979
the $7 million product
892
00:23:33,979 --> 00:23:35,714
that has to be a high quality.
893
00:23:35,714 --> 00:23:36,915
But what we're doing
894
00:23:36,915 --> 00:23:38,683
is we're using the same guys, building
895
00:23:38,683 --> 00:23:40,552
$250,000 homes
896
00:23:40,552 --> 00:23:42,454
and putting them into a $7 million
897
00:23:43,522 --> 00:23:44,089
property and
898
00:23:44,089 --> 00:23:44,823
saying, Hey,
899
00:23:44,823 --> 00:23:46,491
I need you to give me your best price
900
00:23:46,491 --> 00:23:47,826
to do that floor.
901
00:23:47,826 --> 00:23:48,627
It's like,
902
00:23:48,660 --> 00:23:49,494
what if seven
903
00:23:49,494 --> 00:23:51,029
you know, rather than trying
904
00:23:51,029 --> 00:23:51,430
to build
905
00:23:51,430 --> 00:23:54,933
a 14,000 square foot home for $7 million,
906
00:23:54,933 --> 00:23:56,535
you built a 7000 square foot
907
00:23:56,535 --> 00:23:58,336
home for $7 million.
908
00:23:58,336 --> 00:24:00,105
You know, now you double like it.
909
00:24:00,105 --> 00:24:01,673
It's still the same
910
00:24:01,673 --> 00:24:05,076
overall bank of $7 million.
911
00:24:05,076 --> 00:24:06,211
But you're you're
912
00:24:06,211 --> 00:24:07,479
you're spending more money
913
00:24:07,479 --> 00:24:08,580
per square foot, right?
914
00:24:08,580 --> 00:24:09,748
I'm using air quotes.
915
00:24:09,748 --> 00:24:12,350
And and the reason you're doing that
916
00:24:12,350 --> 00:24:13,418
is because you're delivering
917
00:24:13,418 --> 00:24:15,587
a higher level product.
918
00:24:15,587 --> 00:24:16,221
Yeah.
919
00:24:16,888 --> 00:24:18,190
So you may have just done
920
00:24:18,190 --> 00:24:19,591
a lot of people a big favor
921
00:24:19,591 --> 00:24:23,328
because I won't name the area,
922
00:24:23,328 --> 00:24:24,830
but I went to a region of the country,
923
00:24:24,830 --> 00:24:26,832
whatever, and I'm talking to contractors,
924
00:24:26,832 --> 00:24:27,699
foreign contractors
925
00:24:27,699 --> 00:24:28,834
and they said, you know,
926
00:24:28,834 --> 00:24:29,835
we deal with
927
00:24:29,835 --> 00:24:31,770
with with general contractors
928
00:24:31,770 --> 00:24:34,539
and you can only charge this amount.
929
00:24:34,539 --> 00:24:35,474
That's all you can charge.
930
00:24:35,474 --> 00:24:36,875
Nope, nope, nope.
931
00:24:36,875 --> 00:24:37,676
You can't charge that.
932
00:24:37,676 --> 00:24:38,910
That's what they're going to pay here.
933
00:24:38,910 --> 00:24:39,845
And I always think, man,
934
00:24:39,845 --> 00:24:42,113
that seems crazy to me, but
935
00:24:42,113 --> 00:24:42,681
and, you know,
936
00:24:42,681 --> 00:24:43,682
a lot of them are experiencing
937
00:24:43,682 --> 00:24:44,349
the same problems
938
00:24:44,349 --> 00:24:45,450
and cupping or whatever,
939
00:24:45,450 --> 00:24:46,151
you know, different issues
940
00:24:46,151 --> 00:24:46,751
that they have.
941
00:24:46,751 --> 00:24:48,019
And maybe this will open up
942
00:24:48,019 --> 00:24:49,020
the conversation to them.
943
00:24:49,020 --> 00:24:49,721
Like you said, it's
944
00:24:49,721 --> 00:24:50,622
not everybody
945
00:24:50,622 --> 00:24:52,224
because some people just process it.
946
00:24:52,224 --> 00:24:54,125
And that's the bottom line that whatever.
947
00:24:54,125 --> 00:24:55,560
But maybe it opens
948
00:24:55,560 --> 00:24:57,429
the door for conversation of, look,
949
00:24:57,429 --> 00:24:58,964
you know, you've had problems,
950
00:24:58,964 --> 00:25:01,233
we've had problems, let's get together
951
00:25:01,233 --> 00:25:02,601
and maybe we can do something
952
00:25:02,601 --> 00:25:03,635
and separate yourself
953
00:25:03,635 --> 00:25:05,270
from the pack, too, by the way,
954
00:25:05,270 --> 00:25:06,872
you make yourself more unique.
955
00:25:06,872 --> 00:25:07,105
Yeah.
956
00:25:07,105 --> 00:25:10,208
I mean, listen, you're you're spot on.
957
00:25:10,208 --> 00:25:11,710
There's there's contractors out there
958
00:25:11,710 --> 00:25:12,978
that won't spend
959
00:25:12,978 --> 00:25:14,546
more than X amount of dollars
960
00:25:14,546 --> 00:25:16,481
per square foot for floor finish.
961
00:25:16,481 --> 00:25:18,783
But the expectation needs to be set
962
00:25:19,251 --> 00:25:20,452
where it's like, well, hey,
963
00:25:20,452 --> 00:25:21,419
whatever it is, like, hey,
964
00:25:21,419 --> 00:25:23,321
I get ten bucks a foot
965
00:25:23,321 --> 00:25:24,322
to finish these floors.
966
00:25:24,322 --> 00:25:26,291
That's as much as I can pay you.
967
00:25:26,291 --> 00:25:28,693
And when this and I don't know, like,
968
00:25:28,927 --> 00:25:29,694
depending on what area
969
00:25:29,694 --> 00:25:30,762
you're talking about, that's a lot.
970
00:25:30,762 --> 00:25:31,463
That could be a lot.
971
00:25:31,463 --> 00:25:33,164
That could be that could be very little.
972
00:25:33,164 --> 00:25:34,599
But the point is, is like,
973
00:25:34,599 --> 00:25:36,301
what's the expectation at that?
974
00:25:36,301 --> 00:25:37,736
Are you expecting these floors
975
00:25:37,736 --> 00:25:39,905
to be like glass, like perfect
976
00:25:39,905 --> 00:25:41,373
or are you expecting me
977
00:25:41,373 --> 00:25:42,541
to get these things sanded
978
00:25:42,541 --> 00:25:44,643
and finished in three days?
979
00:25:45,010 --> 00:25:46,311
And that's and what they
980
00:25:46,311 --> 00:25:47,245
what is the priority?
981
00:25:47,245 --> 00:25:49,247
Everyone talks about, you know,
982
00:25:49,247 --> 00:25:50,282
price, schedule
983
00:25:51,516 --> 00:25:52,050
and quality.
984
00:25:52,050 --> 00:25:53,051
You can only pick two.
985
00:25:53,051 --> 00:25:53,685
And I and
986
00:25:53,685 --> 00:25:54,719
and I've been saying this
987
00:25:54,719 --> 00:25:56,087
for a few months now.
988
00:25:56,087 --> 00:25:57,055
I disagree.
989
00:25:57,055 --> 00:25:59,057
You have to organize them.
990
00:25:59,057 --> 00:26:00,292
Like what is the
991
00:26:00,292 --> 00:26:02,227
you don't get rid of one,
992
00:26:02,227 --> 00:26:03,194
you organize them.
993
00:26:03,194 --> 00:26:03,962
So for us,
994
00:26:03,962 --> 00:26:05,063
when you work with us, quality
995
00:26:05,063 --> 00:26:06,398
will never not be number one.
996
00:26:06,398 --> 00:26:07,766
Quality is the number one
997
00:26:07,766 --> 00:26:09,334
most important thing for us.
998
00:26:09,334 --> 00:26:10,135
After that,
999
00:26:10,135 --> 00:26:11,236
you get to tell me,
1000
00:26:11,236 --> 00:26:13,238
do you care about price or schedule more?
1001
00:26:13,872 --> 00:26:15,907
Because if you say price, that's fine.
1002
00:26:16,107 --> 00:26:18,076
Like that is our laser focus.
1003
00:26:18,076 --> 00:26:19,110
That doesn't mean schedule
1004
00:26:19,110 --> 00:26:20,011
goes out the window.
1005
00:26:20,011 --> 00:26:20,378
Yeah,
1006
00:26:20,378 --> 00:26:20,912
it doesn't mean
1007
00:26:20,912 --> 00:26:22,247
that we're going to just like,
1008
00:26:22,247 --> 00:26:24,115
hey, when we get done, we get done.
1009
00:26:24,115 --> 00:26:25,183
The schedule is still important.
1010
00:26:25,183 --> 00:26:26,785
It's just not as important as the cost.
1011
00:26:26,785 --> 00:26:28,186
Now, if they flip and say, Hey,
1012
00:26:28,186 --> 00:26:29,321
schedule is really important,
1013
00:26:29,321 --> 00:26:29,821
that doesn't mean
1014
00:26:29,821 --> 00:26:31,056
we just get to spend millions,
1015
00:26:31,056 --> 00:26:32,657
millions and millions of dollars,
1016
00:26:32,657 --> 00:26:33,024
you know,
1017
00:26:33,024 --> 00:26:34,859
to get it done within
1018
00:26:34,859 --> 00:26:36,561
that particular time frame,
1019
00:26:36,561 --> 00:26:37,562
we still need to have
1020
00:26:37,562 --> 00:26:39,331
some sort of control.
1021
00:26:39,331 --> 00:26:40,765
So it's the same thing with these
1022
00:26:40,765 --> 00:26:42,601
with subcontractors where it's like,
1023
00:26:42,601 --> 00:26:43,435
hey, listen,
1024
00:26:43,435 --> 00:26:44,436
if there's a guy out there
1025
00:26:44,436 --> 00:26:45,303
and he only pays
1026
00:26:45,303 --> 00:26:47,105
as much or a region in the country
1027
00:26:47,105 --> 00:26:48,340
that only pays,
1028
00:26:48,340 --> 00:26:50,508
whatever, $2 a foot to, to,
1029
00:26:50,542 --> 00:26:52,377
to sand and finish floors. Right.
1030
00:26:52,377 --> 00:26:53,211
Say that's the number.
1031
00:26:53,211 --> 00:26:55,413
Okay, that's then that's the market.
1032
00:26:55,413 --> 00:26:57,449
That that, that is the market.
1033
00:26:57,782 --> 00:27:00,552
So for me, the way I look at that is
1034
00:27:00,919 --> 00:27:03,388
how do I compete for $2 a foot
1035
00:27:03,655 --> 00:27:04,856
rather than like,
1036
00:27:04,856 --> 00:27:05,490
you know,
1037
00:27:05,490 --> 00:27:06,524
making less money
1038
00:27:06,524 --> 00:27:08,226
as a floor finish contractor?
1039
00:27:08,226 --> 00:27:09,027
I need to figure out
1040
00:27:09,027 --> 00:27:11,296
a more efficient way to do this.
1041
00:27:11,296 --> 00:27:12,998
And this is where you going
1042
00:27:12,998 --> 00:27:14,666
back to residential construction.
1043
00:27:14,666 --> 00:27:16,534
I think there's a lot of inefficiencies.
1044
00:27:16,534 --> 00:27:18,703
Well, how do I become more efficient?
1045
00:27:19,270 --> 00:27:21,573
You know, what's what's
1046
00:27:21,573 --> 00:27:23,675
when I break down that job and I go
1047
00:27:23,675 --> 00:27:24,576
and I sand and finish it
1048
00:27:24,576 --> 00:27:25,944
and I realize that it costs me a
1049
00:27:25,944 --> 00:27:27,379
dollar 75
1050
00:27:27,379 --> 00:27:29,547
to actually get that floor done.
1051
00:27:29,547 --> 00:27:31,383
And I'm only making 25 cent profit
1052
00:27:31,383 --> 00:27:33,151
every foot. Okay. Well,
1053
00:27:34,152 --> 00:27:34,786
in that
1054
00:27:34,786 --> 00:27:35,587
in that
1055
00:27:35,587 --> 00:27:36,388
home, what
1056
00:27:36,388 --> 00:27:38,556
could I have done to speed that up?
1057
00:27:38,556 --> 00:27:40,458
What, what what drove me
1058
00:27:40,458 --> 00:27:42,193
what what took more time
1059
00:27:42,193 --> 00:27:43,762
was the fact the cabinets were in.
1060
00:27:43,762 --> 00:27:45,063
I had to take out the
1061
00:27:45,063 --> 00:27:46,798
the toxic sander, you know?
1062
00:27:46,798 --> 00:27:48,433
Did that take an hour of my time?
1063
00:27:48,433 --> 00:27:48,700
Like,
1064
00:27:48,700 --> 00:27:49,934
what are the things that
1065
00:27:49,934 --> 00:27:51,469
are driving my inefficiencies?
1066
00:27:51,469 --> 00:27:52,470
And then you go back
1067
00:27:52,470 --> 00:27:53,371
and you say, Hey,
1068
00:27:53,371 --> 00:27:54,673
I'll do it for two bucks a foot,
1069
00:27:54,673 --> 00:27:55,907
but this is how I need the job
1070
00:27:55,907 --> 00:27:57,008
delivered to me. Yes.
1071
00:27:57,008 --> 00:27:59,678
Yeah. And set the expectations. Yeah.
1072
00:27:59,678 --> 00:28:01,146
And you said the magic word right there.
1073
00:28:01,146 --> 00:28:03,048
And Rob and I talk about that
1074
00:28:03,048 --> 00:28:03,648
all the time.
1075
00:28:03,648 --> 00:28:04,082
And we,
1076
00:28:04,082 --> 00:28:04,382
you know,
1077
00:28:04,382 --> 00:28:05,817
but at our training,
1078
00:28:05,817 --> 00:28:07,352
we talked about customer expectations
1079
00:28:07,352 --> 00:28:08,386
all the time.
1080
00:28:08,386 --> 00:28:10,321
Because when you talk about prioritizing
1081
00:28:10,321 --> 00:28:11,556
what's important to them,
1082
00:28:11,556 --> 00:28:12,357
what you're talking about
1083
00:28:12,357 --> 00:28:13,591
is, is expectations.
1084
00:28:13,591 --> 00:28:14,759
So you can align yourself
1085
00:28:14,759 --> 00:28:15,760
with where they're at
1086
00:28:15,760 --> 00:28:17,829
and so you're on the same page.
1087
00:28:17,829 --> 00:28:20,432
So yeah, it's very interesting.
1088
00:28:20,432 --> 00:28:21,733
I think you listened
1089
00:28:21,733 --> 00:28:23,601
I think you listened to our last podcast
1090
00:28:23,601 --> 00:28:24,636
and stole our whole thing
1091
00:28:24,636 --> 00:28:25,704
about communication.
1092
00:28:25,704 --> 00:28:27,739
That's what I think is going on here.
1093
00:28:27,739 --> 00:28:28,740
That's ours, man.
1094
00:28:28,740 --> 00:28:30,308
Or, you know, we're all made.
1095
00:28:30,308 --> 00:28:31,142
Maybe I'm known
1096
00:28:31,142 --> 00:28:32,377
for Stealing People's Podcast.
1097
00:28:32,377 --> 00:28:34,779
I don't know.
1098
00:28:34,779 --> 00:28:35,080
You know,
1099
00:28:35,080 --> 00:28:36,181
I will say, like,
1100
00:28:36,181 --> 00:28:37,415
the last point on that is
1101
00:28:37,415 --> 00:28:39,484
this is something that's really
1102
00:28:39,484 --> 00:28:41,219
important to me as a builder.
1103
00:28:41,219 --> 00:28:42,120
And, you know, we're actually
1104
00:28:42,120 --> 00:28:43,455
getting into development
1105
00:28:43,455 --> 00:28:45,290
and, you know, into understand
1106
00:28:45,290 --> 00:28:47,058
like let's look at bigger picture
1107
00:28:47,058 --> 00:28:47,959
just for a moment, right?
1108
00:28:47,959 --> 00:28:50,829
I think of the envelope of the home.
1109
00:28:50,829 --> 00:28:51,396
Right.
1110
00:28:51,396 --> 00:28:52,230
You know,
1111
00:28:52,497 --> 00:28:54,199
most homes are being stick built.
1112
00:28:54,199 --> 00:28:56,301
You're watching a framer go out there
1113
00:28:56,301 --> 00:28:57,736
and lumber get dropped.
1114
00:28:57,736 --> 00:28:58,470
They're cutting up two
1115
00:28:58,470 --> 00:29:00,238
by fours and plywood
1116
00:29:00,238 --> 00:29:01,706
and they're standing this thing up wall
1117
00:29:01,706 --> 00:29:03,708
by wall framing wall by wall.
1118
00:29:03,708 --> 00:29:04,609
And I want and I
1119
00:29:04,609 --> 00:29:05,710
and I taught
1120
00:29:05,710 --> 00:29:06,411
I've toured
1121
00:29:06,411 --> 00:29:07,812
maybe a half a dozen panel
1122
00:29:07,812 --> 00:29:09,080
discussion companies.
1123
00:29:09,080 --> 00:29:11,483
And one of them, you know,
1124
00:29:11,483 --> 00:29:13,551
there was I was talking about waste.
1125
00:29:13,551 --> 00:29:14,052
And you know,
1126
00:29:14,052 --> 00:29:15,820
we exchange dumped dumpsters
1127
00:29:15,820 --> 00:29:17,355
and anywhere from 2 to 4 weeks
1128
00:29:17,355 --> 00:29:18,790
every 2 to 4 weeks on a jobsite.
1129
00:29:18,790 --> 00:29:20,792
It drives me bananas.
1130
00:29:20,792 --> 00:29:21,993
Like, I can't I
1131
00:29:21,993 --> 00:29:23,228
it it drives
1132
00:29:23,228 --> 00:29:24,562
me nuts to see this stuff
1133
00:29:24,562 --> 00:29:25,830
get disposed of.
1134
00:29:25,830 --> 00:29:27,899
And I'm in this panel company
1135
00:29:27,899 --> 00:29:29,634
panel association factory
1136
00:29:29,634 --> 00:29:32,337
and they're it's a pretty standard
1137
00:29:32,504 --> 00:29:34,672
they're still building stick built walls.
1138
00:29:34,672 --> 00:29:36,574
Like it's pretty straightforward.
1139
00:29:36,574 --> 00:29:38,576
It's not not like the technology
1140
00:29:38,576 --> 00:29:39,077
from like what
1141
00:29:39,077 --> 00:29:41,179
the wall assembly itself is in improved
1142
00:29:41,179 --> 00:29:42,881
it's just doing it in a factory,
1143
00:29:42,881 --> 00:29:43,882
shipping it on a trailer
1144
00:29:43,882 --> 00:29:45,550
and then and sanding it upright.
1145
00:29:45,550 --> 00:29:46,551
So you're just
1146
00:29:46,551 --> 00:29:48,186
relocating the same process
1147
00:29:48,186 --> 00:29:50,388
but under a roof controlled environment.
1148
00:29:50,388 --> 00:29:52,323
But they start
1149
00:29:52,323 --> 00:29:53,892
by modeling the whole house
1150
00:29:53,892 --> 00:29:55,293
and then they model the whole house.
1151
00:29:55,293 --> 00:29:56,494
And then what that does is
1152
00:29:56,494 --> 00:29:57,128
they model it
1153
00:29:57,128 --> 00:29:58,897
with all of the framing members.
1154
00:29:58,897 --> 00:30:02,934
So now you know that you have 17 two
1155
00:30:02,934 --> 00:30:03,535
by fours
1156
00:30:03,535 --> 00:30:05,670
that are six and 7/8 of an inch long
1157
00:30:05,937 --> 00:30:07,505
spread out among the whole building.
1158
00:30:07,505 --> 00:30:08,306
And then you have,
1159
00:30:08,306 --> 00:30:11,342
you know, 23 of them at 14 and 3/8
1160
00:30:11,342 --> 00:30:12,043
that are spread out
1161
00:30:12,043 --> 00:30:13,678
among the whole building.
1162
00:30:13,678 --> 00:30:14,679
And what that does
1163
00:30:14,679 --> 00:30:16,915
is it automatically populates a cut list.
1164
00:30:17,282 --> 00:30:18,783
It goes to a saw,
1165
00:30:18,783 --> 00:30:19,617
takes 20 foot
1166
00:30:19,617 --> 00:30:21,853
two by fours and says, hey, in 20 feet,
1167
00:30:22,086 --> 00:30:23,955
I can maximize this 20 foot
1168
00:30:23,955 --> 00:30:24,522
piece of two
1169
00:30:24,522 --> 00:30:25,290
by four
1170
00:30:25,290 --> 00:30:26,491
by cutting a stud
1171
00:30:26,491 --> 00:30:27,659
from this wall, that wall,
1172
00:30:27,659 --> 00:30:28,793
this wall over here,
1173
00:30:28,793 --> 00:30:29,828
a piece of blocking for that
1174
00:30:29,828 --> 00:30:33,298
and that you can't do that on site.
1175
00:30:33,298 --> 00:30:35,466
And someone might say no, yes, you could
1176
00:30:35,466 --> 00:30:36,167
if you took the time
1177
00:30:36,167 --> 00:30:38,169
to write out the Cutlass. You sure?
1178
00:30:38,169 --> 00:30:38,970
But you are.
1179
00:30:38,970 --> 00:30:41,072
But you are charging per hour
1180
00:30:41,072 --> 00:30:42,540
and there there is.
1181
00:30:42,540 --> 00:30:44,609
There will be too much time.
1182
00:30:44,609 --> 00:30:46,411
No, no one's going to pay a guy
1183
00:30:46,411 --> 00:30:47,445
to sit there and figure out
1184
00:30:47,445 --> 00:30:48,346
how to maximize
1185
00:30:48,346 --> 00:30:49,314
the use of a two buy
1186
00:30:49,314 --> 00:30:51,182
every two by four on the job site
1187
00:30:51,182 --> 00:30:52,050
where a computer
1188
00:30:52,050 --> 00:30:53,518
and this is where we get into the air
1189
00:30:53,518 --> 00:30:54,252
talk itself
1190
00:30:54,252 --> 00:30:55,119
but where a computer
1191
00:30:55,119 --> 00:30:56,487
can automatically do this,
1192
00:30:56,487 --> 00:30:58,056
where it says, hey, I can take a 20 foot
1193
00:30:58,056 --> 00:30:58,890
two by four.
1194
00:30:58,890 --> 00:31:00,358
And based on the cutlass
1195
00:31:00,358 --> 00:31:01,893
that that computer just generated,
1196
00:31:01,893 --> 00:31:03,194
I can maximize this.
1197
00:31:03,194 --> 00:31:03,962
When they were done
1198
00:31:03,962 --> 00:31:05,530
building this house in the factory,
1199
00:31:05,530 --> 00:31:07,632
they had a 55 gallon bucket of scrap.
1200
00:31:08,032 --> 00:31:10,568
Wow, that's it. That's it.
1201
00:31:10,568 --> 00:31:12,170
Because everything was maximized.
1202
00:31:12,170 --> 00:31:14,439
So when you think of efficiency,
1203
00:31:14,439 --> 00:31:16,140
you know, you start with the shell of it.
1204
00:31:16,140 --> 00:31:17,408
It's like right there,
1205
00:31:17,408 --> 00:31:20,011
all they did was take more time
1206
00:31:20,011 --> 00:31:21,446
and in planning,
1207
00:31:21,446 --> 00:31:22,380
they modeled it
1208
00:31:22,380 --> 00:31:22,847
and they put it
1209
00:31:22,847 --> 00:31:23,982
into a controlled environment
1210
00:31:23,982 --> 00:31:25,350
and did it in a factory.
1211
00:31:25,350 --> 00:31:26,651
So now that guys aren't
1212
00:31:26,651 --> 00:31:28,319
the guys aren't climate on roofs
1213
00:31:28,319 --> 00:31:29,220
or second floors
1214
00:31:29,220 --> 00:31:30,188
or dealing with guardrails,
1215
00:31:30,188 --> 00:31:31,890
everything is on a workbench.
1216
00:31:31,890 --> 00:31:33,825
People are working like gentlemen,
1217
00:31:33,825 --> 00:31:34,092
you know,
1218
00:31:34,092 --> 00:31:36,027
and this stuff gets stacked up in this.
1219
00:31:36,027 --> 00:31:37,862
But the point is like this,
1220
00:31:37,862 --> 00:31:39,030
this can continue
1221
00:31:39,030 --> 00:31:40,632
to go down all the way to finishes
1222
00:31:40,632 --> 00:31:41,532
and look at
1223
00:31:41,532 --> 00:31:42,300
look at the pre finished
1224
00:31:42,300 --> 00:31:43,334
wood floor industry,
1225
00:31:44,369 --> 00:31:46,371
how that's exploded.
1226
00:31:46,371 --> 00:31:46,938
Right.
1227
00:31:46,938 --> 00:31:47,338
You know,
1228
00:31:47,338 --> 00:31:48,740
and I know very little about it.
1229
00:31:48,740 --> 00:31:50,208
You guys are probably far more in tune,
1230
00:31:50,208 --> 00:31:52,310
but it's like that, you know,
1231
00:31:52,310 --> 00:31:52,977
that's something
1232
00:31:52,977 --> 00:31:53,912
that, you know, hey, well,
1233
00:31:53,912 --> 00:31:54,646
what if we don't start
1234
00:31:54,646 --> 00:31:56,347
and finish it on site?
1235
00:31:56,347 --> 00:31:57,916
That was like a revolutionary idea
1236
00:31:57,916 --> 00:31:58,750
at one point.
1237
00:31:58,750 --> 00:31:59,884
And that has
1238
00:31:59,884 --> 00:32:00,985
the technology behind
1239
00:32:00,985 --> 00:32:03,554
that has continued to increase.
1240
00:32:03,554 --> 00:32:04,989
And it's like now.
1241
00:32:04,989 --> 00:32:06,791
Now the whole thing is like,
1242
00:32:06,791 --> 00:32:08,326
well, how do I pre finished the floor
1243
00:32:08,326 --> 00:32:10,728
but get rid of the micro bevel right?
1244
00:32:10,728 --> 00:32:11,162
It's like, well,
1245
00:32:11,162 --> 00:32:12,330
I want to sand and finish in place
1246
00:32:12,330 --> 00:32:12,897
because I don't want to see
1247
00:32:12,897 --> 00:32:13,464
the micro bevel.
1248
00:32:13,464 --> 00:32:14,365
I don't want to have a bowling
1249
00:32:14,365 --> 00:32:15,900
alley effect in my house.
1250
00:32:15,900 --> 00:32:16,768
It's like, well, hey,
1251
00:32:16,768 --> 00:32:18,303
check out this product.
1252
00:32:18,303 --> 00:32:20,738
This product is has almost no microbial
1253
00:32:20,738 --> 00:32:22,373
and this is how we've accomplished it.
1254
00:32:22,373 --> 00:32:24,409
Innovation continues to to
1255
00:32:24,409 --> 00:32:26,544
to improve the process.
1256
00:32:26,544 --> 00:32:28,980
Well, let me ask you then,
1257
00:32:28,980 --> 00:32:32,684
for for a custom home builder,
1258
00:32:32,684 --> 00:32:34,185
where do you see the trends in flooring?
1259
00:32:34,185 --> 00:32:34,953
I mean, we
1260
00:32:34,953 --> 00:32:36,054
we see across the country,
1261
00:32:36,054 --> 00:32:37,789
you see herringbone and chevrons
1262
00:32:37,789 --> 00:32:39,657
and white plank and. Oh, totally.
1263
00:32:39,657 --> 00:32:42,093
And custom floors are still getting
1264
00:32:42,660 --> 00:32:43,828
real hardwood floors,
1265
00:32:43,828 --> 00:32:45,363
whether it's engineered or solid,
1266
00:32:45,363 --> 00:32:46,531
but they're real hardwood floors.
1267
00:32:46,531 --> 00:32:48,533
And there's the craftsman is still there.
1268
00:32:48,533 --> 00:32:49,300
Are you seeing that
1269
00:32:49,300 --> 00:32:51,102
on your side of the business?
1270
00:32:51,102 --> 00:32:51,636
Yeah, totally.
1271
00:32:51,636 --> 00:32:54,272
I think that there's the
1272
00:32:54,272 --> 00:32:55,873
luxury side of it. Right.
1273
00:32:55,873 --> 00:32:56,174
You know,
1274
00:32:56,174 --> 00:32:57,842
when when you're doing something
1275
00:32:57,842 --> 00:32:58,476
like a herringbone,
1276
00:32:58,476 --> 00:32:59,911
herringbone or Chevron
1277
00:32:59,911 --> 00:33:02,113
or Borders or inlays, like,
1278
00:33:02,313 --> 00:33:04,048
you know, there is the
1279
00:33:05,149 --> 00:33:06,284
the reality of that
1280
00:33:06,284 --> 00:33:08,286
is like it's it's unnecessary,
1281
00:33:08,286 --> 00:33:09,253
but it's beautiful
1282
00:33:09,253 --> 00:33:10,221
and it's craftsmanship.
1283
00:33:10,221 --> 00:33:10,922
And there's art.
1284
00:33:10,922 --> 00:33:12,390
There's an art to that
1285
00:33:12,390 --> 00:33:13,958
where, you know, the
1286
00:33:13,958 --> 00:33:15,159
that's the whole point,
1287
00:33:15,159 --> 00:33:17,395
you know, in art is discretionary, right?
1288
00:33:17,395 --> 00:33:18,730
Where, you know,
1289
00:33:18,730 --> 00:33:20,431
you can charge whatever you want for
1290
00:33:20,431 --> 00:33:22,166
for art in theory.
1291
00:33:22,166 --> 00:33:22,567
You know,
1292
00:33:22,667 --> 00:33:24,535
we all look at art with jewelry,
1293
00:33:24,535 --> 00:33:26,604
like look at Tiffany and company.
1294
00:33:26,604 --> 00:33:28,773
I use them as a reference a lot or Rolex
1295
00:33:29,240 --> 00:33:30,842
it's like their prices are their prices
1296
00:33:30,842 --> 00:33:33,077
because of the brand that they've built,
1297
00:33:33,077 --> 00:33:33,444
you know,
1298
00:33:33,444 --> 00:33:35,046
and they've decided
1299
00:33:35,046 --> 00:33:35,680
that their product
1300
00:33:35,680 --> 00:33:38,116
is more luxurious than anyone else
1301
00:33:38,116 --> 00:33:39,984
or their competitor or whatever.
1302
00:33:39,984 --> 00:33:41,085
It's the same thing with
1303
00:33:41,085 --> 00:33:43,054
I think floors is like these are product.
1304
00:33:43,054 --> 00:33:44,789
Like we don't need a Chevron or a
1305
00:33:44,789 --> 00:33:45,823
herringbone floor,
1306
00:33:46,791 --> 00:33:47,392
but it's
1307
00:33:47,392 --> 00:33:49,527
if I can afford it, I'd like to do it.
1308
00:33:49,527 --> 00:33:50,728
So when you ask about trends,
1309
00:33:50,728 --> 00:33:51,963
I think that that
1310
00:33:51,963 --> 00:33:53,831
that will never go away.
1311
00:33:53,831 --> 00:33:57,235
I think it will be interesting to see how
1312
00:33:58,036 --> 00:34:00,304
it's utilized, used or people
1313
00:34:00,304 --> 00:34:02,974
find more efficient ways to do it,
1314
00:34:02,974 --> 00:34:04,909
where it's like for a long time,
1315
00:34:04,909 --> 00:34:06,177
like all of that,
1316
00:34:06,177 --> 00:34:08,613
all of those pieces had to be cut on site
1317
00:34:08,613 --> 00:34:08,913
right?
1318
00:34:08,913 --> 00:34:10,548
Like, Hey, we got to come all on site.
1319
00:34:10,548 --> 00:34:13,117
And then and then
1320
00:34:14,085 --> 00:34:14,852
edge.
1321
00:34:14,852 --> 00:34:17,722
I'm using the wrong terminology.
1322
00:34:17,722 --> 00:34:20,024
Where and your roof grew.
1323
00:34:20,124 --> 00:34:21,759
Yeah, groove. The groove, the end.
1324
00:34:21,759 --> 00:34:24,262
And then you know, on a machine
1325
00:34:24,929 --> 00:34:27,331
or a rotor right now, it's like now
1326
00:34:27,331 --> 00:34:28,466
you can work with a manufacturer
1327
00:34:28,466 --> 00:34:30,601
and they'll drop all of those pieces,
1328
00:34:30,601 --> 00:34:31,803
you know, that are
1329
00:34:31,803 --> 00:34:33,671
exactly precise and, you know,
1330
00:34:33,671 --> 00:34:35,139
people are listening, probably like neck.
1331
00:34:35,139 --> 00:34:35,740
They've been doing that
1332
00:34:35,740 --> 00:34:37,241
for 15 years, like. Sure.
1333
00:34:37,241 --> 00:34:39,010
But before that they weren't.
1334
00:34:39,010 --> 00:34:41,913
And it's like so but it will continue to
1335
00:34:41,946 --> 00:34:44,148
to evolve at some point, you know,
1336
00:34:44,148 --> 00:34:46,084
we might be able to buy this stuff,
1337
00:34:46,084 --> 00:34:47,518
you know, in a sheet
1338
00:34:47,518 --> 00:34:47,919
like a,
1339
00:34:47,919 --> 00:34:49,720
like a tile mosaic where it's like
1340
00:34:49,720 --> 00:34:51,155
and then you put that stuff down,
1341
00:34:51,155 --> 00:34:52,790
it's got a netting on the back of it
1342
00:34:52,790 --> 00:34:54,525
and you can blast stuff up
1343
00:34:54,525 --> 00:34:56,160
in, in four foot lengths.
1344
00:34:56,160 --> 00:34:57,095
And they did the same thing
1345
00:34:57,095 --> 00:34:58,796
with white cedar shingles.
1346
00:34:58,796 --> 00:35:00,731
You know, 15 years ago I installed
1347
00:35:01,732 --> 00:35:03,601
white cedar shingles on this building.
1348
00:35:03,601 --> 00:35:04,802
And, you know, we're
1349
00:35:04,802 --> 00:35:05,970
still we still install them
1350
00:35:05,970 --> 00:35:07,305
and they're installed individually.
1351
00:35:07,305 --> 00:35:08,239
You put them up on a bat.
1352
00:35:08,239 --> 00:35:09,841
And you now, I mean,
1353
00:35:09,841 --> 00:35:11,843
15 years ago we bought this product.
1354
00:35:11,843 --> 00:35:13,478
They were four foot strips
1355
00:35:13,478 --> 00:35:17,348
and they had a piece of a piece of fur
1356
00:35:17,381 --> 00:35:19,283
that was like an eighth of an inch thick,
1357
00:35:19,283 --> 00:35:21,619
hot, glued to four feet
1358
00:35:21,953 --> 00:35:23,187
white cedar shingle.
1359
00:35:23,187 --> 00:35:24,489
And you could just toss them up and bat
1360
00:35:24,489 --> 00:35:25,556
and you blast nails in it.
1361
00:35:25,556 --> 00:35:26,891
So all it was doing was
1362
00:35:26,891 --> 00:35:27,492
it was
1363
00:35:27,492 --> 00:35:28,893
increasing the amount of shingles
1364
00:35:28,893 --> 00:35:31,329
that you would pick up out of the box
1365
00:35:31,329 --> 00:35:34,832
and essentially eight like increasing
1366
00:35:34,832 --> 00:35:37,869
your speed of install by eight times
1367
00:35:37,902 --> 00:35:38,903
because you're putting up,
1368
00:35:38,903 --> 00:35:41,005
you know, four feet.
1369
00:35:41,105 --> 00:35:43,207
As labor gets tighter and tighter,
1370
00:35:43,207 --> 00:35:43,508
you know,
1371
00:35:43,508 --> 00:35:44,876
guys are getting
1372
00:35:44,876 --> 00:35:47,378
you have to get efficient or die.
1373
00:35:47,378 --> 00:35:48,079
I mean yeah.
1374
00:35:48,079 --> 00:35:49,947
And you mentioned about the herringbone
1375
00:35:49,947 --> 00:35:50,281
there's a
1376
00:35:50,281 --> 00:35:51,749
there's a craftsman down in
1377
00:35:51,749 --> 00:35:53,217
in down in Texas,
1378
00:35:53,217 --> 00:35:55,119
Matt Garcia, that is doing some
1379
00:35:56,320 --> 00:35:56,821
neat stuff with
1380
00:35:56,821 --> 00:35:58,055
Herringbone kind of doing
1381
00:35:58,055 --> 00:35:58,823
doing what you're saying,
1382
00:35:58,823 --> 00:35:59,991
putting them all together.
1383
00:35:59,991 --> 00:36:01,225
It's all one shot.
1384
00:36:01,225 --> 00:36:02,593
I've seen that. Yeah.
1385
00:36:02,593 --> 00:36:05,096
Yeah, that's pretty slick.
1386
00:36:05,096 --> 00:36:05,997
Yeah. Good.
1387
00:36:05,997 --> 00:36:06,631
Let me ask you this.
1388
00:36:06,631 --> 00:36:08,633
How important is sustainability to you
1389
00:36:08,833 --> 00:36:10,201
as a builder?
1390
00:36:10,201 --> 00:36:12,403
It's increasingly important.
1391
00:36:13,571 --> 00:36:15,873
I think that my
1392
00:36:17,375 --> 00:36:20,678
where I struggle is my lack of knowledge.
1393
00:36:21,479 --> 00:36:23,881
And and I say that in the way
1394
00:36:23,881 --> 00:36:27,251
that it's hard to keep up right
1395
00:36:27,251 --> 00:36:28,653
the way we are.
1396
00:36:28,653 --> 00:36:31,022
We are evolving so fast
1397
00:36:31,022 --> 00:36:32,223
and technology
1398
00:36:32,223 --> 00:36:33,124
is evolving so fast
1399
00:36:33,124 --> 00:36:34,759
and product is evolving so fast.
1400
00:36:34,759 --> 00:36:36,794
And, you know, and think about like,
1401
00:36:37,495 --> 00:36:37,762
you know,
1402
00:36:37,762 --> 00:36:39,630
before social media, just like,
1403
00:36:39,630 --> 00:36:41,566
which isn't that long ago
1404
00:36:41,566 --> 00:36:42,567
you didn't have access
1405
00:36:42,567 --> 00:36:43,334
to a bunch of people
1406
00:36:43,334 --> 00:36:44,268
building around the country
1407
00:36:44,268 --> 00:36:46,304
or a bunch of floor guys standing around.
1408
00:36:46,304 --> 00:36:47,071
You would have never known
1409
00:36:47,071 --> 00:36:49,040
that that guy in Texas was doing that.
1410
00:36:49,040 --> 00:36:51,209
Now we have access to information
1411
00:36:51,209 --> 00:36:52,443
so quickly
1412
00:36:52,443 --> 00:36:54,545
that it allows us to create product
1413
00:36:54,579 --> 00:36:55,146
so quickly.
1414
00:36:55,146 --> 00:36:56,948
It allows us to innovate so quickly,
1415
00:36:56,948 --> 00:36:58,216
and it makes it hard to keep up
1416
00:36:58,216 --> 00:36:59,350
and to know, like all right,
1417
00:36:59,350 --> 00:37:01,385
which which direction should I go?
1418
00:37:01,586 --> 00:37:02,253
Sustainability
1419
00:37:02,253 --> 00:37:04,021
is really important to me though,
1420
00:37:04,021 --> 00:37:05,523
because it's like I want
1421
00:37:05,523 --> 00:37:06,691
I want to make sure
1422
00:37:06,691 --> 00:37:07,725
that we're not only building
1423
00:37:07,725 --> 00:37:08,326
the best product,
1424
00:37:08,326 --> 00:37:09,927
but we're, you know, we're considering
1425
00:37:09,927 --> 00:37:11,495
what we're putting into these homes.
1426
00:37:11,495 --> 00:37:13,231
Yeah, you know, for a number of reasons.
1427
00:37:13,231 --> 00:37:14,065
Health, wellness,
1428
00:37:14,065 --> 00:37:17,268
you know, from deforestation to
1429
00:37:18,002 --> 00:37:18,469
what it does
1430
00:37:18,469 --> 00:37:19,403
to the environment long
1431
00:37:19,403 --> 00:37:21,872
term to everything. Yeah.
1432
00:37:22,907 --> 00:37:24,809
How important is that to your customers?
1433
00:37:24,809 --> 00:37:25,042
I mean,
1434
00:37:25,042 --> 00:37:26,143
it sounds like something that you're
1435
00:37:26,143 --> 00:37:28,079
pushing with your customers.
1436
00:37:28,079 --> 00:37:30,014
It's, you know,
1437
00:37:30,548 --> 00:37:31,983
pushing might be the right word,
1438
00:37:31,983 --> 00:37:33,618
but it's more of just a conversation
1439
00:37:33,618 --> 00:37:34,318
where it's, you know,
1440
00:37:34,318 --> 00:37:35,820
if a client says, yeah,
1441
00:37:35,820 --> 00:37:36,921
you know, energy efficiency
1442
00:37:36,921 --> 00:37:38,089
isn't really an important
1443
00:37:38,089 --> 00:37:38,789
to me, that doesn't
1444
00:37:38,789 --> 00:37:39,523
mean I'm going to say,
1445
00:37:39,523 --> 00:37:39,757
all right,
1446
00:37:39,757 --> 00:37:41,892
let's just build a leaky house.
1447
00:37:41,892 --> 00:37:42,293
Like it's
1448
00:37:42,293 --> 00:37:42,827
like we're still going
1449
00:37:42,827 --> 00:37:44,095
to build a tight house.
1450
00:37:44,095 --> 00:37:44,996
But if they said, hey,
1451
00:37:44,996 --> 00:37:46,097
this is really important to me,
1452
00:37:46,097 --> 00:37:46,297
it's like,
1453
00:37:46,297 --> 00:37:47,098
Oh, are we looking for
1454
00:37:47,098 --> 00:37:48,766
passive certification?
1455
00:37:48,766 --> 00:37:49,033
You know,
1456
00:37:49,033 --> 00:37:49,467
are we looking for
1457
00:37:49,467 --> 00:37:51,902
net positive net zero like where we at?
1458
00:37:53,237 --> 00:37:54,005
You know, if they're like,
1459
00:37:54,005 --> 00:37:55,139
Oh, it's not that important.
1460
00:37:55,139 --> 00:37:57,408
Well, I can't make them spend another 15,
1461
00:37:57,708 --> 00:37:59,477
$20,000 to get a passive house
1462
00:37:59,477 --> 00:38:01,312
certification because I want it.
1463
00:38:02,413 --> 00:38:03,748
So, you know, again, it's
1464
00:38:03,748 --> 00:38:04,982
about understanding
1465
00:38:04,982 --> 00:38:06,150
and setting those expectations
1466
00:38:06,150 --> 00:38:07,752
with the client.
1467
00:38:07,752 --> 00:38:08,886
We started talking
1468
00:38:08,886 --> 00:38:09,553
and I want to talk to you
1469
00:38:09,553 --> 00:38:10,688
about tools in a minute here,
1470
00:38:10,688 --> 00:38:11,789
but I got one more question
1471
00:38:11,789 --> 00:38:12,256
for you first.
1472
00:38:12,256 --> 00:38:12,690
Before I do,
1473
00:38:12,690 --> 00:38:14,258
I want to get this in here because,
1474
00:38:14,258 --> 00:38:15,593
you know, it's so hard to retain
1475
00:38:15,593 --> 00:38:16,927
employees today.
1476
00:38:16,927 --> 00:38:17,361
You know,
1477
00:38:17,361 --> 00:38:18,462
and there's a premium on
1478
00:38:18,462 --> 00:38:19,497
and good employee.
1479
00:38:19,497 --> 00:38:22,400
So how how do you and I was a freak man.
1480
00:38:22,400 --> 00:38:24,402
I mean, I was a micromanager.
1481
00:38:24,402 --> 00:38:26,370
I fully admit that it is very hard
1482
00:38:26,370 --> 00:38:28,773
and I don't know how I admire a guy
1483
00:38:28,773 --> 00:38:29,674
that can have
1484
00:38:29,674 --> 00:38:30,541
you mentioned
1485
00:38:30,541 --> 00:38:32,510
all these different levels of of
1486
00:38:32,510 --> 00:38:33,811
you have in your company
1487
00:38:33,811 --> 00:38:34,979
and that's a lot of delegating
1488
00:38:34,979 --> 00:38:36,180
and letting go, man.
1489
00:38:36,180 --> 00:38:38,182
And that's always been my my
1490
00:38:38,182 --> 00:38:39,216
my Achilles heel is
1491
00:38:39,216 --> 00:38:40,484
how do you retain employees?
1492
00:38:41,819 --> 00:38:43,354
Well, let me touch on the first part.
1493
00:38:43,354 --> 00:38:44,755
You said like
1494
00:38:45,089 --> 00:38:46,857
a lot of delegating and letting go.
1495
00:38:46,857 --> 00:38:48,893
The number one piece of advice
1496
00:38:49,126 --> 00:38:50,728
that I had to remind myself of
1497
00:38:50,728 --> 00:38:52,096
constantly is that,
1498
00:38:52,096 --> 00:38:52,697
you know,
1499
00:38:52,697 --> 00:38:53,931
I made a lot of mistakes
1500
00:38:53,931 --> 00:38:55,132
when it was just me.
1501
00:38:55,132 --> 00:38:55,833
And for me
1502
00:38:55,833 --> 00:38:56,701
to hire people
1503
00:38:56,701 --> 00:38:57,768
and expect them not to make
1504
00:38:57,768 --> 00:38:59,870
those mistakes was was wrong.
1505
00:38:59,870 --> 00:39:00,738
You know, when they would make
1506
00:39:00,738 --> 00:39:02,073
those mistakes, I'd be frustrated
1507
00:39:02,073 --> 00:39:02,673
because I was like,
1508
00:39:02,673 --> 00:39:03,607
I already made that mistake.
1509
00:39:03,607 --> 00:39:04,842
Why are you doing it?
1510
00:39:04,842 --> 00:39:05,209
It's like, well,
1511
00:39:05,209 --> 00:39:06,043
the reality is this,
1512
00:39:06,043 --> 00:39:06,711
because they haven't
1513
00:39:06,711 --> 00:39:08,279
made that mistake yet.
1514
00:39:08,279 --> 00:39:10,214
And I didn't sit there and tell them,
1515
00:39:10,214 --> 00:39:12,450
Hey, I did this, don't do that,
1516
00:39:12,450 --> 00:39:14,552
because that's not how people learn.
1517
00:39:14,552 --> 00:39:16,053
So that it was difficult
1518
00:39:16,053 --> 00:39:17,855
and, you know, we we were
1519
00:39:17,855 --> 00:39:19,890
we grew really to a lot of people.
1520
00:39:19,890 --> 00:39:21,759
We came back down and now we're back up.
1521
00:39:22,860 --> 00:39:24,128
But retaining employees, I
1522
00:39:24,128 --> 00:39:26,364
think that, you know,
1523
00:39:26,364 --> 00:39:28,199
I think that everyone struggles with it.
1524
00:39:28,199 --> 00:39:29,400
And it was interesting
1525
00:39:29,400 --> 00:39:29,967
during COVID
1526
00:39:29,967 --> 00:39:31,135
when everyone was getting,
1527
00:39:31,135 --> 00:39:33,204
you know, recruited and being paid,
1528
00:39:33,204 --> 00:39:34,505
you know, exorbitant rates
1529
00:39:34,505 --> 00:39:35,973
because people were so busy
1530
00:39:35,973 --> 00:39:36,907
just paying like whatever
1531
00:39:36,907 --> 00:39:38,609
it took to get people to work.
1532
00:39:38,609 --> 00:39:40,277
And we're seeing like a,
1533
00:39:40,277 --> 00:39:41,912
you know, a retraction of that.
1534
00:39:41,912 --> 00:39:43,981
But I think it really
1535
00:39:43,981 --> 00:39:45,583
it really comes down to
1536
00:39:45,583 --> 00:39:46,751
you know, having a clear
1537
00:39:46,751 --> 00:39:48,686
understanding and a clear vision for what
1538
00:39:48,686 --> 00:39:49,387
the company is
1539
00:39:49,387 --> 00:39:50,588
and communicating
1540
00:39:50,588 --> 00:39:51,255
that and
1541
00:39:51,255 --> 00:39:51,989
and making
1542
00:39:51,989 --> 00:39:54,358
sure people are aligned with it.
1543
00:39:54,358 --> 00:39:54,658
You know,
1544
00:39:54,658 --> 00:39:56,494
there's a balance of that where,
1545
00:39:56,494 --> 00:39:57,161
you know,
1546
00:39:57,161 --> 00:39:58,696
you want to retain people
1547
00:39:58,696 --> 00:40:00,164
because you need people to
1548
00:40:00,164 --> 00:40:03,100
to to put the work in place.
1549
00:40:03,100 --> 00:40:04,201
But maybe, you know,
1550
00:40:04,201 --> 00:40:04,769
those guys
1551
00:40:04,769 --> 00:40:06,704
don't see the vision of the company
1552
00:40:06,704 --> 00:40:07,705
and, you know,
1553
00:40:07,705 --> 00:40:08,873
and don't really
1554
00:40:08,873 --> 00:40:10,708
care to be the best wood floor
1555
00:40:10,708 --> 00:40:12,443
finisher installer.
1556
00:40:12,443 --> 00:40:13,444
And they're just there
1557
00:40:13,444 --> 00:40:15,379
because they need to make some money and.
1558
00:40:15,379 --> 00:40:16,947
You know, the reality is that person
1559
00:40:16,947 --> 00:40:17,882
doesn't belong there.
1560
00:40:17,882 --> 00:40:18,983
And, you know, a lot of
1561
00:40:18,983 --> 00:40:20,117
times we make these short
1562
00:40:21,185 --> 00:40:21,552
sighted
1563
00:40:21,552 --> 00:40:22,820
decisions to keep them around
1564
00:40:22,820 --> 00:40:24,722
because we need the help
1565
00:40:24,722 --> 00:40:25,923
and we don't take the time
1566
00:40:25,923 --> 00:40:27,324
to go find someone that really does
1567
00:40:27,324 --> 00:40:28,626
want to be in this industry.
1568
00:40:28,626 --> 00:40:29,760
And what happens is that guy
1569
00:40:29,760 --> 00:40:30,594
eventually leaves
1570
00:40:30,594 --> 00:40:31,862
and then we're struggling
1571
00:40:31,862 --> 00:40:32,963
and we're trying to find a guy
1572
00:40:32,963 --> 00:40:34,398
to replace him where it's like
1573
00:40:34,398 --> 00:40:35,199
the moment we knew
1574
00:40:35,199 --> 00:40:35,666
that he didn't
1575
00:40:35,666 --> 00:40:37,201
want to be here for the
1576
00:40:37,201 --> 00:40:38,335
for the same reason that I'm
1577
00:40:38,335 --> 00:40:39,637
that we're in business.
1578
00:40:39,637 --> 00:40:40,738
That was the moment
1579
00:40:40,738 --> 00:40:42,506
that I should have spent my time
1580
00:40:42,506 --> 00:40:44,475
finding the right person.
1581
00:40:44,475 --> 00:40:46,577
But I think being open and transparent
1582
00:40:46,577 --> 00:40:47,445
and honest
1583
00:40:47,445 --> 00:40:48,712
about where the company's going
1584
00:40:48,712 --> 00:40:51,515
and even if that changes, you know, my
1585
00:40:51,882 --> 00:40:52,616
you know,
1586
00:40:52,683 --> 00:40:54,552
I maybe it's coming off the podcast,
1587
00:40:54,552 --> 00:40:55,152
but like
1588
00:40:55,186 --> 00:40:57,421
I'm not always fixed on one outcome.
1589
00:40:57,621 --> 00:40:59,824
My, my, my goalpost moves constantly
1590
00:41:00,024 --> 00:41:02,560
and I try to remind myself to, to, to,
1591
00:41:02,593 --> 00:41:04,061
to sit down with the team and
1592
00:41:05,129 --> 00:41:05,896
explain that.
1593
00:41:05,896 --> 00:41:06,997
And, you know, there
1594
00:41:06,997 --> 00:41:08,732
is, you know, a vivid memory.
1595
00:41:08,732 --> 00:41:09,500
A couple of years ago,
1596
00:41:09,500 --> 00:41:11,869
I sat down and had my entire team
1597
00:41:13,404 --> 00:41:15,539
in the workshop and we were chatting
1598
00:41:15,539 --> 00:41:16,807
and I was like, You know what, guys?
1599
00:41:16,807 --> 00:41:17,708
I haven't really told you
1600
00:41:17,708 --> 00:41:19,076
what my vision for the company is.
1601
00:41:19,076 --> 00:41:20,311
So let me do that.
1602
00:41:20,311 --> 00:41:20,678
Let me tell
1603
00:41:20,678 --> 00:41:22,613
you kind of what I want to focus on and.
1604
00:41:22,613 --> 00:41:23,080
I did.
1605
00:41:23,080 --> 00:41:23,781
And I said,
1606
00:41:23,781 --> 00:41:24,915
if anyone here
1607
00:41:24,915 --> 00:41:27,084
does isn't aligned with that,
1608
00:41:27,084 --> 00:41:27,852
that's all right.
1609
00:41:27,852 --> 00:41:28,085
Like,
1610
00:41:28,085 --> 00:41:29,687
I don't want you guys sticking around
1611
00:41:29,687 --> 00:41:31,021
because I've never communicated that.
1612
00:41:31,021 --> 00:41:32,289
And now I am.
1613
00:41:32,289 --> 00:41:33,357
And I had a kid
1614
00:41:33,357 --> 00:41:34,258
come up and he's like, This is
1615
00:41:34,258 --> 00:41:35,493
that's not what I want to do.
1616
00:41:35,493 --> 00:41:36,994
He's like, I really want to do,
1617
00:41:36,994 --> 00:41:38,429
you know, historical renovations.
1618
00:41:38,429 --> 00:41:39,263
And I thought we were going to do
1619
00:41:39,263 --> 00:41:40,231
more of that.
1620
00:41:40,231 --> 00:41:41,899
And I was like, Hey,
1621
00:41:41,899 --> 00:41:43,367
I appreciate you being upfront
1622
00:41:43,367 --> 00:41:44,969
and if there's anything I can do,
1623
00:41:44,969 --> 00:41:47,304
he's like, I'd love a recommendation.
1624
00:41:47,304 --> 00:41:48,906
I'm like, You got it?
1625
00:41:48,906 --> 00:41:49,907
And he left.
1626
00:41:49,907 --> 00:41:52,042
Well, I think that's so important to
1627
00:41:52,042 --> 00:41:53,677
to let people know what your values are,
1628
00:41:53,677 --> 00:41:54,512
your core values,
1629
00:41:54,512 --> 00:41:55,813
and make sure everybody's aligned
1630
00:41:55,813 --> 00:41:56,814
and have a purpose.
1631
00:41:56,814 --> 00:41:58,182
Like, why are we here?
1632
00:41:58,182 --> 00:41:59,517
You know, I mean, and
1633
00:42:01,252 --> 00:42:01,652
today.
1634
00:42:01,652 --> 00:42:04,388
So I want to stay in your times.
1635
00:42:04,388 --> 00:42:06,457
I've got you for for 15 more minutes.
1636
00:42:06,457 --> 00:42:06,891
Yeah.
1637
00:42:06,924 --> 00:42:08,492
I sort of want to go over your time.
1638
00:42:08,492 --> 00:42:09,193
Well, can,
1639
00:42:09,193 --> 00:42:11,395
can we go back to technology and tools?
1640
00:42:11,795 --> 00:42:12,997
Because I think like
1641
00:42:12,997 --> 00:42:15,466
so like I'm thinking about flaws, right?
1642
00:42:15,466 --> 00:42:16,267
And you know,
1643
00:42:16,267 --> 00:42:17,468
we were kind of talking
1644
00:42:17,468 --> 00:42:20,070
about speed of installation.
1645
00:42:20,070 --> 00:42:20,971
And I agree
1646
00:42:20,971 --> 00:42:22,973
that example of that is the track saw
1647
00:42:22,973 --> 00:42:24,441
right from festival.
1648
00:42:24,441 --> 00:42:26,010
And that's you know,
1649
00:42:26,010 --> 00:42:27,845
that is something that I'll never forget
1650
00:42:27,845 --> 00:42:29,046
when I bought it.
1651
00:42:29,146 --> 00:42:31,682
You know, first off, everyone was like,
1652
00:42:31,682 --> 00:42:33,150
if you buy that, that, that
1653
00:42:33,150 --> 00:42:34,118
first tool tracks are,
1654
00:42:34,118 --> 00:42:35,185
you are doomed
1655
00:42:35,185 --> 00:42:35,953
because you're going to end up
1656
00:42:35,953 --> 00:42:37,521
buying all of their stuff.
1657
00:42:37,521 --> 00:42:38,455
And now,
1658
00:42:38,455 --> 00:42:39,456
I mean,
1659
00:42:39,523 --> 00:42:41,225
I'm not going to say the dollar value
1660
00:42:41,225 --> 00:42:42,259
in which we have for festival,
1661
00:42:42,259 --> 00:42:45,496
but it's like four vans in a workshop
1662
00:42:45,729 --> 00:42:47,097
filled. Right.
1663
00:42:47,097 --> 00:42:49,233
And but the reality is, is that we,
1664
00:42:49,233 --> 00:42:49,667
you know,
1665
00:42:49,667 --> 00:42:51,368
that's a prime example
1666
00:42:51,368 --> 00:42:53,671
of how technology evolves
1667
00:42:53,671 --> 00:42:54,738
to allow us to build
1668
00:42:54,738 --> 00:42:55,573
beautiful floors
1669
00:42:55,573 --> 00:42:57,174
like a Chevron floor
1670
00:42:57,174 --> 00:42:58,742
in a more efficient way.
1671
00:42:58,742 --> 00:42:59,343
Yeah.
1672
00:42:59,376 --> 00:43:00,110
Where it's like
1673
00:43:00,110 --> 00:43:01,278
the trackside is a great example.
1674
00:43:01,278 --> 00:43:02,212
You pull that track, Sara,
1675
00:43:02,212 --> 00:43:03,247
you drop that track down.
1676
00:43:03,247 --> 00:43:05,049
Now you're cut in a straight line,
1677
00:43:05,049 --> 00:43:06,617
you know, however many feet
1678
00:43:06,617 --> 00:43:07,384
long you need.
1679
00:43:09,153 --> 00:43:10,688
When and I first started talking,
1680
00:43:10,688 --> 00:43:12,289
we started talking about that tool.
1681
00:43:12,289 --> 00:43:12,957
That's why I kind of
1682
00:43:12,957 --> 00:43:15,159
want to kind of go down this lane. Yeah.
1683
00:43:15,392 --> 00:43:16,594
And some guys are like,
1684
00:43:16,594 --> 00:43:18,329
and I'm going to have to give a shout out
1685
00:43:18,329 --> 00:43:19,296
to just real quick
1686
00:43:19,296 --> 00:43:20,130
because my brother
1687
00:43:20,130 --> 00:43:23,167
just bought the new it's the T has 55 F
1688
00:43:24,001 --> 00:43:26,103
inner curve blade. Yeah.
1689
00:43:26,103 --> 00:43:29,073
Instead of the 2.2 millimeter is the 1.8.
1690
00:43:29,440 --> 00:43:30,107
Yeah.
1691
00:43:30,107 --> 00:43:30,774
Those holy
1692
00:43:30,774 --> 00:43:32,977
holy smokes dude it doesn't feel,
1693
00:43:32,977 --> 00:43:34,578
it feels a lot more power.
1694
00:43:34,578 --> 00:43:35,980
It cuts 50% faster.
1695
00:43:35,980 --> 00:43:38,082
The braise s 40% longer.
1696
00:43:38,082 --> 00:43:38,649
Yeah.
1697
00:43:38,649 --> 00:43:39,917
If you haven't got that one,
1698
00:43:39,917 --> 00:43:40,284
it's like,
1699
00:43:40,284 --> 00:43:41,819
oh, man, it's just a game changer.
1700
00:43:41,819 --> 00:43:43,320
So and the batteries in
1701
00:43:43,320 --> 00:43:45,189
these tools are unbelievable.
1702
00:43:45,189 --> 00:43:46,390
Nowadays.
1703
00:43:46,557 --> 00:43:48,892
The battery technology, that's another
1704
00:43:48,892 --> 00:43:49,860
great one like battery
1705
00:43:49,860 --> 00:43:52,096
technology is so interesting to me.
1706
00:43:52,096 --> 00:43:53,130
Everything has a battery.
1707
00:43:53,130 --> 00:43:54,098
Now you get these
1708
00:43:54,098 --> 00:43:55,332
60 inch wide
1709
00:43:55,332 --> 00:43:56,400
lawnmowers out
1710
00:43:56,400 --> 00:43:57,234
running,
1711
00:43:57,234 --> 00:43:59,403
you know, backyard to the battery on it.
1712
00:43:59,436 --> 00:43:59,937
Yeah.
1713
00:43:59,937 --> 00:44:00,270
You know
1714
00:44:00,270 --> 00:44:01,071
it's like, you know,
1715
00:44:01,071 --> 00:44:02,139
you don't have the
1716
00:44:02,139 --> 00:44:02,873
and I think that
1717
00:44:02,873 --> 00:44:05,142
that is super interesting.
1718
00:44:05,142 --> 00:44:06,510
Again, it's like
1719
00:44:06,510 --> 00:44:06,844
all right
1720
00:44:06,844 --> 00:44:08,278
now I have a track saw
1721
00:44:08,278 --> 00:44:09,079
with, you know,
1722
00:44:09,079 --> 00:44:10,381
with a cord and plugged in.
1723
00:44:10,381 --> 00:44:11,415
I'm moving right now.
1724
00:44:11,415 --> 00:44:12,816
I got to pull the vacuum down,
1725
00:44:12,816 --> 00:44:14,184
you know, pull that cord down.
1726
00:44:14,184 --> 00:44:14,685
It's like, well, now
1727
00:44:14,685 --> 00:44:15,552
I don't have a track, so
1728
00:44:15,552 --> 00:44:17,021
I mean, now I don't have a cord.
1729
00:44:17,021 --> 00:44:17,354
I got
1730
00:44:17,354 --> 00:44:20,491
I got two batteries on it and I yeah,
1731
00:44:21,258 --> 00:44:23,661
the 50% faster is funny because like
1732
00:44:23,894 --> 00:44:25,729
you go on social media and people are,
1733
00:44:25,729 --> 00:44:26,230
you know,
1734
00:44:26,230 --> 00:44:27,064
got to drills
1735
00:44:27,064 --> 00:44:27,665
and like see
1736
00:44:27,665 --> 00:44:28,365
who who's
1737
00:44:28,365 --> 00:44:30,300
screw goes in faster and it's like,
1738
00:44:30,300 --> 00:44:30,868
oh, this
1739
00:44:30,868 --> 00:44:32,403
this drill's like point 2 seconds
1740
00:44:32,403 --> 00:44:33,771
better than the next one.
1741
00:44:33,771 --> 00:44:36,106
And the reality is, is like, you know,
1742
00:44:36,106 --> 00:44:37,441
okay, like,
1743
00:44:37,441 --> 00:44:38,175
do I really care
1744
00:44:38,175 --> 00:44:40,110
if that screw goes in to,
1745
00:44:40,110 --> 00:44:42,112
you know, 0.2 seconds faster? No.
1746
00:44:42,413 --> 00:44:43,080
But when you're
1747
00:44:43,080 --> 00:44:44,181
talking about something like
1748
00:44:44,181 --> 00:44:44,882
the tracks are that
1749
00:44:44,882 --> 00:44:46,383
cut 50% faster
1750
00:44:46,383 --> 00:44:47,651
or, you know, or
1751
00:44:47,651 --> 00:44:48,052
feels like
1752
00:44:48,052 --> 00:44:49,353
it has more power,
1753
00:44:49,353 --> 00:44:51,822
you know, those are those those micro
1754
00:44:52,823 --> 00:44:54,191
changes that make a
1755
00:44:54,191 --> 00:44:55,259
big difference
1756
00:44:55,259 --> 00:44:55,926
where it's like, hey,
1757
00:44:55,926 --> 00:44:57,327
that blade's a little.
1758
00:44:57,327 --> 00:44:58,796
So it's going to cut faster.
1759
00:44:58,796 --> 00:45:00,364
But the reality is it's,
1760
00:45:00,364 --> 00:45:02,232
you know, now it's not working as hard.
1761
00:45:02,232 --> 00:45:03,734
So when you're plowing through White
1762
00:45:03,734 --> 00:45:05,436
Oak for a Chevron,
1763
00:45:05,436 --> 00:45:06,270
you don't feel like that
1764
00:45:06,270 --> 00:45:07,404
sore is going to give up on you.
1765
00:45:07,404 --> 00:45:08,038
You feel like that's
1766
00:45:08,038 --> 00:45:08,706
how I was going to power
1767
00:45:08,706 --> 00:45:09,740
through all the way.
1768
00:45:09,740 --> 00:45:10,641
And that's important
1769
00:45:10,641 --> 00:45:12,242
because, you know,
1770
00:45:12,242 --> 00:45:14,278
when when it's not doing that
1771
00:45:14,278 --> 00:45:15,446
or when you think like,
1772
00:45:15,446 --> 00:45:16,547
oh, this is a piece of crap
1773
00:45:16,547 --> 00:45:17,748
because it's battery operated,
1774
00:45:17,748 --> 00:45:19,083
like you're going to give up on it
1775
00:45:19,083 --> 00:45:20,617
and then you revert back and now,
1776
00:45:20,617 --> 00:45:22,186
now you're not staying up
1777
00:45:22,186 --> 00:45:22,953
with innovation.
1778
00:45:22,953 --> 00:45:24,455
Now you're not progressing
1779
00:45:24,455 --> 00:45:26,223
on how to continue
1780
00:45:26,223 --> 00:45:29,626
to provide a luxury service
1781
00:45:30,027 --> 00:45:32,663
for an efficient and fair rate.
1782
00:45:33,397 --> 00:45:34,898
There was a point in my life
1783
00:45:34,898 --> 00:45:36,500
where I told the kids,
1784
00:45:36,500 --> 00:45:37,901
Do not buy me
1785
00:45:37,901 --> 00:45:40,170
anything operated by battery.
1786
00:45:40,170 --> 00:45:41,205
Yeah, of course it was
1787
00:45:41,205 --> 00:45:42,272
when they were like pistol.
1788
00:45:42,272 --> 00:45:43,741
Grenade or old.
1789
00:45:43,741 --> 00:45:46,610
Because I had the pistol grip Makita.
1790
00:45:46,610 --> 00:45:48,178
We saw the first battery stuff
1791
00:45:48,178 --> 00:45:49,213
and like this is
1792
00:45:49,213 --> 00:45:50,781
I wouldn't give this to my wife.
1793
00:45:50,781 --> 00:45:51,882
This is terrible.
1794
00:45:51,882 --> 00:45:54,084
I think my my father had
1795
00:45:55,719 --> 00:45:56,987
my father had the pistol grip
1796
00:45:56,987 --> 00:45:58,088
Makita drill
1797
00:45:58,088 --> 00:45:59,656
and that thing had like a battery
1798
00:45:59,656 --> 00:46:00,924
that was like nine inches long.
1799
00:46:00,924 --> 00:46:01,725
And I'm pretty sure
1800
00:46:01,725 --> 00:46:02,459
if you broke it open,
1801
00:46:02,459 --> 00:46:02,626
it was
1802
00:46:02,626 --> 00:46:05,662
just a bunch of like the size batteries.
1803
00:46:05,662 --> 00:46:07,731
Nothing weighed a ton on never I
1804
00:46:08,899 --> 00:46:11,969
yeah I'm I remember vividly but you're
1805
00:46:11,969 --> 00:46:13,003
I'm with you
1806
00:46:13,003 --> 00:46:14,638
I'm like people were buying buying
1807
00:46:14,638 --> 00:46:15,572
all these battery operate
1808
00:46:15,572 --> 00:46:16,740
I had a battery
1809
00:46:16,740 --> 00:46:18,242
operated skill saw
1810
00:46:18,242 --> 00:46:18,976
one of the first ones
1811
00:46:18,976 --> 00:46:19,877
that came out years ago
1812
00:46:19,877 --> 00:46:20,978
and I'm like this piece crap, I'm
1813
00:46:20,978 --> 00:46:21,678
going to grab my arm,
1814
00:46:21,678 --> 00:46:23,814
drive my car to where I'm warmed up.
1815
00:46:24,014 --> 00:46:25,516
I go on a jobsite now.
1816
00:46:25,516 --> 00:46:28,152
There's no air hoses, there's no cords.
1817
00:46:28,252 --> 00:46:28,886
Yep.
1818
00:46:29,153 --> 00:46:30,954
Like one of my guys bought a
1819
00:46:30,954 --> 00:46:32,790
a finished gun the other day,
1820
00:46:32,790 --> 00:46:33,590
and I'm like, What is that?
1821
00:46:33,590 --> 00:46:34,591
And he goes, What do you mean.
1822
00:46:34,591 --> 00:46:35,826
It's no finished gun.
1823
00:46:35,826 --> 00:46:37,227
I'm like, You don't have a compressor.
1824
00:46:37,227 --> 00:46:38,562
He goes, not, you don't think I'm like,
1825
00:46:38,562 --> 00:46:40,063
do the battery once suck.
1826
00:46:40,063 --> 00:46:41,265
And then he shot it. I'm like,
1827
00:46:42,432 --> 00:46:42,933
All right,
1828
00:46:42,933 --> 00:46:45,335
maybe I've been out of the loop for
1829
00:46:45,335 --> 00:46:45,903
a little bit.
1830
00:46:45,903 --> 00:46:48,272
That thing that thing did pretty good.
1831
00:46:48,272 --> 00:46:49,173
Well, it's
1832
00:46:49,173 --> 00:46:50,174
also about speed
1833
00:46:50,174 --> 00:46:52,009
and efficiency and lightweight.
1834
00:46:52,009 --> 00:46:53,010
And just there's something
1835
00:46:53,010 --> 00:46:54,578
about pulling up to a job
1836
00:46:54,578 --> 00:46:56,880
and the confidence of having the best
1837
00:46:56,880 --> 00:46:57,181
you know,
1838
00:46:57,181 --> 00:46:58,782
the best equipment that you got.
1839
00:46:58,782 --> 00:47:00,250
And that's I mean, when we
1840
00:47:00,250 --> 00:47:01,785
we had a long conversation about first,
1841
00:47:01,785 --> 00:47:03,120
you have the same kind of love
1842
00:47:03,120 --> 00:47:05,222
for that product as I do. Yeah, totally.
1843
00:47:05,455 --> 00:47:06,356
And you know,
1844
00:47:06,356 --> 00:47:07,724
I was going to ask you when I first met,
1845
00:47:07,724 --> 00:47:08,258
you know,
1846
00:47:08,258 --> 00:47:09,159
some business guy,
1847
00:47:09,159 --> 00:47:10,794
some builders actually,
1848
00:47:10,794 --> 00:47:11,461
they could care less
1849
00:47:11,461 --> 00:47:12,729
about the craftsman side of it.
1850
00:47:12,729 --> 00:47:13,764
They're businesspeople.
1851
00:47:13,764 --> 00:47:14,731
And there's nothing wrong with that.
1852
00:47:14,731 --> 00:47:15,966
They're running a business.
1853
00:47:15,966 --> 00:47:18,001
But but you're not that guy.
1854
00:47:18,001 --> 00:47:19,303
I mean, you seem like you're
1855
00:47:19,303 --> 00:47:20,737
you're you're a craftsman, too,
1856
00:47:20,737 --> 00:47:22,172
and that the tools matter to you.
1857
00:47:22,172 --> 00:47:22,706
And you're
1858
00:47:22,706 --> 00:47:25,209
very much into that part of the business.
1859
00:47:25,209 --> 00:47:25,576
Yeah.
1860
00:47:25,576 --> 00:47:27,611
I mean, I was a carpenter first
1861
00:47:27,611 --> 00:47:28,612
when I started my company.
1862
00:47:28,612 --> 00:47:29,646
I thought I was going to be a carpenter
1863
00:47:29,646 --> 00:47:30,948
for my whole life
1864
00:47:30,948 --> 00:47:32,749
and I never really expected
1865
00:47:32,749 --> 00:47:35,252
to out of that role and put the bags down
1866
00:47:36,453 --> 00:47:37,521
even in the cabinet shop.
1867
00:47:37,521 --> 00:47:38,355
I started that,
1868
00:47:38,355 --> 00:47:40,457
you know, by myself at night.
1869
00:47:40,457 --> 00:47:42,726
And then when Ken came on board,
1870
00:47:42,726 --> 00:47:43,527
we, you know,
1871
00:47:43,527 --> 00:47:44,862
it was under the name Builders
1872
00:47:44,862 --> 00:47:46,830
Company for a while
1873
00:47:46,830 --> 00:47:47,865
and then he started building
1874
00:47:47,865 --> 00:47:48,765
that into a cabinet shop.
1875
00:47:48,765 --> 00:47:50,167
And I slowly just,
1876
00:47:50,167 --> 00:47:52,469
you know, kind of backed away, you know.
1877
00:47:52,469 --> 00:47:53,570
And also,
1878
00:47:53,570 --> 00:47:54,271
next thing I know, I'm
1879
00:47:54,271 --> 00:47:56,340
not on the tools at all,
1880
00:47:56,340 --> 00:47:57,908
but I have a huge appreciation
1881
00:47:57,908 --> 00:47:59,042
for them because,
1882
00:47:59,042 --> 00:48:00,310
you know, going back to
1883
00:48:00,310 --> 00:48:02,412
what is such a core focus for me
1884
00:48:02,412 --> 00:48:04,581
individually is efficiency.
1885
00:48:04,581 --> 00:48:05,782
And, you know,
1886
00:48:05,782 --> 00:48:08,819
and I tell my entire team that, you know,
1887
00:48:09,987 --> 00:48:11,021
if there's a tool out there
1888
00:48:11,021 --> 00:48:12,623
that's going to make us more efficient,
1889
00:48:12,623 --> 00:48:14,925
we're buying it and that's it.
1890
00:48:14,958 --> 00:48:16,560
Like, it's not it's not a
1891
00:48:16,560 --> 00:48:17,928
okay, well, we'll think about it
1892
00:48:17,928 --> 00:48:18,762
and we'll like maybe
1893
00:48:18,762 --> 00:48:19,596
we'll buy it next year.
1894
00:48:19,596 --> 00:48:20,731
It's no if that,
1895
00:48:20,731 --> 00:48:22,799
if that's going to speed up your process,
1896
00:48:23,000 --> 00:48:24,868
you know. Hey, absolutely.
1897
00:48:24,868 --> 00:48:26,904
And I mean, naturally, that's
1898
00:48:26,904 --> 00:48:28,005
I think that's how we ended up
1899
00:48:28,005 --> 00:48:30,240
with the entire slew of festival
1900
00:48:30,240 --> 00:48:31,275
that we have
1901
00:48:31,275 --> 00:48:32,109
because everything
1902
00:48:32,109 --> 00:48:33,010
makes it more efficient.
1903
00:48:33,010 --> 00:48:35,045
It's like, Hey, this sander, right?
1904
00:48:35,045 --> 00:48:36,813
As I get this sander,
1905
00:48:36,813 --> 00:48:39,116
I won't have to clean up as much
1906
00:48:39,116 --> 00:48:41,051
because the vacuum's really good.
1907
00:48:41,051 --> 00:48:42,786
I'm like, sold. Yeah.
1908
00:48:42,786 --> 00:48:44,288
Next thing I know, I got like,
1909
00:48:44,288 --> 00:48:45,956
you know, three dust extractors
1910
00:48:45,956 --> 00:48:47,724
and six sander showing up to the shop.
1911
00:48:48,859 --> 00:48:50,761
But it is it's, you know,
1912
00:48:50,761 --> 00:48:51,929
the other side of it
1913
00:48:51,929 --> 00:48:54,398
for me is professionalism.
1914
00:48:55,399 --> 00:48:56,566
And I mean that like through
1915
00:48:56,566 --> 00:48:57,534
the entire process.
1916
00:48:57,534 --> 00:48:58,835
And honestly,
1917
00:48:58,835 --> 00:49:00,704
like when I walk a jobsite,
1918
00:49:00,704 --> 00:49:02,005
I want it to be clean.
1919
00:49:02,005 --> 00:49:02,339
You know,
1920
00:49:02,339 --> 00:49:04,308
I hate a messy job site
1921
00:49:04,308 --> 00:49:06,176
and our job sites are clean like we have
1922
00:49:06,176 --> 00:49:06,777
you know,
1923
00:49:07,110 --> 00:49:09,046
we have visitors come through constantly
1924
00:49:09,046 --> 00:49:10,614
because they want to see our work and.
1925
00:49:10,614 --> 00:49:11,581
They always comment on on
1926
00:49:11,581 --> 00:49:12,282
how clean it is.
1927
00:49:12,282 --> 00:49:13,550
But I'm you know, I'm a stickler.
1928
00:49:13,550 --> 00:49:14,885
I'll still tell my guys like,
1929
00:49:14,885 --> 00:49:16,186
hey, it's not clean enough.
1930
00:49:16,186 --> 00:49:18,689
You know, I want we got we got to operate
1931
00:49:18,689 --> 00:49:19,790
as though the client's
1932
00:49:19,790 --> 00:49:21,291
about to show up at their kids
1933
00:49:21,291 --> 00:49:22,592
all the time
1934
00:49:22,960 --> 00:49:24,928
and and with good tools,
1935
00:49:24,928 --> 00:49:25,429
you know,
1936
00:49:25,429 --> 00:49:26,530
and like the dust extractors
1937
00:49:26,530 --> 00:49:26,997
from festival.
1938
00:49:26,997 --> 00:49:28,298
Like, that's huge,
1939
00:49:28,298 --> 00:49:29,633
you know, everything's plugged in.
1940
00:49:29,633 --> 00:49:31,301
Like, there's not dust everywhere,
1941
00:49:31,301 --> 00:49:32,002
you know, there's not
1942
00:49:32,002 --> 00:49:34,171
it's not a it's not a disaster.
1943
00:49:34,171 --> 00:49:35,105
You know, you prepare that
1944
00:49:35,105 --> 00:49:36,239
with a couple of trash barrels
1945
00:49:36,239 --> 00:49:38,275
and the job site can stay pretty clean,
1946
00:49:38,542 --> 00:49:40,811
you know, throughout the entire process.
1947
00:49:40,811 --> 00:49:41,845
He did. He did.
1948
00:49:41,845 --> 00:49:44,047
He listened to our last podcast.
1949
00:49:44,047 --> 00:49:45,549
He stole all this man.
1950
00:49:45,549 --> 00:49:46,850
I don't think he has the time.
1951
00:49:48,452 --> 00:49:49,353
All right, Nick,
1952
00:49:49,353 --> 00:49:50,787
he's got all the time in the world.
1953
00:49:50,787 --> 00:49:51,655
Listen to him.
1954
00:49:51,655 --> 00:49:53,223
Yeah, just delegating everything,
1955
00:49:53,223 --> 00:49:54,558
playing Legos. Yeah.
1956
00:49:54,558 --> 00:49:56,193
You guys are lucky I didn't delegate.
1957
00:49:56,193 --> 00:49:57,594
I could have just had someone else
1958
00:49:57,594 --> 00:49:57,894
show up.
1959
00:49:57,894 --> 00:49:59,863
Yeah, I'm surprised you even on the show.
1960
00:49:59,863 --> 00:50:00,530
Right.
1961
00:50:00,931 --> 00:50:03,133
All right, two questions left. Yeah.
1962
00:50:03,133 --> 00:50:03,967
Since a lot of you,
1963
00:50:03,967 --> 00:50:05,836
obviously our audience are floor guys.
1964
00:50:05,836 --> 00:50:07,871
What what is your, like, best tip for?
1965
00:50:08,138 --> 00:50:08,872
For if you want to have
1966
00:50:08,872 --> 00:50:09,873
a really healthy relationship
1967
00:50:09,873 --> 00:50:12,275
with your builder and your subcontractor.
1968
00:50:12,275 --> 00:50:13,276
And we know sometimes
1969
00:50:13,276 --> 00:50:15,479
things always don't go as planned.
1970
00:50:15,479 --> 00:50:16,546
You know, keep that in mind,
1971
00:50:16,546 --> 00:50:17,247
you know, whatever.
1972
00:50:17,247 --> 00:50:19,149
But what would be a couple of tips
1973
00:50:19,149 --> 00:50:20,851
you would leave those guys?
1974
00:50:20,851 --> 00:50:21,585
And then the last
1975
00:50:21,585 --> 00:50:22,652
question is going to be,
1976
00:50:22,652 --> 00:50:23,987
what is your outcome for this year?
1977
00:50:23,987 --> 00:50:25,789
I think 2023 is going to look.
1978
00:50:27,190 --> 00:50:28,892
So this was
1979
00:50:28,892 --> 00:50:29,593
I mean, this can go
1980
00:50:29,593 --> 00:50:31,561
for any kind of contractor,
1981
00:50:31,561 --> 00:50:32,829
but I'll cater to four guys.
1982
00:50:32,829 --> 00:50:33,063
I mean,
1983
00:50:33,063 --> 00:50:34,931
I think that for me,
1984
00:50:34,931 --> 00:50:37,567
you know, I when I'm reaching out to
1985
00:50:38,135 --> 00:50:40,604
to my floor guy and, you know, asking
1986
00:50:40,604 --> 00:50:42,105
for, say, a proposal
1987
00:50:42,105 --> 00:50:44,841
or some options for this this home,
1988
00:50:44,841 --> 00:50:45,642
it really is
1989
00:50:45,642 --> 00:50:46,910
good to understand
1990
00:50:46,910 --> 00:50:49,546
how they're envisioning the project,
1991
00:50:49,546 --> 00:50:50,280
you know,
1992
00:50:50,280 --> 00:50:54,117
and whether that is like a specification
1993
00:50:54,117 --> 00:50:55,819
that's clearly outlined
1994
00:50:55,819 --> 00:50:57,354
or they're making some assumptions.
1995
00:50:57,354 --> 00:50:58,889
Just be upfront about it
1996
00:50:58,889 --> 00:51:00,090
and also, you know,
1997
00:51:00,090 --> 00:51:02,659
I always I'm always open to understanding
1998
00:51:02,659 --> 00:51:03,894
how I can make someone's
1999
00:51:03,894 --> 00:51:05,529
job more efficient.
2000
00:51:05,529 --> 00:51:07,831
So rather than just submitting a proposal
2001
00:51:07,831 --> 00:51:10,333
and hoping that you get it, you know,
2002
00:51:10,333 --> 00:51:12,002
walk through that proposal with me
2003
00:51:12,002 --> 00:51:12,736
like, hey,
2004
00:51:12,736 --> 00:51:13,737
you know, we're thinking,
2005
00:51:13,737 --> 00:51:14,004
you know,
2006
00:51:14,004 --> 00:51:14,638
this house is going to be
2007
00:51:14,638 --> 00:51:16,473
a $20,000 floor job.
2008
00:51:16,473 --> 00:51:17,007
You know,
2009
00:51:17,007 --> 00:51:19,309
these are the assumptions I'm making.
2010
00:51:19,309 --> 00:51:20,544
I'm assuming that,
2011
00:51:20,544 --> 00:51:22,679
you know, it's a completely empty house,
2012
00:51:23,013 --> 00:51:24,481
you know, and I think that
2013
00:51:24,481 --> 00:51:26,016
this actually a great tip
2014
00:51:26,016 --> 00:51:27,751
because I think that oftentimes
2015
00:51:27,751 --> 00:51:28,685
those are some there's
2016
00:51:28,685 --> 00:51:29,786
a lot of assumptions made
2017
00:51:29,786 --> 00:51:31,321
that aren't communicated.
2018
00:51:31,321 --> 00:51:34,091
So that $20,000 flooring job, you know,
2019
00:51:34,091 --> 00:51:35,959
they show up and you have,
2020
00:51:35,959 --> 00:51:37,894
you know, maybe a guy in the kitchen
2021
00:51:37,894 --> 00:51:39,796
that's doing backsplash.
2022
00:51:39,796 --> 00:51:40,163
It's like,
2023
00:51:40,163 --> 00:51:41,565
well, he's in my way now
2024
00:51:41,565 --> 00:51:43,300
and now it's $22,000.
2025
00:51:43,300 --> 00:51:43,800
It's like,
2026
00:51:43,800 --> 00:51:44,501
dude, like,
2027
00:51:44,501 --> 00:51:45,102
you know,
2028
00:51:45,102 --> 00:51:47,170
just we got to have an open dialog.
2029
00:51:47,170 --> 00:51:49,506
And I think that oftentimes, you know,
2030
00:51:50,674 --> 00:51:52,676
where there's a saying
2031
00:51:52,676 --> 00:51:53,210
where it's like
2032
00:51:53,210 --> 00:51:55,178
we're quick to get people pregnant
2033
00:51:55,178 --> 00:51:56,880
and maybe I made that up, I have no idea.
2034
00:51:56,880 --> 00:51:58,682
But the point is, it's like
2035
00:51:58,682 --> 00:51:59,783
like we're quick to like,
2036
00:51:59,783 --> 00:52:00,851
hey, I'll get them pregnant.
2037
00:52:00,851 --> 00:52:02,185
And then after that, like,
2038
00:52:02,185 --> 00:52:02,719
we'll just change
2039
00:52:02,719 --> 00:52:03,753
all of the hell out of them
2040
00:52:03,753 --> 00:52:05,522
because they can't back up right
2041
00:52:05,522 --> 00:52:06,857
where, you know, it's
2042
00:52:06,857 --> 00:52:08,425
and I see subs do it too.
2043
00:52:08,425 --> 00:52:09,292
It's, you know,
2044
00:52:09,292 --> 00:52:10,026
assemble, show up,
2045
00:52:10,026 --> 00:52:11,161
give you a great price.
2046
00:52:11,161 --> 00:52:11,761
They start
2047
00:52:11,761 --> 00:52:12,596
and the next thing you know,
2048
00:52:12,596 --> 00:52:14,231
it's like, hey,
2049
00:52:14,231 --> 00:52:15,132
this is going to be more money.
2050
00:52:15,132 --> 00:52:15,765
It's like, what you mean?
2051
00:52:15,765 --> 00:52:16,900
It's like, why didn't include that?
2052
00:52:16,900 --> 00:52:17,901
It's like you didn't tell me.
2053
00:52:17,901 --> 00:52:18,435
You didn't include it.
2054
00:52:18,435 --> 00:52:19,169
It's like, well,
2055
00:52:19,169 --> 00:52:19,970
I didn't know they were on that.
2056
00:52:19,970 --> 00:52:21,671
It's, it's like, hey,
2057
00:52:21,671 --> 00:52:23,406
let's have an open dialog.
2058
00:52:23,406 --> 00:52:24,441
You want to have a good relationship
2059
00:52:24,441 --> 00:52:25,142
with a builder,
2060
00:52:25,142 --> 00:52:26,843
you want to become an asset to them.
2061
00:52:26,843 --> 00:52:28,211
And that builder wants to be an asset
2062
00:52:28,211 --> 00:52:28,945
to you.
2063
00:52:28,945 --> 00:52:30,213
So communicate
2064
00:52:30,213 --> 00:52:32,315
what you need to do your job efficiently
2065
00:52:32,582 --> 00:52:33,617
and let the builder
2066
00:52:33,617 --> 00:52:34,518
also communicate
2067
00:52:34,518 --> 00:52:35,752
what he needs from you
2068
00:52:35,752 --> 00:52:36,786
to get the best result
2069
00:52:36,786 --> 00:52:39,122
and the level of expectation.
2070
00:52:39,122 --> 00:52:39,422
You know,
2071
00:52:39,422 --> 00:52:40,357
not every not everyone's
2072
00:52:40,357 --> 00:52:40,590
got to have
2073
00:52:40,590 --> 00:52:42,392
the same level of expectation.
2074
00:52:42,392 --> 00:52:44,161
If it's time, if it's quality,
2075
00:52:44,161 --> 00:52:45,295
if it's budget, like
2076
00:52:45,295 --> 00:52:46,897
what is that North Star
2077
00:52:46,897 --> 00:52:48,465
and make sure that that's aligned
2078
00:52:48,465 --> 00:52:49,699
with your business.
2079
00:52:49,699 --> 00:52:50,267
If you're
2080
00:52:50,267 --> 00:52:50,800
if they're
2081
00:52:50,800 --> 00:52:52,202
if they're all about speed
2082
00:52:52,202 --> 00:52:53,003
and then cost
2083
00:52:53,003 --> 00:52:54,104
and then quality
2084
00:52:54,104 --> 00:52:54,971
and you're a quality
2085
00:52:54,971 --> 00:52:57,040
first kind of guy, you know,
2086
00:52:57,040 --> 00:52:58,742
unless you absolutely need
2087
00:52:58,742 --> 00:53:00,210
to fill a slot in your schedule
2088
00:53:00,210 --> 00:53:02,145
to to keep the lights on,
2089
00:53:02,145 --> 00:53:04,147
why not find someone else?
2090
00:53:04,147 --> 00:53:06,616
Go go do floors for someone else.
2091
00:53:06,616 --> 00:53:07,951
Our outlook on 23
2092
00:53:09,653 --> 00:53:10,487
is great.
2093
00:53:10,887 --> 00:53:12,956
We as a builder,
2094
00:53:12,956 --> 00:53:15,058
we've been doing custom for years
2095
00:53:15,058 --> 00:53:15,725
and years and years.
2096
00:53:15,725 --> 00:53:17,894
We just bought a property to do our first
2097
00:53:19,663 --> 00:53:21,698
development on which will be a
2098
00:53:21,765 --> 00:53:24,267
luxury single family
2099
00:53:24,267 --> 00:53:25,468
and we're going to approach it in
2100
00:53:25,468 --> 00:53:27,737
an entirely different way, very
2101
00:53:28,939 --> 00:53:31,808
true to the way we operate.
2102
00:53:31,975 --> 00:53:33,343
And we're excited about that.
2103
00:53:33,343 --> 00:53:35,612
We're excited about how that will kind
2104
00:53:35,612 --> 00:53:37,814
shape our business for the next three to
2105
00:53:38,748 --> 00:53:40,650
an infinite years.
2106
00:53:40,650 --> 00:53:43,520
Um, and we have some projects
2107
00:53:43,520 --> 00:53:45,522
that are customs that are in construction
2108
00:53:45,522 --> 00:53:47,290
now that are beautiful.
2109
00:53:47,290 --> 00:53:48,391
And my team has,
2110
00:53:48,391 --> 00:53:48,658
you know,
2111
00:53:48,658 --> 00:53:49,726
we've made some
2112
00:53:49,726 --> 00:53:50,794
amazing progress
2113
00:53:50,794 --> 00:53:52,963
with our team structure and
2114
00:53:54,064 --> 00:53:55,832
delegating.
2115
00:53:55,832 --> 00:53:57,200
And it's,
2116
00:53:57,200 --> 00:53:59,803
it's been fun to be in the driver's seat
2117
00:53:59,803 --> 00:54:01,871
and and help grow that.
2118
00:54:02,706 --> 00:54:05,275
And it's fun to to watch my team
2119
00:54:05,275 --> 00:54:07,644
do such a great job at what they do.
2120
00:54:07,644 --> 00:54:09,679
And and I hope to,
2121
00:54:09,679 --> 00:54:09,946
you know,
2122
00:54:09,946 --> 00:54:11,848
continue that and continue to encourage
2123
00:54:11,848 --> 00:54:13,216
really great work.
2124
00:54:13,316 --> 00:54:13,650
You know,
2125
00:54:13,650 --> 00:54:15,085
when we started the show,
2126
00:54:15,085 --> 00:54:17,320
the first thing you said was
2127
00:54:17,320 --> 00:54:18,421
communication.
2128
00:54:18,421 --> 00:54:19,689
And then
2129
00:54:19,689 --> 00:54:21,224
almost every aspect
2130
00:54:21,224 --> 00:54:23,493
of everything we've talked about
2131
00:54:23,493 --> 00:54:25,695
since then, communication
2132
00:54:25,695 --> 00:54:27,330
was always a part of it.
2133
00:54:27,330 --> 00:54:29,499
So hopefully that is something
2134
00:54:29,499 --> 00:54:30,300
that everybody's
2135
00:54:30,300 --> 00:54:31,501
going to take away from this.
2136
00:54:31,501 --> 00:54:33,903
How important that is with customers
2137
00:54:33,903 --> 00:54:36,506
subs, your, your crew, everybody
2138
00:54:36,973 --> 00:54:37,574
that just
2139
00:54:38,608 --> 00:54:41,344
I hope that's a real eye opener.
2140
00:54:41,845 --> 00:54:44,180
Listen, I mean, it's been a pleasure.
2141
00:54:44,180 --> 00:54:45,882
I really appreciate. This. Time.
2142
00:54:45,882 --> 00:54:47,350
I know you're busy as can be, man.
2143
00:54:47,350 --> 00:54:48,551
And so making the time to do
2144
00:54:48,551 --> 00:54:50,387
this is is is a big deal.
2145
00:54:50,387 --> 00:54:51,554
So we really appreciate you.
2146
00:54:51,554 --> 00:54:53,256
Wait, I have one more question.
2147
00:54:53,256 --> 00:54:54,991
I'm not done right.
2148
00:54:54,991 --> 00:54:56,159
And I think this is going
2149
00:54:56,159 --> 00:54:56,993
to be the most important
2150
00:54:56,993 --> 00:54:59,896
question of the show. Sure.
2151
00:54:59,896 --> 00:55:00,764
Do you think the Bruins
2152
00:55:00,764 --> 00:55:02,365
are going to keep this up?
2153
00:55:02,365 --> 00:55:05,402
Can I answer that super honestly.
2154
00:55:05,402 --> 00:55:06,970
I'm not sure from Boston.
2155
00:55:06,970 --> 00:55:09,572
I'm not a sports guy. I know. Okay.
2156
00:55:09,839 --> 00:55:11,541
And this is like the third time
2157
00:55:11,541 --> 00:55:12,842
this has happened on a podcast
2158
00:55:12,842 --> 00:55:14,511
where someone asked me a sport.
2159
00:55:14,511 --> 00:55:15,679
I just
2160
00:55:15,679 --> 00:55:17,447
maybe it's because I don't have the time.
2161
00:55:17,447 --> 00:55:19,449
I appreciate like I'll go to the games,
2162
00:55:19,449 --> 00:55:20,450
but I have no idea
2163
00:55:20,450 --> 00:55:21,751
what's going on in sports. Right.
2164
00:55:21,751 --> 00:55:22,952
You know, it's funny.
2165
00:55:22,952 --> 00:55:25,388
It reminds me of Bill Murray.
2166
00:55:25,388 --> 00:55:27,390
He was being interviewed one day
2167
00:55:27,390 --> 00:55:28,992
and they said, you know,
2168
00:55:28,992 --> 00:55:30,360
how do you make the time
2169
00:55:30,360 --> 00:55:31,561
for everything that you do
2170
00:55:31,561 --> 00:55:32,128
and this and that?
2171
00:55:32,128 --> 00:55:34,964
And he goes, he goes, it breaks my heart.
2172
00:55:34,964 --> 00:55:36,099
But I had to give something up.
2173
00:55:36,099 --> 00:55:37,500
And he said, I,
2174
00:55:37,500 --> 00:55:39,502
I had to say goodbye to the NHL.
2175
00:55:39,502 --> 00:55:40,637
I just
2176
00:55:40,904 --> 00:55:42,472
there was one thing I had to give up.
2177
00:55:42,472 --> 00:55:44,240
I just didn't have the time,
2178
00:55:44,240 --> 00:55:46,710
so it was the NHL, so I get it.
2179
00:55:47,110 --> 00:55:47,544
Yeah.
2180
00:55:47,544 --> 00:55:49,279
So I don't know if they're going to
2181
00:55:49,279 --> 00:55:50,280
keep it up.
2182
00:55:50,347 --> 00:55:52,082
They will. They're going to keep it up.
2183
00:55:52,082 --> 00:55:53,483
All right. I'll try.
2184
00:55:53,483 --> 00:55:54,551
Well, next time someone asked me
2185
00:55:54,551 --> 00:55:56,686
that, I'll be like, well, I think so.
2186
00:55:56,686 --> 00:55:58,188
And I'll have you go.
2187
00:55:58,188 --> 00:55:59,189
Yeah. Yeah.
2188
00:55:59,189 --> 00:55:59,956
There you go.
2189
00:55:59,956 --> 00:56:00,957
Nick, thank you so much.
2190
00:56:00,957 --> 00:56:01,925
It's been a pleasure. Thank you.
2191
00:56:01,925 --> 00:56:03,426
Really appreciate all your insights.
2192
00:56:03,426 --> 00:56:03,993
And and
2193
00:56:03,993 --> 00:56:05,128
I think we got to really get
2194
00:56:05,128 --> 00:56:05,762
a lot out of this.
2195
00:56:05,762 --> 00:56:07,197
So, again, thank you very much.
2196
00:56:07,197 --> 00:56:08,498
This has been another episode
2197
00:56:08,498 --> 00:56:09,999
of On the Floor with Wayne and Ron.
2198
00:56:09,999 --> 00:56:17,841
Please stay tuned for another episode.