Wayne and Rob do a deep dive into the 2026 Wood Floor Business State of the Industry. Follow Bona US Professional online: Website: https://www1.bona.com/en-us/professional/ Subscribe on YouTube: https://www.youtube.com/BonaProfessional Facebook: https://www.facebook.com/bonauspro/ Instagram: https://www.instagram.com/bonapro.us/
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Hey, before we get going here,
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we had the,
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Jaco wooden
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Berg on our podcast, recently,
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and he's doing something
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pretty cool for, for
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this is a social thing he's doing,
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and it's a pay it forward type of thing
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and what he's asking people to do,
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and I think this is pretty darn cool.
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The.
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Yes.
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Yes.
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So it's United Woodworker.
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Excuse me.
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United wood floor layers.
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Is the,
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let's name is Group.
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United floor
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layers is the name of his group.
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If you go to his website,
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United wood floor, four layers.com.
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And he's asking everybody to make a,
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like a one foot square panel.
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Could be anything.
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Anything that any kind of wood,
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any kind of thing that interest
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you could be
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something you rent represents
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a memory of years of,
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hope, a cultural thing, gratitude,
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anything that
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and just a cool pattern,
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any kind of design whatsoever.
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And he's going to take all of these
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and put it into one great big, huge floor
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from all over the world.
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So if you have something
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that you'd like to,
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you know, just something like
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means something
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to you or
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something cool that you did,
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it's one foot square
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somewhere in the world.
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This is going to
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this is going to be on a big panel
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and just use your imagination
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doesn't have to be perfect.
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Me okay,
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who cares if it's not perfect, you know?
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But, and then, send it into him.
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So if he wants more information on that,
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it's, United wood floor layers.
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You wfll pay it forward, and, we'll.
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There any more information on it?
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Okay.
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There you go.
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United wood slave.
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Excuse me.
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United wood floor layers.com.
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And again
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this is going to be from floor
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four layers all across the world.
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You're just going to make one panel.
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He's going to join them all together.
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And then he's
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going to make one nice panel.
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And you'll
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you'll be represented in there.
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So I think it's kind of cool.
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Yeah.
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Yeah I
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think I might be wrong
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on the measurements there.
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That's way you got to go to the panel.
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It was in millimeters.
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I don't I could be completely wrong.
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Yeah.
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But go to his website and check it out.
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He's got a lot of information in there.
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It's pretty darn cool.
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Yeah, it's
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kind of kind of slick.
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Yeah, yeah.
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So there you go.
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And it's, type of thing
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to pay it forward.
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Hello.
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Welcome to another award
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winning episode of On the Floor
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with Wayne and Rob.
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I'm Wayne Highlander with of.
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Okay, Rob on this,
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The excellence in communication
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for a podcasting, award.
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20 2026
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Award of Excellence winner.
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Unbelievable.
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Yes.
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The Communicator
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Awards.
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Yeah.
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Of course. Yeah. Good stuff.
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Well yeah I've won a lot
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of awards Rob I know you have it.
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That's a big deal
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for you.
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Yeah.
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Yeah.
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You know it's like I've said it before,
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but I'm going to assume
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we have at least one new listener
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that would appreciate this.
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The, the,
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men's hockey
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team in 1980s
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with that lost to the Russians
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and,
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the Russian coach years
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later, 20 years later,
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was being interviewed by somebody
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and he said,
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you know, he lost to the Americans.
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It must have been soul
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crushing for you guys.
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I mean, my gosh, you guys are,
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you know, big,
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big Russian team
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and the other names on it.
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And he lost to this
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American upstart team.
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And, the Russian coach said, you know,
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it was once
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an 18 year old boy,
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just by happenstance,
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had run into Sophia
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Loren for you young kids.
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Look up Sophia Loren.
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She's one of the most beautiful women
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in the world.
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And,
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and she gave him a kiss on the cheek.
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And for the rest of his life,
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this young boy would talk about the time
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that he got kissed by Sophia Loren
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as Sophia Loren.
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If you remember that 18 year old boy.
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So you winning the award, like.
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I know it's a big deal to you, Robert,
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I just
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I don't even know if I have any more room
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in the trophy cases.
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The cases.
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But just move Judy stuff out of the way,
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like dishes and
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stuff like that.
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Hey, you know what?
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I'm.
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The 2026
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state of the industry
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from wood floor business magazine
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with for business magazines.
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Shout out to them.
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They do such a good job.
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Kim and all the rest
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of the people in the magazine,
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just do an amazing job.
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And this is such a detailed report.
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Anybody who doesn't subscribe to it
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for business magazine,
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man, you gotta get on it.
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It is,
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it's an amazing magazine,
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and it is so current
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and relevant to our industry.
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And they do such a good job.
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The articles are in depth.
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A lot of technical stuff in here.
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It's amazing.
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Amazing magazine.
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I hope you get it.
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If not, certainly
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you want to,
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reach out and get yourself one
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or subscribe to it.
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I mean, all right, Rob,
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so you want to talk about this?
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We do it every year.
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Go.
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Are you styling
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already?
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Yeah.
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Well,
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what are you doing?
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Oh, for God's sakes.
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Well, no, you're
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the one that wanted to do it.
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You're all hyped up on it, and I said go.
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And you got nothing.
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Oh, my God.
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Next time you tell me you out,
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you want to do something,
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you got to be able to go, man.
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Oh,
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unbelievable.
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You did even once.
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You link it on Islay
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now because you're not prepared.
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I didn't have a conversation with Eileen.
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You told me today.
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Let's do one on one for the industry.
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I said, okay, I'll follow your lead.
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Did I not say that?
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I'm turned.
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Okay.
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Okay.
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Gosh, I, I.
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I'd say it.
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Yeah,
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yeah.
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Yeah.
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Why does it surprise you?
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Prices went up.
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Okay.
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What about gas prices?
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You
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okay? Oh, well.
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Well, well.
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The the look at the cost of gas went up.
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Went through the roof.
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Okay,
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okay.
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All right.
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Okay.
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Yeah.
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Yes.
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Okay.
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What the hell's
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the matter with you?
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Do you have glasses?
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I get that, I get that.
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Oh. Well.
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Okay. Okay.
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Okay, then.
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All right.
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What's the biggest threat
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to the windfall industry?
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This was interesting.
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Tariffs and help came up number one.
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Vinyl continued investment
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and certainty came up.
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Lack of innovation.
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Like I mean it.
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Well, I can kind of
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I can get can be play into it as well.
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Consumer education.
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Consumer education
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and their lack of understanding
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LVP flooring,
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plastics, sometimes toxic plastic
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that I've seen go into many for many
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$6 million homes.
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Marketing has convinced
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uneducated consumers
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that an LVP floor is 100%
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maintenance free,
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waterproof, and will last forever.
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But, yeah,
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yeah.
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Well, there's no question
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that LVP is is,
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on the rise.
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It is taking a toll
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on the flooring industry, for sure.
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The biggest threat,
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31% say the political climate,
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25% say the economy,
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19% say competing floor coverings
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and, 6% competing Asian wood
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flooring manufacturers, 19% is other.
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So
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31% political climate
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is the biggest threat to the to the,
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their business seems high to me.
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I mean, I can see the economy
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and stuff like that, but,
292
00:12:12,331 --> 00:12:15,334
whatever.
293
00:12:17,570 --> 00:12:20,573
Okay, well.
294
00:12:39,125 --> 00:12:39,592
Where did you see
295
00:12:39,592 --> 00:12:42,595
that at?
296
00:12:48,367 --> 00:12:49,802
Yeah, I yeah.
297
00:12:49,802 --> 00:12:50,269
What do you say?
298
00:12:50,269 --> 00:12:51,203
It'll be a thing of the past
299
00:12:51,203 --> 00:12:54,206
in seven years.
300
00:12:55,107 --> 00:12:55,541
That's.
301
00:12:55,541 --> 00:12:58,544
You're you're.
302
00:12:59,178 --> 00:13:02,181
Yeah.
303
00:13:06,051 --> 00:13:06,385
Okay.
304
00:13:06,385 --> 00:13:07,353
But, yeah, you're quoting
305
00:13:07,353 --> 00:13:10,322
one guy's opinion.
306
00:13:12,658 --> 00:13:15,528
I know, but.
307
00:13:15,528 --> 00:13:16,395
I understand,
308
00:13:16,395 --> 00:13:19,398
but when you said that, you said.
309
00:13:20,332 --> 00:13:21,934
You said it like though.
310
00:13:21,934 --> 00:13:24,937
Like.
311
00:13:25,871 --> 00:13:28,240
I'm giving the award back.
312
00:13:28,240 --> 00:13:30,509
I'm going to box the award back up
313
00:13:30,509 --> 00:13:31,343
and send it back to them
314
00:13:31,343 --> 00:13:32,311
and say we don't deserve it.
315
00:13:38,083 --> 00:13:39,151
Yeah.
316
00:13:39,151 --> 00:13:41,554
Okay.
317
00:13:41,554 --> 00:13:43,322
All right.
318
00:13:43,322 --> 00:13:44,290
Okay, so this one,
319
00:13:44,290 --> 00:13:46,392
this is opinion of one guy.
320
00:13:46,392 --> 00:13:48,394
It is saying that it'll be gone
321
00:13:48,394 --> 00:13:49,662
in seven years.
322
00:13:49,662 --> 00:13:52,531
That's absolutely not true.
323
00:13:52,531 --> 00:13:55,534
There's no way there's.
324
00:13:55,968 --> 00:13:58,971
Yeah.
325
00:14:01,073 --> 00:14:03,042
I'd say he's been around that ten years.
326
00:14:03,042 --> 00:14:05,477
Pretty strong.
327
00:14:05,477 --> 00:14:06,812
Yeah.
328
00:14:06,812 --> 00:14:09,815
This isn't the.
329
00:14:45,117 --> 00:14:48,120
Yeah.
330
00:14:55,928 --> 00:14:57,263
So let me see what
331
00:14:57,263 --> 00:15:00,266
I can understand.
332
00:15:01,000 --> 00:15:02,001
Let me see if I can understand
333
00:15:02,001 --> 00:15:03,302
this logic.
334
00:15:03,302 --> 00:15:05,604
You went to a distributor
335
00:15:05,604 --> 00:15:07,640
and you said, like, in no time at all.
336
00:15:07,640 --> 00:15:11,176
It's like 80% of it turned into LVP yet.
337
00:15:11,176 --> 00:15:13,846
Yet that you think is an indication
338
00:15:13,846 --> 00:15:14,680
that it's going to go away
339
00:15:14,680 --> 00:15:17,683
in seven years.
340
00:15:17,950 --> 00:15:18,951
As the craziest logic
341
00:15:18,951 --> 00:15:21,954
I've ever heard in my life.
342
00:15:22,621 --> 00:15:25,624
Yeah, but see, I know
343
00:15:25,958 --> 00:15:27,993
well, of course I've heard of Pergau,
344
00:15:27,993 --> 00:15:28,894
but this is a
345
00:15:30,195 --> 00:15:31,196
this is
346
00:15:31,196 --> 00:15:31,997
is is
347
00:15:31,997 --> 00:15:35,000
this a different animal than Pergau?
348
00:15:39,805 --> 00:15:40,973
You still think there is flat?
349
00:15:40,973 --> 00:15:44,376
You an Earth flat guy?
350
00:15:44,543 --> 00:15:47,546
The Earth is flat.
351
00:16:03,395 --> 00:16:05,397
Yeah,
352
00:16:05,397 --> 00:16:08,400
it did for a minute.
353
00:16:08,634 --> 00:16:10,369
Yeah, yeah.
354
00:16:10,369 --> 00:16:11,537
They had a day.
355
00:16:11,537 --> 00:16:14,540
356
00:16:17,343 --> 00:16:17,676
Yeah.
357
00:16:17,676 --> 00:16:20,679
Yeah yeah.
358
00:16:27,686 --> 00:16:28,620
Okay.
359
00:16:28,620 --> 00:16:31,623
What.
360
00:16:50,909 --> 00:16:53,912
What what what.
361
00:16:54,847 --> 00:16:57,850
What do you think will.
362
00:16:58,951 --> 00:16:59,485
What do you think
363
00:16:59,485 --> 00:17:02,488
will kill LVP.
364
00:17:36,622 --> 00:17:37,423
Yeah.
365
00:17:37,423 --> 00:17:37,823
As well
366
00:17:37,823 --> 00:17:38,924
I think that eventually
367
00:17:38,924 --> 00:17:41,393
there will be enough consumer awareness,
368
00:17:41,393 --> 00:17:42,795
about the,
369
00:17:42,795 --> 00:17:44,830
long term effects on the, on
370
00:17:44,830 --> 00:17:45,764
what do you do with this stuff.
371
00:17:45,764 --> 00:17:48,133
It doesn't break down in the landfill.
372
00:17:48,133 --> 00:17:49,635
Like like what does.
373
00:17:49,635 --> 00:17:50,202
I think that's
374
00:17:50,202 --> 00:17:51,703
where it's going to come from.
375
00:17:51,703 --> 00:17:54,706
And probably,
376
00:18:02,881 --> 00:18:05,884
Yeah.
377
00:18:13,559 --> 00:18:16,562
Yeah.
378
00:18:21,166 --> 00:18:21,500
Yeah.
379
00:18:21,500 --> 00:18:23,102
I think that's what's going to be
380
00:18:23,102 --> 00:18:24,903
there's going to be the one that
381
00:18:24,903 --> 00:18:25,671
changes things.
382
00:18:40,419 --> 00:18:43,422
80.
383
00:18:45,424 --> 00:18:46,225
Now a bunch of them
384
00:18:46,225 --> 00:18:48,193
of course we all have.
385
00:18:48,193 --> 00:18:51,196
Yes.
386
00:18:59,605 --> 00:19:02,608
Yeah.
387
00:19:15,254 --> 00:19:18,257
Yeah.
388
00:19:54,259 --> 00:19:55,527
I think the American consumer
389
00:19:55,527 --> 00:19:57,829
has like a split personality,
390
00:19:57,829 --> 00:20:01,099
you know, like like, I really do.
391
00:20:01,099 --> 00:20:02,467
I mean, you have one hand.
392
00:20:02,467 --> 00:20:05,470
You have so much concern on green.
393
00:20:05,737 --> 00:20:06,838
We're talking about
394
00:20:06,838 --> 00:20:07,839
even the water bottles
395
00:20:07,839 --> 00:20:08,840
now, the peat fires
396
00:20:08,840 --> 00:20:10,275
and all these different things,
397
00:20:10,275 --> 00:20:11,343
how important it is.
398
00:20:11,343 --> 00:20:13,545
And, and and the environment
399
00:20:13,545 --> 00:20:15,080
and and climate change
400
00:20:15,080 --> 00:20:15,814
and whether you believe it
401
00:20:15,814 --> 00:20:17,716
or not, whatever.
402
00:20:17,716 --> 00:20:18,717
All these different things
403
00:20:18,717 --> 00:20:21,053
that are so top of mind right now
404
00:20:21,053 --> 00:20:21,987
and everybody's, you know,
405
00:20:21,987 --> 00:20:23,622
everybody's talking about it,
406
00:20:23,622 --> 00:20:24,990
get rid of the straws,
407
00:20:24,990 --> 00:20:26,825
the plastic straws.
408
00:20:26,825 --> 00:20:28,427
Yet
409
00:20:28,427 --> 00:20:29,328
we're putting in millions
410
00:20:29,328 --> 00:20:30,262
and millions of square foot
411
00:20:30,262 --> 00:20:32,364
of this pollution in homes.
412
00:20:32,364 --> 00:20:34,766
I don't I just don't get it.
413
00:20:34,766 --> 00:20:35,467
I don't get it.
414
00:20:37,002 --> 00:20:39,438
The.
415
00:20:39,438 --> 00:20:41,940
Yeah yeah yeah.
416
00:20:41,940 --> 00:20:44,343
And then you want.
417
00:20:44,343 --> 00:20:47,312
Yeah.
418
00:20:50,983 --> 00:20:53,585
So I just wonder what
419
00:20:53,585 --> 00:20:54,519
I don't know man.
420
00:20:54,519 --> 00:20:56,154
The American consumer
421
00:20:56,154 --> 00:20:58,323
I think it just comes down to education.
422
00:20:58,323 --> 00:20:59,424
And you know what
423
00:20:59,424 --> 00:21:03,562
the PFA needs to start educating more on.
424
00:21:03,595 --> 00:21:06,131
And somebody and some of these maybe
425
00:21:06,131 --> 00:21:08,967
big mill, wood manufacturers
426
00:21:08,967 --> 00:21:10,636
need to start putting their side of it.
427
00:21:10,636 --> 00:21:11,703
It's like you're in a fight,
428
00:21:11,703 --> 00:21:12,804
but you're getting your butt kicked
429
00:21:12,804 --> 00:21:13,905
for 15 rounds a year.
430
00:21:13,905 --> 00:21:15,607
When are you going to fight back?
431
00:21:15,607 --> 00:21:17,175
You know what I mean?
432
00:21:17,175 --> 00:21:20,078
What?
433
00:21:20,078 --> 00:21:20,412
Yeah.
434
00:21:20,412 --> 00:21:23,015
You you you
435
00:21:23,015 --> 00:21:25,050
you got a, you got a great argument.
436
00:21:25,050 --> 00:21:26,618
You got a great product.
437
00:21:26,618 --> 00:21:27,452
There's a love story
438
00:21:27,452 --> 00:21:28,720
with with wood floors.
439
00:21:28,720 --> 00:21:32,758
I mean, there's so many reasons
440
00:21:32,758 --> 00:21:33,525
why we all know the reason.
441
00:21:33,525 --> 00:21:34,793
We have to talk about the reason why.
442
00:21:40,899 --> 00:21:43,902
Which one?
443
00:21:48,473 --> 00:21:51,476
I don't remember it.
444
00:22:02,421 --> 00:22:05,324
Yeah.
445
00:22:05,324 --> 00:22:08,327
Okay.
446
00:22:09,861 --> 00:22:12,864
Okay.
447
00:22:16,868 --> 00:22:18,170
Okay.
448
00:22:18,170 --> 00:22:21,173
Somebody had a foot fetish.
449
00:22:36,088 --> 00:22:37,756
Okay.
450
00:22:37,756 --> 00:22:40,759
Yeah.
451
00:22:45,163 --> 00:22:48,166
Yeah.
452
00:22:50,969 --> 00:22:53,739
No.
453
00:22:53,739 --> 00:22:56,742
Yep.
454
00:23:02,647 --> 00:23:03,148
Well,
455
00:23:03,148 --> 00:23:04,383
I think they need to start
456
00:23:04,383 --> 00:23:05,717
fighting back again
457
00:23:05,717 --> 00:23:09,121
and, in certain third to, you know,
458
00:23:09,721 --> 00:23:11,356
also do it for the, for the people
459
00:23:11,356 --> 00:23:12,357
that support the industry,
460
00:23:12,357 --> 00:23:13,492
the wood for flooring,
461
00:23:13,492 --> 00:23:15,293
craftsmen and women.
462
00:23:15,293 --> 00:23:18,296
You know, let's let's go.
463
00:23:18,363 --> 00:23:18,797
So.
464
00:23:18,797 --> 00:23:21,800
Okay.
465
00:23:23,268 --> 00:23:26,271
No.
466
00:24:22,093 --> 00:24:25,096
I mean, yeah.
467
00:24:53,558 --> 00:24:56,561
Yeah.
468
00:25:19,351 --> 00:25:22,354
I had a flashback of.
469
00:25:23,522 --> 00:25:25,257
I had a flashback of like
470
00:25:25,257 --> 00:25:25,557
like a,
471
00:25:25,557 --> 00:25:27,659
just like in my head
472
00:25:27,659 --> 00:25:28,026
like you
473
00:25:28,026 --> 00:25:28,894
sitting at a bar
474
00:25:28,894 --> 00:25:31,897
telling 4 or 5 people this
475
00:25:32,531 --> 00:25:33,732
and then you sitting there
476
00:25:33,732 --> 00:25:34,833
and telling your grandkids
477
00:25:34,833 --> 00:25:36,167
this, your great great grandkids
478
00:25:36,167 --> 00:25:37,369
this later in life
479
00:25:37,369 --> 00:25:40,372
when you got suspenders on.
480
00:25:40,872 --> 00:25:43,875
You did.
481
00:25:44,175 --> 00:25:45,043
Everybody can.
482
00:25:46,444 --> 00:25:47,045
All right.
483
00:25:47,045 --> 00:25:48,046
Types of wood flooring.
484
00:25:48,046 --> 00:25:49,748
So do you see that one?
485
00:25:49,748 --> 00:25:50,815
42%.
486
00:25:50,815 --> 00:25:53,251
Refinish engineered
487
00:25:53,251 --> 00:25:55,353
32%. Unfinished. Solid.
488
00:25:55,353 --> 00:25:56,054
I still, that's
489
00:25:56,054 --> 00:25:57,022
still a respectable number.
490
00:25:57,022 --> 00:26:00,025
They're 15% refinish solid
491
00:26:01,526 --> 00:26:02,327
11%.
492
00:26:02,327 --> 00:26:04,996
And, unfinished engineered.
493
00:26:04,996 --> 00:26:06,031
I guess I'm not surprised
494
00:26:06,031 --> 00:26:07,499
with any of those numbers.
495
00:26:07,499 --> 00:26:10,502
You.
496
00:26:13,838 --> 00:26:16,675
Yeah, I think so too.
497
00:26:16,675 --> 00:26:19,144
All right.
498
00:26:19,144 --> 00:26:20,845
Well, let's see here.
499
00:26:20,845 --> 00:26:23,848
500
00:26:24,549 --> 00:26:25,617
Characterize your outlook
501
00:26:25,617 --> 00:26:28,620
for the wood flooring industry this year.
502
00:26:28,853 --> 00:26:30,622
6% of the people think
503
00:26:30,622 --> 00:26:32,824
it's dramatically better, 50%
504
00:26:32,824 --> 00:26:35,493
somewhat better, 13% stay.
505
00:26:35,493 --> 00:26:37,462
It stays the same.
506
00:26:37,462 --> 00:26:39,631
25% somewhat worse,
507
00:26:39,631 --> 00:26:42,634
6% say dramatically worse.
508
00:26:43,101 --> 00:26:44,603
Some of the reasons
509
00:26:44,603 --> 00:26:45,971
builder business is very slow.
510
00:26:45,971 --> 00:26:46,538
Wood flooring
511
00:26:46,538 --> 00:26:48,473
has been used to a great extent
512
00:26:48,473 --> 00:26:50,375
in single home construction,
513
00:26:50,375 --> 00:26:51,109
uncertainty
514
00:26:51,109 --> 00:26:52,911
and the kind of economic trends
515
00:26:52,911 --> 00:26:55,013
leading to less spending.
516
00:26:55,013 --> 00:26:56,047
And,
517
00:26:56,047 --> 00:26:58,283
we're hoping for a better year in 2025.
518
00:26:58,283 --> 00:27:00,552
But there was a major erosion of margins
519
00:27:00,552 --> 00:27:01,753
and thus profit dollars.
520
00:27:04,189 --> 00:27:06,458
All right.
521
00:27:06,458 --> 00:27:07,025
No surprise.
522
00:27:07,025 --> 00:27:10,028
I guess there.
523
00:27:22,307 --> 00:27:22,540
Well,
524
00:27:22,540 --> 00:27:25,543
I said the same thing.
525
00:27:28,913 --> 00:27:31,683
A long time,
526
00:27:31,683 --> 00:27:34,686
right?
527
00:27:41,993 --> 00:27:44,996
Yeah.
528
00:27:50,201 --> 00:27:52,103
No, no,
529
00:27:52,103 --> 00:27:53,505
I don't that,
530
00:27:53,505 --> 00:27:55,040
it's never a concern to me
531
00:27:55,040 --> 00:27:55,907
who's in the office
532
00:27:55,907 --> 00:27:58,910
as far as business goes,
533
00:28:00,178 --> 00:28:03,181
it doesn't affect me.
534
00:28:06,584 --> 00:28:09,587
Yeah.
535
00:28:16,127 --> 00:28:19,130
I was at some economic forum.
536
00:28:22,233 --> 00:28:23,101
And one of the world's
537
00:28:23,101 --> 00:28:26,104
biggest.
538
00:28:27,338 --> 00:28:30,241
I used to, I'm at a bar.
539
00:28:30,241 --> 00:28:32,477
And
540
00:28:32,477 --> 00:28:34,079
one of the world's
541
00:28:34,079 --> 00:28:36,014
leading economists was there,
542
00:28:36,014 --> 00:28:38,583
and he put up a graph of, Democrats
543
00:28:38,583 --> 00:28:41,586
and Republicans and the economy.
544
00:28:42,020 --> 00:28:45,256
And there is zero difference of good
545
00:28:45,256 --> 00:28:48,259
economy, bad economy, of who's in office.
546
00:28:49,394 --> 00:28:50,261
It's all the same.
547
00:28:50,261 --> 00:28:51,796
Doesn't matter.
548
00:28:51,796 --> 00:28:54,032
So and I, we don't talk politics,
549
00:28:54,032 --> 00:28:56,234
I don't care. And so I just my point is,
550
00:28:57,168 --> 00:29:00,171
no matter who's in office,
551
00:29:01,439 --> 00:29:02,774
it didn't affect
552
00:29:02,774 --> 00:29:03,641
dramatically affect
553
00:29:03,641 --> 00:29:04,676
the economy one way
554
00:29:04,676 --> 00:29:06,845
or the other versus the other party.
555
00:29:06,845 --> 00:29:09,614
And it's like a 100 year line.
556
00:29:09,614 --> 00:29:11,883
So I don't I don't
557
00:29:11,883 --> 00:29:13,218
worry about who's in office.
558
00:29:13,218 --> 00:29:14,586
I don't that never affected me.
559
00:29:14,586 --> 00:29:16,921
I never give two to, you know,
560
00:29:16,921 --> 00:29:18,590
and you know, why?
561
00:29:18,590 --> 00:29:20,925
What am I?
562
00:29:20,925 --> 00:29:24,496
One of my lessons in life is control
563
00:29:24,496 --> 00:29:26,231
what you can control
564
00:29:26,231 --> 00:29:27,465
and what other you control.
565
00:29:27,465 --> 00:29:29,267
Don't worry about, you can't control it.
566
00:29:29,267 --> 00:29:32,270
So why put any energy to it
567
00:29:32,403 --> 00:29:35,406
right?
568
00:29:36,574 --> 00:29:37,041
Well, there's
569
00:29:37,041 --> 00:29:40,044
no question.
570
00:30:11,676 --> 00:30:12,510
Yeah I agree
571
00:30:12,510 --> 00:30:15,513
with you on that.
572
00:30:24,489 --> 00:30:27,325
Yeah.
573
00:30:27,325 --> 00:30:30,328
Yeah.
574
00:30:33,531 --> 00:30:36,534
Yep.
575
00:30:37,769 --> 00:30:39,571
Somebody knows a big
576
00:30:39,571 --> 00:30:40,905
something for a lot of people.
577
00:30:40,905 --> 00:30:43,875
Yeah.
578
00:30:51,316 --> 00:30:53,751
Yeah.
579
00:30:53,751 --> 00:30:55,887
Yeah.
580
00:30:55,887 --> 00:30:57,288
Yeah.
581
00:30:57,288 --> 00:30:57,755
All right.
582
00:30:57,755 --> 00:30:58,823
I'm going to scroll
583
00:30:58,823 --> 00:30:59,724
down here to something
584
00:30:59,724 --> 00:31:00,225
I think
585
00:31:00,225 --> 00:31:03,094
that might be a little bit interesting.
586
00:31:03,094 --> 00:31:04,195
What which social media
587
00:31:04,195 --> 00:31:06,931
do you use for your business? 81%
588
00:31:08,733 --> 00:31:11,002
Facebook,
589
00:31:11,002 --> 00:31:11,936
52%.
590
00:31:11,936 --> 00:31:14,038
Instagram, 19%.
591
00:31:14,038 --> 00:31:15,874
YouTube, 15%.
592
00:31:15,874 --> 00:31:17,275
LinkedIn 15%.
593
00:31:17,275 --> 00:31:19,043
I don't use social media
594
00:31:19,043 --> 00:31:20,578
and then percent house
595
00:31:20,578 --> 00:31:21,913
and Pinterest
596
00:31:21,913 --> 00:31:24,616
and X and all the other stuff.
597
00:31:24,616 --> 00:31:27,752
So still 81% is, Facebook.
598
00:31:28,920 --> 00:31:31,289
I'm surprised
599
00:31:31,289 --> 00:31:34,259
that actually only 19% is YouTube,
600
00:31:35,226 --> 00:31:36,694
but okay.
601
00:31:36,694 --> 00:31:39,697
How do you how do you split?
602
00:31:47,338 --> 00:31:47,839
Yeah.
603
00:31:47,839 --> 00:31:50,842
Along with Google.
604
00:31:52,710 --> 00:31:55,680
Yeah, 81%.
605
00:31:56,714 --> 00:31:57,081
And,
606
00:31:57,081 --> 00:31:57,782
this poll of
607
00:31:57,782 --> 00:32:00,218
how do you spend your marketing budget?
608
00:32:00,218 --> 00:32:00,985
2%.
609
00:32:00,985 --> 00:32:03,421
Internet advertising
610
00:32:03,421 --> 00:32:05,023
20 for 24%.
611
00:32:05,023 --> 00:32:07,358
Social media 7%.
612
00:32:07,358 --> 00:32:09,160
Newspaper, magazine advertising.
613
00:32:09,160 --> 00:32:10,228
Really
614
00:32:10,228 --> 00:32:11,763
a surprisingly
615
00:32:11,763 --> 00:32:14,766
18% radio, TV advertising,
616
00:32:15,300 --> 00:32:18,269
21% is other and 3% direct mail.
617
00:32:19,470 --> 00:32:22,473
So social media 24%.
618
00:32:28,813 --> 00:32:31,783
Yeah.
619
00:32:38,523 --> 00:32:41,459
Yeah.
620
00:32:41,459 --> 00:32:44,462
Wow.
621
00:32:46,597 --> 00:32:49,200
Long time.
622
00:32:49,200 --> 00:32:50,902
Yeah.
623
00:32:50,902 --> 00:32:51,502
All right.
624
00:32:51,502 --> 00:32:52,670
We'll start wrapping this up
625
00:32:52,670 --> 00:32:54,005
real quick here.
626
00:32:54,005 --> 00:32:55,406
What is the most important thing
627
00:32:55,406 --> 00:32:58,409
affecting your business?
628
00:32:58,776 --> 00:33:00,645
63% said the economy.
629
00:33:00,645 --> 00:33:01,379
21.
630
00:33:01,379 --> 00:33:03,081
Just give me 22% increase
631
00:33:03,081 --> 00:33:06,150
competition or lowball pricing 7%.
632
00:33:06,150 --> 00:33:07,685
Lack of competent workers
633
00:33:08,820 --> 00:33:11,522
and 10% other,
634
00:33:11,522 --> 00:33:15,827
so, I mean, 60, 63% economy, 22%
635
00:33:15,827 --> 00:33:17,762
increased competition Lowballing
636
00:33:17,762 --> 00:33:20,465
7% lack of competent workers.
637
00:33:20,465 --> 00:33:21,566
I would have that said
638
00:33:21,566 --> 00:33:23,501
that would have been higher.
639
00:33:23,501 --> 00:33:26,504
Lack of.
640
00:33:27,071 --> 00:33:30,074
The 7%.
641
00:33:57,168 --> 00:34:00,171
Yeah.
642
00:34:17,789 --> 00:34:20,792
Well.
643
00:34:43,047 --> 00:34:44,382
I would love to teach high school
644
00:34:44,382 --> 00:34:47,385
kids.
645
00:34:49,821 --> 00:34:51,055
I think they would be.
646
00:34:51,055 --> 00:34:54,058
Yeah.
647
00:34:59,664 --> 00:35:02,667
Yeah.
648
00:35:08,539 --> 00:35:11,509
Yeah.
649
00:35:20,918 --> 00:35:22,553
Yeah.
650
00:35:22,553 --> 00:35:22,920
Yeah.
651
00:35:22,920 --> 00:35:25,923
Yep yep.
652
00:35:26,057 --> 00:35:29,060
That's right.
653
00:35:44,976 --> 00:35:47,979
Well.
654
00:35:48,346 --> 00:35:50,081
I'm glad to hear that.
655
00:35:50,081 --> 00:35:53,084
Yeah.
656
00:36:09,767 --> 00:36:10,635
Yeah.
657
00:36:10,635 --> 00:36:13,638
Mike, the other.
658
00:36:22,380 --> 00:36:23,247
Well you know it's
659
00:36:23,247 --> 00:36:26,250
going to do a lot for us is I,
660
00:36:26,717 --> 00:36:27,652
I is going to force
661
00:36:27,652 --> 00:36:29,620
a lot of people into the trades
662
00:36:29,620 --> 00:36:32,623
and for is going to be a good thing.
663
00:36:32,823 --> 00:36:35,526
Top finishes that were used,
664
00:36:35,526 --> 00:36:38,696
on site, 70% waterborne,
665
00:36:39,830 --> 00:36:42,967
22% oil modified poly, 6% oil,
666
00:36:43,267 --> 00:36:44,302
2% conversion.
667
00:36:44,302 --> 00:36:46,204
Part varnish.
668
00:36:46,204 --> 00:36:49,207
That's.
669
00:36:49,440 --> 00:36:50,374
Man, if you've been around
670
00:36:50,374 --> 00:36:52,210
as long as we have,
671
00:36:52,210 --> 00:36:54,078
that's a big, big, big, big.
672
00:36:55,947 --> 00:36:58,950
Yeah.
673
00:37:05,856 --> 00:37:08,859
Yeah.
674
00:37:10,494 --> 00:37:11,362
Yep.
675
00:37:11,362 --> 00:37:14,265
All right, well, I'll tell you what.
676
00:37:14,265 --> 00:37:16,267
They're they're
677
00:37:16,267 --> 00:37:17,868
picking up
678
00:37:17,868 --> 00:37:19,403
the wood for business magazine
679
00:37:19,403 --> 00:37:20,738
because they're much more in depth
680
00:37:20,738 --> 00:37:22,306
than what me and Robert
681
00:37:22,306 --> 00:37:22,873
have done here
682
00:37:22,873 --> 00:37:24,675
in our little time that we have.
683
00:37:24,675 --> 00:37:26,010
And,
684
00:37:26,010 --> 00:37:27,545
guys, I want to apologize for Rob's.
685
00:37:27,545 --> 00:37:30,548
686
00:37:42,093 --> 00:37:43,394
Shoot, man, I didn't know that
687
00:37:43,394 --> 00:37:44,762
you said something.
688
00:37:44,762 --> 00:37:47,732
I could have made way more fun of you.
689
00:38:00,244 --> 00:38:03,214
Oh, well, we got it.
690
00:38:03,381 --> 00:38:06,384
Well.
691
00:38:07,251 --> 00:38:10,254
Damn right.
692
00:38:11,188 --> 00:38:11,522
All right.
693
00:38:11,522 --> 00:38:13,524
We're going to.
694
00:38:13,524 --> 00:38:13,724
Yeah.
695
00:38:13,724 --> 00:38:14,892
We're going to regroup and come back
696
00:38:14,892 --> 00:38:17,228
bigger and stronger on the next one.
697
00:38:17,228 --> 00:38:19,864
Look we owe you one okay.
698
00:38:19,864 --> 00:38:21,499
On this one.
699
00:38:21,499 --> 00:38:24,502
I mean, you know,
700
00:38:24,602 --> 00:38:26,370
we owe you one.
701
00:38:26,370 --> 00:38:26,704
So.
702
00:38:26,704 --> 00:38:27,705
Okay, there's
703
00:38:27,705 --> 00:38:28,939
been another episode of unfair
704
00:38:28,939 --> 00:38:29,974
with Wayne and Rob.
705
00:38:29,974 --> 00:38:31,776
Please stay tuned for another episode.